October 15, 2012

The NEW Magazine for Speakers, Trainers,

Authors, Coaches & Infopreneurs

Connecting

the Dots:

An

In-Depth

Interview

with

Global

Business

Celebrity

Jeff

Hayzlett

Looking for ways to

increase your

brand’s popularity?

Available NOW at:

www.UnpopularBook.com

www.Amazon.com

Maybe

you

should

be doing

less!

Author Erika Napoletano

inside WHAT’S

Features

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January 21, 2013

4

The Big C Gets Results by Shawna Schuh, CSP

5

Million Dollar Rolodex®

6-13

Connecting the Dots with Global Business Celebrity

Jeff Hayzlett

15

MDB Money Tree®

The man had a twinkle in his eye when he

told me he had been married happily for over 39 years. I noted he said, happily, staying married a

long time is definitely an accomplishment but staying married happily is closer to a miracle.

When I asked him what he attributed his long and successful relationship to he told me he thought the

biggest reason for his successful marriage was courtesy.

To say I was surprised is an understatement. Not because I don’t agree, not because I teach courtesy and so like

the affirmation, but surprised he knew it and because it’s so simple.

It doesn’t take a lot of work and effort to have good relations with people but it does take a decision a

decision to use the big C of courtesy consistently. I guess that’s two Cs!

You probably know how to do this already however many of us forget how powerful it can be so let’s do a refresher

and then my challenge to you is this: for the next three days be very aware of your use of courtesy in your

business relationships.

Decide that whatever happens in your life with other people, those close to you and those out in the world or

on the road that you will be kind and courteous regardless of how they behave. This can change your life.

For the next three days be totally focused on:

Use Patience – that means you wait. Wait for someone to go ahead of you through the door or in line or on the highway. Pull back and wait, be patient when someone takes what you consider to long to respond or reply or

fetch something you requested.

As you use patience and wait in a courteous and kind manner you can observe: those who aren’t patient and what a negative energy they exude and those who are

and how much more they are respected, appreciated and liked.

Use Please – Many of us are guilty of neglecting to add this to our requests and commands and orders, at least I know I am. So for the next three days please add please

to everything and see what magic that brings. “Would

The Big C

Gets Results

by Shawna Schuh

you please, can you please, please go, please stay, please allow me to…” and you soften the exchange and allow people to step up to participate and you will notice they do so more readily than without please added.

Use Gratitude – Saying “Thank You” is only one way to show gratitude and it’s a big one, however being grateful is more about the smile, the tone, the posture and the respect and that’s what will make people respond to you.

All of us have had a clerk or waiter say thank you and we knew it was a trained rather than heartfelt response. Most of us do it in a trained like manner also and so we can believe we’re really doing well since we remember to say thank you.

For the next three days become aware if you really are thankful for what is done for you, for all you have and all the people who interact with. If you are thankful go out of your way to tell them so and be specific about what they do – “Your trust in our service is an honor” is saying thank you in a much better way.

39 years is a long time to be married so three days is a tiny period to practice something that can make such a big impact on your world.

For the next three days be courteous, be kind, use patience, please and thank you and who knows you may develop that same twinkle in your eye. I hope so.

Shawna Schuh is a Certified Speaking Professional

who partners with executives and sales leaders on communication, presentation and advanced people skills to create profound insights that lead to results. She can be reached at 503-970-5774 or Shawna@ShawnaSchuh.com and her site is www.ShawnaSchuh.com

Looking for More Great Resources?

The business profiled above is just one of the many product/service vendors we know of and highly recommend to others. To see a complete listing of hundreds of organizations ready and willing to help you grow your brand, check out the ‘Resource Section’ at:

www.MillionDollarBrand.com

Co

nn

ec

tin

g

the

Dots…

What Is Global

Business Celebrity

Jeff Hayzlett

Seeing That

We’re Not?

A lot.

Million Dollar Brand: You were in the corporate

world and I’m curious what your own epiphany was for you leaving the safety of the corporate world?

Jeff Hayzlett: Well, it’s interesting that you would say the safety of the corporate world which isn’t really true either, is it? I mean when you think about it it’s a

very tough business in a Fortune 100 company and the average life of a CMO, a Chief Marketing Officer, is

around 18-23 months, so it’s a real dog eat dog world out there, but you know I’ve always liked being in control and in control of my own destiny, and I’ve

always owned my businesses.

I’ve bought and sold over 250 businesses over my career for billions of dollars, and so I always wanted to

really get back and start to do that again, and so when I went into Eastman Kodak I went in with the thought

process that I was only going to stay for about two years. I ended up staying in that corporate world for

about four and stayed on a little more extra than I thought, and then I said, I’m leaving to go out and do

my own thing. I finally said I was going to write my own books, and I was going to create my own

intellectual property, and my own content, and do the things that I wanted to do, the way I wanted to do

them.

MDB: What do you feel your brand represents and the message that you are putting out into the

marketplace?

JH: My brand isn’t for everybody in terms of the way in which you do it. You know brand is nothing but a promise delivered, that’s what a brand is. Someone just recently wrote a blog where they had seen me

speak and said look, this guy gives a performance and he does it in such a way that it’s very authentic, and

that’s the word that came across.

So, no matter what you think of me, whether you like me or you don’t like me, whether you like the content

that I have or you don’t, you’ll find that, hey, look, you’ll respect me because I’m .authentic. I tell it like it

is. When you see me hanging around afterwards signing autographs or being with people just to

interact, I am who I am and there’s nothing different; you don’t have to second guess Jeff Hayzlett because

he’ll tell you.

I only work with high growth companies and I only work in the way in which I work, and so that’s the essence of that brand. We term it being a global business celebrity; author, speaker, and sometimes ‘cowboy’ is the way that we describe it, and we package all that in, even the dress, the examples I use on stage, in the book are all very much part of who I am and real. I try to use real examples because, again, I want that authenticity to come out. So, I think that’s at the core of the things that we do. Now, my head of marketing could tell you, here are the three attributes of Jeff Hayzlett’s brand and give you a much more formal answer, but in the end it’s just about being me. MDB: It’s interesting how you use the word package… so you had to step back and ask, What do I represent? JH: When I left the Fortune 100 world I said what we’re going to do is we’re going to go out and create a multimillion dollar franchise around Jeff Hayzlett. That’s in essence what we did and we built a business plan around speaking, the book and the television shows that we do as the vehicle or mechanism for it, and then we would create some mastermind programs. We said we’ll use an 18 month horizon, so every 18 months we pop a new book or do something different to be able to reactivate. We’re building a business, it just happens to be around, you know, this eye candy called Jeff Hayzlett, unfortunately I’m just a super chunky size! When we look at it, sometimes we talk about me as this inanimate object, but it’s a living, breathing human being, and so we really look at it and say when people offer us things, like someone offered me a television show here recently and I said no, and they said why? I said, well, it doesn’t fit with our brand, it’s not me; I wouldn’t say that, I wouldn’t do that, so therefore I’m not going to do it. So you really have to sit down and really look at who you are, and I think a lot of speakers, a lot of authors don’t do enough of that. They think this is the picture they should take, this is the demo reel, you need a sizzle reel, you need this, you need that, you need PowerPoint. No, you don’t, who said that? You do it the way you want to do it. Now, you might not be as successful at it, you might be more successful at it, you just figure those things out.

(continued…)

Our Big Interview with Jeffrey Hayzlett (continued)

Our Big Interview with Jeffrey Hayzlett (continued)

Our Big Interview with Jeffrey Hayzlett (continued)

The other thing I’ll say to you is when you become the brand, as a lot of the folks reading are, you’ve got to

really make sure you don’t believe your own stuff sometimes, and to be very…very grounded in who you

are, and what you are, and the purposes for what you’re trying to get done. I think it’s important.

MDB: Social media has played a big role in your brand, what’s your favorite platform? Do you do it all yourself? JH: I do most of it myself. I do from time to time have other people help me get things setup, but by in large it’s me. I have a little grid that I do each day, and each week, and I plan things out just because I live in it and I think to me social media’s just a natural part of what I do. I do social media primarily, and this is my primary

goal, is to let my family know what I’m doing, and how I’m doing it. Now I just happen to have a bigger family and I have different family members, so I have to let my real family—my relatives, my blood, my kin—and I do things for them, but I also have marketers, and fans, and businesspeople that follow me, and I do different things for them, and then I have my internal family which wants me to use it as a sales platform. So, I’ve got to do different messages, and think about how you say it, the way in which you say it. Like, ‘I’m going to go speak.’ Well, no, you’re not going to speak, you’re ‘going to do a keynote’, you’re going to do a

‘leadership training seminar.’ Say things in a way that people read it and then Oh, that’s what he does… Oh, great I’m looking for that. And so you want to think about things like that. MDB: Which social media platform do you like best? JH: Which one do I like the best? I like them all for different reasons. LinkedIn you got to have because it’s kind of like your sign on Main Street, but there’s not a lot of activity that goes on there. There are some groups and things like that, but I haven’t found those to be as effective for us. I certainly haven’t found the advertising on Linked In to be effective at all for us yet. Twitter is kind of like sitting on your front porch and shouting at people as they drive by or walk by on the sidewalk; you just ask them to stop by for a minute, don’t stay, and then move on. Like a sign in your front yard or a megaphone that, hey this is what we’re doing, hey good to see you, and then move on.

(continued…)

“Twitter is kind of like sitting on your front

porch and shouting at people as they drive by

or walk by on the sidewalk.”

-Jeff Hayzlett

Our Big Interview with Jeffrey Hayzlett (continued)

Facebook to me is more like your front parlor, your living room of your home, and so you’d only invite

those more intimate, so the conversations are more intimate, and then Google Plus I think everybody’s

trying to still figure out, but if you look at those three main ones for me, and then of course you’ve got

YouTube, which we utilize, and some others as well. If I look at those three, I like Twitter for the constant

contact, but I like Facebook primarily for the in-depth, and then I liked LinkedIn more for stating a trend or

stating something of interest that other people might use in their business, and I only do that once or twice a

week.

Twitter I do 20 times a day, and Facebook I try not to do more than about 2-4 times a day on our fan page,

but the interaction on Facebook is much deeper for us, and I didn’t believe in it before this year, and then this

year I really got it and it made a lot of sense.

MDB: Is there anything that you would go back and do differently since leaving the corporate world and

starting your business?

JH: There’s always things you’d do differently, I’m just trying to think of what those would be. I mean to me

they’re the almost the same thing that I would tell any businessperson, and that’s mostly holding people to

their promises and keeping to what it is you were wanting to do.

The biggest thing I think for speakers, and certainly it is for me, I call it the Johnny Vegas Syndrome, and that’s

where you start believing your own stuff, and I really say it in a very nice way, but you know you think that

the sales are going to go, rocket all the time, so you build the team for that and it really doesn’t happen as

“Twitter is kind of like sitting on your front

porch and shouting at people as they drive by

or walk by on the sidewalk.”

-Jeff Hayzlett

fast as you think it’s going to. So, again, it’s getting grounded. Or you do deals to do deals rather than based on the things that you said you were going to go out and do to get started with in terms of what were the three or four primary rules or goals that you had for the business. It’s when I fail to apply those - is when I make big mistakes or I make mistakes that I regret - hire people too fast, or I don’t let people go fast enough, or I go off and do this thing, or go off and that thing, and I didn’t put it through the filter in a way that would have been better for me… and stuck to my principles and said, I’m going to build it to build wealth, I’m going to build it to have fun, and I’m going to build it to grow professionally, and anytime I deviate from that I always make a mistake and regret it.

JEFFREY HAYZLETT is a global business celebrity

and former Fortune 100 c-suite executive. From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business.

For more information about Jeff, visit: http://hayzlett.com/

Design Matters.

Who Says

Money Doesn’t

Grow On Trees?

Wouldn’t it be great if money grew on trees? Well, maybe it does.

When you think about it, growing a business – any business – is very

much like a growing tree:

First, there is the ‘seed’ of an idea that gets planted, initially in the

mind of the entrepreneur, and then in the marketplace itself.

Then comes years (decades, perhaps) of nurturing the

business to ensure its growth.

And finally – once the business has found its place in the sun –

comes the never-ending process of protecting it from fierce

competition, ups and downs in the economy, and other outside ‘elements’ that can stunt its

growth… or perhaps even kill it altogether.

Nowhere is this analogy more true than in the world of ‘information marketing’ in which professional speakers, authors, coaches, entrepreneurs and internet marketers operate.

But, when done right, the tree that gets planted and allowed to grow to its full potential can become a literal ‘money tree’ of sorts.

It was with this visualization in mind that the staff of Million Dollar Brand Magazine set about creating our Million Dollar Brand ‘Money Tree’ Chart™… with each branch representing one major area of development for any growing business brand. We couldn’t include every possible area or activity, but we think we included most of the big ones. -MDB

See Our Million Dollar

Brand Money Tree™ Chart

on the Next Page…

Wha

t Yo

u’v

e G

ot

To S

ell

Ho

w Y

ou

Bring

It to ‘M

ark

et’

www.MillionDollarBrand.com

Who You Are at Your ‘Roots’

Integrity, Personality, Knowledge, Self-Confidence, Drive, etc.

Million Dollar Brand ‘Money Tree’™

‘Elevator Speech’Joint Ventures

Long-Term Brand Awareness

Strategy

The ‘Problem’ You Solve & ‘Solution’ You Deliver

(how you improve the client’s condition)

Click Here to

Download Your

COMPLIMENTARY

‘Money Tree’

Chart!

Links to take you

where you want

to go……

He said

all men

were

created

equal.

He

never

said

anything

about

brands.