www.idrmedical.com @IDR_Medical

RISKTo determine the risk of

market cannibalization of

existing device

To provide guidance on

product positioning

GUIDANCETo assess the market

potential

POTENTIAL

To develop pricing strategy

STRATEGY

* Investigation

* Surveys

* Interviews

* Analysis

* Modelling

* Forecasting

APPROACHSCOPEUS Europe

OUTPUT* Pricing and positioning strategy by

country

* ROI model

MINIMALLY INVASIVE SURGICAL

INSTRUMENT International Medical Device

Manufacturer