DIGITAL MARKETING SERVICES

AGENDAIntroducing MintTwist

Typical Objectives

MintTwist Work

INTRODUCING MINTTWIST25FULL-TIME

STAFF

2002

WE WORK WITH……more than 100 large and medium-sized businesses including global brands

EXPERTS IN OUR FIELDLONG-TERM RELATIONSHIPSLOW TURNOVER OF STAFF

OUR APPROACHTO BECOME A VALUE ADDING PARTNER TO OUR CLIENTS. TO WORK CLOSELY WITH OUR CLIENTS TO GET THE STRATEGY RIGHT AND DELIVER IT. TO COMMUNICATE OUR WORK THROUGH REGULAR REPORTS AND MEETINGS.

TYPICAL OBJECTIVES

CAMPAIGN OBJECTIVESINCREASE WEBSITE ENQUIRIES AND CONVERSIONS

INCREASE

BEST PRACTICES AND INTERNAL TRAINING

ESTABLISH

MAINTAIN CONSISTENT GROWTH IN HIGH QUALITY WEBSITE TRAFFICGROW

CREATING A STRATEGYBUSINESS OBJECTIVESRESOURCESSHORT – LONG TERM OBJECTIVES AND STRATEGYCOMPETITORS

UNDERSTAND

WEBSITEBACKLINK PROFILEKEYWORDS AD NETWORKS

AUDITIDENTIFY CHANNELS AND TARGET MARKETSFOCUS ON QUALITY WORKCAMPAIGN PLAN AND DELIVERABLES

STRATEGY

IMPLEMENTATIONINTEGRATE WITH EXISTING MARKETING TEAMCREATE QUALITY, SHAREABLE CONTENT (META RICH) AND MULTI-LINGUAL CONTENT MULTI-PLATFORM STRATEGIES

MARKETING

PAID SEARCH AND BANNER ADVERTISING PPC MANAGEMENT/ CONSULTANCY

ADVERTSCONVERSION UPDATESTECHNICAL SEOBACKLINK CLEAN-UPBUILD QUALITY LINKS

TECHNICAL

EXAMPLE DELIVERABLESSEO ON-PAGE – REVIEW 404S, AD GROUPS, NEW CONTENT

SEO OFF-PAGE – REVIEW SOCIAL BOOKMARKING, BLOG COMMENTING, FORUM POSTING, DIRECTORIES

SEOCONTENT MARKETING – WRITE TWO ARTICLESSOCIAL SHARING ON TWO NETWORKSRESEARCH INFOGRAPHIC TOPICS

CONTENTMEET WITH MARKETING TEAM TO REVIEW PROGRESSHIGH-LEVEL MONTHLY REPORTS WITH RECOMMENDATIONS

ADVICE

EXAMPLE PRICING MODELONE OFF PAYMENT - £6,600 2 DAYS ON SITE CONSULTANCY8 DAYS RESEARCH AND STRATEGY DEVELOPMENT

CONSULTANCY

£5,940 PER MONTH9 DAYS PER MONTHAGREED DELIVERABLES

IMPLEMENTATION

INCLUSIVE HIGH-LEVEL MONTHLY REPORT AND IN-DEPTH QUARTERLY ANALYSISREGULAR COMMUNICATION

REPORTING

MINTTWIST WORK

INCREASE COURSE ENQUIRIESREDUCE PPC SPEND WHILE ALSO INCREASING PAID AND ORGANIC TRAFFICESTABLISH KPIS

REGENT’S UNIVERSITY

REGENT’S UNIVERSITYIMPLEMENTATION•Improve on-page SEO

• Technical SEO factors

• URL restructuring

•Manage PPC

•Regular content updates

•Work with internal teams

•Improve website UX and calls to action

REGENT’S UNIVERSITY

CREATE DIGITAL STRATEGY

EXCELIAN

IMPROVE TRAFFIC AND CONVERSIONSREDESIGN WEBSITE

EXCELIANIMPLEMENTATION•Redesign website

•Focus on cross-sell opportunities

•Drive quality website traffic

•Create and re-purpose content

REPORTING AND REVIEW•Quarterly audits

•Growth in cross sell enquiries

•Improved online visibility

SITE REDESIGN

SOBELL RHODES

SEO STRATEGYCONTENT REVIEW

SOBELL RHODESIMPLEMENTATION•Relaunch website

•Review keywords and create SEO strategy

•Optimise content

REPORTING•Strategy

•Task calendar

IMPROVE DIGITAL PRESENCEDRIVE MORE TRAFFICMULTI-LINGUAL OPTIMISATION

PALMERS LODGE

PALMERS LODGEIMPLEMENTATION•On-page optimisation, including multi-lingual pages

•Website review with recommendations for improving conversions

•Social media campaigns – “The Great Palmers Treasure Hunt”

•Agreed deliverables and task calendar

PALMERS LODGEREPORTING AND REVIEW•Organic traffic increased by 30% since campaign start

•International traffic increased:

• USA 20%

• Canada 42%

• Russia 64%

• China 30%

•Increased Twitter referrals by 13%

WEBSITE AUDITCREATE DIGITAL STRATEGYDRIVE TRAFFIC TO NEW SITE

CREATIVE FORUM

CREATIVE FORUMIMPLEMENTATION•Website audit

•On-page optimisation

•Link building and guest blogging

REPORTING AND REVIEW•Rank No.1 for “international event management companies”

•Visits up by 220%

•International traffic up by 80%

•Organic non-brand traffic up by 50%

INFO@MINTTWIST.COM