mib introduction program
TRANSCRIPT
Intro Program 2015MIB
Who am I?
G u s M u r ra y #Austra l ian #Dig i ta lStrateg ist #Ultrarunner @ g u s _ m u r ra y
IMMIGRATION FUN
#Hugo
POST MIB
TOMORROWMIB
FREEPRINT
NIELS BROCK
STARTUP COMPANY
23 VIDEO
DIGITAS LBI
FFW
WHO I WORK FOR
Strategy & Analytics My role
Moving from Business Cards to Business Tools.
The better mousetrap.
Maersk.
Volvo Cars.
Data Driven Marketing?
WHAT CHANGED?
= OPPORTUNITYABILITY TO MEASURE
TOOL COSTS
COST OF PROCESSING /
STORAGE
Why | Improve Delivery - Conversion
C = M + V + (I - F) - AMotivation
Value Proposition
Incentive
Friction
Anxiety
EKSPRES
BANKCONSUMER
EXPERIENCE SPACE
BRAND CONSUMER
OBSTACLES ARE THOSE FRIGHTFUL THINGS YOU SEEWHEN YOU TAKE YOUR EYES OFF YOUR GOAL.
How to use data:
ONLINE // OFFLINE
INVENTORY & PURCHASING
CHAIN EXPERIENCES
CONNECTED COMMERCE
Focusing on the right things.
How do you get people to share a brand that most users prefer to
keep secret?
“If you live in Chicago, Amazon doesn’t have to know it’s snowing,
but they know you’re neighbour just bought a shovel and eight
pounds of salt” - Russel Glass, The Big Data-Driven Business
Lastly.
You go to university to speak French, what you learn is
linguistics.
French is a communication system, you use in France.
My two cents…
01 Learn a lot about things that matter i.e. problems that stretch you. 02 Work on topics that interest you. 03 With people you like and respect.
