Lean UX Design: #8 Visual Design

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How much visual design do you need for your prototype?

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  • IAndrius Butkus 2013

    Lean UX Design #8 The Right Amount of Visual Design

  • How important is visual design in user experience?

    !

    !

    How much time you should spend on visual design early in design process?

  • Incredibly important. !

    !

    !

    Not much.

  • youre running a business, not a museum

    !Laura Klein

    function over form

    audience product

    expectations

  • layout color icons fonts

    information architecture home screen

    menu navigation

    visualinteraction!"

  • Helvetica Neue Helvetica Neue Helvetica Neue

    Helvetica Neue Helvetica Neue Helvetica Neue

    1983

  • iOS 7

  • http://flatuicolors.com

  • 60% 30% 10%

  • IAndrius Butkus2013

    Lean UX Design#1 idea validation

    I

    Andrius Butkus2013

    Lean UX Design#2 structural design patterns

    I

    Andrius Butkus2013

    Lean UX Design#3 metaphors maps

    I

    Andrius Butkus2013

    Lean UX Design#4 features/intentions KPI metroApp search/explore

    I

    Andrius Butkus2013

    Lean UX Design#5 displaying data on mobile devices

    I

    Andrius Butkus2013

    Lean UX Design#6 using social data

    I

    Andrius Butkus2013

    Lean UX Design#7 Minimum Viable Product

    I

    Andrius Butkus 2013

    Lean UX Design #8 The Right Amount of Visual Design

  • flat design

  • ! " # $ % & ' ( ) * + , - . / 0 1 2 3 2 5 6 7

    a good logo is easily recognisable as shape alone

  • as a user i want something, so that value

    as a student i want to learn, so that i get a good grade

    as a student i want to learn, so that i get a good job

  • 8 lectures 323 slides 62 hours of preparation 7 hours of lecturing 256 km traveled 43 friends made

    #

    &

    Lean UX Design course 2013

  • [ thanks ]

    www.andriusbutkus.com

    ! "