submitted to : Prof. PK Gupta

Date : 03 -03-2010

To assess the demand of Washing Machine in Delhi NCR

over next 3 yrs

Submitted by:Ishaan Sharma 64/MBAShekhar Raiwani 48/MBAVaibhav Seth 57/MBAVineet Makhija 59/MBASumit Chaher

Questionnaire for users/Customers

Name :_________________________

Gender : Male Female

Occupation: Business Service Others (Pl. Specify) _________

City_____________________

Mobile no. ________________ Email id:___________________

1.Family Size:2-4 4-6 6-8 >8 (Pl. specify)_________

2.Monthly Family Income(in Rs.):<10,000 10,000-20,000 20,000-30,000 >30,000

3.Do you have a washing machine at home ?Yes No (If Yes go to question 3.(ii))3.(i)If NO, reasons?Don’t feel the need Costly Others (Pl. Specify)____________Go to Question 7

If YES,

3.(ii)Which Brand? LG Whirlpool Samsung IFB Videocon

Godrej Electrolux Others (Pl. Specify)__________

3.(iii)Month & yr of Purchase _______________

4.How did you come to know about this machine?Newspaper Magazine Friends/Relatives Internet

Telemarketing others Pl. specify__________ 5.Reason for the chosen brand?After Sales Service Low Cost AestheticsOther _________6.How often you purchase a washing machine (in case you have purchased a second Machine ever)<3 yrs 3-4 yrs 4-5yrs >5 yrs (specify)___________

7.Are you planning to buy Washing machine in near future?

Yes NoIf NO, thank You.If YES, answer the following8.Within how much time do you expect to purchase one?1 month 3months 6months

1yr 1-1.5 yr >1.5 Yrs (Pl. specify)_______

9.Loading Type ?Front load Top load

10.Category?Washer Semi Automatic Fully Automatic

11.Wash load(in Kgs.)?<5 5-6 6-7 >7

12.Budget(in ‘000 Rs.)?<8 8-12 12-15 15-20 20-30

Questionnaire for Retailers

Name of Retail firm:__________________________________Name of Respondent__________________________________Location____________________Tel No______________________Year & Month of Establishment_____________________

Washing Machine brands sold(tick all applicable)IFB Videocon Samsung LG Electrolux

Godrej Haier Whirlpool others(pl specify)_________

Rank the following features based on customer demand (on a scale of 1-5 1=least and 5=highest)

Wash Load Sensor_____ Quick Wash________

Hot Water Wash_______ Child Lock_________

IFB Videocon

Whirlpool LG Samsung

Washer

Semi Automatic

Fully Automatic

Fill the approximate quantity sold on an average per month

In a year when is the maximum sale realized?Jan-March Apr-June Jul-Sept Oct-Dec

What percentage of sales is realized in the above period?10-15 15-20 20-25 25-30 >30 pl specify_____