Michael BoothCreative Director07890 170 065michael_booth@me.com

mailto:michael_booth@me.com

ClientFujitsu Global Brand & Marketing

BriefOnline content creation across digital and social platforms aimed at global CIOs

Projectsi-cio.com@GlobalCIO@I_CIO

AwardsInternational Content Marketing Awards 2014 Best B2B (Tech & Telecoms)

ResultsOver 2,000 social media followers include CIOs at Sony Pictures, Coca Cola, Blue Cross, BBVA and Westpac

260% increased audience vs. print title

4 minutes+ average dwell time on key content

Case studyFujitsu i-cio.com

Big ThinkerHarper Reed

i-cio.comhttps://vimeo.com/112060150https://vimeo.com/112060150

ClientVirgin Media

BriefDevelop and launch the first tablet native magazine for the UK launch of the iPad.

ResultsOver 120,000 downloads over the first six issues, plus 100,000 in advertising revenues.

DownloadFrom iTunes

ReviewsMashableBBC.co.ukThe Guardian

LinkProject Showreel

https://itunes.apple.com/us/app/project/id404942717?mt=8http://mashable.com/2010/11/30/project-magazine-ipad/http://www.bbc.co.uk/news/technology-11885966http://www.theguardian.com/technology/2010/nov/30/ipad-branson-project-magazine-launchhttps://vimeo.com/17330807https://vimeo.com/17330807

ClientSainsburys UK.

BriefSainsburys content agency since 1991.

ProjectsContent generation across all categories (food, lifestyle, fashion, finance and GM).

AwardsInternational Content Marketing Awards 2014 Best Finance (Money Matters).

International CMA 2013 Grand Prix and Best Content Marketing Solution of the Year (Little Ones)

ResultsSainsburys Magazine has a 35m annual incremental spend in-store, 10m ad sales and cover salesper year, and its

latest is ABC 230 298 (up 12.3% year-on-year).Sainsburys Bank Year-on-year ROI increase of

18% and 15% increase in the proportion of customers requesting quotes.Live Well For Less Content

generates ROI of over 2:1 with the magazine itself generating over 10 million readers per year.

ClientGrant Thornton

BriefCreation and distribution of thought leadership content across print, digital and social platforms

ProjectsStrategies for Growth magazine(GTUK),GrowthIQ FD Intelligence(GT International)

AwardsPPA Awards 2014, Designer of the Year

Results83% of partners rate it as very good or good communication

26.5% email open rate vs. industry benchmark of 16%

Case StudyGrant Thornton Strategies For Growth

https://vimeo.com/agencyseven/review/117929653/13408ea114https://vimeo.com/agencyseven/review/117929653/13408ea114https://vimeo.com/agencyseven/review/117929653/13408ea114

ClientJobsite.co.uk

BriefOnline content creation and distribution across clients digital and social platforms

ProjectsJobsite.co.uk@JobsiteUKOnline campaigns including The Advantage and GeekPower

AwardsInternational Content Marketing Awards 2014Best Use of Video Content and the 2014 Grand Prix

Shorty Awards 2014Best use of Social Media

Results740,000+ YouTube views of The Advantage

8.37million Twitter impressions during the campaign

54% share of voice increase during the campaign

Case studyJobsite The Advantage

Jobsite.co.ukJobsite.co.ukhttps://vimeo.com/112069912https://vimeo.com/112069912

ClientThe Chartered Institute of Management Accountants

BriefContent creation and distribution across print, digital and social platforms to over 200,000 global members

ProjectsFM Magazine FM AppOnline contentVideoEiL Magazine CampaignsEvents

AwardsInternational Content Marketing Awards 2014 Best Membership Title

IoIC Awards 2014 Best Mobile/App SolutionIoIC Awards 2013 Designer of the Year

ResultsThe FM app had 67,000 downloads in first 6 weeks of launch

Case studyCIMA Financial Management

http://seven.co.uk/case-studies/view#cimahttp://seven.co.uk/case-studies/view#cima

AgencyStory Worldwide London

ClientsLexusContent creation for global automotive brand, including 14 language editions of

customer magazine and online editions.

RCI Endless VacationCross platform content creation for American holiday brand.

HumanicIntegrated media campaigns and content across 11 European markets, including

outdoor, print and TV, lookbooks, style blog, online games, ambient and interior design, online store and social

media channels.

AgencyGuardian News and Media

ProjectThe Berliner relaunch of The Guardian newspaper and website.

Creative Director Mark Porters design team worked for two years, redesigning the print edition

(16 different sections a week), which included commissioning a bespoke typeface from Christian

Schwartz (over 100 different weights and cuts) and testing and development of a new purpose

built full-colour printing press (Britains first), then redesigned the newspapers website before extending its

journalistic identity into brand marketing.

AgencyTime Out Group

ProjectArt Director of Time Out London, overseeing the weekly print magazine, the website and all the brands

marketing activities.