Micro Market Analysis

Chic Feliciano Michael Tan Jopet Pineda

Verman Reyes Rophele Ocampo

McDonalds Balibago VS Jollibee Balibago

McDonalds Balibago VS Jollibee Balibago

Customers

• Mostly class C,D,E of all ages

• Working class, students, families

McDonalds Balibago• Mostly class C,D,E of

all ages• Working class, young

adults• More foreigners than

Jollibee due to proximity to Fields Ave.

Jollibee Balibago

Customers’ Behavior

• Most customers prefer rice based meals

• Value oriented - value / tipid meals

• Customers looking for a quick meals

• Looking for cheap alternative rice meals

• Dine and leave

McDonalds Balibago• Many customers patronize

high end burgers who prefers foreign flavors

• Value oriented – McSavers value meal

• Customers looking for a quick meal

• Dine and leave

Jollibee Balibago

Jollibee Balibago• Rice Meals - Chicken Joy,

Burger Steak, Combo 39ers• Snacks – Yum Burgers,

Spaghetti, Jolli Hotdog and Champ

• Dessert – peach mango pie, sundaes

• Breakfast – Filipino inspired- Longanisa , tapa, hotdog meal

McDonalds Balibago• Meals - Chicken McDo,

Chicken Nuggets• Snacks – Burger Mcdo, Fries

Spaghetti• Dessert – Sundae• Breakfast – pan cakes,

sausages, muffins

Favorite Orders

Jollibee Balibago• High vehicle traffic• Highly accessible to

commuters

McDonalds Balibago• High vehicle traffic• Nearer to Fields Ave.• Highly accessible to

commuters

LOCATION

Jollibee Balibago• More floor space. With 2nd

floor to accommodate parties and more customers

• Drive thru service• Free delivery – 10% service

charge• With Wifi• More parking slots 13 vs 8• With Kiddie party zone

McDonalds Balibago• Drive thru service• Free delivery – fixed

delivery charge of P40• Dessert Kiosk• No Wifi

ESTABLISHMENT

Jollibee Balibago• More open counters• Faster queuing• More friendly and attentive

to customers• Happy plus – free points

and freebies

McDonalds Balibago• Limited counters • VIP drive thru• Order inefficiencies

SERVICE

Jollibee Balibago• More rice meal varieties • More value meals – portion

size• Affordalicious 39ers meals• More suited to Filipino

palate• Rice meals and burgers

available 24/7

McDonalds Balibago• More varieties in burgers• Superior coffee• McSavers Value meals

PRODUCTS / PRICES

Jollibee Balibago• Family oriented• Filipino values oriented• More merchandising materials.

New products promotions.

McDonalds Balibago• Real life experience

PROMOTION

Thank you !!!