microsoft technical webinar: ux/ui design for windows 8 & windows phone 8 - presentation
TRANSCRIPT
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Microsoft ServicesUser Experience
We make Microsoftsolutions desirable.
Daniel Kreuzhofer
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User Experience (UX) –an important building block for success.
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usable
useful
value
desirable
findable
credible
accessible
UX-Honeycomb nach Peter Morville
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MeaningfulHas personal significance
PleasurableAn experience worth sharing
ConvenientWorks exactly like you think
UsableCan be used without difficulty
ReliableAlways available and accurate
Functional (Useful)Works as programmed
Focused onTasks
Focused onExperiences (Subjective/qualitative)
(Objective/quantifiable)
Few companiescross this line!
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User Experiencein the New Era
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New Era
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New era
Every person is IT-Decision makerFreedom of choice, bias, needsNew lifestyle – Work and Life aremerging digitallyTechnology has to be fun
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Personal
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Benefits of good UX
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B2C - Solutions• Higher conversion rates• Customer loyalty• Lower support costs• Easy extensibility
B2B - Solutions• Higher productivity• Higher employee satisfaction• No expensive trainings• Lower support costs• Easy extensibility
= ROI
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Cost reduction• Early discovery of concept errors• More accurate project cost estimations• Lower support costs
Customer satisfaction• Percepted quality technical quality
Customer loyalty• Better extensibility• Reputation = ROI
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The UX Process.
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Sample