mike groth marketing portfolio
TRANSCRIPT
Marketing
Dossier
•
Mike
Groth
Print Advertising
NEJM “Editorial Factoids” Campaign
NEJM “Editorial Factoids” CampaignCollaborators: Lupton & Company,Higgins Design Associates
Duration: June 2007 to Dec 2009
Appeared: MedAdNews, Medical Marketing &Media, Healthcare Marketers ExchangeChallenge: to portray for advertisers the impact ofNEJM content
NEJM“Relationships”Campaign
NEJM “Relationships” CampaignCollaborators: Lupton & Company,Higgins Design Associates
Duration: Sept 2005 to May 2007
Appeared: MedAdNews, Medical Marketing &Media, Healthcare Marketers ExchangeChallenge: to reiterate for advertisers therelationship NEJM has with physicians
Direct Mail
NEJM“How Sweet It Is”
Campaign
NEJM “How Sweet It Is” CampaignCollaborators: Lupton & Company,Higgins Design Associates
Mail drop: October 2009
Target: medical agency media planners
Challenge: to communicate market researchhighlights and generate buzz around NEJMadvertising programs and opportunities
NEJM “Shuffle BetweenPrint & Online” Campaign
NEJM “Shuffle BetweenPrint & Online” CampaignCollaborators: Lupton & Company,Higgins Design Associates
Mail drop: September-October 2008
Target: medical agency media planners
Challenge: to convince advertisers to make thetransition from the print journal to NEJM.org toreach their target physicians everywhere theyaccess medical information
NEJM “Pop Art”Campaign
NEJM “Pop Art” CampaignCollaborators: Lupton & Company,Higgins Design Associates
Mail drop: September-October 2006
Target: medical agency media planners
Challenge: to reintroduce NEJM to a newgeneration of agency personnel and createdrama over advertising incentives
Email Marketing
NEJM Article Plus LaunchCollaborator: SGNet Solutions
Deployed: March 2008
Target: pharmaceutical article reprints buyers
Challenge: to promote premium upgrades to bulkreprints orders
NEJM Article Alerting Service LaunchCollaborator: Mothers of Invention
Deployed: October 2009
Target: pharmaceutical article reprints buyers
Challenge: to encourage sign-ups to product alertingservice
Sales Collateral
NEJM and Journal Watch Rate Cards
Collaborators: Lupton & Company, Higgins Design Associates
Distributed: September 2009
NEJM Pharmaceutical Convention Booth
Collaborator: HigginsDesign Associates
Created: August 2008
Produced by: The ExhibitSource
Collaborator:SGNet Solutions
Launched:January 2008
NEJMadsales.org
Writing Samples
The mean streets of Boston in the 1970s played host to a nefarious underworld of pimps, pushers, andaddicts, and Paul "Sully" Doyle was there. From Kenmore Square hippies to South Boston junkies toCombat Zone prostitutes, this undercover operative with the federal Drug Enforcement Administrationmet every type of unsavory character in town in his fight to bust violent rings of dope, coke, and smackdealers during a turbulent era in the city's history.
Now Special Agent Doyle bluntly chronicles the riveting, true stories from his years on the inside.Known on the street by his alias, "Paulie Sullivan," he recalls his rookie days, trying to infiltrate thecriminal drug world under the tutelage of his veteran partner, through his coming of age as anexperienced narc--sharing his keen observations on ruined lives, personal peril, and government redtape along the way. A former prizefighter not at all shy about punching his way out of trouble, theauthor divulges a candid, worm's-eye-view of the drug war with all its blemishes and glories. Withabiding humanity and graphic detail, the memoir richly describes exploits with junkie stool pigeonsand hooker informants, college burnouts and Chinatown mobsters, ghetto pimps and violent thugs,bureaucratic obstacles and uncooperative foreign governments, successful busts and brushes withdeath. Marijuana, cocaine, heroin, amphetamines, LSD-no illegal substance failed to tempt thoseseeking the ultimate high, resulting in the long nights, sudden danger, and uncertain outcomes thatfaced Sully and his partners.
Combining gripping action with perceptive commentary, this unvarnished snapshot of one agent'sexperiences undercover adeptly captures the violence, futility, and endless frustration of the war ondrugs. As engrossing as a fiction thriller, Hot Shots and Heavy Hits provides a rare glimpse into aharsh world unknown to most of us.
Book Title & Promotional Jacket Copy
Published: June 2004
Promotional Jacket Copy
Published: 2002
Promotional Jacket Copy
Published: May 2004
