mivacon 2013 - the new normal
DESCRIPTION
Slides from a breakout session at MivaCon 2013TRANSCRIPT
The New NormalSteven Soule
The New Normal
New Features In The Ecommerce Landscape Have Gone From Optional
Add-ons To Must Haves In 2013
Who am I?
Graduated from AICASDBeen at Miva since 2011
Work in the Professional Services departmentConstant Learner
Who are you?
Store Owners?Developers?
Both?
What is the New Normal?
UtilityUsability Desirability
Must Haves Concepts in 2013
Utility• Functional• Easy to Use• Helpful
Usability• Intuitive• Focused• Effective
Communication
Desirability• Seductive• Impressive• Social
More Information: http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u
What does this look like?
Utility• Functional
• Miva’s Newest Features
• Easy to Use• Analytics Tools
• Helpful• Product Comparisons
Usability• Intuitive
• Multi-Device Design
• Focused• Navigation & Search
• Effective Communication• Optimized Checkouts &
Page Direction
Desirability• Seductive
• Enhanced Product Pages
• Community• Social Media & SEO
• Impressive• Product Reviews
USABILITY
• Intuitive• Focused• Effective
Intuitive Usability:Multi-Device Design
• Store interfaces need to be usable as a whole
• Mobile vs. RWD• There is an increasing
demand• *Mobile design is not
for everyone.
Intuitive Usability:Multi-Device Design
Focused Usability:Navigation - Traits
• Functionally Easy to Use• Understandable Hierarchy• Consistent Location
Example: HealthChemist.co.nz
Focused Usability:Navigation - Features
Breadcrumbs
“Speaking” Block Navigation
Drop Down, Fly-out, & Mega Menus
Focused Usability:Advanced Search
• Emphasize Search• Auto-Complete• Search Facets• Sorting & Pagination
Options
Example: FirstPlaceParts.com
Effective Usability:Optimized Checkouts
• Optimize the Checkout• Enhancing the Checkout– Mini Basket– Shipping Estimator
• Multiple Step vs. Abbreviated Checkouts Don’t stop with just the checkout.
Contact forms, FAQs, and other important pages should be clear to navigate. Need Help?
Recommended Reading: http://www.mivamerchant.com/blog/a-definitive-guide-to-a-one-page-checkout-for-your-ecommerce-store
UTILITY
• Functional• Easy to Use• Helpful
Functional Utility:New-ish Built In Miva Features
• Mini Basket• Shipping Estimator• Smart Breadcrumbs• Category Pagination & Sorting• Category & Product Page Templates
Functional Utility:Miva Features You Can Buy
• Facebook Connect• Social Networking Buttons• Social Commerce• Blog Integration
• Just about any other idea you have!
Easy to Use Utilities:For the Customer
• Category Quick View• AJAX Add to Cart• Notifications after
Actions
Easy to Use Utilities:For the Store Owners
• Monitor Traffic• Track Sales & Conversion Rates• View Customer Checkout Flow• Track Searches• Test new features
Helpful Utility:Helping the Customer
• Product Comparisons• Related Products• Detailed Category Pages
DESIRABILITY
• Seductive• Community• Impressive
Seductive Desirability:Enhanced Product Pages
- Show Alternate Colors & Views - Product Zooms - Large Image Light Boxes
Seductive Desirability:Enhanced Product Pages
Community Desirability:Social Media & Marketing
• Display your social networks
• Be an active member in each social community
• Integrate Social Media
Impressive Desirability:Product Reviews
• Improve Reputation• Increase customer
confidence• Get the swing vote
Review
Utility• Functional
• Miva’s Newest Features• Mini Basket• Shipping Estimator
• Easy to Use• A/B Testing• AJAX Add to Cart
• Helpful• Product Comparison
Usability• Intuitive
• Multi-Device Design• Mobile & Responsive
• Focused• Search
• Facets• Autocompletes
• Effective Communication• Optimizing Checkouts
Desirability• Seductive
• Enhancing Product Pages• Quality Images
• Community• Social Media
• Follow on Contact
• Impressive• Product Reviews
What is the New Normal?
UtilityUsability Desirability
Final Thoughts
• Your store is unique• Your target market is unique• Audit your store• Test, Test, Test
Thank you!The Outline: stevensoule.com/the-new-normal_outline.pdf
The Bundle: stevensoule.com/mivacon2013.zip
Sources• PR8 Update 7 & 8 Overview - http://www.mivamerchant.com/pr8-8-features• Test Early, Test Often - http://uxdesign.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/ • Usability, Utility, Desirability - http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u • Multi-Screen World - http://services.google.com/fh/files/misc/multiscreenworld_final.pdf • Top 100 Grossing E-Commerce Sites - http://baymard.com/checkout-usability/benchmark/top-100 • Essential E-Commerce Website Features - http://sixrevisions.com/user-interface/e-commerce-website-features-tips-examples/ • 7 Inspirational Steve Jobs Quotes for Designers - http://onthecloud.mycroburst.com/7-inspirational-steve-jobs-quotes-for-designers/ • Mobile Websites vs. Responsive Websites - http://googlemobileads.blogspot.com/2012/07/mobile-websites-vs-responsive-design.html • http://electricpulp.com/notes/you-like-apples/• http://mashable.com/2012/12/11/responsive-web-design/ • http://www.copyblogger.com/mobile-responsive-design-benefits/ • http://www.lukew.com/ff/entry.asp?1679 • http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013 • http://services.google.com/fh/files/misc/multiscreenworld_final.pdf • http://www.searchspring.net/features/rich-auto-complete • http://www.searchspring.net/features/category-navigation • http://www.mivamerchant.com/facebook-connect • http://www.mivamerchant.com/products/social_buttons • http://www.mivamerchant.com/products/MMSC • http://www.mivamerchant.com/products/one_page• http://www.slideshare.net/pod1/the-7-pillars-of-ecommerce