mirek wąsowicz - segment jednego, dokąd zmierza marketing online?
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Segment jednego, dokąd zmierza marketing online?TRANSCRIPT
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PROPRIETARY & CONFIDENTIAL
Mirek Wasowicz
The segmentation of ONE
MARKETING TECHNOLOGY. SIMPLIFIED.
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LIVE MARKETER
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MEET PAULINA
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ENTRANCE: 0
EXIT: 28
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EXIT: 35
(+15)
ENTRANCE: 20
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value: 0,5 EUR
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EXIT: 92
(+62)
ENTRANCE: 30
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value: 2,0 EUR
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ENTRANCE: 92
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ENTRANCE: 92
EXIT: 120
(+28)
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ROPO
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ENTRANCE: 120
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ENTRANCE: 120
CNV: 183
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show: 40%
spend: +13%
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EXIT: 75
(+60)
ENTRANCE: 15
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CRM
iOne profiling engine
Paulina
1
2 3
4
entry score: 15
exit score: 75
▵60 Orchid
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PROPRIETARY & CONFIDENTIAL