mk portfolio 2010 online
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MALA KUMAR DESIGN 09-10
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SPACE IS THE SUBSTANCE
THIS IS YOUR DESTINATION
BEVOS BACKYARD
HOW TO DISAPPEAR 14
4
8
BREADCRUMBS TO PEBBLES 24
DESIGN LECTURE SERIES 34
ROB ROY KELLY WOOD TYPE COLLECTION 30
THE NEW PINCH 44
MARINE SCIENCE INSTITUTE 40
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Beginning with the seemingly simple task o making marks using a randomly chosen set o objects, the
project swerved o course and beca me a meditative piece that attempted to answer the question o whatan object takes rom its env ironment, and what it leaves behind. The end result took the orm o a book that
documented two concomitant series that both investigated the process o space becoming the substance,
brought together thematically by the Japanese word Ma a concept that can be roughly translated as
meaning the space between two structural parts.
SPACE IS THE SUBSTANCE
Mark Making and Object Abstraction / David Shields, Fall 2009
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The object: a doorstep, or alternatively: an object with three xed
unique protrusions, t wo holes, and one detachable component that
can be twisted, rotated, or reinser ted into the other hole. Above: the
nal book documenting the two series
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The rst series examined and documented the objects liespan in the orm o its gradual impact
upon an anonymous environment. A piece o paper printed with a dot matrix was crumpled around the
object then attened out, scanned, removed o any grey tones, printed, and then wrapped around the
object once more, repeating the process until there is it is possible to see the object taking orm within
the matrix, and then subsequently degenerate into an amorphous blob. The object becomes a part o its
surroundings while concurrently dierentiating itsel rom it.
PART ONE
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The second series attempts to determine the boundar ies and the scope o the objects inuence upon its given environment.
The object is used once to create the initial mold, which is casted and the result o which is used to create the next mold.
Each subsequent cast is once more removed rom the original object. The orm remains identiable with the original object,
but the constantly escalating weight o the successive intervals generates new variations upon the original orm.
Initial impression o the object
PART TWO
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This Is Your Destination is a comprehensive investigation into the artistic and sociological implications oa randomly assigned street corner in Austin, Texas. Extensive research and exploration o the area culmi-
nated in a site-speci c imposition upon the space that specically commented on the street s lack o a unique
identity and history, leaving little incentive or visitors to linger. A series o seventeen t-shirts (or sixteen
students and one teacher) was created in response to this, each one commemorating a dierent object or
idiosyncrasy ound on the street.
THIS IS YOUR DESTINATION
Studying W. 18th and Guadalupe / David Shields, Fall 2009
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Above: using my height as a marker to ar rive at a rough approximation
o the height o the buildings at each o the intervals
A diagram o the negative space bounded by the
buildings on W. 18th St. as seen rom a birds eye
view was created, with the yellow lines indicating
the intervals at which building heights a nd sidewalk
lengths were taken in order to construct geometric
planes that had been ormed by the boundar ies oneither side o the street.
(a)(b)
(c)
(d) (e) ()(g)
(h)
STREET STUDIES
(a)(b)
(c)
(d) (e)(f)
(g)(h)
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The resulting diagram o the negative spacespoke o the streets lack o an identity and
o its status as a halway street a place
where people requently pass in and out
o, but rarely take the chance to explore.
Geometric planes as
seen in context at various
spaces on the street
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(a)
(b)
(c)
(d)
(e)
(f)
(g)
(h)
Geometric planes were measured and devised
based on the distances between the buildings
on either side o the street at various intervals,
isolated rom their original context, then used
to create a cursory impression o the orm con-
gured rom the negative space o the site
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By isolating and stylizing what appear to be commonplace or unremarkable items (e.g. a broken window, parking signs,
tags, etc.) and placing them on t-shirts as designated landmarks , they become signicant and worthy o seeking out. With
the address o the street included on the back o each shirt, the simple act o wearing it generates interest and speculationand hopeully encourages viewers to pay W. 18th and Guadalupe a visit.
FINAL IMPOSITION
Various artiacts ound on W. 18th and Guadalupe that were
singled out to be commemorated on t-shirts
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The back o the t-shirt displays a simplied version o the nal
map, with black dots indicating the location o the seventeen
points o interest. Opposite page: the t-shirts in action on the
day o the critique, with each person posing next to the landmark
depicted on his or her t-shirt
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A SITE TO BEHOLD
q
q q
q
q qq
q
qq
q
qqq
W. 18TH
AND
GUADALUPEqqqq
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This project consisted o two related but ultimately divergent parts that both explore the notion o losingyoursel. It begins with a set o eight steps that describe a process o systematically purging various aspects
o your identity and removing your presence rom your environment in preparation or starting a new lie. It
simplies and codies t he long and complex process o removing all traces o ones existence, and is meant
as a guide or people who are looking or a way to escape their current way o lie while also serving as a
distinct reminder o the various and almost innumerable ways in which we leave our mark on this world.
HOW TO DISAPPEAR
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A Handy Guide to Losing Yoursel / Dan Olsen, Spring 2010
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The rational part o t he project took the orm o a book that presented the text o the eight steps o the process o erasing
the traces o your present existence w ithin the medium t hat relates to the specic content o the text. The real world and
amiliar media o the everyday (Google maps, Facebook, classied ads) are used as the context in which this system is
presented as being a part o, and uti lized to communicate the specic requirements o the steps.
Artiacts rom our day-to-day lie, reappropriated to communicate
the steps and collected in the nal book
PART ONE
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The eight artiacts were collected in a palm-sized book meant to be
urtively passed down rom one person to another
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The idiosyncratic solution is a proposal or a perormative experience that or the moment exists only in photographic
documentation. The scheme takes the orm o a hypothetical game with origins in the Art building that would slyly draw in
some unwitting user and take them on a kind o scavenger hunt to nd all the components. The book is a entirely photograph-
based narrative, the only text being that o the steps and signage in the art building visual narrative that documents one users
interactation with the game and their journey through the art building to collect all the cards.
PART TWO
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The subject stumbles across a strange card that echoes
the posters just witnessed. Written on the card is How
to Disappear and on the back is a room number.
Inside the room indicated on the card, the subject nds
a card with the rst set o instructions, along with a CD.
INSIDE THE BOOK
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Upon insertion o the CD into a computer, a Word
document with the next step pops up, accompanied by a
photograph o the ourth oor patio.
At the location in the photograph, the subject nds
another card, along with a locker number and combina-
tion code.
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The Campus Environmental Center (CEC) has recently negotiated a small plot o land on the U T campus
to develop into a volunteer-run vegetable garden that wi ll ostensibly supply UT dining halls and local ood
banks wit h resh, organic produce. Working with Robbie Polk, we created a comprehensive proposal or
this still-edgling enterprise that i llustrated a plan o action or the initiative that could bring recognition
to UT and pave the way or the expansion o this rst garden into a successul campus-wide system, whi le
also raising the prole o the vegetable garden and generating publicity within t he student body and the
greater Austin community. The proposal consisted o a series o phases that would start with utilizing only
a small section o the land in the beginning and gradually building up the garden until the entire space
has been developed. For each phase, we have suggested promotional products that might be producedater each harvest. These agship products would not only bring in revenue or the garden but would also
help raise its public prole.
BEVOS BACKYARD
Proposing a Plan or the CEC Community Vegetable Garden / Kate Catterall, Spring 2010
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Phase 1: Herbs We elt that starting with herbs would be a practicable strategy to ensure a successul rst-year harvest
due to herbs thriving especially well in the Texan climate. The herbs would supply both UT dining ha lls and could also be
packaged and marketed to the general public.
Phase 2: VEGETABLES for SALSA The next step detailed the expansion into a select group o vegetables, including on-
ions, garlic, tomatoes, and jalapeno peppers that could both supply UT kitchens and be combined into a salsa product.
Let: Label concepts or dried basil packaging exploring a
variety o diferent graphic styles. Above: Prototypes o the
agship product packaging or dried basil and salsa.
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Phase 3: Various Vegetables The third phase is more exible, with the CEC determining which crops to grow based on
their own specic preerences. We have suggested growing broccoli, carrots, potatoes, and spinach in the remai ning plots,
which could also be designated as donation plots or soup kitchens or compost heaps.
Let: A guide or CEC members o the ideal times to plant and
harvest the herbs and vegetables mentioned in the proposal. Right:
Based on the land available to the CEC we determined a easible
layout that allocated plots based on the projected output or each o
the proposed crops.
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FRESH INGREDIENTSFrom the UT Community Garden
THE CEC COMMUNITY
GARDENING INITIATIVE
Graphic Identity We also developed a simple identity system or the CEC vegetable garden, with a logo that represented the CEC
Community Gardening Initiative, and a second related one that is meant to indicate that a ood product utilized ingredients rom
the garden (or example, i a salad served at one o the UT dining halls had spinach rom the garden, then the label would display the
logo to communicate that act to diners.)
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UT ADMINISTRATION BUILDING
INFORMATION SCHOOL: FLOOR 1
LOUNGE
COMPUTER LAB
CLASSROOMS
BOOK & PAPER LAB
GUADALUPE PARKING GARAGE
GUADALUPE STREET
1.204 | 1.208 | 1.212 1.502 | 1.504
CLASSROOMS
CENTER FOR TRANSPORTATION RESEARCH
CAMPUS REAL ESTATE OFFICE
OFFICE OF INTERNAL AUDITS
UNIVERSITY COMPLIANCE SERVICES
HISTORICALLY UNDERUTILIZED BUSINESS & FEDERAL SMALL BUSINESS OFFICE
CENTER FOR INFORMATION ASSURANCE & SECURITY
2
3
4
OFFICE OF CAMPUS PLANNING
SCHOOL OF PUBLIC HEALTH6
OFFICE OF FACILITIES PLANNING & CONSTRUCTION
HISTORICALLY UNDERUTILIZED BUSINESS DEVELOPMENT OFFICE
7
OFFICE OF ACCOUNTING, REPORTING, COST & RISK
CHARLES A. DANA CENTER
INFORMATION QUEST
ACADEMY OF MEDICINE, ENGINEERING & SCIENCE OF TEXAS
ADMINISTRATION
PHD STUDENTS
5.552
5.303
5.333
5.460
5.401
FACULTY
IT SUITE
DEAN
ASSOC. DEAN
5.454
5.567
LOUNGE
LOUNGE
COMPUTER LAB
CLASSROOMS
BOOK & PAPER LAB
GUADALUPE PARKING GARAGE
GUADALUPE STREET
1.204 | 1.208 | 1.212 1.502 | 1.504
CLASSROOMS
RESEARCH LABS
From let: Directory or the entire building; color-coded map o rst
oor, with emphasis on Inormation School areas
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CENTER FOR TRANSPORTATIONRESEARCH
CAMPUS REALESTATE OFFICE
OFFICE OFINTERNALAUDITS
UNIVERSITYCOMPLIANCE SERVICES
HISTORICALLYUNDERUTILIZED BUSINESS & FEDERALSMALLBUSINESS OFFICE
CENTER FOR INFORMATIONASSURANCE & SECURITY
2
3
4
OFFICE OFCAMPUS PLANNING
SCHOOLOF PUBLICHEALTH6
OFFICE OFFACILITIES PLANNING& CONSTRUCTION
HISTORICALLYUNDERUTILIZED BUSINESS DEVELOPMENTOFFICE7
OFFICE OFACCOUNTING,REPORTING,COST& RISK
CHARLES A.DANACENTER
INFORMATIONQUEST
ACADEMYOF MEDICINE,ENGINEERING& SCIENCE OFTEXAS
UT ADMINISTRATION BUILDING INFORMATION SCHOOL: FLOOR 5
DIRECTORY
ADMINISTRATION
PHD STUDENTS
5.552
5.303
5.333
5.460
5.401
FACULTY
IT SUITE
DEAN
ASSOC. DEAN
5.454
5.567
LOUNGE
ADMINISTRATION
PHD STUDENTS
5.552
5.303
5.333
5.460
5.401
FACULTY
IT SUITE
DEAN
ASSOC. DEAN
5.454 LOUNGE
LOUNGE
COMPUTER LAB
CLASSROOMS
BOOK & PAPER LAB
GUADALUPE PARKING GARAGE
GUADALUPE STREET
1.204| 1.208| 1.212 1.502| 1.504
CLASSROOMS
FACULTY
William Anderson
William Aspray
Diane Bailey
Lecia Barker
Randolph Bias
Claudia Chidester
Veronica Covington
Phillip Doty
Melanie Feinberg
Luis Francisco-Revilla
Caroline Frick
Patricia Galloway
Gary Geisler
David B. Gracy II
E. Glynn Harmon
Barbara Immroth
Unmil Karadkar
Matthew Lease
Bill Lukenbill
Shirley Lukenbill
Chela Metzger
Sue Murphy
Karen Pavelka
Loriene Roy
Ciaran Trace
Lynn Westbrook
Amanda Williams
Megan Winget
Yan Zhang
5.456
5.432
5.438
5.451
5.424
5.414
5.460
5.448
5.446
5.536
5.404
5.436
5.538
5.534
5.408
5.412
5.426
5.450
5.442
5.460
5.440
5.456
5.422
5.444
5.452
5.410
5.460
5.4160
5.434
Kathleen Adrian
Cassie Alvarado
Craig Blaha
Carol Carreon
Carla Criner
Andrew Dillon
Luke Dunlap
Janelle Dupont
Terry Giles
Rebeccah Hill
Tara Iagulli
Barbara Immroth
Dona Kurtz
Bill Lukenbill
Kamar Nassor
Mary Lynn Rice -Lively
Pat Reichenbach
Ann Seago
Administrative Associate
Development Specialist
Manager of Special Projects
Graduate Program Coordinator II
Assistant Dean for Student Affairs
Dean
Associate Director for Development
Managing Editor: Libraries & theCultural Record
Academic Awards Coordinator &Development Assistant
Course Scheduler
Director, Career Services
Assistant Graduate Advisor
Executive Assistant
Graduate Advisor
Finance Manager
Associate Dean
Administrative/Web Assistant
Kilgarlin Center Administrator
PHD STUDENTSADMINISTRATION RESEARCH LABS
Paul Aumer -Ryan
Snowden Becker
Carol Brock
Jeffery Crow
Lorraine Dong
Jeanine Finn
Lance Hayden
Sarah Kim
Virginia Luehrsen
Owen McNally
Ji Hyun Park
Kathryn Pierce
Tanya Rabourn
Erin Whitworth
Brandon Wiley
5.316
5.314
5.344
5.304
5.308
5.334
5.312
5.532
5.318
5.326
5.336
5.412
5.324
5.442
5.320
5.328
5.338
5.348
5.544
5.546
5.558
5.540
5.546
5.540
5.414
5.550
5.554
5.556
5.545
5.558
5.552
5.540
5.540
Samuel Burns
Kai Mantsch
Carlos Ovalle
Quinn Stewart
Shane Williams
Systems Administrator
Web Manager
Computer Systems Development
Instructional Technology
Coordinator of Info. TechnologySystems Administrator
IT SUITE
5.454B
5.454G
5.454A
5.454C
5.454D
Digital Archaeology
IX Labs
General Research
5.508
5.510 & 5.516
5.518 & 5.520
RESEARCH LABS
5.567RESEARCH LABS
Map o th oor; aculty and staf directory
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GUADALUPE STREE T
GUADALUPE PARKING GARAGE 1ST FLOOR
UTA 1ST FLOOR | INFORMATION SCHOOL
17TH
STREET
Diagram directing visitors to entrance o building rom inside
the parking garage
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BOOK & PAPER LAB
CLASSROOMS1.502| 1.504
LOUNGE
STAIRS
COMPUTER LAB
CLASSROOMS
1.212| 1.208| 1.204
RESTROOMS
ELEVATORS ADMINISTRATION
DEAN/ASST. DEAN
RESEARCH LABS
PHD STUDENTS
STAIRS
FACULTY
RESTROOMS
ELEVATORS
LOUNGE
IT SUITE
Guide to strategic placement o signage that was
colored-coded based on the oor maps.
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Screenshots o simulated walkthrough o signage
and waynding system as seen within a Google
SketchUp model o the Inormation School
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Realizing the need or a consistent and clean inormative labeling system or the Rob Roy Kelly Wood
Type Collection at UT, redesigned and implemented new specimen labels or each o the 166 aces , with
emphasis on readability and conciseness. With Lauren Dickens and David Shields.
ROB ROY KELLY WOOD TYPE COLLECTION
Redesigning Labels or the Wood Type Collection / Summer 2010
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|
077ANTIQUE, CLARENDON | Uppercase & fgures
Belgian6 line
|Finished labels with new color system based on type classication
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Above: No. 129
beore the re-haul.
Right: current label
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Conceptualized, designed, and distr ibuted posters or the all semesters lecture series. Each o the
posters paid homage in some way to Indias rich culture o graphic arts, with inspiration taken directly
rom Indian vernacu lar typography and motis. All our poster identities were extended to include an
accompanying thank-you card to each o the visiting lecturers.
DESIGN LECTURE SERIES
Print Campaign or Fall Design Lecture Series / Fall 2010
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THANK YOU
FROM EVERYONE HERE AT UT AUSTIN
(EXCEPT THE SHOOTER.)
Clockwise rom let: nished poster; thank you note; unused ideas
or type treatments based of o Indian vernacular typography
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The
has invited of
to present his lecture titled
at from
on
" "
More details on Facebook: UT
Design Division
From everyone here in the Design Division at the University of Texas College of Fine Arts.
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an yo Karri!From everyone here at the UT Design Department
C BA Ovr
A
With Karrie Jacobs, Design Critic and Itinerant Urbanist
How the US is Learning to Love its Cities
Wednesday, October 13 at ART 1.102, 6:30 to 8p
Presented by the UT Design Lecture Series
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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
M,a,t,h,e,m,a,t,h,i,c,a,l,
T,y,p,o,g,r,a,p,h,y,
Is Both A Language and Its
Own Interpreter. What Does
That Mean?
A Lecture with David Reinfurt of Dexter Sinister/O-R-G on
Wednesday, November 17 at ART 1.102, 6:30 to 8PM
Presented by the UT Design Lecture Series on Design, Beauty, and
Human Behavior
David Reinfurt is an independent graphic designer, writer and editor in New York City. On
the rst business day of 2000, David formed O-R-G inc., a exible graphic design prac-
tice composed of a constantly shifting network of collaborators. Together with graphic
designer Stuart Bailey, David established Dexter Sinister in 2006, a workshop in the
basement at 38 Ludlow Street on the Lower East Side in New York City. The workshop
is intended to model a Just-In-Time economy of print production, running counter to the
contemporary assembly-line realities of large-scale publishing. This involves avoiding
waste by working on-demand, utilizing local cheap machinery, considering alternate
distribution strategies, and collapsing distinctions of editing, design, production and
distribution into one efcient activity.
David currently teaches at Princeton University and Columbia University Graduate
School of Architecture, Planning and Preservation.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
From everyone
at the UT Design
Department
^^^^^^^^^^^^^^^
^
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
^
++++++++++++++++++
++++++++++++++++++++++++++++++++++++++++++
,,,,,,,,,,,,,,,
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
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Developed a new logo and identity system or the Marine Science Institute. Our concept highlighted the
logos uniquely modular capabilities and the accommodation o multiple applications in both 2D and 3D
realms, which allowed or both print and sculptural applications without loss o integrity. With Lauren
Dickens, Corey Leamon, and Javier Viramontes.
MARINE SCIENCE INSTITUTE
Logo and Branding Project or Research Center / Gloria Lee, Fall 2010
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Final logo, in color and in black & white
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Print applications; clockwise rom let: business cards
and letterhead, older template
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3-D applications; clockwise rom let: concept or logo
as a sculptural orm, boat application, outdoor signage
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PART ONE: LONGING/NOSTALGIA
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PART ONE: LONGING/NOSTALGIAThe appropriation and subversion o a ubiquitous brand.
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PART TWO: MISCOMMUNICATION/MISUSE
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PART TWO: MISCOMMUNICATION/MISUSE
Transporting a common Hinglish phrase (painted on trucks in India in order to signal other drivers to sound their ho rn i they need to overtake the
truck) in the orm o bumper stickers and are intended to cause momentary conusion in other drivers while sparking recognition rom native Indians.
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Let: Mock-up o the stickers in action; below: screenshot o a
blog currently in development that will serve as an inormation
hub and a place to document the stickers in use
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PART THREE: COMMODIFICATION/COMMERCIALIZATION
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/
A guide to tying a turban based on the style o IKEA instructional manual, and packaged like an IKEA product.
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DASTAAR
Top: cover o the booklet; above: rst page
ART