mihail patalaha aso: how to start and how to finish?

Mikhail PatalakhaMobile ASO Manager

- 18 months in mobile - 11 months make ASO - 9 months sale traffic - more then 50 successful projects

rocket4app.com

- makes categories TOPs - makes search TOPs- sales Android traffic- GEO: worldwide- more then 1000 successful projects

I. Open the application

I. Open the application

1. Create a keyword table 2. Define all keywords and phrases associated with the app

II. Rob your competitors

1. Select up to 5 significant requests which are key ones on your opinion

2. Open App Annie service

3. Define first 5-10 competitors for each request

2. Rob your competitors

II. Rob your competitors

4. Choose your country in Keywords/ASO section and copy competitor’s keywords to your table

5. Processing 20-30 competitors is enough

III. Remove duplicates 1. Copy all keywords (you can have more than 1000 keywords)

2. Use online duplicate removing service

(I use PR-CY.RU http://pr-cy.ru/duplicates/)

3. Paste received results into your table with replacement

http://pr-cy.ru/duplicates/



IV. Get new keywords


1. Divide keywords to groups by similar context

2. Open Google KeywordPlanner

3. Define new keywords for each group of key requests


4. Download received keywords

5. Remove all requests with the frequency less than 1500 per month

6. Paste received results into the table

- Keyword, Avg. Monthly Searches and Competition are important metrics and dimensions

V. Remove duplicates again

VI. Define competition and approximate number of visits for keywords

1. Use SensorTower and ASOdesk services


2. Sign up for these services and select subscriptions with acceptable number of keywords for your application


3. Add your application

4. Upload chosen keywords


5. Export received results into the table and replace them into your table

6. Such dimensions as Difficulty, Apps in Sensor Tower and Users per Day metric in ASOdesk are important.

VII. Which keywords you should choose

1. It will be hard to get into top 10 search results for key requests your competitors have more than 60

2. Application and developer name keywords are more important than keywords in the search line

VII. Which keywords you should choose

3. Use SensorTower keyword optimizer for keyword selection

4. If your app is new use less competitive keywords

VIII. How to calculate approximate number of visits?

I=(TD*TС/CС)*CR I - installs

TD - traffic/day

TС - TOP coefficient

CС - Сompetition coefficient

CR - Conversion rate

IX. How to raise any request to the top?

Use such services as Rocket4App and ASOdesk

Contacts

Mikhail Patalakha

Web: rocket4app.com

E-mail: mikhail@rocket4app

Facebook: @ PatalahaMihail

mihail patalaha aso: how to start and how to finish?

Marketing