Project: Micro Justice

• ‘Empowering the poor and make legal aid sustainable’

• In: Kenya

• Who: Bottom of Pyramid (20m)

• Through: web/mobile

The central questions:

7) How involve tech community?

8) How to use mobile technology?

9) What improvements to make to the current website?

10)Which outreach activities?

Feedback presentation from Nairobi

1) How involve tech community?– Involved respected developers / bloggers

– Form a group, part of a team / rewards

– Be clear on cause and technical challenge dev’s can solve

2) How to use mobile technology?– Link SMS to Q&A database with model answers

– Mobile website

– Free, call-back hotline

1) What improvements to make to the current website?1) Clear messaging

2) Calls to action: I want advice, I can give advice, I want to support

3) Social media

2) Which outreach activities?1) Mobile legal clinic across the country

2) Social activities like football tournaments

3) Involve local ambassadors

Full co-creation lab write-up

‘Bottom of the pyramid’:

• Low web access

• Illiteracy is issue

• Do have access to mobile phone

• Do not use written contracts but do have verbal agreements

• Form 50% of population (20 million in Kenya)

• Have irregular income stream (40% is unemployed)

• Are typically being exploited, not protected by e.g. unions

• Little knowledge of their rights

Target Audience Definition

Domestic:

Home: Rent

Conflict

Family (divorce, marriage)

Assets

Insurances

Life/death: Inheritance

Funerals

insurances

Brainstorm on legal focus area’s in Kenya for this target audience

Work

Remuneration: Contract (written, verbal)

Payments

Working conditions

Exploitation

Government Laws-civil rights

Conflicts

Law enforcement

Legal system

Citizens rights, especially:

Land entitlement

Dealing with the police

Employment rights

Family and domestic

Priority needs for the target audience in Kenya:

I. INFORMATION SERVICES:

Access to info

Q&A (FAQ)

Interaction

VI. PERSONAL SERVICES:

Client-lawyer

Personal advise

Personal assistant (eg in dealing with a court case)

The website can provide:

How to involve legal experts:

Using rating and testimonials of experts / lawyers

Involve universities

Allow people to work in an area (both thematic and geographically) they are passionate about

Be clear involvement is for social value

Local organizations, e.g. NGOs >> involve: Lay people

Experts who are not practicing

As business for income

Solutions (1)to questions asked in case description

How involve developer community: Rewards Open source / data approach Goodies (t- shirts, stickers; n.b. call for clear and powerful branding) Social media group Recognition through contribution Become/be part of a team Events (eg ‘hackathons’); meet ups to come to final products

To realize this the following is needed: Clear description of social value and publicize it Clear description of the challenges/needs Active blog/site with frequent news updates (can be community blog)

Solutions (2)

How to make it accessible and promote it:

Q&A through SMS

Use existing networks: Organizinational

Digital / online

Group of ambassadors

Mobile legal clinics

Endorsements: Professional body

Civil society

Firms

Solutions (3)

Brainstorm on four key questions

- People have to register; must be low threshold / easy

- Collect demographics to better target information (including locations)

- People can ask questions through sms

- Use USSD technology (direct question and feedback)

- Implement “IVR” system to deal with illiteracy issue (in local language)

- Hotline call-back clients “flashes” call center/expert calls back. Can have different lines for different themes.

- All contents should be accessible via mobile

- Questions on SMS can be answered through links sent through SMS referring to the answer on a mobile website

1. Ideas for using mobile phone and text messaging

- Send info updates/news through SMS

- Give pre-loaded phones to ambassadors (with complete web content)

- Promotion of outreach activities through SMS

- Include ads/firm names as source of income

- Use collected geo-location information and Q’s asked to target outreach activities

- Local information used for mapping: FAQ’s, conflict resolution, transparency, research

- Save all SMS Q&A’s to database and automate replies when same/similar question asked

- Post SMS questions to website and allow crowd to answer

1. Ideas for using mobile phone and text messaging (2)

OUTREACH:

2. Mobile legal clinic:

How?– Mobile vans (volunteers/ hired legal with local entertainers experts)

– Local ambassadors

– Local immediate administrators; e.g: chiefs

Where?– Respective localities (chief’s camp)

When?– Periodically, e.g: once a month

2. Ideas for outreach activities

• Through posters/ pictures (because of illiteracy issues)

• Trough local NGO’s/civil society/collaboration with microjustice organizations

• Through mass media/ radio/TV- preferably in mother tongue

• Through schools/curriculum/campaign

• Local ambassadors

• Local administrators

• Locations: social halls, CBO(youth),football tournaments, women groups (chamas), church clergy/religion institutions

2. Ideas for outreach activities (2)

o Needs community buy-in, launch (=publicity)o Leverage on « Facebook connect » easier sign-upo Clear calls to actons and design to prompt sign-up. “make a

difference!” stress social valueo Use professional contact form (not free web-based email like currently)o Incentives for all users must be captured and presented clearly on

homepageo Partner for content! Organizations, individuals, bloggers of interesto Video: walkthrough of the cause the content creator and consumers

3. What to improve on the current website

o downloadable “information packs”/toolkits/slides decks etc.o Translation: feature should appear on header (top of page)o Share success storieso Mobile, mobile, mobile!! – mobile web versiono Active blog covering all aspects (and twitter)o FAQ’s- About/historyo Team/contribution page and Developers sectiono Download content / open source codeo Usage statistics

3. What to improve on the current website (2)

Sketch of what the homepage could look like

1. Page breaking development (challenges) into sections/chunks with description >> Dev can take credit for specific component

2. Forum posing questions to meet technical challenges3. Team board noting contributions:

Recognition > Important for tech jobs these days

4. Affiliate with educational institutionse.g: international students come complete internship/work experience in a “social” project

6. Utilize existing frameworks where possible7. Coder competitions8. Publish on blogs/call to contribution9. Getting key developers/bloggers for others to follow / get

involved

4. How to involve the web developers community