Marketing and SalesPerformance summit

18 november 2015

event partners Business partners

WHMINDS & MORE ?

GrégoireVanderveken

IngridVan Den Borg

BennyVan Calster

FrancoisDelvaux

MyriamVangenechten

PieterjanKempynck

PascaleHall

ThomasDonck

FionaFoschi

MarianneDewandeleer

Jo V.C.Marketing, Online,

Project mgt;Colruyt, bpost, Acerta, Telenet

Sylvain D.Business Analysis,

Pricing;Base, Nielsen,

Elanco, Wolters Kluwer

Gaelle H.Marketing, Digital, Portfolio; L’Oreal, Elanco, Puratos

Fabienne M.Marketing,

e-commerce;Mobistar, Sanoma,

bpost

Anne-Marie B.

Brand Communication, Campaign; KPN

Orange, Niko, Barco

Fabienne C.Communications,

PR;BT Global, Ingersoll

Rand, Cargill

Jacques V.International Sales

Mngmt;British Telecom,

VLS-group, Microsoft

Paula D.Sales Leadership &

Mgt;Easynet, NTT & GlobalCollect

Marc F.Marketing,

Segment Mgt;Base, Electrabel, Acerta, Luminus

Berit B.Marketing,

Communications; Telenet, Barco, Base

Ingrid S.Marketing, Channel,

customer engagement;

Rail Blue, Fujitsu, Barco

Dries M.Marketing, Online,

Social;Vacature,

Studio 100, Puratos

Sarah X.Pricing, Process,

Bus.Req.;PwC, IBM, Elanco

Ann V.D.Marketing, Product,

Campaign;Kipling, Sanoma,

Ecover

Siska B.CRM, Customer

centricity;DVV, Microsoft,

Bekaert

Karine V.M.FMCG Marketing, Communications;

PepsiCo, ebay, Abinbev,

WeightWatchers

Yvonne G.Marketing,

Communications;Indaver, Acerta,

Vito

Jill V.Communications,

Events;Ecover, Colruyt,

Siemens

Hadrienne F.Business analysis,

Project Mgt;McKinsey, bpost,

Altran

Wim M.Product

Management; Arval, Topcom, Zapfi

Ingrid L.Marketing,

Communications, Channel;

Belgacom, Barco, Docbyte

Richard T.Marketing

Communications, Public Affairs;

Europay, Baxter, Johnson&Johnson

Suzanne M.Brand & Campaign

Management;BBD0, CHOCO,

Electrabel

Sylvestre d.J.Marketing,

Go-to-Market, NPD; Acerta, Puratos,

WKTS

Gretl L.International Brand

Management;Mondeléz, Alpro

Wim V.App & Services

Marketing;Business Objects, Micorsoft, Barco

Sabine C.Sales Performance,

CRM, S&M automation; SAP,

Oracle, EY

Els D.K.Marketing,

Communications, Product; Telenet,

Ontex, Energy ICT, Provamel

Alexis V.Communications,

Online, Social;KBC, Barco

Filip A.Digital, Marketing;

GSK, Argenta, Teleroute, ING

sales

Sales & lead managementLarge account management processCreating & managing opportunities

Sales EnablementSocial Selling

Value based selling and pricingNegotiating success

Leveraging your CRM toolsPartner channel management

transformation

Defining vision & missionShifting the paradigm and

change managementBuilding customer centric or

solution led organizationsOrganizational design

Innovation & NPD processesInternal communications

Coaching & capability buildingMarketing & sales alignment

Building employee engagement

Market AssessmentsSegmentation, targeting & positioning

Product management & marketingGo to market plans & activationCommunication management

Pricing & value capturing(Employer) brand management Customer experience & loyaltyMarketing performance & KPI’s

Marketing

Deep Expertise

Flexible service solutions

to help Drive Growth

ACADEMYPeriodic events to network, learn and share knowledge

CONSULTINGExperts to consult, coach or manage growth projects

INTERIM Specialist resources to fill organizational gaps

Nurture

RelationshipsLong Term

Household Names… Industry Leaders… as well as SME’s & Entrepreneurs…

MethodologiesPROVEN

Create & win opportunities and

manage relationships

Commercial Performance

Sales CoachingCoaching for

sales managers

Manage indirect channels better

Channel Management

Enhance capabilities and management

Call Centers

Assess and select talent Build teams

People & Organisation

Align sales and marketing on plans

and tactics

Funnel Management

Social Selling

Leverage your network

Deliver the right message at the right

time

Sales Enablement

MethodologiesSocial Selling

Leverage your network

Deliver the right message at the right

time

Sales Enablement Social

SellingLeverage your

network

PROVENSales

EnablementDeliver the right

message at the right time

Can You

Your Business?

ize

ize Usership Customer

Centricity

Mobile Data

SurgePricing

Your Business?

ize

Can You?

You all can.In your own way.

Think about...

IT as a core capability

Customer Journeys

Collaborative behaviors

Shorter cycles

Start Small

Digitalis the vector to bringMarketing & Sales

Marketing

sales

DIGITAL

together

Dado Van Peteghem

Managing Partner at Duval Union Consulting

Jamie Shanks

CEO ofSales for Life

Lesley Ronaldson

SMB Sales Managerat LinkedIn

Kurt Ghijsbrecht

Sales Director atArtoos-Hayez

Frederick Van Asbroeck

EMEA Lead Digital atJohnson & Johnson

Medical

Tamara Schenk

Research Directorat CSO Insights

Mario Haneca

Marketing Directorat Showpad

Prizes Drawing of evaluation forms

End of Day

13.00 Keynote speech ‘Mastering Digital Disruption’ by Dado Van Peteghem

Room Diamond

14.00 Break-out 1 – Roadmap to Successfully Exploiting Social to boost Marketing & Sales by Jamie Shanks

Room Sapphire Break-out 2 – A Case Study on Adopting Social Media tools by Marketing & Sales

by Lesley Ronaldson and Kurt Ghijsbrecht Room Diamond

14.45 Coffee & sweets

15.15 Break-out 3 – Digital: from Communication Engagement to Sales Impact by Frederick Van Asbroeck and Mario Haneca

Room Diamond

Break-out 4 – How to Execute a ‘Customer at the Core’ Strategy by Tamara Schenk

Room Sapphire

16.15 Panel discussion

17.00 Networking cocktail

PROGRAMME

Dado Van Peteghem, Managing Partner Duval Union Consulting

Mastering Digital Disruption

Keynote13:15 – 14:00

Break-out 114:00 – 14:45

Jamie Shanks, CEO Sales for Life

Roadmap to Successfully Exploiting Social to boost Marketing & Sales

Break-out 214:00 – 14:45

Lesley Ronaldson, SMB Sales Manager at LinkedInKurt Ghijsbrecht, Sales Director at Artoos-Hayez

A Case Study on Adopting Social Media tools by Marketing & Sales

Frederick Van Asbroeck, EMEA Lead Digital at Johnson & Johnson MedicalMario Haneca, Marketing Director at Showpad

Digital: from Comm. Engagement to Sales Impact

Break-out 315:15 – 16:00

Tamara Schenk, Research Director at CSO Insights

How to Execute a ‘Customer at the Core’ Strategy

Break-out 415:15 – 16:00

Thank youevent partners Business partners