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MindSphere Partner Program Introduction Dan Smith VP, Global Program and Ecosystem Development 2019

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Page 1: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

MindSphere Partner

Program IntroductionDan Smith

VP, Global Program and Ecosystem Development

2019

Page 2: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

Why partner with Siemens and MindSphere?

Siemens is the right partner now and in the

future• Deep multiple vertical industry and domain knowledge

• Largest customer base across strong portfolio domains

• Innovative vision & direction with digitalization solutions today

Siemens is a recognized automation leader• Gartner Magic Quadrant Leader for Manufacturing Systems

• Digital Twin leadership optimizes customer value chain across

design, production and performance

Siemens delivers accelerated value • MindSphere is a cloud-based, open IoT operating system

• Rich building-block components

• Standards-driven, plug & play asset connectivity

More information: mindsphere.io/partner

Unrestricted © Siemens AG 2019

Page 3: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

Partner Types

• Consulting and Strategy

• Application developer/ISV

• System integrator

• Technology

• Hybrid OT

• Connectivity

MindSphere Global Partner EcosystemExtensive network of partners with broad capabilities

MindSphere

The cloud-based,

open IoT operating

system

Examples

Unrestricted © Siemens AG 2019

Page 4: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

MindSphere partner ecosystem overview

Consulting/strategy partners

• Provide digital transformation

services based on MindSphere

• Develop vertical apps

Application developer/ISV• Develop vertical apps

• Sell apps based on MindSphere

System integrator• Connect other enterprise systems

on the cloud (ERP, CMMS, etc.)

• Provide connectivity and

implementation services

Technology partnersEnhance capabilities as well as adoption

of MindSphere platform utilizing

analytics, AI and Big Data

Hybrid OT partnersLeverage partners from an automation and

instrumentation background to develop IoT

applications and provide services

Connectivity partners• Develop connectivity into products

• Sell connectivity products

Unrestricted © Siemens AG 2019

Page 5: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

MindSphere Partner Program Summary

The Partner Program provides a comprehensive set of technical,

marketing and financial benefits to help partners accelerate their

application or service on the MindSphere platform.

Objective

• A global 3 tier program structure (Platinum, Gold and Silver) that

provides incremental benefits as partners demonstrate

capabilities and invest in MindSphere

• Robust set of benefits to accelerate your application and services

revenue including:

• Sales and technical training

• Business and market development funds

• Application developer tools and technical support

Program Principles: Simple, Predictable, Profitable

MindSphere Partner Program Tiers

PlatinumPartner

GoldPartner

Silver Partner

Unrestricted © Siemens AG 2019

Page 6: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

Program benefits by Tier

Partner Benefits

• All Gold Benefits plus:

• Business and Market Development Fund (€€)

• Developer Package discount: 50% off MindAccess Developer Plan M and 20% off renewals

• All Silver Benefits plus:

• Business and Market Development Fund (€)

• Developer Package discount: 30% off MindAccess Developer Plan M and 20% off renewals

• Technical Training

• Tenant & Training Bundle Discount*:

• 50% off MindAccess Developer Plan S

• 40% off Basic Online Training Membership for MindSphere

• Marketing benefits: Program Emblems, Partner Marketing Center featuring Collateral Library,

Press Release support, Event promotions, Promotion to Siemens sales

• MindSphere App Store inclusion and promotion

• Solution Expert Webinars (TechTalks)

• Partner technical / developer community

• Deal Registration

• Referral Fee eligibility

MindSphere Partner Program Tiers

PlatinumPartner

GoldPartner

Silver Partner

*See MindSphere Partner Program Guide for detailsUnrestricted © Siemens AG 2019

Page 7: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

Annual participation requirements by Program Tier

PlatinumPartner

GoldPartner

Silver Partner

Technical

training/

certification

12 People-

complete MS

Technical

Curriculum

6 People-

complete MS

Technical

Curriculum

3 People-

MS Technical

Curriculum

Customer

case studies

6

3

1

MindSphere

Apps

6

3

1

Influenced

revenue/yr.

required

EUR 650K

EUR 250K

EUR 50K

Apps

available on

app store

Y

Y

Y

Annual

business

plan

Y

Y

N*

*Mini business plan required to qualify for the Tenant and Training discount.

RequirementsMindSphere Partner Program Tiers

Unrestricted © Siemens AG 2019

Page 8: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

Call to Action

• Come join the MindSphere Partner Ecosystem!

• Help our joint customers transform their digital enterprise to unleash more productivity and efficiency

across their business.

• Get access to training, marketing and development tools to build your MindSphere IoT practice

• Develop powerful MindSphere applications with an open API and scalable development environment

• Drive new revenue streams from applications and professional services across industry verticals

• Visit http://www.mindsphere.io/partner to register!

• If you have any questions about the program, please email us at:

[email protected]

Unrestricted © Siemens AG 2019

Page 9: MindSphere Partner Program Introduction · MindSphere Partner Program Summary The Partner Program provides a comprehensive set of technical, marketing and financial benefits to help

Thank you!