Can Micromax Become India's Leading SmartphoneMaker?

By,M.SUSHMA131137

Introduction

• Micromax Existence

• Best players

• Micromax as a Brand

• Comparison with Samsung

A Study on Micromax Strategy

Strategy to Sustain in the competitive market.

Market Analysis

Targeting a leader.

DrawbacksResearch and Development

Lag in Service Centers

Rely on others

Conclusion

Can it be a Market Leader…?