Who are Millennials? (Gen Y)• Born after 1980• Tech-savvy• Confident• Connected• Independent• Self-expressive• Open to change• Pop-cultured

40 %of Millennials are of minority or racially-mixed.

Technology

“It’s not so much that Gen Y’s are tech savvy — they’re tech dependent. “ - Aaron Kesher 2011 Society for Human Resources Management Annual Conference

35+ are Digital Immigrants

Digital Natives

Education

• On pace to be the Most Educated

• In 2008 - College Enrollment Hits All-Time High, Fueled by Community College Surge

• 89% Latino young adults say that a college education is important, yet only 48% plan to get a degree

Challenges

• Millennials need to be Unique• Less priority on Work Ethic• Long-term Loyalty to the same company

http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 20Pew Research Center

Opportunity

• younger members focus on : the opportunity to lead, the opportunity to learn, and the opportunity to make a difference.

• Younger generations also want to associate themselves with an organization that is making a meaningful difference,

Belonging

Spontaneous Group Creation – Facebook, Twitter, Meetup

“The behavioral differences between a 20-year-old and 60-year-old are age differences. However the decision to join, or not to join, an association isn’t an age difference. It’s a generational difference…”

Younger people seek and demand a return for membership, including tangible services, high levels of accountability, identifiable advantages, a sense of community…

Labor Union Membership Decline (Bureau of Labor Statistics)

1982 - 20.1%2013 - 11.3%

Manufacturing & Labor Unions should be concerned about the value they are providing members/employees

Pay Expectations

http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 25, 27Pew Research Center

2X Young employees expect to move up the ladder quickly.

http://www.pewresearch.org/quiz/how-millennial-are-you/

Take the Millennial Quiz

Sources

1. http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/2. http://www.redfusionmedia.com/arc_managing_generation_Y_millennials.htm3. http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf4. http://www.pewsocialtrends.org/2009/10/29/college-enrollment-hits-all-time-high-fueled-by-community-college-surge/5. http://www.pewhispanic.org/2009/10/07/latinos-and-education-explaining-the-attainment-gap/6. http://www.pewresearch.org/quiz/how-millennial-are-you/7. The Evolution of Member-Based Associations – Gen X and Millennials – Andy Narrai http://www.trefoilgroup.com - 11/20138. http://www.inma.org/blogs/earl/post.cfm/how-publishers-can-embrace-digital-natives-and-digital-immigrants9. http://www.bls.gov/news.release/pdf/union2.pdf

Copyright 2014 – Jonathan M. Burgess MBA – RedFusion Media, Inc.

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