mike o'hagan - web strategy summit 2012 case study

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1 Mike O’Hagan Founder/Owner - MiniMovers

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http://www.bluewiremedia.com.au/web-strategy-summit-2012 Mike O'Hagan from MiniMovers, explains how his company transformed its industry & how he continues to drive a million dollar business growth via the web. This case study was presented at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management.

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Page 1: Mike O'Hagan - Web Strategy Summit 2012 Case Study

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Mike O’HaganFounder/Owner - MiniMovers

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Entrepreneur - Serial Bootstrapper1. Find opportunities that can be developed into solutions that

people will buy.

2. Start businesses with little or no capital investment .

3. Avoid borrowing – and minimise risks.

4. Fund (force) growth from within.

5. Experiment and systemise.

6. 80% focused on product and people and 20% focussed on money (opposite of Corporate thinking).

My single PERSONAL goal/focus is to make a crap load of money EVERY WEEK and not “HAVE TO” work.

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1985

2008

2005

1988

Short distance, direct door to door,

Residential or Business MOVES

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2010 2011 2012

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When people want to buy something they cannot hold or touch (time) .......

1. Memorable NAME

2. Product to suit the NEED

3. Wow Delivery (Exceed Expectations)

4. Friends of your Business (referral)

90%

10%

Ask Somebody

Advertising

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When people want to buy something they cannot hold or touch (time) .......

90%

10%

Ask Somebody

Advertising

GET PEOPLE TO TALK ABOUT US

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When people want to buy something they cannot hold or touch (time) .......

1. Memorable NAME

2. Product to suit the NEED

3. Wow Delivery (Exceed Expectations)

4. Friends of your Business (referral)

5. Social Media• Commenting• Entertaining• Informing

90%

10%

Ask Somebody

Advertising

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1. BE DIFFERENT

2. BE NOTICED

• Who you are

• What you do

• Why use you

• How to contact you

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BE DIFFERENT ……… BE NOTICED

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Mike O’HaganGoogle Me