midia2 aula 1(2013 2)
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Mídia IIaula 01
Wednesday, July 31, 2013
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@mymonkey
Wednesday, July 31, 2013
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Wednesday, July 31, 2013
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Wednesday, July 31, 2013
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AGORA
Wednesday, July 31, 2013
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SOBRE O QUÊ
EU VOU FALARAGORA
Wednesday, July 31, 2013
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pessoascontexto
significadoimpacto
Wednesday, July 31, 2013
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WWW
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A REDE MUNDIALDE COMPUTADORES?
Wednesday, July 31, 2013
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LUGAR E UM TEMPO(independente da porta de entrada: celular, tv, pc, mac)
Wednesday, July 31, 2013
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VER E FAZER COISAS
Wednesday, July 31, 2013
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não existe maisoff line
Wednesday, July 31, 2013
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nunca existiu
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pessoas SEMPREdialogaram
Wednesday, July 31, 2013
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HOJE os diálogosestão visíveis
e maximizados
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a produçãoe distribuiçãode conteúdo
estádescentralizada.
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mídia = meio
Wednesday, July 31, 2013
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mídia = interaçãopara fluirconteúdo
Wednesday, July 31, 2013
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conteúdoe
interação
Wednesday, July 31, 2013
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conteúdoCool HuntingDistribuição de conteúdoStorytellingDNA de marcaInfluência
{
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interaçãoLinguagem e públicosGame ThinkingSocial MediaAdaptação e Postura de MarcaDisseminação e MediçõesFerramentas e Acompanhamento
{
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conteúdo E interação
comportamento
organizaçãoe seleção
experiência
Wednesday, July 31, 2013
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conteúdo E interação
significado
pessoas contexto
Wednesday, July 31, 2013
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conteúdo E interaçãoproporcionar experiências
que tenham significado, fixaçãoe influência
Wednesday, July 31, 2013
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Por onde eu começo?
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mindsets
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MEDIA NEUTRALANTES DAS FERRAMENTAS, ESTABELEÇA O
OBJETIVO
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TENDÊNCIAS:
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TENDÊNCIAS:conheça mas encontre
DIFERENCIAÇÃO
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TENDÊNCIAS:
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estabeleça NOVASrelações entre os
padrões
TENDÊNCIAS:
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REFERÊNCIAS EPESQUISA
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Wednesday, July 31, 2013
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KILL NED STARK
Wednesday, July 31, 2013
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Referências e Pesquisanão criam o enredo
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USE TECNOLOGIAENTENDA PESSOAS
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PAUL ADAMS
Wednesday, July 31, 2013
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AJUDENO STORYTELLING
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VISE INOVAÇÃOE NÃO UPGRADE.
Wednesday, July 31, 2013
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ferramenta
upgrade
tecnologia
Wednesday, July 31, 2013
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ferramenta
inovação
comportamento
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ASSUMAUM PONTO DE VISTA.
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Zeitgeist
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Zeitgeist“espírito da época”
conjunto de clima intelectual e cultural
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sou supercool
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estou supercool
Wednesday, July 31, 2013
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ADAPTAÇÃO É
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EVOLUÇÃO.
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Fuck Fish:
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CONHEÇAOS MEIOS MAS
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ENTENDAAS PESSOAS
NO CONTEXTO DELASNÃO NO SEU.
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Geração X, Y, ZWHITE PAPER
MILLENNIALSAND SOCIAL MEDIA
FALL 2010
The Truthabout...
1
YOUTH
Maio 2011
AGOSTO - 2011
YOUTH ATTITUDES
By Laura-Jane Preston, WGSN, 03 November 2010
WGSN highlights some of the key youth attitudes that will affect consumer behavioural trends and brand choices.
Index
The journey and process are as important as the outcome
Creating intrigue with trails of clues
Anonymity and the powerful mystique of the alter ego
Modern-day mythology
As a reaction to our overexposed digital world, information is going back underground and becoming less available
Play with identity and aesthetics
Visual trickery
Secrets and discovery
We see Enigma as the move on from the Dark Magick and Deluxe Noir trends of past seasons
Updated with holographic and metallic surfaces, collage, and playful lenticular imagery
ENIGMA
Holographic eye pendant necklace by Xenarae's Room Y by Iamamiwhoami
World Unite/Lucifer Youth Foundation
©WGSN 2010
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Geração Flux:"A próxima década será definida mais por sua fluidez do que por um paradigma estabelecido. Para ser bem sucedido é necessário um novo enfoque. Alguns irão conseguir. São os membros da Geração Flux, uma designação mais psicográfica do que demográfica. O que define a
GenFlux é sua inclinação a aceitar a instabilidade, tolerar e até gostar de recalibrar carreiras, modelos de negócios e crenças." [Fast Company]
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Geração A
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A novaclassemédia:
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Mulheres:
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Classe C,D e E:
Antropologia:
Hilaine Yaccoub: Formada em ciencias sociais pela UFRJ, pós-graduada em estudos populacionais e pesquisas sociais pelo IBGE e atualmente é mestranda do Programa de pós-graduaçao em antropologia pela UFF. Escreve o diário da classe C, D e E no site Mundo do Marketing e possui um Blog chamdo Teias do Comsumo.
Mudou-se para uma favela no RJ onde faz sua pesquisa de campo.
http://teiasdoconsumo.blogspot.com.br
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Antes de buscarnovas mídiasentenda que
existem novasformas de se
relacionar.
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O novo é aexposição
destas relaçõessem
intermediários.
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O papelda mídia é
facilitaro diálogo?
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Wednesday, July 31, 2013
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Menos blablabla
mais ação.
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O papelda mídia é
facilitara busca
do consumidor.
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O papelda mídia éencontrar
o lugar certopara as pessoas
terem boas experiências.
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Startando:
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#comofaz?
conteúdo
on line
integração
business
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#comofaz?
conteúdo {on line
integração
business
Wednesday, July 31, 2013
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#comofaz?
conteúdo {on line
integração
business
o quê como e para quê?
Wednesday, July 31, 2013
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#comofaz?
conteúdo {on line {
integração
business
o quê como e para quê?
Wednesday, July 31, 2013
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#comofaz?
conteúdo {on line {
integração
business
o quê como e para quê?
novo ecossistema de relações
Wednesday, July 31, 2013
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#comofaz?
conteúdo {on line {
integração{business
o quê como e para quê?
novo ecossistema de relações
Wednesday, July 31, 2013
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#comofaz?
conteúdo {on line {
integração{business
o quê como e para quê?
novo ecossistema de relações
gestalt e coerência aplicandoos conhecimentos
Wednesday, July 31, 2013
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#comofaz?
conteúdo {on line {
integração{business {
o quê como e para quê?
novo ecossistema de relações
gestalt e coerência aplicandoos conhecimentos
Wednesday, July 31, 2013
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#comofaz?
conteúdo {on line {
integração{business {
o quê como e para quê?
novo ecossistema de relações
gestalt e coerência aplicandoos conhecimentos
argumentação, negócios e efetividade
Wednesday, July 31, 2013
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01- mindsets 02 AGOSTO02- crossmedia (meio revista, cinema, mooh) 09 AGOSTO03- startando: briefing de mídia (T1) 16 AGOSTO04- Briefing cliente 23 AGOSTO
05- mídia on line (meios e métricas on line) 30 AGOSTO 06- mídias sociais 06 SET ( ENTREGA T1) ***07- como planejar mídia on line 13 SETEMBRO
08 - planejamento de mídia on line (T2) 27 SET (T2 em aula)09 - planejamento de mídia on line 04 OUT (T2 em aula) 10 - planejamento de mídia on line 11 OUT ( APRESENTA T2) ***10 - plano de mídia integrado e Gestalt (T3) 18 OUT ( inicia trabalho 3)11 - plano de mídia integrado 25 OUT ( trabalho 3)
13 - Produto de mídia: “o negócio” 01 NOV ( ENTREGA T3)***14 - trabalho produto de mídia (T4) 08 NOV (T4 em aula)15 - apresentação produto de mídia 22 NOV (APRESENTA T4) ***16 - AULA ENCERRAMENTO - FEEDBACKS E SUGESTÕES 29 NOV
conteúdo {on line {
interação{business {
midia II
este cronograma pode sofrer alterações ao longo do semestre
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