michael poczynek · 2016-09-12 · the michael poczynek marketing plan the most advanced...

The Michael Poczynek Marketing PlanThe Most Advanced International Marketing plan in PEI.Marketing your Property Socially and Globally® since 1997.

MICHAEL POCZYNEKTOP 10 AGENTS IN PEI FOR 2015 BASED ON MLS DATA.CRS, MCNE, CNE, ABR, CIAS, CDPE, SRES, ePro, RECS, MRED

902.626-6912 | 1.888.295.6863michaelshomes.com | hd.michaelshomes.com | top10.michaelshomes.com

RECORD SALE IN PEI! The Most Impressive House in PEI: Cable Head East $4,750,000.

Century 21 Northumberland (1987) Limited

(Pre)Listing Appointment Procedure

1. Pre-Listing Form (before visit over phone)

2. Prelisting Presentation (delivered prior to meeting)

3. Meet, greet, & preview your home(notes/candid photos not for MLS).

4. Introduction, Credentials (About Me)

5. Discuss marketing plan (About You)

6. Ask a series of questions (Seller Intake Form)

7. Address your concerns

8. Mutually decide if we want to work together.(price triangle - agree to list form.)

9. Establish price & estimate net

10. Explain forms & procedures

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Top 10 in PEI for 2015 – Top 6% for C21 Canada

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Michael is 1of the Top 10 Agents in Prince Edward Island.*

Michael is in the Top 6% of all 8,503 Century 21 Canada Agents Nationally.*

Michael is one of the Top 11 Agents in Atlantic Canada for Century 21 Canada.*

* Based on 2015 PEI MLS sales volume data.


30+ Years Experience & Awards

• 2015 - CENTURION® Producer*• 2014 - Masters Ruby• 2013 - Masters Silver• 2012 - Masters Emerald• 2011 - CENTURION® Producer*• 2008 - Masters Ruby• 2007 - Masters Emerald• 2006 - CENTURION® Producer*• 2005 - Masters Emerald• 2004 - Masters Ruby• 2002 - Masters Ruby• 1999 - Masters Silver Club

* 6.8% (578) of all Century 21 Canada agents (8503) achieved CENTURION® status or higher (2014). Page 4

• I have been involved with Residential and Commercial Real Estate since I was in my teens. I helped created iciworld.com (world’s second largest commercial RE site).

• I hold the top sales record for the most expensive home in PEI ever sold listed at $4,750,000.• I hold the top sales record for a commercial sale of $4,900,000. • Top negotiated off Island deal in Ontario $120,000,000. (120 Million).• Moved to PEI from Ontario and was licensed in 1997, became Top Earner in Atlantic Canada

2006, and became #72 in Canada out of 8,503 agents. More income = more marketing dollars for you.


My Credentials - CRS

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CRS – Certified Residential Specialist– The Council of Residential Specialists awards the CRS designation to REALTORS® who complete intensive classroom courses as well as a required number of transactions; CRSs make up the top 3% of REALTORS® in the nation. “Certified Residential Specialist (CRS) agents have proven record of success—3X success, in fact. Compared to the average REALTOR®, CRS agents have been in the business nearly three times longer, have three times the number of annual transactions, and generate three times the amount of gross sales.”


My Credentials - CNE

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CNE – Certified Negotiation ExpertMCNE – Master Certified Negotiation Expert

This course is one of the top new designations in real estate and is taught nationally by the Real Estate Negotiation Institute.

• Competitive Win-Lose Hard Bargaining vs. Collaborative Win-Win NegotiatingUnderstand the differences in these two classic approaches and how to use both approaches to get the best outcome for your client and yourself

• Psychology of BuyingLearn how the brain makes purchase decisions and how you can impact both sides of the brain in the decision making process

• Persuasion PrinciplesScientifically proven persuasion approaches that increase your success rate at influencing others; includes scripts for real estate negotiation situations that utilize these proven persuasion approaches

• CNE Model and Planning GuideLearn how to proactively plan your real estate negotiations for success

• Case StudiesSee how these principles and approaches are applied in real estate negotiation situations in all kinds of markets

• Skill Practice/Role PlaysGet a chance to practice your new skills in a safe environment that will increase your success in the real world

• Group Discussion TopicsInnovative and creative approaches are discussed by small and large groups that will help take your business to new levels


My Credentials – REDM

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My Credentials - ABR

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When you look for an ABR® before you look for a home, you’ll be served, not sold. Your interests become their interests. And you’ll be working with someone who has gone the extra mile by completing specialized training in delivering the best in buyer-representation services. Plus, a REALTOR® who has an ABR® Designation also has an established track record, with proven experience in representing the concerns of home buyers.

The ABR® Designation is awarded through the Real Estate Buyer’s Agent Council, or REBAC, which was founded in 1988 to promote superior buyer-representation skills and services. REBAC is an affiliate of the National Association of REALTORS® (NAR).

http://rebac.net/what_is_rebac.cfmhttp://www.realtor.org/


My Credentials - ePro

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The e-PRO® advantage. Build your Business online.

e-PRO® certification shows consumers that you are willing to go the extra mile to provide the most up-to-date and sophisticated service, and truly be a successful agent. Applying advanced technologies and social media strategies to your business plan expands your capabilities, increases your reach, and builds trust with your customers.


My Credentials - SRES

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Seniors Real Estate Specialist® / SRES®

The SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. By earning the SRES® designation, you gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help you in your business. SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. By earning the SRES® designation, you gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help you in your business.


My Credentials – CIAS and CDPE

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CIAS: Certified Investor Agent Specialist. A Certified Investor Agent Specialist™ (CIAS) finds, creates, and closes with residential real estate investors with the knowledge and tools earned through comprehensive education and experience. CIAS-designated agents can streamline the process of real estate investment to increase returns for investor clients.

CDPE: Certified Distressed Property Expert.A Certified Distressed Property Expert® (CDPE) has a thorough understanding of complex issues in today’s turbulent real estate industry and knowledge of foreclosure avoidance options available to homeowners. CDPEs can provide solutions, specifically short sales, for homeowners facing market hardships.

http://www.cdpe.com/what-is-a-short-sale.html


My Credentials - RECS

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Real Estate CyberSpace Specialist

The RECS designation lets clients and colleagues know of your proficiency in serving the public with recognized skills for utilizing CyberSpace marketing programs and for effectively adopting special technology and networking systems.


My Professional Experience

• A marketing and advertising expert specializing in Real Estate.

• Always in the lead of innovation including professional digital photography, aerials, videos, Drone Video, Internet, Social Media, Blogs, E-mail lists, Weekly Newsletters, YouTube and more.

• The first and largest web presencein Prince Edward Island since 1997.

• My background is sales, technology, advertising,marketing, and business management.

• Started my first business at 15.

• Involved with Real Estate since I was about 12.

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CENTURY 21® Northumberland (1987) Limited

• Century 21 Strenghts• Century 21; The #1 Brand in Prince Edward Island for over 40 years.• 55+ agents Island Wide. Best Trained and Top Producing agents in PEI.• Active in community events and charities.• Coverage from East Point to North Cape, and everywhere in between.

• Strength of the CENTURY 21 brand • CENTURY 21® continues to be the most recognized name in real estate*

• I have been a full time agent for almost 20 years in PEI.

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*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.


A History of Proven Results

• Sold the Waterfront Mall (twice).Largest sale on MLS - Ever.

• Responsible for some of thelargest sales on the Island.

• Sold more high end properties “sight unseen” then any agent on the Island.

• Sold properties that have been on the market for “Years” in 24 hours or just days with the help of my Internet exposure and mailing list of over 21,527 subscribers, and a YouTube Channel with almost a Million views, and 1100+ subscribes.

• Our company has more listings then any company on the Island. We are most likely to get the calls and the buyers. Those who have the listings – control the market.

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Michael in Money Magazine

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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 17

Michael in the New York Times


Michael in the New York Times (more than twice)


Michael in MoneySense Magazine


Michael in the Media

• CBC Radio• CBC TV Local News• CBC TV National News• All Local Radio Stations• The Journal Front Page (several times)• The Guardian Front Page (several times)• The Globe & Mail• And the list goes on and on ..

Search Google.


Get More with CENTURY 21®

Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website• Financial Analysis• Time Analysis• Tips on Showing

Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites

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Our “Exclusive” Real Estate Book

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Century 21 Northumberland has it very own and exclusive Real Estate Book that only advertises our listings to over 400 locations Island Wide. Ten’s of Thousands of copies distributed.

2016 target is 60,000 copies Island Wide.


Michael’s “Exclusive” Social Media signage for 2012-16

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New Social Media For Sale signs, and YouTube signs have potential purchasers stopping and taking notice and watching videos on-site. A 24 hour a day open house.


The Evolution towards Social Media Marketing.

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The world has evolved from Search Engine Centric to Social Media Centric. This is my focus.

According to Compete PRO data for August 2013:• 163.4 million American adults visited facebook.com• 162.5 million American adults visited youtube.com• 59.3 million visited blogspot.com• 41.2 million visited linkedin.com• 34.1 million visited twitter.com• 33.2 million visited wordpress.com• 33.1 million visited plus.google.com• 29.6 million visited pinterest.com• 25.6 million visited instagram.com• 23.5 million visited tumblr.com

https://www.facebook.com/michael.poczynekhttp://www.youtube.com/user/michaelpoczynekhttp://ca.linkedin.com/in/michaelpoczynek/https://twitter.com/michael_768https://twitter.com/michael_768https://plus.google.com/101269215730243454302/postshttp://www.pinterest.com/michaelpoczynek/boards/


Get More with CENTURY 21®

• Tips on Marketing

• Tips on making house more saleable (staging). We have an in house stager.

• Tips on holding open house

• Estimate of repairs

• Security checklist

• Highlighted expired list

• Company comparison chart

• Marketing checklist

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Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Q “Which of these agencies , if any, is the most recognized name in real estate?”


Unsolicited Testimonials (A Small Sample)

"If you want the top agent on the island Michael is my choice. He has a greater marketing reach than any other agent I have had contact with and the ability to match it. His fee is higher but in the end when he moves your listing where others fail and at a bigger dollar you both win. I am very satisfied with Michael's performance for my wife and I. I do not know of a more capable and results oriented agent in PEI. I highly endorse Michael Poczynek." ... Chris from Quebec, Canada.

"Having been on your email marketing list for almost two years, I must take a moment to commend you on your highly professional and informative emails and links to Web pages with property details. ... Certainly your illuminating emails have helped acquaint my wife and me with the values and venues on PEI. You will be the first person we contact when we can embark on our search for a PEI retreat." ... Whit from California, USA.

"Michael, You are too cool. Keep up the good work." ... Brian, former Century 21 Agent in PEI, now in Alberta.

"My property was on the market for 5 years with other agents, Michael listed it and sold it in 1 hour! Thank you for your help and personal attention. You are the first realtor on PEI to make a difference. In the future, you will be the only one who I will ask for help." ... Rev. Richard, MD, USA

"You do nice work Michael and are the first REA to do this property justice. Thank you." ... Richard, FL, USA.

"Michael: I like the speed at which you move." ... Patrick, Lawyer, Alberta.

"Hi Michael, I thought it was very impressive today when my Blackberry went off at 11:02 with your weekly newsletter & then my fax machine with your Read Dr property. I watch a lot of real estate shows on TV & it's hard to believe an agent in Summerside PE has a better website. Compared to other agents you are years ahead of the game." ... Tyler, Summerside, PE, Business Marketing/Sales Specialist.

"Hi Michael: You are still by far the most professional agent I have ever come across. Great web and ad displays." ... Rod, Ontario.

"Hello Michael, Thank you so much for all your fine work. We look forward to recommending you to anyone else that wants to find their dream in PEI. If you ever need a more in depth testimonial for promotional or other reasons, please feel free to ask us - It would be a pleasure." ... All the very best, Marcus & Sophie, BC, Canada.

"I appreciated your quick responses and timely service throughout the experience. Your video tours of the homes are a great service and a real differentiator." ... Matt, Montreal, Canada.

"I noticed your YouTube video and am very impressed with your enthusiasm." ... Karen C., North River, NS, Canada.


Century 21 Northumberland – Marketing Advantages

Which one of these did you want to give up(if you use another agent)?

Larger printable versions of this chart may be found at: MichaelsAdvantages.com


Local Real Estate Company Comparison Chart

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Which one of these did you want to give up(if you use another agent)?



Ask a Series of Questions1. When did you first start thinking about selling your home?

2. Where would you like to move?

3. When would you like to be in your new home?

4. How long have you lived in your present home?

5. What improvements have you made to your present home?

6. If there was one thing that you could change with your present home, what would it be?

7. What was your original purchase price?

8. What is the balance on your present mortgage?

9. How did you arrive at your price?

10. How do you feel about owner financing?

11. What is most important to you? Price? Timing? Convenience?

12. Who else have you been talking to about the sale of your home?

13. What would it do to your plans if you did not sell?

14. What major concerns do you have in making a move?

15. What would I have to do to get your home listed with me today?


Preview your Home

“Through the Eyes of a Buyer!”


The Evolution of Real Estate and Michael’s Firsts• 1997 – First Agent to have a Website on the Internet and on page 1 of Google most of the time for 14 years.

• 1998 – FIRST TO ADVERTISE OPEN HOUSE IN ADVANCE WITH SIGNAGE

• 1999 – FIRST TO USE DIGITAL PHOTOPGRAPHY

• 2000 – FIRST TO OFFER A WEEKLY PEI REAL ESTATE NEWSLETTER

• 2001 – FIRST TO OFFER STAGING SERVICE & PROFESSIONAL PICTURES

• 2002 – FIRST TO OFFER HIGH SPEED DIGITAL AERIAL PHOTOGRAPHY

• 2006 – FIRST TO BRING AERIAL PHOTOS TO THE INTERNET

• 2008 – FIRST TO OFFER HD VIDEO

• 2009 – TWITTER, FACEBOOK, AND WORDPRESS (BLOG)

• 2010 – FIRST TO OFFER AERIAL HD VIDEO FOR REAL ESTATE IN PEI

• 2012 – YouTube Channel hits 501 Video Online, and over 655,000 views. Michael Obtains his CRS, ABR, and ePro Certifications. Point2 syndicates listings to over 350 websites. Social media now includes LinkedIn, Facebook, YouTube, Wordpress, and more. Kijiji advertising increased. National Ad campaigns increased.

• 2013 - On CBC TV and Radio three times with coverage of several properties.


The Evolution of Real Estate and Michael’s Firsts• 2015 – First to use Facebook Ads to promote listings, and attract buyers.

• 2015 – YouTube channel hits 555 videos online, 798,000 views, and 1100+ subscribers.

• 2016 – After 10 Years, and 600 videos later; the first 4K video has been produced and is now online at my YouTube Channel.

• 2016 - MRED – Accredited with the MRED credential - Real Estate Digital Marketer Certification; The latest credential offering the latest techniques for Real Estate Digital Marketing.

• 2016 - Sold most expensive home in the history of PEI; Asking $4,750,000.


Michael’s Listings now Syndicated to over 350 Websites.In addition to the already existing 60+ in house.


Marketing Plan

• List your property on our company website including a virtual tour, slide show and photos of your home.

• Exposure with live video on HD.michaelshomes.com• Internet marketing.• Have your listing posted to other real estate search websites that receive

millions of visitors.• Send out electronic notices about your home i.e., eNewsletters and

eCards. Michael’s weekly newsletter, YouTube subscribers, Twitter, My Blogs.

• Provide local advertising through The Journal and The Guardian.• Leverage the CENTURY 21® Global Referral Network to access leads

from around the world.


Marketing Plan, Continued

• Introduce other unique marketing techniques appropriate for your property. – Enhanced listing display on Realtor.ca site to make your property stand

out with professional photos.– Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com.– Offer special Century 21/Centum Mortgage financing options. We are

the only one in Summerside with a full time in house mortgage broker.– Other special promotions.– Feature your property on my personal websites. I have more then

anyone.– Place property on Craig’s List and other online classified websites for

maximum exposure.


Marketing Plan, Continued (Internet Presence)• 18mckenna.com• 3stacy.com• 708strang.com• 80stacy.com• apartmentbrokers.ca• bellavitapei.com• c21ici.com• c21pei.com• cableheadeast.com• flyfreetopei.com• greenwichdunes.com• incomeunit.com• investinpei.com• michaelpoczynek.com

• michaelshomes.com• michealshomes.com• peiaerialphotos.com• peibuy.com• peiproperties.net• poczynek.com• princeedwardislandrealestate.com• renovatio.ca• renovatiobiz.com• sunburycove.com• sunburycoveestates.com• supersmartagent.com• waterfrontmallpei.com• michaelsadvantages.com


Marketing Plan, Continued (Internet Presence, Continued)

• hd.michaelshomes.com946,044 views, 17 sales/8 months,it’s the source for PEI Real Estatevideo. 501+ Videos Online, 1288+ subscribers.

• peivideos.com• videopei.com• videospei.com • princeedwardislandvideo.com• princeedwardislandvideos.com• videomarketingextreme.com• extremevideomarketing.com• peirealestatevideo.com• peirealestatevideos.com


Marketing Plan, Continued (Internet Presence, Continued)

• A mailing list of almost of over 21,527 subscribers interested in PEI Real Estate. Some properties that have been on the market for years, have sold in seconds with this tool.

Selling a Home is all about market exposure and price.


CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns• Print, television and radio• Targeted advertising for Specialty Markets

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CENTURY 21® National Advertising

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CENTURY 21® Global Reach

Worldwide presence• Century21.com

international links and websites

• CENTURY 21® Global Referral Network

• Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide

• Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads

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Home Buyers

• 97% of all home buyers used the Internet as a tool when searching for a home (2012).

• 85% of home buyers are now looking for videos to find properties.

• 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours*• 96% of first time home buyers used the internet as an information

source in the home buying process*

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*2007 NAR Profile of Home Buyers and Sellers

**Nielsen-Net Raings.com


What is the implication?

Real Estate Agent

Internet

Yard Sign

Of Those Buyers Who Used the Internet, Where They First Learned About the Home They Purchased

The Internet should be leveraged to attract more buyers

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Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers

Chart1

200820082008

200920092009

201020102010

201120112011

201220122012

Real Estate Agent

Internet

Yard Sign

41

11

16

38

15

16

36

24

15

36

24

15

33

34

14

Sheet1

20082009201020112012

Real Estate Agent4138363633

Internet1115242434

Yard Sign1616151514


Additional exposure for your listing

• Home Shows all across Canada including Alberta and New Brunswick.• Wall Street Journal (Fine Homes)• Globe & Mail• The Journal, The Guardian• Dan’s Paper – Long Island New York• Boston Herald, Boston Globe• Ebay• Loopnet.com (commercial)• ICIWorld (commercial) – I originally setup this system back in the days of dial up

modems and no Internet (Bulletin Board Systems).• Realtor.ca• CraigsList.org• YouTube.com• Kijiji.ca• Century 21 Fine Homes and Estates

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Establish Price & Estimate Net: Competitive Market AnalysisEstablishing the perfect price for your home!

• Recent Sales• Current (Active) Listings• Expired Listings

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• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?


Seller Service Pledge – My Personal Commitment

• 21 points of differentiation

– Commitment to service

– Agreement between you, the seller and my CENTURY 21® office.


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Moving DayRemoval of Conditions

Conditionally AcceptedNegotiations

OfferShowing

Active on the market today

A Successful Home Sale!

http://www.aplusart.com/cgibin/autorank/rankem.cgi?action=in&id=aceclipSheet1

Moving Day

Removal of Conditions

Conditionally Accepted

Negotiations

Offer

Showing

Active on the market today

Sheet2

Sheet3


Any Questions?

I would like to address any concerns or questions you

may have at this time.

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Together we will …

Sell your home!

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Put me to work for you!

CENTURY 21: The Gold Standard.

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Thank you! For more information on Michael, please visit LinkedIn and add as a contact:

MICHAEL POCZYNEKCentury 21 Northumberland (1987) Limited

Direct Line: Charlottetown (902)626-6912 or Summerside (902)888-8860Michaelshomes.com, HD.Michaelshomes.com, & Top10.Michaelshomes.com

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YOUR CHOICE

?


INVESTOR/MARKET VALUE

TIME TRIANGLE

Wholesale Retail

Your Price

__(Motivated Buyer)_-10%_$___________________

__ (Investor) -15-20%_$___________________

___Market_$__________________

_+ 10-20% $___________________

30 Days______

90 Days______

6-12 Months______

1-3 Years


Fuel To Get The Job Done

Edmonton

Disneyland

1810 Miles

72.4 Gallons


Possible Cost of Waiting

1. Interest rates might go up $ _______________

2. Their house might be worth less $ _______________

3. New home might cost more $ _______________

4. Law of supply and demand $ _______________

5. Repair and lose money $ _______________

6. Tax changes $ _______________

7. Political change $ _______________

8. Cost of marketing $ _______________

9. Lost opportunity (speculation ie job transfer) $ _______________

10. Double house payment $ _______________

11. Lost in the shuffle? $ _______________

12. Job stability – Economic conditions $ _______________


FRIEND IN THE BUSINESS

You can fire a stranger

More objective advice

Privacy

Friendship not in jeopardy

Money decisions based on YOUR needs, not THEIRS


REPAIR AND LOSE MONEY

Never invest a NICKEL

Unless you get a DIME in return!


“CALL-ME-AFTER-THE-HOLIDAYS” HANDLER

1. LESS COMPETITION 5. SENSTIVE BUYERS MAKE

2. SERIOUS BUYERS AND CONVENIENT APPOINTMENTS

TRANSFEREES 6. POSITIONS YOU FOR SPRING

3. HAPPY MESS MARKET

4. BESTAGENTS STILL 7. “EXTRA-MONEY” INCONVENIENCE

WORKING


COMMISSION

Which House Would You Sell?

5%6%

7%


COMMISSION

How much would you like to NET? (in your pocket)

a) $100,000 at 1% commission

b) $150,000 at 10% commission

Concern yourself with the NET, not the Commission. Higher commissions attract more Agents that results in more showings, more offers, and more money in your pocket.

The Michael Poczynek Marketing Plan�The Most Advanced International Marketing plan in PEI.�Marketing your Property Socially and Globally® since 1997.(Pre)Listing Appointment ProcedureTop 10 in PEI for 2015 – Top 6% for C21 Canada30+ Years Experience & AwardsMy Credentials - CRSMy Credentials - CNEMy Credentials – REDMMy Credentials - ABRMy Credentials - eProMy Credentials - SRESMy Credentials – CIAS and CDPEMy Credentials - RECSMy Professional ExperienceCENTURY 21® Northumberland (1987) LimitedA History of Proven ResultsMichael in Money MagazineMichael in the New York TimesMichael in the New York Times (more than twice)Michael in MoneySense MagazineMichael in the MediaGet More with CENTURY 21® �Our “Exclusive” Real Estate BookMichael’s “Exclusive” Social Media signage for 2012-16The Evolution towards Social Media Marketing.Get More with CENTURY 21® �Slide Number 26Slide Number 27Century 21 Northumberland – Marketing AdvantagesLocal Real Estate Company Comparison ChartAsk a Series of QuestionsPreview your HomeThe Evolution of Real Estate and Michael’s FirstsThe Evolution of Real Estate and Michael’s FirstsSlide Number 34Slide Number 35Marketing PlanMarketing Plan, ContinuedMarketing Plan, Continued (Internet Presence)Marketing Plan, Continued (Internet Presence, Continued)Marketing Plan, Continued (Internet Presence, Continued)CENTURY 21® National AdvertisingCENTURY 21® National Advertising�CENTURY 21® Global ReachHome BuyersWhat is the implication?Additional exposure for your listingEstablish Price & Estimate Net: Competitive Market Analysis�Establishing the perfect price for your home!Seller Service Pledge – My Personal CommitmentSlide Number 49Any Questions? Together we will …Slide Number 52Thank you! For more information on Michael, please visit LinkedIn and add as a contact:Slide Number 54Slide Number 55Fuel To Get The Job DonePossible Cost of WaitingSlide Number 58Slide Number 59Slide Number 60Slide Number 61Slide Number 62

michael poczynek · 2016-09-12 · the michael poczynek marketing plan the most advanced...

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