1. Morning! 1. Welcome 2. Tech meets marketing 3. Secret weapon 4. The consumer 5. Tidal

2. Get to know me if you want to love me 3. Is marketing part of the solution or part of the problem? Vs. 4. Inbound Marketing ? Series of tactics driven by soft ware driving traffic into your website. 5. The sales funnel rules are broken Sales owned the relationship Marketing owned the message We must mesh both 6. New form of marketing 7. Tidal Marketing new funnel for the connected world the customer journey Acquisition starts here Stop selling start helping 8. The Power of Me starts with Killer personas Need to understand who we are talking to Tidal Marketing starts with killer personas 9. The Power of Me starts with Killer persona needs a new rods My very own Tidal story 10. OMG ! My hell on earthmission criticalfailure is not an option moment 11. Outbound - Attraction Couple of days 12. 127 minutes Inbound a little bit of search 13. Conversion process invest your data! 116 minutes 14. More conversion About 22 videos @ 6 minutes each 132 minutes 15. Geeky stuffgotta be done 136 minutes 16. Inbound really kicks in just for me Edms and blogs 211 minutes 17. For the love ofMy own personalised fishing rod Luggage Another 45 minutes 18. And of course matching waders are a must 15 minutes 19. The Close Only 25 minutes 20. My Ah Sure f**k it MomentThe factory Visit! 1 day ++ 21. Proud and staisfied owner 22. Ambassador Rest of my Lifetime Its deep! 23. Sharp personas aid amazing experiences 24. Irelands best brand experience? 25. Turning strangers into customers and promoters of your business Out Meets in 26. We dont trust businesses the way they used to ? 27. Tidal marketing steps Map the overall brand experience through each stage of the funnel Plug holes and Improve existing experiences Invest and innovate every single day 28. At the precise moment they need it 29. Creative ambition humans engage robots allow access to. 30. Quality vs quantity approach 31. Vs. Finally.test, tweak and roll out 32. Inbound Marketing Assessment THE POSSIBILITIES ARE ENDLESS mkilleen@dialogue.ie