GROUP 5

BRAND HISTORY

ComputerHardware

Cellphones

Micromax Other Players

RURAL URBAN

CURRENT VIEW

OBJECTIVES

BUILD ON BRAND PERSONALITY

CATEGORY INSIGHT

DISRUPT

TARGET PARTICIPANTS

YouthCollege going

Working professionalsYoung adults

PROFILE

KEY INSIGHTS

MULTITASKING

PROPOSITION

CAN JUGGLE MANY LIVES

SUBSTANTIATION

INTERNATIONAL ICON

CHANNEL PLAN

• Elements– Social media, TV, billboards, pamphlets, flex,

eyecatchers• Role– Direct communication with users

• Logo– Punch forming M– Denotes crushing all competition

INITIATIVES

• Street Campaign– Street Magician (David Blaine)

• Digital– Flash Game (Hugh Jackman Cartoon juggling

Micromax Labeled balls)• E-Commerce– Slot machine on landing page– Right sidebar

• Railway Station– Motion sensor installation on staircase– Different color on each step (Canvas Brand)

• Using Brand Ambassador for Product Launch