microsoft: predicting the future with search

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SemanticsUnderstanding natural language relationships between words

Big DataBringing together lots of disparate data sources to gain insights

Wisdom of the CrowdsThe Many are smarter than the Few

Source: Bing Ads Intelligence tool. Top 50 UK search queries starting with the word ‘why’ ranked by volume of searches May 2014.

Word cloud created in Tagxedo.

Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14

Source: Microsoft Internal. May 2014 projection based on queries to date.

Local

Elections

Question Time appearance

G20 Summit

speech

Cabinet Shuffle

Energy Price Freeze

Debate

LBC Interview

European

Elections

IPSA

Proposals

1 2 3Wisdom

of the Crowd

Semantics &

SentimentBig Data

“better together?” No YesNeutral

Source: http://blogs.bing.com/uk/2014/09/03/bing-predicts-forecasts-the-scottish-independence-referendum-in-uk-test/

$75B

September

4th, 2014New York City, the largest

school district in the US,

will have 1,000,000

students back in school

August

25th, 2014All 5,000,000 of Texas’s

K-12 Public School

students go back

August

1st, 2014All 180,000 of Hawaii’s

K-12 Public School

students go back

Texas

Great Lakes

New York

Arkansas

SemanticsUnderstanding natural language relationships between words

Big DataBringing together lots of disparate data sources to gain insights

Wisdom of the CrowdsThe Many are smarter than the Few

Microsoft Confidential

Could Should Must

Download Bing Ads Intelligence and start

creating your own data insights

Read our blog to find out more about

predictive search

Search for your favourite football team in

Bing to see our latest predictions

Search: Bing Ads Intelligence Search: Bing blog or visit here Search: Manchester United

Microsoft Confidential

THANK YOUJames Murray UK Search Advertising [email protected]@james3murray