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minimally invasive surgery instrument pricing & positioning analysis

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www.idrmedical.com @IDR_Medical RISK To determine the risk of market cannibalization of existing device To provide guidance on product positioning GUIDANCE To assess the market potential POTENTIAL To develop pricing strategy STRATEGY * Investigation * Surveys * Interviews * Analysis * Modelling * Forecasting APPROACH SCOPE US Europe OUTPUT * Pricing and positioning strategy by country * ROI model MINIMALLY INVASIVE SURGICAL INSTRUMENT International Medical Device Manufacturer

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Page 1: Minimally Invasive Surgery Instrument Pricing & Positioning Analysis

www.idrmedical.com @IDR_Medical

RISKTo determine the risk of

market cannibalization of

existing device

To provide guidance on

product positioning

GUIDANCETo assess the market

potential

POTENTIAL

To develop pricing strategy

STRATEGY

* Investigation

* Surveys

* Interviews

* Analysis

* Modelling

* Forecasting

APPROACHSCOPEUS Europe

OUTPUT* Pricing and positioning strategy by

country

* ROI model

MINIMALLY INVASIVE SURGICAL

INSTRUMENT International Medical Device

Manufacturer

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