microsoft media platform overview
DESCRIPTION
Microsoft Media Platform OverviewTRANSCRIPT
During the 17 days of the event –
1.3B page views
50M unique visitors
70M videos watched
5K unique clips viewed per day during
final week
35M mobile views
130K peak streams
600M minutes of video delivered
3.5 petabytes of videos delivered
27 minutes of viewing per session
5.6M unique visitors
6.5M total hours
$30M in advertising revenue
“Netflix chose Silverlight because it makes a faster and more agile development environment
possible, allowing Netflix to quickly deliver a superior instant watching experience to our subscribers.
When Netflix deployed Silverlight last fall, Netflix members realized a richer experience of access and
quality to instantly watch movies and TV episodes from Netflix on their PCs and, for the first time,
were able to instantly watch the same content on their Intel-based MacIntosh computers.”
Steve Swasey, Netflix VP of Corporate Communications
NETWORK
“OFF-RAMP”
PRODUCTION
“ON-RAMP”
Content
Delivery
User
Experience
Monetization
Rights
Mgmt
Business
Intelligence
Content
Management
Workflow
Music
Video
Metadata
Tape
TV
Gaming
TV
DVD
Mobile
Web/P2P
Portable
Media
IPTV
Customer ProfilesNames Addresses Interests Interaction History (….)
Community
Instant Messaging
Content Sharing
Advertising
Digital Content Management
Digital Rights Management
Digital Content Distribution
User Experience
Devices
E-CommerceAd-
Funded
Browse SearchRecom
mend
Messa-
gingReporting
Reporting Engine
Data
Warehouse
Customer Relationship Management
Personalization
User Experience Configuration & Extension Development
Media Player EPG Catalog Genres Recommendations Device Adaption
Ingest System DAM System
Assets Asset Metadata
Windows Media Stream Download (direct)
Ad Serving
Inventory Management
Advertising
Metrics and Reports
Offers Definition
Pricing and Discounts
Bundles
Transactions
Billing
Customer Profiles
Transaction History
Customer Request Handling
Discover Search Recommend Aggregate Personalize
Content Exhibits
Reports
Advertising
Reports
User Profile and
Behavior Reports
Technical Reports
Management
Reports
Modules Layout Themes Functional Extensions Interface Extensions
Licensing Encryption Geo-IP Restriction
Subscri
ptions
Pay
(PPV,
PTO,
Buy-X)
Editorial ContentVoD Content Live TV Editorial
VoD Catalog EPG Metadata
User Gen ContentUG Video UG Tags
Content OffersPrice Bundles
Discounts Promotions
Ad CampaignsCampaigns Keywords
Creative Rate Cards
CommunityAdvertising
Digital Content Management
Digital Rights Management
Digital Content Distribution
User Experience
Devices
E-Commerce
Reporting
Reporting Engine
Customer Relationship Management
Personalization
User Experience Configuration and Extension Development
Customer Profiles
Editorial Content User Gen ContentContent OffersAd Campaigns
Microsoft®
PlayReady
An integrated Web media delivery platform, delivers true HD (1080p) streaming and provides
real-time logging to measure media investments. By offering a complete media delivery
platform together with a traditional Web server, rich dynamic Web sites can now be managed
and administered from a single Web platform
Intelligent Progressive
Downloads
Bit Rate Throttling
increases scalability for
progressive downloads
while reducing bandwidth
costs
Web Playlists enable you
to protect, personalize,
and monetize your media
assets
Live Smooth Streaming
Smooth Streaming
enables uninterrupted,
streaming to Silverlight
clients via HTTP, up to
true HD (1080p)
Live Smooth Streaming
delivers massively
scalable Smooth
Streaming for live events
Advanced Logging
Advanced Logging
provides rich, flexible data
collection and real-time
client and server-side
logging capabilities
Create custom logging for
modules and applications,
implement a centralized
log farm, or track end user
engagement
Edge Caching
End users have a better
experience when your
Web and media content is
close to them. When you
need to scale out your
network for broader reach,
IIS now provides proxying
and disk-based edge
caching
OverviewLive and on-demand media over HTTP
A hybrid media delivery method that acts like
streaming but is in fact a series of short
progressive downloads
Leverages existing content caches
Player can seamlessly switch video quality and
bit rate based on perceived network bandwidth
and CPU resources
Support for content protection
Benefits to ConsumersFast start-up and seek times
No buffering, no disconnects, no
playback stutter
True HD experience; best quality possible
Benefits to Media CompaniesLow-cost deployment – use existing
infrastructure
Extended engagements
Improved advertising and subscription revenues
DRM Service ProvidersEncoding Product VendorsContent Delivery Networks
Active control:
management
& coordination
Key frame
alignment and
time sync
aligned
2) User requests media content from a Silverlight player via Akamai URL
End user requests IP address from Akamai DNS system and gets optimal HTTP server IP
End User
DNS
4) Media player receives stream from Akamai HTTP server, going back to Akamai IIS middle tier to fill the cache if necessary.
StreamOS
2
4
3) Silverlight player contacts Akamai HTTP server to request content.
Akamai HTTP
Edge Servers
Expression
Encoder
1) Customer uses Microsoft Expression to encode Smooth Streaming content and publish it to StreamOS (or NetStorage)
1
3
Akamai IIS
Middle Tier
• 36,000 Servers
• 1,500 Locations
• 900 Networks
• 750 Cities
• 70 Countries
All content was encoded with Expression Encoder 2 SP1
Audio:
WMA 10 Professional codec
64 kbps 44.1 kHz stereo – great quality, comparable to HE-AAC
Video:
VC-1 Advanced Profile
1-pass CBR with 5 second VBV buffer
Fixed length 2-second closed GOPs
Maximum encoder complexity for maximum quality
Cross-browser
Cross-platform
Built on .NET
Smooth streaming
Formats
Digital content protection
Advanced content support
Out-of-browser
SEO discoverability
Enhanced graphics
FAST Enterprise Search Platform
FAST
AdMomentumEnd-to-end online
advertising monetization
FAST
ImpulseContent spotlighting based
on business drivers
FAST
UnityBlending of content from
internal and external sources
FAST RecommendationsPersonalized content and
product promotions
FAST currently powers portals and devices reaching approximately 400m users
Search and navigation to
guides users to favorite
video content:
• Simple, intuitive user
experience has driven
Hulu.com to Top 10 video
sites (Nielsen Online)
• Content aggregation and
data cleansing enables
aggregation of wide and
deep content library
• Meta-data enrichment and
refinement supports
simplified content
discovery experience
• Promote sales of digital
and physical formats
through partners
Ad “Network”Maximize revenue
to publishers
and
results for advertisers
Publisher Tools
& Services
Can utilize
publisher data and
preferred access
to inventory,
audiences
PublishersAdvertisers
& Agencies
Buy-side Tools
& Advice
Provides
proprietary
advertiser data
and cross brand
insights
Provides a national service platform for managing end-to-end targeted, interactive applications across MSOs
Measures engagement through targeted interactivity during programs and advertisements
National Campaign
Management for iTV
and eTV
Aggregates video inventory in a common sales and automation system
Integrates census level data and real-time intelligence to behaviorally target across networks and platforms
Reduces friction of buying and addresses media fragmentation
Behavioral Ad
Network for TV
Collects second-by-second tuner data from millions of set-top boxes across North America
Enables true ROI through detailed reporting and analytics
Bringing the accountability, targeting and interactivity of the Internet to Television
Anonymous
Viewership Data
Collection
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.