midam trade show presentation 2013

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Ariel Biscan Bringing the Indoors Out How to Create an Outdoor Living Space

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Bringing the Indoors Out: How to Create an Outdoor Living Space

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Page 1: MidAm Trade Show Presentation 2013

Ariel Biscan

Bringing the Indoors OutHow to Create an Outdoor Living Space

Page 2: MidAm Trade Show Presentation 2013

If you aren’t offering a full outdoor living space experience, you are leaving money on the table.

Can’t See the Forest Thru the Trees?What are you missing?

Page 3: MidAm Trade Show Presentation 2013

What is a Complete“Outdoor Living Space”?

Trees, flowers, drainage, grass, etc. Fountains, water features, containers, vases, etc. Decks, cement, patio blocks, brick, etc. Lighting, heaters, fire pits, grills, kitchens Furniture, shade, furniture covers Electronics: Televisions, sound systems, WiFi, game systems, karaoke machines... Other accessories

Outdoor paintings, hangings, gnomes, flamingos, etc.

Page 4: MidAm Trade Show Presentation 2013

Create a holistic approach to the space. Get your clients definition of the space and refine it for maximum year round use.

Don’t Know Where to Start?Define. Refine.

Page 5: MidAm Trade Show Presentation 2013

Defining the space What type of space?

Residential or Commercial?

Where is the space located?

Garden/Backyard

Rooftop

Pool Deck

What is the purpose of the space?

Socializing

Dining

Relaxing

Page 6: MidAm Trade Show Presentation 2013

The Back GardenNot just for Gnomes and Pink Flamingos

Think outside the box. Where can you add revenue to your project?

Page 7: MidAm Trade Show Presentation 2013

Photo: Chicago Green Design

Redefining the “Great Room”This isn’t your parents’ backyard.

Page 8: MidAm Trade Show Presentation 2013

Photo Courtesy: SunsetBay Outdoor Kitchens

365 days of use? Possible!Extend the life of their outdoor space with kitchens, heaters and fire pits.

Page 9: MidAm Trade Show Presentation 2013

The RooftopNot just another empty space

Make use of all outdoor space. Even the concrete up top.

Page 10: MidAm Trade Show Presentation 2013

Photos: Chicago Green Design

From Glum to Glam!Transform a boring rooftop to an intimate outdoor living space

Page 11: MidAm Trade Show Presentation 2013

Trump International, Chicago

Alfresco Dining is the New BlackEven the Donald Does It...

Page 12: MidAm Trade Show Presentation 2013

The Pool DeckMake a splash!

Untapped Potential is everywhere

Page 13: MidAm Trade Show Presentation 2013

Private Residence

Made in the ShadeMake a residential pool feel like a 4 star resort.

Page 14: MidAm Trade Show Presentation 2013

Photos: Koverton @ Disneyland Hotel

Made in the ShadeThe more shade the merrier.

Page 15: MidAm Trade Show Presentation 2013

Ritz Carlton Pool - Miami, Florida

Made in the ShadePretty in Pink - colors make things POP!

Page 16: MidAm Trade Show Presentation 2013

Make an in impression from the start.

Planning the SpaceBuild it and they will come

Page 17: MidAm Trade Show Presentation 2013

What is a Complete“Outdoor Living Space”

again? Trees, flowers, drainage, grass, etc. Fountains, water features, containers, vases, etc. Decks, cement, patio blocks, brick, etc. Lighting, heaters, fire pits, grills, kitchens Furniture, shade, furniture covers Electronics: Televisions, sound systems, WiFi, game systems, karaoke machines... Other accessories

Outdoor paintings, wall hangings, gnomes, flamingos, etc.

Page 18: MidAm Trade Show Presentation 2013

Honey, we NEED that outdoor kitchen. Your friends can come over for BBQ, and my friends can come over for drinks. We’ll need a dining table, a seating area, and that fire pit for those cool nights, and, and, and...

I’m All InImprint it all in their psyche from the beginning.

Page 19: MidAm Trade Show Presentation 2013

“I gotta a guy...”

Vendor Partners & RelationshipsIt’s not what you know, but who you know

Page 20: MidAm Trade Show Presentation 2013

Shademaker Architectural Shade - Booth #1521Koverton Outdoor Furniture - Booth #1523SunsetBay Outdoor Kitchens - Booth #1630

Questions?See it in action - ENTRY GARDENS

[email protected]