Download - Mitchless balance Water Presentation
Section: M com 2 Group # B
Group leader
Sajid nawaz
MembersHumair anwarRana zaighamSaima aslam
Introduction
Established in 1933 by Francis.J.Mitchel
The most recognizable breakfast and daily routine product of household
Increased productivity but maintained quality
Largest company of Pakistan and is leading all other markets brands
Product Brand name
Mitchells balance water
Logo
New product introduced by
Mitchells fruit Farm
IntroductionIt was launch by Mitchells Fruit Farm which changes the need of consumer and their shifting towards hygienic product like water. Mitchells launch natural drinking water
Current Market Position Mitchell’s products are highly appreciated by the trade
and the relevant consumers.
High standard
Many Multi-National and National Companies have entered the competition.
The quantity wise share of Mitchell’s balance water has not appreciated much in the last five years
New Product development Activity Primary Product
Quality Test
Market Test
Modification
Commercialization
Product Life Cycle Growth
Maturity
Decline
Marketing Strategies' Pull strategy
Push strategy
Branding The company name with a product name
Brand for Market Saturation
Core values in customer eyes
Strong parent company
Promotional Mix Advertisement
Sales Promotion
Public Relation
Publicity
Good Communication
Target Market Educational Institute
Offices & Banks
Govt Sectors
Hotels and Restaurants
Transporters
Brief summary Current market review
Product review
Competitor review
Distribution review
Financial review
Packing Designing
Label
Color +
NAME SOURCE TIMING TOTTAL
TV ADD
GEO,MAS
SALA,ARY
DIGITAL,L
OCAL
AREA
CABLE
NETWOR
K
7to9 geo,10to12am
masalla,8to9ary,whole day lacb7660000
news
paper
nai baat,
jang,nwa
i
waqat,ex
press
jang on sandy,express Friday,nwai
waqat on Sunday,nai baat on
monday
700000
bill
boards
thokar
lhr,pc
lhr,okara
bypass,re
nala
bypass
one month 440000
poasters
and
pumfillet
s
general
public
no limit
30000
steamers roads one month 200000
radio adds
fm92,105
,106.6bo
om
6 month 220000
advertise
rs fee
gillani
advertise
r
company
500000
9750000
total
SWOT Analysis
Strength
Weakness
opportunity
Threats
Strength Its price is low but its quality is superior
Its management is committed and confident
Its performance is superior as compared to its competitor
Balance has lot customer list
Weakness
Distribution system is not satisfactory
Customer list is not tested
Delivery staff need training
Need more sale peoples
Opportunities
Can surprise competitor
Introduce new products
Profit margins will be good
Could seek better supply deals
Threats
Its market demand is seasonal
Environmental conditions is not in its favor because customer likes competitor product more e.g. nestle.
Political instability
Retention of key staff
Conclusion
It was very consuming product as compared to its competitor product
Mitchell balance is failed due to its inefficient distribution channel and also their sales men are also untrained
Company should be removed these factors to retouched this product to achieve the desire goals