GLOBAL TRADEMARKROADSHOW 2018MARCH 1 5 , 2 0 1 8 – CONV ENE T IM E S SQUAR E – N EW YORK C I T Y

FREE TO IN-HOUSE COUNSEL

REGISTRATIONS

Kevin Pragasregistrations@managingip.com

+44 (0) 20 7739 8938

PROGRAM AND SPEAKERS

Beth Ranneybeth.ranney@euromoneyny.com

+1 212 224 3542

SPONSORSHIP

Melanie Petchmpetch@euromoneyplc.com+44 (0) 207 779 8836

WWW. M A N A G I N G I P. C O M / G L O B A L T M 1 8# G L O B A L T M 1 8

SPONSORSEXHIB ITOR

INTRODUCTIONAs US companies continue to expand their trademark practices into the globallandscape, in-house counsel, as well as their outside counsel, must keep abreast onthe different trademark developments around the world. The 2nd annual Managing IPTrademark Roadshow 2018 will provide in-house trademark and IP counsel with aunique opportunity to elevate their knowledge of the global trademark marketplacethrough engaging talks, networking, and of course, learning the interestingdevelopments in global trademarks. In attending this unique event, you will not onlyget the opportunity to hear leaders in the trademark field discuss the matters mostrelevant to your global practice, but you will have the opportunity to network andexpand your reach in an environment that fosters the prosperity of your global business.The Forum will be equally of interest to IP in-house counsel as well as private practicelaw firms.

GLOBAL TRADEMARKROADSHOW 2018MARCH 15, 2018 – CONVENE TIMES SQUARE – NEW YORK CITY

PAST ATTENDEECOMPANIES

American Express, ASME, AuthenticBrands Group, Beanstalk, Burberry,CBS Corporation, Citco FundServices, Coach, Colgate-Palmolive,David Yurman, Forbes, FrontierCommunications, Hachette BookGroup, Hanesbrands, Hearst,Honeywell, Hudson's Bay,Humanscale, Ideation, LaGuardiaAirport, London Stock Exchange,Louis Vuitton, Marchon Eyewear,Mario Batali Enterprises, MarriottInternational, MastercardInternational, Meridian CapitalGroup, Modell's Sporting Goods,Nine West Holdings, Pan AmericanHealth Organization, QuantumNetworks, Rail Europe, Revlon, SAP,Starwood Hotels, Sterling Publishing,Steve Madden, The Dramatists Guild,The Prudential Insurance Company ofAmerica, Tiffany & Co, Time Inc.,USPTO, Verizon, Vevo, Watts Capital,WIPO, World Trade CenterAssociation, Wyndham Worldwide,Yale University

WHO YOU WILLMEET• IP in-house counsel• Heads of IP• IP Portfolio Manager• General Counsel• Senior branding experts• Private practice lawyers• Administrative Judge• Chief legal officers• Compliance officers• Paralegals• Corporate and legal affairs

Euromoney Institutional Investor LLC is an international business-to-businessinformation company focusing on the global financial community. Begun in1969, Euromoney now spans the globe with over 2,300 staff. Ourheadquarters are in London and we have main offices in New York, Montrealand Hong Kong. The Legal Media group lays out the landscape ofinternational law across a variety of specialist fields, providing the content,analysis and data necessary for creating strategy and comparing the latestdevelopments and innovations. We manage some of the oldest and mostwidely respected brands in this sector – Managing Intellectual Property,International Financial Law Review and Benchmark Litigation. In addition, werun a large number of related conferences, webinars and awards dinnersheld annually across all continents. http://www.managingip.com/Events.html

CALENDARHere is our calendar of MIP Forums for the 1st half of 2018. Mark your calendars now and sharewith colleagues.

More information: www.managingip.com/Events.html

MIP US Patent Forum 3/13 New York

Global Trademark Roadshow 3/13 Los Angeles

Global Trademark Roadshow 3/15 New York

PTAB Forum - East May New York

PTAB Forum - West May Palo Alto

MIP Women’s Leadership Forum June New York

Life Sciences Forum June New York

GLOBAL TRADEMARKROADSHOW 2018MARCH 15, 2018 – CONVENE TIMES SQUARE – NEW YORK CITY

PROGRAMME

REGISTRATIONS

Kevin Pragasregistrations@managingip.com

+44 (0) 20 7739 8938

PROGRAM AND SPEAKERS

Beth Ranneybeth.ranney@euromoneyny.com

+1 212 224 3542

SPONSORSHIP

Melanie Petchmpetch@euromoneyplc.com+44 (0) 207 779 8836

8:30 Registration and networking breakfast

9:00 Opening remarks by Michael Loney, managing editor,Managing IP

9:05 Effective brand protection strategy

• Domain names and gTLD concerns• Across social and mobile

Moderator: Donna Tobin, partner, Frankfurt Kurnit Klein & Selz Susan Stearns, intellectual property and corporate counsel, Edible InternationalHelen Wu, commercial, IP and advertising counsel, JetBlue AirwaysDanielle Maggiacomo, associate, Frankfurt Kurnit Klein & Selz

9:55 The Opposition system in México

• Has it been effective?• The first court decisions

Carlos Perez, senior partner, Calderon & De La Sierra

10:45 Networking coffee break

11:05 International trademark issues concerning piracy and counterfeiting

• Alibaba case-holding service providers accountable for counterfeitproducts sold on their networks

• New detection technologies• Trade Facilitation and Trade Enforcement Act updates• Working with licensees to police trademarks outside your home jurisdiction

Oliver Herzfeld, SVP and chief legal officer, BeanstalkPamela Weinstock, vice president and agc, Kenneth Cole ProductionsDanny M. Awdeh, partner, Finnegan Henderson Farabow Garrett & DunnerBrett Heavner, partner, Finnegan Henderson Farabow Garrett & Dunner

11:55 Repercussions of trademark law post Matal vs Tam and In re Brunetti

• Differences between USPTO versus EUIPO and other foreign trademarkoffices/laws

• Implications of Tam and Brunetti abroad

Lisa Mottes, associate, Fitzpatrick Cella Harper & ScintoNicholas Bartelt, copyright and trademark senior fellow, Fordham IP Institute

12:45 Networking lunch

1:30 When does it make sense to litigate?

• Balancing enforcement & business costs• What to do when enforcement goes viral and threatens your reputation

Kristin Murphy, shareholder, Brooks KushmanMichael Crane, former chief business counsel/Trademark/Copyright,

Capital OneJulianna Orgel-Eaton, senior corporate counsel, Ziff DavisGeorge Wukoson, senior corporate counsel, Ziff Davis

2:20 Social media concerns

• Influencers duty to disclose relationships when promoting/endorsingproducts

• When to make an example of infringement

Kate Swaine, partner, Gowling WLGPaul Anderson, associate general counsel, IP and commercial counsel, ForbesPeri Fluger, corporate counsel, KetchumRomy Horn, general counsel, W2O Group

3:10 Networking coffee break

3:30 Europe

• Brexit’s impact on the EU Trademark Directive• Working between IP offices in the EU

Ryan Pixton, partner, Kilburn & StrodeAinslee Schreiber, former VP & associate general counsel, Starwood Hotels

and currently IP consultant, Rosewood Hotel Group

4:10 Forum adjourns

GLOBAL TRADEMARKROADSHOW 2018MARCH 15, 2018 – CONVENE TIMES SQUARE – NEW YORK CITY

Please tick the appropriate box to choose your payment method and signbelow:

Bank Transfer (details will be provided by invoice)

Credit Card Payment

REGISTRATION FEE: The registration fee includes participation in the forum, documentation material, breakfast,coffee breaks and lunch. All delegates are responsible for their own accommodation and travel.

PAYMENT: All registration fees (where applicable) must be received in full prior to the event date or the invoicedue date, whichever is sooner.

To make a payment by credit card, please register and pay online at:www.managingip.com/GlobalTM18 or call +44 (0) 207 779 8938

Please note that in completing this booking form you undertake to adhere to the cancellation andpayment terms listed opposite.

Signature: Date:

Position:

Delegate 1

Name:

Job title:

Company:

Address:

Postcode:

Country:

Tel:

Email:

Delegate 2

Name:

Job title:

Company:

Address:

Postcode:

Country:

Tel:

Email:

2|Your details for registration (Please print)

I cannot attend but please add me to your mailing list for future events.

3|Method of payment

Telephone+44 20 7779 8938

Emailregistrations@managingip.com

CANCELLATION POLICY: By registering for this event, youare agreeing to the terms and conditions whereby youare liable for the full conference fee. All cancellationsmust be received in writing no later than 6 weeks beforethe first day of the event (26 January 2018) for a fullrefund less a 10% administration charge. We cannotaccept verbal cancellations.

Cancellations received after 26 January 2018 are liablefor the full conference fee. However, substitutions can besent to attend in your place at no extra charge. If owingto a force majeure, Managing IP is obliged to postponeor cancel the event, Managing IP will not be liable forany travel or accommodation expenses incurred by dele-gates or their organisations.

Badge swapping with other registered/non-registered del-egates is against our company policy and will not be per-mitted.

Any private practice attorney may apply for a reducedcourse fee to attend CLE programs sponsored byManaging IP based on financial hardship. Simply submitan email stating the reason for the hardship no later than30 working days prior to the program toregistrations@managingip.com.

The information you provide on this form will be used byEuromoney Institutional Investor PLC and its group compa-nies (“we” or “us”) to process your order and deliver therelevant products/services. We may also monitor youruse of the website(s) relating to your order, includinginformation you post and actions you take, to improveour services and track compliance with our terms of use.Except to the extent you indicate your objection below,we may also use your data (including data obtained frommonitoring) (a) to keep you informed of our products andservices; (b) occasionally to allow companies outside ourgroup to contact you with details of their products/ser-vices; or (c) for our journalists to contact you for researchpurposes. As an international group, we may transferyour data on a global basis for the purposes indicatedabove, including to countries which may not provide thesame level of protection to personal data as within theEuropean Union. By submitting this order, you will beindicating your consent to the use of your data as identi-fied above. Further detail on our use of your personaldata is set out in our privacy policy, which is available atwww.euromoneyplc.com or can be provided to you sepa-rately upon request.If you object to contact by telephone , fax , or email, or post , please tick the relevant box. If you do notwant us to share your information with our journalists ,or other companies please tick the relevant box.

1|Register (Please tick one box) To Register

Onlinewww.managingip.com/GlobalTM18

TOTAL REMITTANCE

Booking fee Privatepractitioners andservice providers

Advisers,consultants

In-house counsel

Early bird rate (before 5 January)

$795 $225 FREE

Standard bookingrate (after 5 January)

$995 $225 FREE