2014ECOMMERCE

BEST PRACTICES

WHICH NEW FEATURES IN THE ECOMMERCE MARKETPLACE ACTUALLY WORK AND WILL

HELP YOUR BUSINESS GROW.

SHOPPING BRICK & MORTARVS.

SHOPPING ONLINE

AWARENESS

3 CONCEPTS TO STRIVE FOR

USABILITY

3 CONCEPTS TO STRIVE FOR

CLARITY

3 CONCEPTS TO STRIVE FOR

AWARENESS

• Search Engine Optimization

• Email Marketing

• Social Media Engagement

AWARENESS: SEARCH ENGINE OPTIMIZATION

• Site-wide SEO

• On-page SEO

• Off-page SEO

AWARENESS: EMAIL MARKETING

• Weekly Newsletters

• Remarketing

AWARENESS: SOCIAL MEDIA

• Socially Engage in your visitor’s communities, don’t just advertise

• Offer discounts

• Purchase Advertisements

USABILITY

• Website Performance

• Responsive

• Intuitive

USABILITY: WEBSITE PERFORMANCE

• Every second counts

• Majority of online shoppers will abandon a page after waiting 3 seconds for it to load.

• Mobile users expect speed to be equal to a desktop experience

• Page Speed Analysis Tools

• How to lose weight in the browser

• Does your site follow webmaster guidelines?

USABILITY: RESPONSIVE

USABILITY: INTUITIVE

• Help customers find what they need

• Consistent & Clear navigation

• Easy & Effective Search Results

• Category/Search Page filtering

• Highlight calls to action

CLARITY

• Showcase Products

• Be Transparent

• Understand Your Site

CLARITY: SHOWCASE PRODUCTS

• Use Product Videos

• Have high quality product images

• Show product reviews

• Have detailed product descriptions & feature specifications

CLARITY: BE TRANSPARENT

• Reveal as much information as you can

• Show inventory levels

• Display Trust Badges

• Clearly display shipping & return policies

• Offer Free Domestic Shipping (If possible)

• Notify them of any warranties or guarantees

CLARITY: UNDERSTAND YOUR SITE

• Consistently Check:

• Who is using your site

• How they are interacting with it

• What is being purchased

• Track Changes

• A/B Test significant changes

• Multivariate detailed changes

FEATURE LIST

GLOBAL ELEMENTS

• Mega menu or drop down navigation

• Search with auto complete

• Breadcrumbs

• Mini Basket

• Contact Information

• Live Chat

• Policy Links

HOME PAGE

• Don't use rotating banners

• Show various high level categories

• Show best selling products

• Show new products

• Show products that are on sale

PRODUCT PAGE

• Multiple Large Product Images

• Show Product Videos

• Have A Clear Add To Cart Call To Action

• Display Customer Product Reviews

• Related Products

• Show Products That Other Customers Also Bought

• Display Recently Viewed Products

• AJAX Add To Cart

• Answer FAQs

CATEGORY & SEARCH

• Add Facetted Filters options

• Display Ratings

• Quick-view product details

• Product Comparisons

• Various sorting options

• Create a "New Products" category

BASKET & CHECKOUT

• Shipping Estimator

• Wish lists

• Coupons

• Gift Certificates

• Various Payment Methods (PayPal, Amazon, etc.)

• Once order is purchased, suggest a follow up action:

• Share order in social network

• Offer discount code to come back again

• Show products related to their order