midam trade show presentation 2013
Post on 21-Oct-2014
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Bringing the Indoors Out: How to Create an Outdoor Living SpaceTRANSCRIPT
Ariel Biscan
Bringing the Indoors OutHow to Create an Outdoor Living Space
If you aren’t offering a full outdoor living space experience, you are leaving money on the table.
Can’t See the Forest Thru the Trees?What are you missing?
What is a Complete“Outdoor Living Space”?
Trees, flowers, drainage, grass, etc. Fountains, water features, containers, vases, etc. Decks, cement, patio blocks, brick, etc. Lighting, heaters, fire pits, grills, kitchens Furniture, shade, furniture covers Electronics: Televisions, sound systems, WiFi, game systems, karaoke machines... Other accessories
Outdoor paintings, hangings, gnomes, flamingos, etc.
Create a holistic approach to the space. Get your clients definition of the space and refine it for maximum year round use.
Don’t Know Where to Start?Define. Refine.
Defining the space What type of space?
Residential or Commercial?
Where is the space located?
Garden/Backyard
Rooftop
Pool Deck
What is the purpose of the space?
Socializing
Dining
Relaxing
The Back GardenNot just for Gnomes and Pink Flamingos
Think outside the box. Where can you add revenue to your project?
Photo: Chicago Green Design
Redefining the “Great Room”This isn’t your parents’ backyard.
Photo Courtesy: SunsetBay Outdoor Kitchens
365 days of use? Possible!Extend the life of their outdoor space with kitchens, heaters and fire pits.
The RooftopNot just another empty space
Make use of all outdoor space. Even the concrete up top.
Photos: Chicago Green Design
From Glum to Glam!Transform a boring rooftop to an intimate outdoor living space
Trump International, Chicago
Alfresco Dining is the New BlackEven the Donald Does It...
The Pool DeckMake a splash!
Untapped Potential is everywhere
Private Residence
Made in the ShadeMake a residential pool feel like a 4 star resort.
Photos: Koverton @ Disneyland Hotel
Made in the ShadeThe more shade the merrier.
Ritz Carlton Pool - Miami, Florida
Made in the ShadePretty in Pink - colors make things POP!
Make an in impression from the start.
Planning the SpaceBuild it and they will come
What is a Complete“Outdoor Living Space”
again? Trees, flowers, drainage, grass, etc. Fountains, water features, containers, vases, etc. Decks, cement, patio blocks, brick, etc. Lighting, heaters, fire pits, grills, kitchens Furniture, shade, furniture covers Electronics: Televisions, sound systems, WiFi, game systems, karaoke machines... Other accessories
Outdoor paintings, wall hangings, gnomes, flamingos, etc.
Honey, we NEED that outdoor kitchen. Your friends can come over for BBQ, and my friends can come over for drinks. We’ll need a dining table, a seating area, and that fire pit for those cool nights, and, and, and...
I’m All InImprint it all in their psyche from the beginning.
“I gotta a guy...”
Vendor Partners & RelationshipsIt’s not what you know, but who you know
Shademaker Architectural Shade - Booth #1521Koverton Outdoor Furniture - Booth #1523SunsetBay Outdoor Kitchens - Booth #1630
Questions?See it in action - ENTRY GARDENS