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MICROSCOPYANDANALYSIS
1Media Planner 2018 | MicroscopyandAnalysis www.microscopy-analysis.com
MediaPlanner 2018
46,000 global purchasers of microscopy equipment
and services – how do you want
to reach them?
The independent voice of microscopy
www.microscopy-analysis.com
MicroscopyandAnalysis
MICROSCOPYANDANALYSISMICROSCOPYANDANALYSIS
32 Media Planner 2018 | MicroscopyandAnalysisMicroscopyandAnalysis | Media Planner 2018www.microscopy-analysis.com www.microscopy-analysis.com
Print AdvertisingLeading periodical Microscopy & Analysis, every 2 months to a global audience in three regional editions: US, EMEA, A/PAC
E-NewslettersBulletins covering each branch of microscopy – LM, EM and SPM
WebinarsWeb-based Seminars available hosted on specific channels on the M&A website and archived for post event access
Web-based AdvertisingBanners, Blog Sponsorship, Section Sponsorship and Multimedia
online Directory AdvertisingThe worlds leading buyers’ guide for microscopy
Supplements, Custom Publishing and Article reprintsPrint options offering enhanced target marketing and brand profiling
For advance notification of article content each issue, please see our regular e-toc alerts. To register to receive these please contact: Stephen Parkes at [email protected]
*Key events 2018: March, Orlando, FLA, USA; April, Analytica, Munich, Germany; July, Microscopy & MicroanalysisBaltimore, MD, USA; September International Microscopy Conference, Sydney, Australia; November, Society for Neuroscience, San Diego, USA; December ASCB/EMBO, San Diego, CA, USA.Other events TBA.
calendar2018an unrivaled global audience
Issue/title Bonus distribution of regular issues at key events* through 2018
Product Focus/SupplementAll Product focus supplements have bonus distribution at key microscopy events, for one year from the date of publication
Deadlines for advertising material submissionsProduct focus and directory 2018 listing entries required by the booking deadlines shown below
E-newslettertwice monthly
FIRST IS RELEASED ON TUESDAY OF FIRST FULL WEEK IN MONTH. SECOND IS RELEASED ON TUESDAY OF THIRD WEEK IN MONTHCopy needed 7 Days before release
01 January/February
PittconOrlando, FLA, USA
US edition
Digital cameras and image analysisAt key events from January to December 2018*
Booking deadline
15 December, 2017Copy deadline
22 December, 2017
Released9 January, 201823 January, 2018
February Released6 February, 2018 20 February, 2018
02March/April
AnalyticaMunich, Germany
EMEA edition
Tomography and 3D reconstruction PLUSSPM special supplementAt key events from March 2018 to February 2019*
Booking deadline
28 February, 2018Copy deadline
7 March, 2018
Released6 March, 201820 March, 2018
April Released10 April, 201724 April, 2017
03 May/June
Correlative Microscopy Booking deadline
4 April, 2018Copy deadline
11 April, 2018
Released8 May, 201722 May, 2017
June Released5 June, 201719 June, 2017
04 July/August
Microscopy & MicroanalysisBaltimore, MD, USAInternational Microscopy ConferenceSydney, Australia
In-Situ MicroscopyAt key events from July 2018 to June 2019*
Booking deadline
20 June, 2018Copy deadline
27 June, 2018
Released3 July, 201717 July, 2017
August Released7 August, 201821 August, 2018
05 September/October
Society for NeuroscienceSan Diego, CA, USA
US edition
Life SciencesAt key events from September 2018 to August 2019*
Booking deadline
15 August, 2018Copy deadline
22 August, 2018
Released4 September, 201818 September, 2018
October Released9 October, 201823 October, 2018
06 November/December
ASCB/EMBOSan Diego, CA, USA
NanotechnologyAt key events from November 2018 to October 2019*
Booking deadline
10 October, 2018Copy deadline
17 October, 2018
Released6 November, 201820 November, 2018
December Released4 December, 201818 December, 2018
• Longest established b2b brand in the microscopy sector • Circulation of 46,000 subscribers world- wide (with an esti mated readership exceeding 120,000)
• Truly global circulation – 18,000 to US/Americas; 16,000 to Europe/ MEA; 12,000 to Asia/Pacific
• Unique portfolio of product offerings including bespoke webinar and content marketing options
• Fully qualified professional and academic audience – all specifiers, influencers and/ or purchasers of microscopical and imaging equipment
MICROSCOPYANDANALYSISMICROSCOPYANDANALYSIS
54 Media Planner 2018 | MicroscopyandAnalysisMicroscopyandAnalysis | Media Planner 2018www.microscopy-analysis.com www.microscopy-analysis.com
Microscopy and Analysis has terms of control for its circulation, and only those purchasing, specifying the purchase of, or approving the purchase of microscopy equipment and supplies are eligible to receive it, ensuring your advertisement goes to only those you want to reach, with no wastage.
All copies are sent to individual subscribers at their business addresses, we send no copies to domestic addresses. All promotional copies sent to equipment suppliers, other promotional readers, and those distributed at events are in addition to the 46,000 circulation.
Our circulation team, working to constantly updated targets, research various sectors to find new, qualified readers for the title.
A quality audience across the globe
Circulation by Technique Global Americas Asia Pacific Europe
Electron Microscopy
TEM 54% 54% 66% 56%
STEM 17% 16% 22% 18%
SEM 70% 70% 78% 66%
ESEM 12% 12% 13% 13%
FIB 9% 8% 10% 9%
Cryo EM 11% 9% 11% 13%
EELS 9% 7% 10% 10%
HVEM/IVEM 3% 3% 5% 3%
Light Microscopy
Transmitted Reflection 66% 71% 56% 60%
Stereoscopic 38% 47% 31% 33%
Binocular 46% 48% 27% 45%
Confocal 33% 36% 30% 32%
Multi Photon 9% 10% 9% 8%
Polarised 37% 44% 30% 36%
Fluorescence 45% 48% 41% 44%
Interference 17% 18% 16% 17%
Laser Microscopy 18% 18% 22% 18%
Scanning Probe Microscopy
STM 12% 10% 20% 14%
AFM 25% 23% 32% 25%
NSOM / SNOM 5% 4% 8% 5%
Other SPM 5% 4% 6% 5%
Compositional Analysis
EPMA 9% 7% 14% 9%
EDX 39% 39% 41% 40%
WDX 11% 11% 11% 12%
CBED 4% 4% 6% 5%
EBSD 7% 6% 7% 7%
ESI 2% 1% 3% 3%
XRD 21% 19% 33% 18%
XRF 11% 12% 15% 10%
XPS 11% 11% 17% 10%
AES 8% 8% 11% 7%
SIMS 8% 7% 10% 8%
MS 6% 7% 7% 4%
FT-IR 18% 20% 23% 15%
Raman 12% 11% 16% 11%
Digital Image & Processing
CCD Cameras 70% 74% 66% 68%
Frame Grabbers 27% 32% 19% 24%
Image Analysis 68% 72% 62% 69%
3D Reconstruction 27% 28% 24% 29%
Tele Microscopy 8% 8% 8% 8%
Circulation by ResponsibiLity Global Americas Asia Pacific Europe
Purchasing 48% 53% 47% 46%
Specifying 75% 80% 70% 72%
Approving 28% 31% 28% 31%
Circulation by job function Global Americas Asia Pacific Europe
% % % %
Scientist/Engineer 37 41 30 36
Professor/Lecturer 32 29 36 32
PostDoc/Graduate 10 9 12 10
Senior Technician 8 10 6 8
Research Officer 6 4 8 7
Lab/Dept Manager 6 5 7 6
Military 1 2 <1 <1
Librarian* <1 <1 <1 <1
*Librarians pay a subscription to receive the publication
Circulation by Industrial Sector Global Americas Asia Pacific Europe
% % % %
Education (inc Libraries) 47 46 47 46
Research & Development 29 26 29 35
Government 9 12 10 7
Manufacturing 8 11 8 5
Medical / Health Services 6 5 5 6
Environmental Services 1 <1 1 1
Circulation by Area Global Americas Asia Pacific Europe
% % % %
Materials Science 34 34 38 33
Life Sciences 31 34 26 31
Semi Conductors 9 8 13 9
Medical Technology 8 7 8 8
Quality Control 5 5 6 5
Earth Sciences 5 5 4 6
Environment 5 5 4 6
Food Technology 2 2 1 2
AMERICAS
North America
Canada 1117
USA 15524
Central America
Cuba 31
Mexico 270
South America
Argentina 196
Brazil 634
Chile 61
Colombia 70
Peru 20
Uruguay 10
Venezuela 61
TOTAL 18,003
ASIA/PACIFIC EDITION
Australia 1318
China 2896
India 2136
Japan 3214
Malaysia 351
New Zealand 178
Singapore 284
South Korea 582
Taiwan 546
Thailand 193
Others 306
TOTAL 12,004
Circulation by Territory
EUROPEAN (EMEA) EDITION
Austria 307
Belgium 416
Bulgaria 71
Croatia 83
Czech Republic 270
Denmark 148
Eire 191
Finland 181
France 1371
Germany 2010
Greece 163
Hungary 219
Netherlands 549
Israel 224
Italy 1018
Norway 172
Poland 277
Portugal 162
Russian Federation 370
Serbia 149
Slovakia 66
Slovenia 90
South Africa 215
Spain 796
Sweden 365
Switzerland 410
Turkey 244
UK 4927
Other (Europe) 244
Other (Middle east) 149
Other (Africa) 64
TOTAL 16,032
MICROSCOPYANDANALYSISMICROSCOPYANDANALYSIS
76 Media Planner 2018 | MicroscopyandAnalysisMicroscopyandAnalysis | Media Planner 2018www.microscopy-analysis.com www.microscopy-analysis.com
M&A
Reaching out globally to researchers across the Materials and Life Sciences, Microscopy & Analysis branded webinars attract qualified and engaged audiences
Generating qualified sales leadsn Participants pre-register their email addresses and any other details
determined by the sponsor. n Sponsor receives details of all registrants irrespective of whether
they attend the webinar ‘live’ or access later 'on-demand'
Reaching out to wider audiencesWebinars hosted on www.microscopy-analysis.com are promoted over a period of 6+ weeks. As part of the sponsorship package the full Microscopy & Analysis media portfolio is deployed to build the webinar audience, including:n A full-page, full-color advertisement in one global issue of
Microscopy & Analysis magazine to the audience of 46000+ subscribers worldwide
n A series of direct e-blast notifications to the global audience subscribing to Microscopy & Analysis e-newsletters
Extra promotion, again at no additional charge, is carried out on external platformsn Deployment of the event message using all appropriate Wiley
social networking channels (with a combined direct reach of approximately 15000 worldwide)
Banner advertising featuresn www.microscopy-analysis.com serves over 81000 ad impressions
to around 8000 visitors each monthn Run of site banners are served per channel as per user profile or
tagged content type – either for light microscopy, electron (ion & x-ray) microscopy and scanning probe microscopy.
n Website zones are served independently and show up to three client banners per position
n Banners can be static or animated (see ‘Technical specifications’ on p.11)
n Banners are served by Dart to ensure reporting of fully objective click-through statistics (on request)
banner pricing (prices are net of discount)
Size Number available per channel Price/month
468x60 Solus per channel plus 3 per zone heading $1195
120x400 Solus per channel plus 3 per zone heading $1195
300x250 Solus per channel plus 3 per zone heading $795
120x90* 3 maximum $595
sponsored blogs on M&A websitePer entry
500 words plus graphics $700
The Essential Knowledge Briefings [EKB] offering is a content market format enabling brands to be discreetly positioned as unrivaled leaders in their field A single EKB package consists of the following components:n An e-book of around 5000 words on a
specific topic area determined by the sponsor
n An area dedicated to that topic on the website: www.essentialknowledgebriefings.com
This website serves as a learning resource for those wishing to augment their knowledge in a specific area of scientific analysis. The e-book is hosted on the specific topic area page. Additional supporting content exclusive to the sponsor and Wiley, such as application notes, articles, videos and webinars, is able to be placed in the same topic area (at no additional charge for the duration of the sponsorship). This free of charge content is kept behind a registration gate offering lead generation to the sponsor.n A limited hard-copy run of the e-book (up to
500) for distribution by the sponsor as they deem appropriate
n PDFs of the e-book are made available to the sponsor for use as they deem appropriate
n Sponsor has first option on annual renewal of that topic area
The Essential Knowledge Briefings series is promoted as follows (promotion inclusive of sponsorship):n A full page, full color advertisement
in one global issue of Microscopy & Analysis magazine to an audience worldwide, of 46000+ subscribers per publication of each new EKB
n Banner advertising on www.microscopy-analysis.com indicating latest EKB publication
n One e-blast to third party rental list for Microscopy & Analysis
n Ongoing promotion via Microscopy & Analysis e-newsletters for EKB resource
n Promotion of each new EKB by all relevant Wiley social networking channels
n Link to EKB platform on www.microscopy-analysis.com
n Sponsor can directly link to their own EKB(s) from their own web platforms
The fully inclusive price for one Essential Knowledge Briefings package for one year is USD 20000The price for renewal after one year’s sponsorship is USD 15000 new
e-newsletter sponsorship Webinars
essential knowledge briefings Banner
advertising
Our online opportunities offer a rich digital marketing mix
n Distribution to 20,000 subscribers worldwiden Frequency: twice monthly on the first and third Tuesdaysn MPU unit: 300x250 only $2350/newsletter
MICROSCOPYANDANALYSISMICROSCOPYANDANALYSIS
98 Media Planner 2018 | MicroscopyandAnalysisMicroscopyandAnalysis | Media Planner 2018www.microscopy-analysis.com www.microscopy-analysis.com
Reaching out to related sectorsWiley offers other b2b platforms that are complementary to www.microscopy-analysis.com
For more information on sponsorship and advertising with these portals please see contacts page
spectroscopyNOW.com is a first page ‘above the fold’ destination for the search term ‘spectroscopy’ - indicative of the power of this Portal in the spectroscopy space.
Combining ten distinct channels by technique - each with its own specialized audience - spectroscopyNOW.com has been delivering original, compelling and expert content per channel for well over a decade. In this way it provides invaluable perspective and insight into
the latest developments and issues within all branches of spectroscopy, and so is of particular interest to the global community of researchers within both the physical and life sciences.
spectroscopyNOW.com has over 50,000 registered global users, shared across the ten specialized channels. Each channel features a monthly newsletter, and allows custom e-mails, webinars and other content exclusive to the audiences for each particular channel.
separationsNOW.com marked its 10th anniversary in December 2012, and has become established as the essential portal for separation science.
Combining eight distinct channels by technique - each with its own specialized audience - separationsNOW.com provides invaluable perspective and insight into the latest developments and issues within all areas
of chromatography and electrophoresis
As with its sister website above each channel on separationsNOW.com has a monthly e-newsletter per channel to the over 35,000 registered users worldwide shared across this platform. Custom emails, webinars and other content are also to be aimed at the audience for each of the specialized channels.
AdvancedScienceNews.com is a resource for scientist researchers from all disciplines, and features the latest research and reports on the most interesting and relevant breakthroughs in life and materials science, selected by the editors of some of the top journalism in these fields.
Ten channels cover: nanotechnology, soft matter, energy, surfaces, software/databases, organic and inorganic electronics, photonics, engineering, and health and biomedicine, allowing
researchers to focus on items most relevant to them. A weekly e-newsletter goes out to over 10,000 subscribers worldwide.
The website receives around 20,000 unique visitors each month with around 30% each coming from North America and Asia Pacific. AdvancedScienceNews.com is also available in a Chinese language version as MaterialsViewsChina.com
spectroscopyNOW.com
separationsNOW.com AdvancedScienceNews.com
spectroscopyNOW
separationsNOW
spectroscopyNOW
separationsNOW
Wiley Research Talks is a webinar based resource providing knowledge, training and education in all areas of the life sciences.
Reach out to a global audience of over 300,000 professional and academic researchers in all areas of the life sciences disciplines range from agriculture to zoology with specialized lists covering amongst others: biotechnology, cell and molecular biology, earth sciences, ecology, food science, genetics, microbiology, neuroscience and plant science.
Wiley is one of the world’s
leading and respected publishers of life sciences content, having seven journals that are ranked #1 in their Thomson Reuters Impact Factor category, as well as a whole host more in the top ten for subject categories, with the Wiley Online Library achieving over 50m article downloads annually. Wiley Research Talks offers vendors in the life sciences, via sponsored webinars, thought leadership and lead generation through engagement with qualified and responsive audiences.
Wiley Research Talks
Research Talks
new
MICROSCOPYANDANALYSISMICROSCOPYANDANALYSIS
1110 Media Planner 2018 | MicroscopyandAnalysisMicroscopyandAnalysis | Media Planner 2018www.microscopy-analysis.com www.microscopy-analysis.com
Effective until 30 April, 2019
TERMSCredit accounts are strictly net and must be settled 30 days from date of invoice.Cancellation Six weeks prior to the first day of the publication month.All material for advertisements is accepted subject to the publisher’s approval. The Advertiser warrants that his advertisements are neither illegal nor defamatory and comply with the British Code of Advertising Practice. The Publisher will not be liable for any loss or damage consequential or otherwise occasioned by error, late publication or the failure of an advertisement to appear from any cause whatsoever although all reasonable care will be taken.
The Advertiser must be responsible for the insurance of all advertisement material delivered to the Publisher. Advertiser’s material is held at the owner’s risk.The Publisher, in the absence of instructions to the contrary, reserves the right to destroy all material which has been in his custody for twelve months from the date of its last appearance.In the event of copy instructions not being received by the copy date, the Publisher reserves the right to repeat standing copy.Material must conform to the Publisher’s requirements and any additional work involved will be charged out at cost.
LIST PRICES FOR MULTIPLE EDITIONSFor two editions combined simply add prices together and then deduct 5% from the total. For three editions combined see the ‘Worldwide (combined editions)’ column below. Please note that prices shown below for half-page standard and 1/3 pages apply equally if vertical or horizontal
print advertising rates 2018 mechanical data
PRICE IN US DOLLARSpricing is also available in euros and pounds sterling on request
US EDITIONTO 18,000+ SUBSCRIBERS
APAC EDITIONTO 12,000+ SUBSCRIBERS
EMEA EDITIONTO 16,000+ SUBSCRIBERS
WORLDWIDE(COMBINED EDITIONS)TO 46,000+ SUBSCRIBERS
Mono (black and white)
Full page 3465 2310 3080 8850
Half-page standard 2205 1470 1965 5640
Half-page island 2425 1620 2155 6200
Third-page solus 2205 1470 1965 5640
Quarter-page 1360 905 1210 3475
Spot (two) color
Full page 4160 2770 3695 10625
Half-page standard 2645 1765 2355 6765
Half-page island 3145 2095 2795 8035
Third-page solus 2645 1765 2355 6765
Quarter-page 1630 1090 1450 4170
Full (four) color
Full page 4985 3325 4430 12740
Half-page standard 3180 2120 2825 8120
Half-page island 3495 2320 3105 8930
Third-page solus 3180 2120 2825 8120
Quarter-page 1955 1305 1740 4995
Sixth-page 700 700 700 2000
Special positions
Front cover 5735 3825 5095 14655
Carries an image only and not product pictures, additional text cannot be applied. Images supplied for the front cover should represent cutting edge, innovative microscopy techniques and be as visually striking as possible without embedded graphs or figures. We do not accept images previously published as M&A covers. Supporting color picture and cover story are included on page 3.
Inside front cover 5495 3665 4885 14045
Inside back cover 5245 3495 4660 13400
Outside back cover 5495 3665 4885 14045
Discounts
For more than one insertion series discounts of up to 10% apply. Combined editions count as one insertion.Contract and agency discounts also applicable
Loose inserts (<10g, <15g, <20g) POA POA POA POA
SPECIFICATIONS – Printing Offset lithoAdvertisement size Depth x width
A4 – full page 264mm x 190mm (10 3/8 x 7 1⁄2ins)
A4 – double-page spread (DPS) 264mm x 399mm (10 3/8 x 15 5/8 ins)
Half-page horizontal 130mm x 190mm (5 1/8 x 7 1⁄2ins)
Half-page vertical 264mm x 92mm (10 3/8 x 3 5/8 ins)
Half-page island 180mm x 130mm (7 1⁄2 x 5 1/8 ins)
Third-page horizontal 82mm x 190mm (3 1/4 x 7 1⁄2ins)
Third-page vertical 264mm x 60mm (10 3/8 x 2 1⁄2ins)
Quarter-page 130mm x 92mm (5 1/8 x 3 5/8 ins)
Sixth-page 82mm x 89mm (3 1/4 x 3 1/2 ins)
Trim size
A4 – full page 297mm x 210mm (11 5/8 x 8 1⁄4ins)
A4 – double-page spread (DPS) 297mm x 420mm (11 5/8 x 16 1⁄2ins)
Bleed sizes
A4 – full page 303mm x 216mm (12 1/8 x 8 1⁄2ins
A4 – double-page spread (DPS) 303mm x 426mm (12 1/8 x 17 ins)
Half-page horizontal 154mm x 215mm (6 1/8 x 8 1⁄2ins)
Half-page vertical 307mm x 110mm (12 1/8 x 4 1⁄4ins)
Third-page vertical 307mm x 70mm (12 1/8 x 2 3⁄4 ins)
PRINT AD SUBMISSION DETAILSBy email to: [email protected]
For files larger than 10mb please contact Simon Evans at [email protected] or on +44 (0)1243 770342 to request our FTP details or use web-based file sharing sites such as SendSpace.com or Hightail.com
Please ensure your artwork is high resolution. Images should be 300dpi. PDF is preferred although we can accept InDesign, Illustrator or Photoshop if necessary. Word files are not acceptable. If not sending PDF please ensure all images (pictures and logos) and typefaces are sent too. If not, we cannot ensure your ad will print correctly.
Artwork should be prepared for print in CMYK format. RGB is not acceptable.
WEB AD SUBMISSION DETAILSTechnical specification We can accept gif formats up to a maximum of 39k in file size.Resolution should be screen size (72dpi) in RGB format.We can also accept animated gifs, subject to the 39k file size limit.
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MicroscopyandAnalysisCONTACT INFORMATION
Advertising sales + 49 (0) 6201 606 728
Editorial enquiries +44 (0)1243 770443
Circulation department [email protected]
Email [email protected]
Sales
Dr Stefanie Krauth Account manager [email protected] + 49 (0) 6201 606 728 EMEA
Roland Espinosa Account manager [email protected] 201-748-6819 North America
(accounts A-K)
Joe Tomaszewski Account manager [email protected] 908-514-0776 North America
(accounts L-Z)
Yosuke Sato Account manager [email protected] +81-3-3830-1234 APAC
Advertising Production
Tracie Rose-Neale [email protected] +44(0)1243 770272
Editorial [email protected]
Chris Parmenter Commissioning Editor [email protected]
Rebecca Pool News Editor [email protected]
Publisher
Dr Heiko Baumgartner [email protected] + 49 (0) 6201 606 728