Section: M com 2 Group # B

Group leader

Sajid nawaz

MembersHumair anwarRana zaighamSaima aslam

Introduction

Established in 1933 by Francis.J.Mitchel

The most recognizable breakfast and daily routine product of household

Increased productivity but maintained quality

Largest company of Pakistan and is leading all other markets brands

Product Brand name

Mitchells balance water

Logo

New product introduced by

Mitchells fruit Farm

IntroductionIt was launch by Mitchells Fruit Farm which changes the need of consumer and their shifting towards hygienic product like water. Mitchells launch natural drinking water

Current Market Position Mitchell’s products are highly appreciated by the trade

and the relevant consumers.

High standard

Many Multi-National and National Companies have entered the competition.

The quantity wise share of Mitchell’s balance water has not appreciated much in the last five years

New Product development Activity Primary Product

Quality Test

Market Test

Modification

Commercialization

Product Life Cycle Growth

Maturity

Decline

Marketing Strategies' Pull strategy

Push strategy

Branding The company name with a product name

Brand for Market Saturation

Core values in customer eyes

Strong parent company

Promotional Mix Advertisement

Sales Promotion

Public Relation

Publicity

Good Communication

Target Market Educational Institute

Offices & Banks

Govt Sectors

Hotels and Restaurants

Transporters

Brief summary Current market review

Product review

Competitor review

Distribution review

Financial review

Packing Designing

Label

Color +

NAME SOURCE TIMING TOTTAL

TV ADD

GEO,MAS

SALA,ARY

DIGITAL,L

OCAL

AREA

CABLE

NETWOR

K

7to9 geo,10to12am

masalla,8to9ary,whole day lacb7660000

news

paper

nai baat,

jang,nwa

i

waqat,ex

press

jang on sandy,express Friday,nwai

waqat on Sunday,nai baat on

monday

700000

bill

boards

thokar

lhr,pc

lhr,okara

bypass,re

nala

bypass

one month 440000

poasters

and

pumfillet

s

general

public

no limit

30000

steamers roads one month 200000

radio adds

fm92,105

,106.6bo

om

6 month 220000

advertise

rs fee

gillani

advertise

r

company

500000

9750000

total

SWOT Analysis

Strength

Weakness

opportunity

Threats

Strength Its price is low but its quality is superior

Its management is committed and confident

Its performance is superior as compared to its competitor

Balance has lot customer list

Weakness

Distribution system is not satisfactory

Customer list is not tested

Delivery staff need training

Need more sale peoples

Opportunities

Can surprise competitor

Introduce new products

Profit margins will be good

Could seek better supply deals

Threats

Its market demand is seasonal

Environmental conditions is not in its favor because customer likes competitor product more e.g. nestle.

Political instability

Retention of key staff

Conclusion

It was very consuming product as compared to its competitor product

Mitchell balance is failed due to its inefficient distribution channel and also their sales men are also untrained

Company should be removed these factors to retouched this product to achieve the desire goals