minority recruitment training presentation april 2014 1
TRANSCRIPT
Minority Recruitment Training Presentation
April 2014
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Minority Student Recruitment
The Basics
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AAUM’s Minority Student Recruitment Initiative (MSRI)
• Started in 2007 in response to Prop 2– Statewide ban on race-and-gender based
affirmative action use in public institutions– Fear that U-M would appear unfriendly or
unwelcoming to minority applicants
• MSRI was created to fill the gap that Prop 2 could potentially create
• Designed to ensure that qualified admitted students were choosing to attend U-M
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MSRI, cont.
• Started with approximately 80 alumni• MSRI volunteers were from all over the US• Underrepresented Minority alumni
– African American, Hispanic, Native American
• First “Called to Action” in March of 2007• MSRI eventually became known as Each
One, Reach One in 2008
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Each One, Reach One
• Also known as EO/ROs• Grown to 430 volunteers, all across the US• Called to action in 2007 through 2013• The EO/RO activity became an official part
of the Alumni Student Recruitment Program in 2008
• EO/ROs receive communications and information from the ASR Program
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Recruiting Timeline&Matching Process
How we make it do what it do!
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EORO Matching
• Occurs in the spring • Matching is done after large groups of
admits are made so there is a full roster to work with
• When possible, matching is done by:1. High school attended by alum & student
2. City alum & student live in
3. State
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Volunteer Expectations and Responsibilities
• Keep your contact information up-to-date– Especially your email address!
• Contact your students in a timely manner, within 5-7 days of receiving your “call to action”
• Understand that student contact information is self-reported and is the most up-to-date information available
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Alumni Recruitment Efforts
• Every contact you make is important and appreciated
• After September, you can “track” whether your students enrolled by checking the U-M on-line directory
• Since there are many reasons why a student may choose to go elsewhere, there is no “report card” created by the ASR program, nor are volunteers “graded”
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Recruiting Tips &
Best Practices
“Congratulations!”
Now what?
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Contacting Students
• Before you call:– Review resources so you know they exist!– Reflect on the things that made your time at
U-M special & be prepared to share that
• Call at a time when the student will more likely be available– After school, early evenings, Saturdays,
Sundays after worship services
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Contacting Students, cont.
• During your call:– Try to create a two-way conversation– Share what you loved about your U-M days– Avoid “yes” or “no” questions– (brief) Silence is okay!– Leave your name/number for later follow-up– Feel free to talk to parents/guardians, if
student is unavailable
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Answering Student Questions
• Refer, Refer, Refer!– Admissions Office Call Desk
• Can answer 100% of questions
– Admissions website• Available 24/7• Can answer 99% of questions
– Live chat– “Ask Us” FAQs
• U-M Detroit Center is an excellent local resource, www.admissions.umich.edu/detroit
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Don’t play the, “I’ll get back to you” game!
Student
Alum
Phyllis DELAY
OUA
Phyllis Alum
DELAY
Student
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Refer, refer, refer!
Alum
StudentOUA!
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Office of Undergraduate Admissions (OUA) Resources
• OUA Web site, www.admissions.umich.edu
• OUA Call Center, 734.763.7433– Monday - Friday: 08:00 AM - 07:00 PM EST
Saturday - Sunday: Closed
• OUA Online Live Chat– Monday - Friday: 08:00 AM - 06:30 PM EST
Saturday - Sunday: Closed
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Alumni Student Recruitment Program Resources
• ASR Web site, www.umalumni.com/asr– Inside Recruitment enewsletter– Recruiter Resources & Materials
• ASR Staff– Phyllis Taylor, Alumni Association,
734.764.2316, [email protected]– Julie Simon, Admissions Office,
734.936.3299, [email protected]
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Things to keep in mind
• Share what you love about your U-M days.• You don’t have to know all the answers—
the key is knowing how/when to refer.• Directing students to a web site or to the
call center is not impersonal– Allows students to review at their convenience– Allows for students to ask follow-up questions
• HAVE FUN! 18
Alumni Student Recruitment Program
Phyllis TaylorAlumni Association
734.764.2316
Julie SimonOffice of Admissions
734.936.3299
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We appreciate all that you do for U-M
Thank You!
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