miboso authentic personal branding

1Want more info? Go to IvyExec.com

Personal Branding - Part 1: The BenefitsHow an Authentic Personal Brand Expands Your OptionsPresented by MIBOSO® CEO & Founder, Rosemary Davies-Janes


Part 1 Agenda

Top-Line Brand Benefits

4 Brand Secrets - Revealed

Warnings!

Real Client Complaints Resolved by Branding

A Real Client’s Story

About the Presenter

Comparison of Branded vs. Unbranded Individuals

The Opportunity


Part 1 Agenda

The Opportunity Cost

Myths & Misperceptions

Conflicting ‘Expert’ Rhetoric

Illogical Branding Practices

Speculative Claims

Documented Benefits

Part 1 - Key Points Summary

Part 2 - Preview



Your Authentic Personal Brand ensures you will:

● Never feel “put on the spot” when you’re questioned, as you can easily back your claims with explicit proof.




● Promote yourself masterfully, so people seek you out




● Make lasting impressions in less than a minute




● Become skilful and comfortable in the spotlight


Your Authentic Personal Brand enables you to:

#1 Present yourself as the obvious best choice

The 4 Secrets - Revealed



#2 Supercharge your success rate




#3 Express your expertise so convincingly, your talent, sincerity and commitment shine through




#4 Identify and actively pursue your dreams



Don’t even think of applying for a new position, raise or promotion until you:

● Can clearly state your competitive advantage

Warning!



● Know which strengths are your greatest assets, and how to leverage them to get the responsibilities, the role, the remuneration and the respect you want

Warning!



● Know what makes you who you are today,

and can express it in a clear story that

“makes perfect sense”

Warning!



● Can express your unique appeal so it shines through your on-line profiles

and written documents just as strongly as when you present in person

Warning!


#14 How can I figure out where to put my effort to get

the results I want?

36 Real Client Complaints


#17 What I get paid to do totally conflicts with my values

and ideals. How can I find a job that doesn’t?



#20 I love my career but it pays poorly. How can I

increase my earnings without giving up what I love?



#24 I’ve reached the top of my career and there’s nowhere

to go but down. Am I supposed to just hang in here

for another 20 years until it’s time to retire?



#29 I’ve had a very successful career.

But I have children now. I want a job that

gives me the flexibility to be there for them,

and I have no idea what that might be.



#30 Since I took a leave of absence to care for my

dying mother, the job that I used to love seems

pointless. But I’m way too young to retire. How

can I figure out what sort of work I’ll find meaningful?



#32 I’m one of the top professionals in my field, but my

profession is changing. I’m expected to do tasks

I dislike (and do poorly) yet I want to continue

producing quality work. How can I reposition myself

and/or change my employer’s expectations?



#35 Many customers have complemented my work and

told me I should be in business for myself. I stayed

employed for job security. These days it seems safer

to be self employed. But I’m stuck because I don’t

know how to sell myself or my expertise.



Danielle’s Dilemma

Real Client Story


Danielle’s Solution

Real Client Story


About Rosemary

Drive ● Passion ● Expertise ● Experience

● Proof of Performance


Let’s Compare

Individuals without vs. Individuals with personal brands successful personal brands


The Opportunity

What’s on the table for those seeking authentic personal and business lives

through a personal brand?


The Opportunity Cost

Lost Time vs. Time GainedCosts vs. Savings

Lost Earnings vs. Increased EarningsFrustration vs. FulfillmentAverage vs. AccomplishedUnknown vs. Well Known

Passed Over vs. Sought Out



Logo vs. Brand

www.examiner.com/article/when-is-a-logo-a-brand



On-line Brand vs. 360° Brand


Conflicting ‘Expert’ Rhetoric

Self-Promoter vs. Brand Expert


Illogical Branding Practices

Strutting and Bribery vs.

Validated, Repeatable Value


Speculative Claims

Big Headline Claims, Small Print Corrections vs.

Consistent Claims, Value & Delivery


Documented Benefits

Our Clients Talk About the Benefits their Brands Deliver

http://www.miboso.com/ravereviews.html



Q&A

Ask Your Questions!


Reach Your Brand of Success

Our Offerhttp://www.miboso.com/ivyexec/



Key Points Summary

Personal Branding - Part 1: The Benefits


Preview

What we’ll cover in Personal Branding - Part 2: The Mechanics

How an Authentic Personal Brand Produces Specific, Measurable, Trackable Benefits


Thank You!

Your Gift7 Mistakes People Make When Starting to Craft their

Authentic Personal Brands (Podcast)

Access Your Gift at:http://www.miboso.com/ivyexec/


miboso authentic personal branding

Documents