status report 2013 – 2015 · mib status report 2013 - 2015 . 1. introduction . the faculty of the...

Division of Marketing & International Business

Status Report

2013 – 2015

This report was compiled by Assoc Prof Christine Lim and Professor Wee Chow Hou with valuable contributions from other members of the MIB Division.

MIB Status Report 2013 - 2015

Contents

1. INTRODUCTION .......................................................................................................................... 3

2. STAFF MEMBERS ....................................................................................................................... 5

3. INSTITUTE ON ASIAN CONSUMER INSIGHT (ACI) ........................................................ 10

MSC (MKG) PROGRAM ............................................................................................................................................ 12

4. STAFF ACHIEVEMENTS ......................................................................................................... 13

5. RESEARCH PUBLICATIONS .................................................................................................. 14

JOURNAL PAPERS .................................................................................................................................................... 15 BOOKS .................................................................................................................................................................. 19 BOOK CHAPTERS ..................................................................................................................................................... 20

6. RESEARCH GRANTS ................................................................................................................ 21

7. TEACHING .................................................................................................................................. 22

UNDERGRADUATE ................................................................................................................................................... 22 MARKETING ........................................................................................................................................................... 22 TOURISM & HOSPITALITY MANAGEMENT ..................................................................................................................... 23 NANYANG MBA ..................................................................................................................................................... 23 PHD ..................................................................................................................................................................... 24

8. SERVICES .................................................................................................................................... 27

9. SEMINAR SERIES...................................................................................................................... 30

10. INDUSTRY RELATIONS ........................................................................................................ 35

PROFESSIONAL ATTACHMENT FOR UNDERGRADUATE ..................................................................................................... 35 GRADUATE EMPLOYMENT ......................................................................................................................................... 35

11. STUDENT ACTIVITIES .......................................................................................................... 36

THE MARKETING CLUB ............................................................................................................................................. 36 TOURISM AND HOSPITALITY MANAGEMENT CLUB.......................................................................................................... 37

12. PROFILE OF OUR PHD STUDENTS .................................................................................... 38

PHD STUDENT PUBLICATIONS .................................................................................................................................... 41 PHD STUDENT CONFERENCE PRESENTATIONS ............................................................................................................... 41

13. STAFF CONFERENCE & SEMINAR PRESENTATIONS ................................................. 43

14. MIB FACULTY IN THE MEDIA ............................................................................................ 44


1. Introduction

The faculty of the Marketing and International Business (MIB) Division is global and diverse, with more than half hailing from North America, Europe and the Asia-Pacific region. A good proportion of our faculty members have extensive business experience and many continue to consult for major corporations in the region, bringing to their teaching and research industry-relevant scholarship. We support our students’ activities through the Marketing and Tourism-Hospitality clubs. We also serve the academic community by engaging in professional activities, forming relationships with industry through research collaborations mainly through the Institute on Asian Consumer Insight (ACI), and securing professional training for our students.

An important event occurred this year; ACI and the Financial Times (FT) jointly organised the 2015 FT-ACI Smarter World Summit – subtitled “Showing businesses how to engage with emerging technologies”. The full-day Summit on 8 October 2015 at Hotel InterContinental, Singapore, attracted a total of 250 delegates from a wide range of industries. To stimulate industry interest in future-world consumer issues brought about by technology-driven innovations, the Summit explored what it takes to become a Smarter Business, cultivate a Smarter Workforce, and execute Smarter Practices.

The Guest-of-Honour was Dr Vivian Balakrishnan, Minister for Foreign Affairs and Minister-in-charge of the Smart Nation Initiative. The Summit programme featured 24 speakers who were leading professionals and business leaders. They included Joanna Flint, Country Director of Google Singapore, BV Pradeep, Global Vice President, Consumer & Market Insight of Unilever, and Nilesh Shah, Chief Marketing Officer, Asia-Pacific of GE Healthcare. The Summit also showcased NTU’s cutting-edge research in consumer-oriented technology, such as robotics and human-machine interface, thus signalling the University’s thought leadership on “smart” future consumer world issues. The Summit also served as a platform for attracting sponsors for ACI’s Pan-Asian Wave Study, a major research programme under ACI’s strategy of Possible Future Worlds initiative.


MIB extends a warm welcome to our new faculty: Irene Huang, Ali Faraji-Rad, Sadat Reza, Kuangjie Zhang and Charlene Chen. We also welcome our new PhD students, Shaobo Li, Yulin Long and Priyanka Gupta. We want to congratulate our colleagues Dr Wong King Yin and Dr Charlene Chen who have successful completed their PhD at Cornell University and Columbia University, respectively. Charlene has also won an honorary mention for her dissertation in the 2015 Society of Consumer Psychology doctoral dissertation competition. Irene Huang was a recipient of the SCP Park Young Contributor Award 2015; her research has been featured in several media outlets including the Harvard Business Review. Our heartiest congratulations go to:

Further details of these and other developments during 2013-2015 are given in the various sections of this report.

Assistant Professor Shi Hongyan, recipient of the 2015 NBS Teacher of the Year Award (Business)


2. Staff Members

Full Professors

Wee Chow Hou Professor and Head PhD (University of Western Ontario) Expertise: Applications Of Chinese Classics To Business. Courses: Sun Zi Bingfa - Applications To Business & Marketing Strategies, Chinese Classics - Applications To Business & Marketing Strategies

Gemma Calvert Professor & ACI Research & Development Director DPhil (Oxford), CPsychol, FRSA Expertise: Neuromarketing, Multisensory Systems, Implicit Behaviour

Associate Professors

Joan C Henderson Associate Professor PhD (Edinburgh University) Expertise: Heritage Tourism, Destination Marketing And Crisis Management Courses: Tourism and Hospitality Management, Tourism and Society

Lam Shun Yin Associate Professor PhD (University of Western Ontario) Expertise: Services, retail and Internet marketing; customer loyalty Courses: Integrated Marketing Communications, Special Marketing Topics

Christine Lim Associate Professor PhD (University of Western Australia) Expertise: Applied Econometrics, Tourism Economics and Tourism Management Courses: Revenue Management

Lewis Lim Associate Professor (Practice) PhD (Indiana University) Expertise: Competitive Marketing Behavior, Pricing Management Capabilities, Marketing Organization Issues, International Marketing Strategy Courses: Marketing Strategy, Accountable Marketing Decisions, Driving Market and Financial Performance, New Venture and Entrepreneurial Marketing


Sharon Ng Sok Ling Associate Professor PhD (University of Minnesota) Expertise: Branding And Cross-Cultural Consumer Behavior Courses: Strategic Brand Management, Seminar in Consumer Behaviour

Assistant Professors

Julien Cayla Assistant Professor PhD (University of Colorado) Expertise: consumer culture theory; ethnography; organizational theory; cultural anthropology Courses: Market Behaviour

Charlene Chen Assistant Professor PhD (Columbia University) Expertise: Consumer Affect Regulation, Motivation and Self-Regulation, Emotions in Decision-Making, and Consumer Well-Being

Chung Tuck Siong Assistant Professor PhD (University of Maryland) Expertise: Service Models, Electronic Services, Bayesian Modeling And Reinforcement Learning Courses: Services Marketing, Contemporary Issue in Marketing

Ali Faraji-Rad Assistant Professor PhD (BI Norwegian Business School) Expertise: Role of Feelings and Motivations in Decision Making, Feeling of Uncertainty, and Reward Seeking Behavior Courses: Market Relationships and Consumer Behavior

Dixon Ho Hillbun Assistant Professor PhD (University of Arizona) Expertise: Business-To-Business Marketing, Distribution Channels, Retailer Strategies And Consumer Search Behavior Courses: Services Marketing, Seminar in Strategic Marketing


Xun Irene Huang Assistant Professor PhD (Chinese University of Hong Kong) Expertise: Consumer Psychology and Information Processing, Specific Emotions, Sensory/Physical Experiences, and Embodied Cognition

Elison Lim Ai Ching Assistant Professor PhD (National University of Singapore) Expertise: Advertising Effects, Consumer Information Processing, Psycholinguistics And Language Effects In Advertising, Cross-Cultural Consumer Differences And Emotions Courses: Consumer Behaviour, Seminar in Consumer Behaviour

Robert Kreuzbauer Assistant Professor PhD (University of Innsbruck) Expertise: Social motivation, Identity signaling and counter-signaling, Materialism, Cross-cultural and global consumer research Courses: Consumer Behaviour, Seminar in Consumer Behaviour

Sadat Reza Assistant Professor PhD (York University, Canada) Expertise: Microeconometrics, parametric and semiparametric duration models, social influence analysis, demand system estimation Courses: Marketing Research

Shi Hongyan Assistant Professor PhD (University of Illinois at Urbana-Champaign) Expertise: Distribution Channel, Pricing, Advertising, Competitive Strategy; Game Theory Courses: Marketing Research

Kuangjie Zhang Assistant Professor PhD (INSEAD, France & Singapore) Expertise: Hedonic and Experiential Consumption, Feelings in Judgment and Decision Making, Sensory Perception Courses: Market Behaviour

Zhang Xiaoling Assistant Professor PhD (Indiana University) Expertise: Shopper Marketing, In-Store Decision-Making, Social Influence on Shopper Behavior, Salesperson-Customer Interaction, Bayesian Models, Analytical Customer Relationship Management Courses: Marketing Research


Senior Lecturers / Lecturers

Khoo Hong Meng Senior Teaching Fellow PhD (National University of Singapore) Expertise: Relationship Marketing, Customer Profiling, Scale Development, International Marketing Strategy and Product Innovation Courses: Research Methods, Global Marketing

Krishna Udayasankar Lecturer PhD (Nanyang Technological University) Expertise: Strategy, International Business Courses: International Business Environment

Lim Boon Chong Lecturer PhD (Nanyang Technological University) Expertise: Marketing / Consumer Behavior Courses: Marketing

Wong King Yin Lecturer PhD (Cornell University) Expertise: Consumer Welfare, Service Marketing Course: Tourism & Technology, Market Relationships

Adjunct appointees

Hong Hai Adjunct Professor PhD (Carnegie Mellon University) Expertise: Influence Of Confucianism And Taoism On Human Resource Management Of Chinese Enterprises; The Cultural Origins Of Guanxi In Chinese Business Courses: The Business Environment In China, East Asian Cultures & Management Practices

Gerard Dionicio Gonzales Adjunct Associate Professor MBA (Nanyang Technological University) Expertise: Customer Value & Service Quality Management, Social Entrepreneurship, Customer Experience Management, Services Marketing, Product & Pricing Management Courses: Tourism & Hospitality Marketing, Services Marketing


Ian McGovern Consultant PhD (Manchester University) Expertise: International Business Courses: Global Market Strategy, Global Business Environment

Russell Arthur Smith Part-time Instructor PhD (Harvard University) Expertise: Tourism and Hospitality Development and Management Courses: Managing Sustainability, Tourism & Hospitality Facility Management & Design, Corporate Social Responsibility in Tourism & Hospitality

Lynda Wee Keng Neo Adjunct Associate Professor PhD (University of Stirling) Expertise: Entrepreneurship, Leadership and People Management, Retailing and Adult Education Courses: Retail Management, Retailing Strategies

Secretary

Hasnah Hussin


3. Institute on Asian Consumer Insight (ACI) Singapore is strategically positioned as a center of global excellence for researchers and international companies to uncover the rising affluence of the Asian consumer and understand their behavior. The Institute on Asian Consumer Insight (ACI) is a world-class, one-of-its-kind, national-level research institute focused on Asian consumers. Started as an initiative of the Singapore Economic Development Board in 2011, ACI serves as a bridge between academia and industry, and its mission is to help companies grow their business in Asia based on profound market and consumer insights gathered through state-of-the-art research methodologies.

ACI’s key personnel consist of:

• ACI Governing Council Member, Professor Wee Chow Hou • Deputy Director, Professor Lewis Lim • Research & Development Director, Professor Gemma Calvert • Assistant Research & Development Director, Professor Chung Tuck Siong • ACI Insight+ Associate Editor, Dr Krishna Udayasankar

ACI is in the midst of sourcing for an Executive Director for the institute. In strategic resources, ACI relies on our ACI Fellows, the majority of whom are MIB Division Professors. ACI has more than 50 Fellows and they are professionals from MIB, other divisions of NBS, other schools within NTU as well as industry professionals such as individuals from DuPont and Singtel. For a comprehensive list of ACI Fellows, visit: http://www.aci-institute.com/index.php/web/academies_insights/academic-fellows/2/82

http://www.aci-institute.com/index.php/web/academies_insights/academic-fellows/2/82

http://www.aci-institute.com/index.php/web/academies_insights/academic-fellows/2/82


ACI gives out grants for research projects. ACI has funded 28 research projects to date. ACI’s current research clusters are:

a. Future health, wellness and nutrition b. Future shopping and consumer lifestyle c. Future digital behaviour d. Future urban life, mobility and sustainable living e. Future travel and Tourism

Some of the research projects that ACI are currently funding or has funded are: Similarities and Differences Among Asian Consumers, Diagnosing Brand Performance in Asian Markets, etc. For a full list of funded research projects and application on how to get funding, please contact ACI’s Research & Development Director, Prof Gemma Calvert at [email protected]. ACI conducts extensive research and help companies to develop customer-focused strategies based on insights about Asian consumers. Catered to each company’s needs, ACI recognizes the importance of understanding Asian consumers and the Asian market, and strives to provide relevant and impactful information to aid businesses understand Asian consumers and to create value in the areas of innovation, branding, new-markets development and new media initiatives that will impact your business results. ACI partners with significant industry players from the business community to conduct joint projects and forms academic partnerships for combined research. ACI takes on industry collaborations and have worked on projects with numerous companies. Past consultancy projects include:

• ACI’s Research & Development Director Prof Gemma Calvert conducting a workshop at the Marketing Institute of Singapore

• ACI’s Assistant Research & Development Director Prof Chung Tuck Siong conducting a workshop at SPRING Singapore

• ACI’s Assistant Research & Development Director Prof Chung Tuck Siong speaking at a SPH The New Paper event

• Service Benchmarking in Asian Markets for an Automobile Maker Company • Sociocultural and Physio-psychological Dimensions of Beauty in Southeast Asia for a

Beauty Care Company

ACI also regularly co-organizes knowledge and executive seminars with MIB, where we share and develop knowledge with academic and business professionals. Apart from these seminars, ACI also partners with various companies and institutions, to jointly organize business conferences, forums, consortiums and workshops.

mailto:[email protected]


For a list of workshops and forums conducted with ACI, please visit: www.aci-institute.com The flagship event for ACI is the Asia Business Summit, which started in 2012. ACI has partnered with the Financial Times for 3 years, to co-organize this highly successful business summit. Held in 2012, 2013 and 2015, the Summit attracts over 250 C-suite delegates and senior level management from various industries, who converged at the conference to better understand insights about Asian consumers, technology, and business.

For more information about ACI, list of past and upcoming seminars, events and activities, please visit: www.aci-institute.com

MSc (Mkg) Program

Offered in collaboration between the Institute on Asian Consumer Insight (ACI) and the Nanyang Business School, NTU Singapore, the Master of Science (Marketing & Consumer Insight) programme is designed for ambitious and committed individuals exploring career opportunities in marketing and consumer insight, or those working closely with marketers in their management roles. Started in 2013, the cumulative student enrollment for our MSc program has reached 62 to date through three intakes (2013 to 2015). Intensive and academically challenging, the programme focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications. The one-year, part-time Master's programme offers:

• Theories, frameworks and tools necessary to develop and implement innovative, value-added marketing solutions that maintain superior customer satisfaction.

• Experiential learning by utilizing a full range of teaching and learning approaches, including lectures, seminars, published and "live" case studies, site visits and applied projects.

• An understanding of the influence of environmental changes on consumption behaviour and how to overcome these challenges.

• An opportunity to benchmark your own practices against the best and elevate your organisation to the next level.

http://www.aci-institute.com/

http://www.aci-institute.com/


4. Staff Achievements Honours & Awards Wee Chow Hou Appointed Authority Member, Civil Aviation Authority of Singapore, 2012 -2015. Honorary Professor, Faculty of Management, Xiamen University, China, 2001 - present. Honorary Professor, Universiti Tunku Abdul Rahman, Malaysia, 2003 – present.

Research Julien Cayla MIB Researcher of the Year, 2014.

Shi Hongyan MIB Researcher of the Year, 2013.

Teaching Elison Lim MIB Teaching Excellence Award, 2013.

Lewis Lim MIB Teaching Excellence Award, 2014. Teacher of the Year (Nanyang Fellows MBA), 2014. Nanyang Education Award (College), 2014.

Ian McGovern Teacher of the Year (Business), 2013.

Shi Hongyan Teacher of the Year (Business), 2015.

Wee Chow Hou MBA Teacher of the Year, 2013.


5. Research Publications

During 2013-2015, MIB faculty members have published their work in a substantial number of scholarly journals, books and as book chapters. A list of these publications are presented below.

2013 2014 2015 2013-2015

Journal Articles 26 19 8 53

Books 2 2 1 5

Book Chapters 5 3 0 8

Journal Articles 80%

Books 8%

Book Chapters 12%

Research Publications, 2013-2015


Journal Papers

2015

Faraji-Rad, A., Samuelsen, B.M. & Warlop, L. (2015). On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty. Journal of Consumer Research, 42 (3), 458-471.

Henderson, J.C. (2015). The Development of Tourist Destinations in the Gulf: Oman and Qatar Compared. Tourism Planning and Development, 12(3), 350-361. Ho, H. & Lu, R. (2015). Performance Implications of Marketing Exploitation and Exploration: Moderating Role of Supplier Collaboration. Journal of Business Research, 47 (2), 361-373. Kreuzbauer R., King D. & Basu S. (2015). The Mind In The Object - Psychological Valuation of Materialized Human Expression. Journal of Experimental Psychology: General, 144(3) 764-787. Ng, S., Kim, H. & Rao, A. (2015). Sins of Omission versus Commission: Cross-Cultural Differences in Brand-Switching Due to Dissatisfaction Induced by Individual versus Group Action and Inaction. Journal of Consumer Psychology, 25(1), 89-100. Ping, D., Huang, X.I. & Zhong, C.-B. (2015). Ray of Hope: Hopelessness Increases Preferences for Brighter Lighting. Social Psychological and Personality Science, 6(1), 84-91. Tuk, M., Zhang, K. & Sweldens, S. (2015). The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains. Journal of Experimental Psychology: General, 144 (3), 639-654. Wadhwa, M. & Zhang, K. (2015). This Number Just Feels Right: The Impact of the Roundedness of Price Numbers on Product Evaluations. Journal of Consumer Research, 41 (5), 1172-1185. 2014

Ang S.H., Lim, E., Leong, S.M. & Chen, Z. (2014). In Pursuit of Happiness: Effects of Alternative Comparison and Mental Subtraction. Social Indicators Research, 122 (1), 87-103 Cayla, J., Arnould, E. & Robin, B. (2014). Stories that Deliver Business Insights. MIT Sloan Management Review, 55 (2), 55-62. Ghaderi, Z., Khoshkam, M. & Henderson, J.C. (2014) From Snow Skiing to Grass Skiing: The Implications of Climate Change for the Ski Industry. Anatolia: An International Journal of Tourism and Hospitality Research, 25(1), 96-107.


Henderson, J.C. (2014) Food and Culture: In Search of a Singapore Cuisine. British Food Journal. UK, 116(6), 904-917. Henderson, J.C. (2014) Ethnic Cultures, Globalisation and Tourism: Eurasians in Singapore. Tourism, Culture and Communication, 13(2), 67-77. Henderson, J.C. (2014) Bidding for World Heritage: The Case of Singapore’s Botanic Gardens. Tourism, Culture and Communication, 14(2), 63-76. Huang, X.I., Ping, D. & Anirban, M. (2014). Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking. Journal of Consumer Research, 41(3), 697-712. Huang, X.I., Zhang, M., Hui, M.K. & Wyer, R.S. (2014). Warmth and Conformity: The Effect of Ambient Temperature on Product Preferences and Financial Decisions. Journal of Consumer Psychology, 24 (2), 241-250. Kreuzbauer, R., Chiu, C.Y., Lin, S. & Bae, S.H. (2014). When Does Life Satisfaction Accompany Relational Identity Signaling: A Cross-Cultural Analysis. Journal of Cross-Cultural Psychology, 45 (4), 646-659. Lam, S.Y. & Venkatesh, S. (2014). Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations. Journal of Interactive Marketing, 28 (1), 26-42. Lim, B.C. & Chung, C.M.Y. (2014). Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands. Asia Pacific Journal of Marketing and Logistics, 26(1), 39-53. Lim, C., Chew, S.L., Liu, J. & Lim, J. (2014). Pre- and Post-Visit Perceptions of Youth Tourists to China. Journal of China Tourism Research, 10, 236-255. Lim, C. & Loh, S. (2014). Gen Y Consumers’ Perceptions of Quick Service Restaurant and the Mediating Role of Purchase Intentions – A Case Study of McDonald’s in Singapore. European Journal of Tourism Research, 7, 31-44. Reza, S. & Rilstone, P. (2014). A simple Root-N Consistent Estimator for Discrete Duration Model. Statistics & Probability Letters, 95, 150-154. Wang, X., Wang, G., Wang, X., Wee, C.H. & Lim, E. (2014). Unpacking The Black Box Of Multi-focused Customer Loyalty. Social Behavior and Personality, 42(6), 959-968. Wee, C H (2014). An Integrative Perspective on Guanxi: Dispelling Myths to Facilitate Business in China. Global Business and Organizational Excellence, 34(1), 51 – 66.

http://www.emeraldinsight.com/action/doSearch?ContribStored=Chong+Lim%2C+B

http://www.emeraldinsight.com/action/doSearch?ContribStored=Chung%2C+C


Wee, C H & Choo, C (2014). Atlas Sound & Vision: Orchestrating Sustainability,” Case Study, Small Enterprise Research, 21(1), 129-136 (Journal of the Small Enterprise Association of Australia and New Zealand). Zamani-Farahani, H. and Henderson, J.C. (2014). Community Attitudes to Tourism: A Study of Iran. International Journal of Hospitality and Tourism Administration, 15(4), 354-375. Zhang, X., Li, S., Burke, R. & Leykin, A. (2014). An Examination of Social Influence on Shopper Behavior Using Video Tracking Data. Journal of Marketing, 78(5), 24-41. 2013

Cayla, J. (2013). Brand Mascots as Organisational Totems. Journal of Marketing Management, 29(1-2), 86-104. Cayla, J. & Arnould, E. (2013). Ethnographic Stories for Market Learning. Journal of Marketing, 77, 1-16. Cayla, J., Cova, B. & Lionel, M. (2013). Party Time: Recreation Rituals in the World of BtoB. Journal of Marketing Management, 29 (11-12), 1394-1421. Chao, M. M., Hong, Y-y. & Chiu, C-y. (2013). Essentializing Race: Its Implications on Racial Categorization. Journal of Personality and Social Psychology, 104, 619-634. Chiu, C-y., Kwan, L. Y-y., & Liou, S. (2013). Culturally motivated challenges to innovations in integrative research: Theory and solutions. Social Issues and Policy Review, 7, 149-172. Dong, P., Huang, X.I. & Wyer, R.S. (2013). The Illusion of Saving Face: How People Symbolically Cope with Embarrassment. Psychological Science, 24 (10), 2005-2012. Faraji-Rad, A., Moeini-Jazani, M. & Warlop, L. (2013). Women Seek More Variety in Rewards When Closer to Ovulation. Journal of Consumer Psychology, 23 (4), 503-508. Ghaderi, Z. & Henderson, J.C. (2013) Japanese Tsunami Debris and the Threat to Sustainable Tourism in the Hawaiian Islands. Tourism Management Perspectives, 8, 98-105. Henderson, J.C. (2013). The Great East Japan Earthquake and Tourism: A Preliminary Case Study. Tourism Recreation Research, 38(1), 93-98. Henderson, J.C. (2013). Urban Parks and Green Spaces in Singapore. Managing Leisure: An International Journal, 18(3), 213-225. Henderson, J.C., Liew, G., Ong, J. and Quek, B. (2013). The Use of Urban Built Heritage for Boutique Hotels: Examples from Malaysia and Singapore. Tourism Review International, 17(2), 63-74.


Ho, H. & Shankar, G. (2013). Does Knowledge-Base Compatibility Help or Hurt Knowledge Sharing in Supplier Coopetition? The Role of Customer Participation. Journal of Marketing, 77 (6), 91-107. Hong, Y. & Phua, D. Y-L (2013). In search of culture’s role in influencing individual social behavior. Asian Journal of Social Psychology, 16, 26-29.

Huang, X.I., Li, X. & Zhang, M (2013). Seeing the Consumer-Brand Relationship: How Relative Physical Position Influences Relationship Perceptions. Journal of Consumer Psychology, 23 (4), 509-514.

Lim, C. Analysis of Time Pressure and Consumers' Value Perceptions of Travel Fair Products: An Exploratory Study. Journal of Travel & Tourism Marketing, 30 (5), 509-521. Lim, L.K.S. (2013). Mapping Competitive Prediction Capability: Construct Conceptualization and Performance Payoffs. Journal of Business Research, 66(9), 1576-1586. Lim, L.K.S. & Kimes, S.E. (2013). Technology- and Human-Intensiveness in Room Rate-Setting: A Study of Four Styles among Asia-Pacific Hotels. Journal of Revenue and Pricing Management, 12(2), 177-200. Lim, L.K.S. & Abhishek, P. (2013), Managers as Paranoid Strategist: A Study of the Nature, Causes, and Consequences of Competitive Paranoia. International Journal of Business and Management, 8 (24), 84-94. McCance, A. S., Nye, C. D., Jones, K. S., Wang, L. & Chiu, C-y. (2013). Alleviating the burden of emotional labor: The role of social sharing. Journal of Management, 39, 392-415, Owe E., Vignoles V., Kreuzbauer R., et al. (2013). Contextualism as an Important Facet of Individualism-Collectivism: Personhood Beliefs Across 37 National Groups. Journal of Cross-Cultural Psychology, 44(1), 24-45. Raffelt, U., Schmitt, B. H. & Meyer, A. (2013). Marketing Function and Form: How Functionalist and Experiential Architectures Affect Corporate Brand Personality. International Journal of Research in Marketing, 30, 201-210. Schmitt, B. (2013). The consumer psychology of customer-brand relationships: Extending the AA Relationships model. Journal of Consumer Psychology. 23(2), 249–252. Schmitt, B. H. & Zarantonello, L. (2013). Consumer Experience and Experiential Marketing: A Critical Review. Review of Marketing Research, 10, 25-61. Shi, H., Liu, Y. & Petruzzi, N. C. (2013). Consumer heterogeneity, product quality, and distribution channels. Management Science, 59(5), 1162-1176.


Zarantonello L., Jedidi K. & Schmitt B.H. (2013). Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets. International Journal of Research in Marketing – Special Issue on Marketing in Emerging Markets, 30(1), 46-56. Zarantonello, L. & Schmitt, B.H. (2013). The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude. International Journal of Advertising, 32(2), 255-280.

Books

EDITED BOOKS Schmitt, B. & Lee, L. (Eds.) (2014). The Psychology of Asian Consumers. ACP Book Series: Rouledge. Chen, X. & Chiu, C-y. (Eds.) (2013). Chinese Social Psychology Review (Vol. 6). Culture and Cognition. Beijing: Chinese Academy of Social Sciences Press. Gelfand, M., Chiu, C-y., & Hong, Y-y. (Eds.) (2013). Advances in culture and psychology (Vol. 3). New York: Oxford University Press. BOOKS Schmitt, B. (2014). The changing face of the Asian consumer: Insights and strategies for Asian markets. Singapore: McGraw Hill. Khoo, H.M. (2015), Scaling New Heights Of Sustainability Excellences. Singapore: Singapore Business Federation Apex Business Chamber and NTU, Nanyang Business School.


Book Chapters

2014 Agafonoff, N., Cayla, J. & Heath, B. (2014). Ethnography Guiding Brand Strategy: Rum & Real Blokes. In Denny, R. & Sunderland,P. (Eds.) An Anthropological Sourcebook, 379-395. California: Left Coast Press. Henderson, J.C. (2014). Tourism and Development in Singapore. In Sola, E.F., Cooper, C. & Alvarez, M. (Eds.) Tourism as an Instrument for Development. Bingley: Emerald. Henderson, J.C. (2014). Railways as Heritage Attractions: The Malaysia-Singapore Line. In Conlin, M. & Bird, G. (Eds.) Railway Heritage and Tourism: A Comprehensive Global Perspective. Bristol: Channel View Publications.

2013 Chiu, C-y., Yang, Y-y., & Chen, X. (2013). Reflections on the directions of Chinese social cognition research: A sociocultural perspective. In Chen, X, & Chiu, C-y. (Eds.) Chinese Social Psychology Review. Beijing: Chinese Academy of Social Sciences. Henderson, J.C. (2013). Finding a place for heritage in South-East Asian cities. In Smith, M. & Richards, G. (Eds.) The Routledge Handbook of Cultural Tourism, 259-264. Abingdon, England: Routledge. Henderson, J.C. (2013) Singapore’s Little India: Ethnic Districts as Tourist Attractions. In Garrod, B. and Fyall, A. (Eds.) Contemporary Cases in Heritage. 34-50. Oxford: Goodfellow. Hong, Y. (2013). How to define Chinese psychology? Findings from social identity research. In Kuang-Hui Yeh (Ed.) Chinese indigenous psychology in global context: Reflections and future direction, 119-143. Taipei, Taiwan: Academic Sinica. Schmitt, B. & Zarantonello, L. (2013). Consumer Experience and Experiential Marketing: A Critical Review. In Malhotra, N. K. (Ed.) Review of Marketing Research 10, 25-61.. Bingley, UK: Emerald.


6. Research Grants

Principal Investigator (PI) Project Title Amount

Elison Lim (PI), May Lwin, Sharon Ng

Complex Scents Induce Risk-Taking Behavior: Understanding the Role of Self-Control. (2015-2018)

S$72,486.40 (Tier 1)

Dixon Ho Hillbun (PI)

The impact of advertising and social media on Singapore adolescents' and youths' materialistism and unhealthy consumption behaviours: A multi-disciplinary approach. (2014-2016)

$99,800 (Tier 1)

Elison Lim & Julien Cayla (PIs)

Marketers at Work and Consumers in Action: Using videos, Interactive exercises, and Games to Evoke Online Learning in a Marketing Course. (2014)

$57,000 (EdeX Grant)

Sharon Ng (PI) Culture, Regulatory Focus and Consumer Deceptive Behavior: Implications on Consumption of Counterfeit Products. (2014-2016)

$ 84,628 (Tier 1)

Shin Wonsun (PI), Elison Lim, Shirley Ho, May Lwin

The Role of Socialization Agents In Adolescents’ Responses to Mobile Marketing: A consumer Socialization Perspective. (2014-2017)

$79,960 (Tier 1)

Ying-Yi Hong (PI)

Gene and Culture: Genetic Influences on Individual’s Multicultural Experience and Epigenetic Changes. (2013-2016)

S$199,514 (Tier 1)

Christine Lim (PI)

Modelling International Tourism Demand for Singapore and Implications for Tourism Sustainability. (2013-2015)

$40,000 (Tier 1)

Ying-Yi Hong (PI)

Discovering the Cognitive and Neurological Basis of Cultural Competence. (2012-2015)

S$473,120 (Tier 2)

Robert Kreuzbauer (PI)

Cultural Politeness. (2012-2015) $75,000 (Tier 1)

Sharon Ng (PI) Self identity and regulatory focus: impact on preference for local and global brands. (2012-2014)

$50,000 (Tier 1)


7. Teaching Undergraduate

Our Bachelor of Business programme is a rigorous and broad-based three-year direct honours programme that will help you gain a global perspective and critical and analytical skills. Regarded widely as one of the best in Asia, our business degree programme is widely known for its professional orientation and innovative curriculum. Guided by a pragmatic, real-world focus, the programme offers six cutting-edge and industry-relevant specialisations that are continuously updated through interactions and consultation with leading professional bodies.

Our graduates are highly sought after by the world’s top employers for their analytical acuity and resourceful creativity. They are particularly valued for their adaptability, leadership qualities and the ability to work effectively in a team. You will develop these capabilities as you undergo our rigorous curriculum that emphasises team-based projects, presentations, business simulations, integrative case studies, real-world projects and hands-on experience with leading industry partners. These strengths may be further honed through student activities such as participating in industry and international competitions and conferences, and organising professional and social events that benefit other students.

Marketing

Specialisation starts from Year 2 of the programme, ensuring that students will possess valued substantive expertise that will give them an edge when they begin their career. Marketing is one of the six specialisations in the Bachelor of Business offered by MIB.

The Marketing specialisation prepares students for exciting careers in a variety of marketing functions (including brand/product management, key account management, trade marketing, advertising, and marketing research) as well as in related sectors (such as hospitality, retailing, public relations, consultancy, and industry-oriented government agencies).

The curriculum gives a strong grounding in market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories relevant to modern marketing practice. It places a strong emphasis on experiential pedagogical methods, and students can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects.


Students can choose to go on to one of three tracks: Marketing, International Business or Tourism to broaden their skill sets and/or to focus their training on particular career directions. In addition, students gain industry exposure through internships, competitions, and activities organised by the MarkeTHINK club.

The Marketing curriculum consists of a set of core modules and a set of electives. For more details, visit: http://www.nbs.ntu.edu.sg/Undergraduate/Bachelor_of_Business/Pages/Marketing.aspx

Tourism & Hospitality Management

Designed in collaboration with the former Cornell-Nanyang Institute, the Singapore Tourism Board and major industry players, this specialisation prepares students for the high growth tourism and hospitality industry. The innovative courses that build broad competencies include Revenue Management and Tourism & Hospitality Facility Management & Design. Students also gain industry exposure through internships, competitions, and activities organised by the Tourism & Hospitality Management (THM) Club.

Graduate

Nanyang MBA

This full time programme can be completed in 12 months, and the part time programme in 20-24 months. The following 3 tracks allow students to focus on specific career requirements that they would like to pursue:

• Banking & Finance track • Strategy & Innovation track • General Management track

The MBA courses which are taught by MIB faculty include:

• B6026 Marketing (core course) • B6092 Sun Zi Bingfa: Applications to Business and Marketing Strategies (Strategy &

Innovation track) • B8727 Strategies for China Business (General Management track) • B8947 Strategic Brand Management (General Management track) • MKT601 Asian Consumer Insight* • MKT602 Creativity and Design* • MKT604 Qualitative Research Methods* • MKT606 Consumer Behaviour* • MKT612 Retailing in Asia* • MKT614 Service Marketing in Asia* • MKT631 Insights from Psychophysiology and Neuroscience* • MKT634 Branding in Asia*

http://www.nbs.ntu.edu.sg/Undergraduate/Bachelor_of_Business/Pages/Marketing.aspx


• MKT636 Managing Media in Asia* • MKT651 Ethnography* • MKT654 Business Analytics*

* General Management track and by ACI

For more details, visit: http://www.nanyangmba.ntu.edu.sg/why-nanyang-mba/programme-structure/mba-track/

PhD

The Nanyang Business School PhD programme is a full-time doctoral programme. The time needed to complete a PhD typically ranges from 4 to 5 years. The first 18 months consist of coursework concentrated in the student’s area of specialization . Students are required to complete at least 24 academic units as graduation requirement. They will need to have completed at least 12 academic units before undergoing the Qualifying Exams.

Typically, the course requirement ranges from 8 to 11 courses. The list below comprises the courses generally required for MIB, which may be subject to changes.

Marketing & Int'l Business (Consumer Behaviour)

• MG9203 Contemporary Research Issues in Psychology at Work • MG9001 Research Methods • MG9003 Theory Construction and Experimental Methods in Behavioral Research • ST9003 Applied Regression Analysis • MK9101 Seminar in Consumer Behaviour • MK9201 Seminar in Marketing Modelling • MK9103 Special Marketing Topics

Marketing & Int'l Business (Mktg Modelling)

• EC9101 Microeconomics Theory • EC9002 Econometrics I • EC9003 Econometrics II • MG9003 Theory Construction and Experimental Methods in Behavioral Research • MK9101 Seminar in Consumer Behaviour • MK9201 Seminar in Marketing Modelling • MK9103 Special Marketing Topics • MG9001 Research Methods • HP7001 Advanced Research Design and Data Analysis

http://www.nanyangmba.ntu.edu.sg/why-nanyang-mba/programme-structure/mba-track/

http://www.nanyangmba.ntu.edu.sg/why-nanyang-mba/programme-structure/mba-track/


Marketing & Int'l Business (Tourism)

• MG9001 Research Methods • ST9003 Applied Regression Analysis • MK9201 Seminar in Marketing Modelling • MK9101 Seminar in Consumer Behaviour • MK9103 Special Marketing Topics • HP7001 Advanced Research Design and Data Analysis

For course description, visit: http://www.nbs.ntu.edu.sg/Graduate/PhD/Pages/Programme_Structure.aspx

Upon successful completion of the required coursework, students will undergo comprehensive exam and confirmation hearing (Qualifying Exams). After these requirements are satisfied, students become doctoral candidate with adequate preparation to research and write a doctoral dissertation on significant problems of academic and practical significance to business communities. They are expected to work closely with their selected supervisor and communicate with their Thesis Advisory Committee. During the disertation stage, students are required to complete the following: Proposal Oral Defence Internal Oral Defence Submission of thesis for examination Final Oral Examination

The PhD programme in Marketing and International Business is targeted at those wishing to pursue academic careers in the marketing and tourism management arenas. Candidates will not only be exposed to the latest tools and concepts in these areas of research, but will also have an opportunity to explore the rich literature that exists in these areas. The programme equips students with the conceptual and quantitative skills needed to independently pursue cutting-edge research. Given the diversity of research expertise in MIB, students can get a range of research supervision on a variety of topics, particularly in the following distinctive areas of research competency:

• Behavioural aspects of marketing, including cross cultural consumer behaviour and organisational buyer behaviour.

• Marketing strategy, including competitive advantage, segmentation, marketing mix strategies, service quality, services marketing, relationship marketing, business-to-business marketing, e-commerce and internet marketing.

• Tourism management, including the impact of information technology on travel distribution systems, tourism forecasting, social impacts of tourism, national identity and cultural tourism, sustainable urban tourism and human resources management practices in the tourism industry.


One of the major strengths of our programme is that most faculty members have strong industry experience and knowledge. Thus, the practical relevance of research is very important to them. Students will be challenged to think of problems and come up with solutions that make sense not only from an academic perspective, but also from that of industry. Faculty members teaching in the doctoral programme are all active researchers who have a great deal of experience supervising graduate research. They have published in some of the world's leading journals in marketing, international business and tourism management, such as the Journal of Marketing, Journal of International Business Studies, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Strategic Management Journal and Annals of Tourism Research.


8. Services

Professional Contributions

Joan Henderson • Editorial Board Member, Journal of Gastronomy Tourism, 2014. • Editorial Board Member, Journal of Heritage Tourism, 2004 – present. • Editorial Board Member, Tourism Recreation Research, 2004 – present. • Editorial Board Member, International Journal of Contemporary Hospitality Management,

2007 – present. • Editorial Board Member, International Journal of Tourism Research, 2011 – present. • Editorial Board Member, Journal of Destination Marketing and Management, 2011 – present. • External Examiner, Hospitality and Tourism Management Diploma, Temasek Polytechnic,

Singapore. Appointed in 2010-2013. • External Reviewer, Research Grants Council of Hong Kong. 2011 – present.

Lam Shun Yin

• Editorial Board Member, Journal of Service Research, 2005 – present.

Christine Lim • Resource Editor, Annals of Tourism Research, 2003 – present. • Associate Editor, Journal of Hospitality and Tourism, 2003 – present. • Committee Member, Modelling and Simulation Society of Australia and New Zealand, 1999 -

2011. • Member, SHATEC Academic and Examination Advisory Council, 2014. • External Examiner, Hospitality and Tourism Management Diploma, Temasek Polytechnic,

Singapore, 2014 – present.

Russell Arthur Smith • Editorial Board Member, CABI – Leisure, Tourism and Hospitality, 2003 – present. • Editorial Board Member, Cornell Hotel Quarterly, 2010 – present. • Editorial Board Member, Tourism Review International, 1998 – present. • Chairman, Board of Examination, Shatec Institutes, Singapore, 2010 – 2012. • Board Member, Asia Pacific Tourism Association, 2002 – present. • Board Member, International Centre of Excellence in Tourism and Hospitality Education,

2009 – 2012.

Krishna Udayasankar • Editorial Board Member, Corporate Ownership and Control, 2007 – present. • Editorial Board Member, Journal of Management Science, 2006 – present.


Lynda Wee • Associate Editor, Singapore Management Review, 2003 – present. • Judge, Annual Retail Asia Top 500 Award, 2004 – present. • Member, Retail Industry Independent Expert Panel, SPRING, 2013-2014.

Wee Chow Hou

• Advisory Board Member, Chinese Management Research Centre, City University of Hong Kong, 1998 – present.

• Advisory Committee Member, School of Business Administration, Jimei University, China, 2000 – present.

• Editorial Board Member, Thunderbird International Business Review, 1999-2012. • Editorial Board Member, Journal of Management, 2004 – present. • Editorial Board Member, China Business Review, 2005 – present. • Editorial Board Member, Global Business and Organizational Excellence, 2006 – present.

National & International Advisory Boards Hong Hai

• Member, NAFA Council, 2003– present. Russell Arthur Smith

• Chairman, Faculty Advisory Board, Faculty of Hospitality and Tourism, Hue University, Vietnam, 2009 – present.

• Member, Academic and Examination Advisory Council, Shatec Institutes, Singapore, 2012 – 2013.

Lynda Wee

• Executive Committee Member, Adult Educator’s Network, Singapore Workforce Development Agency, 2009 – present.

• Member, Trainer and Adult Educator Manpower Skills and Training Council, Singapore Workforce Development Agency, 2008 - present.

• Vice-Chairperson, Temasek Primary School Advisory Council. 2007 – present.


Wee Chow Hou • Academic Council Member, China-Singapore Airport Management Academy, 2003 –

present. • Advisory Board Member, Singapore Aviation Academy, 2007 – present. • Chairman, Advisory Committee on Diploma Programs, Ong Teng Cheong Institute of Labour

Studies, National Trade Union Congress, 1999 – present. • Honorary Advisor, Society of Modern Management, Singapore, 2003 – present. • Honorary Advisor, Hua Yuan Association, Singapore, 2005 – present. • Honorary Professor of United International College, Zhuhai, China, 2014. • Member, Singapore Human Resource Institute Advisory Panel, 2007 – present. • Member, Board of Governors, Institute of Management Consultants (Singapore), 2013 –

present • Member, UniSIM College Advisory Board, SIM University, 2013 – 2015.

Board Directorship Hong Hai

• Director, Poh Tiong Choon Logistics Ltd, 2000 – present. • Director, China Merchants Holdings (Pacific) Limited, 2005 – present. • Director, Starhill Global REIT Management Limited, 2005 – present. • Director, Luye Pharma Ltd, 2007 – present.

Lynda Wee

• Director, HTL Holdings Ltd., 2013 – present. Wee Chow Hou

• Director, HTL Holdings Ltd., 2003 – present. • Director Tembusu Growth Fund I Ltd., 2006 – present. • Director, Tembusu Growth Fund II Ltd., and Tembusu Growth GIP Fund Ltd., 2012 –

present.


9. Seminar Series Another dimension of the vibrant research environment in MIB is the Seminar Series. In 2013-2015, we have 43 speakers presented their research work. The Division was pleased to host research scholars from prestigious universities in both the international and regional arena in the last three year. In addition to the research talks by our visitors, we have regular brown bag seminars during which some faculty members and PhD students presented their on-going research work. Through these initiatives, we nurture a vibrant and exciting research culture where faculty members connect with like-minded researchers, and quality research work is inspired and celebrated.

Seminar Title in 2015 Speaker

The Fixed Unit Effect (10 December 2015)

Assoc Prof Maura Scott Florida State University

Consumer Responses to Cuteness in Marketing: Applications to Product Malfunction and Conservation Appeals (29 October 2015)

Prof Anirban Mukhopadhyay Hong Kong University of Science and Technology

Rapid Global transformation in the Consumer Insight function - A practitioner’s perspective (9 October 2015)

Mr BV Pradeep Global Vice President, Consumer & Market Insight of Unilever

Nation Equity, Emotions and Globalization (16 Sept 2015)

Prof Durairaj Maheswaran New York University

Quantifying Cross and Direct Network Effects in Online C2C Platforms (10 Sept 2015)

Prof Puneet Manchanda University of Michigan

Urban Underground Space: The Toronto Experience (26 Aug 2015)

Prof Thomas Kong The School of the Art Institute of Chicago

Redefining Home: Immigrant State of Mind and Consumer Preferences for Regional Brands (19 Aug 2015)

Assoc Prof Carlos Torelli University of Minnesota



The Science of Food Marketing: Effective Use of Health Claims, Colours, and Packaging Design (22 July 2015)

Prof Suresh Ramanathan Texas A&M University

The Role of Customer Engagement in a Hyper-Competitive and Digital World (21 July 2015)

Prof Suresh Ramanathan Texas A&M University

Internationalization Process and Entry Modes of Global Firms: A Conceptual Framework and the Significance of Cross-Cultural Research (15 July 2015)

Prof James Agarwal University of Calgary

Driving B2C Business with Digital Media: Where We Are and Where Are We Headed (10 July 2015)

Assoc Prof Amit Mehra Indian School of Business

Predicting Advertising Success: New Insights from Decision Neuroscience (9 July 2015)

Asst Prof Vinod Venkatraman Temple University

Through the looking glass: A layered discourse of luxury consumption (25 June 2015)

Asst Prof Madhumita Banerjee American University of Sharjah

Negative with Friends, Positive with Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence (16 June 2015)

Asst Prof David Dubois INSEAD

Scenarios: Capturing uncertainties and exploring the future of retailing (27 May 2015)

Dr Malobi Mukhurjee Research Fellow, Oxford Institute of Retail Management

The MINI Story: An Example of Comprehensive Brand Strategy (21 May 2015)

Dr Kay Segler former SVP from BMW

Rigor and Relevance in Research: Publishing in Top-Tier Journals (28 April 2015)

Prof V Kumar Georgia State University



The Role of Culture in Business (28 April 2015)

Prof V Kumar Georgia State University

Making Impact Through Research on Asian Consumers & Asian Markets (13 April 2015)

Prof Amitava Chattopadhyay INSEAD

Engaging Customers in the New Digital Age (19 March 2015)

Prof Peter Weill MIT

Balancing Out the Metacognitive Feeling of Social Risk Through Playing Safe: The Effect of Social Networking on Subsequent Risk-Related Judgements (26 January 2015)

Assoc Prof Hakkyun Sungkyunkwan University


The Maximizing Mindset (8 October 2014)

Ms Jingjing Ma Northwestern University

Proud to Belong or Proudly Differently? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking (7 October 2014)

Asst Prof Xun (Irene) Huang Sun Yat-sen University

From Fan to Fat: Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation is an Effective Remedy (3 September 2014)

Mr Cornil Yann INSEAD

Product Anthropomorphism: A Trait-Specific Motivational Account (25 August 2014)

Ms Fangyuan Chen Hong Kong University of Science & Technology

A Hidden Markov Model of Consumers Information States for In-Store Displays (15 August 2014)

Asst Prof Sandeep Chandukala Indiana University



How Romantic Exposure Affects Sweet Food Choices (31 July 2014)

Assoc Prof Xiaojing Yang University of Wisconsin-Milwaukee

Restoring Psychological Control Through Consumption (28 May 2014)

Ms Charlene Chen Columbia University

Self-Signaling and Social Preferences: Experiments in Consumer Elective Pricing (28 March 2014)

Assoc Prof Leif Nelson University of California, Berkeley

Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Market (28 February 2014)

Ms Yingge Qu Georgia State University

On the Persuasiveness of Similar Others: The Role of Feeling of Certainty (13 February 2014)

Dr Ali Faraji-Rad Columbia University


The Impact of Temperature on Consumer Decision-Making: A Mental Thermoregulation Framework (23 October 2013)

Ms Rhonda Hadi Baruch College, City University of New York

Assessing the Impact of Rebranding in the Hospitality Industry (22 October 2013)

Mr Yi-Lin Tsai University of Chicago Booth School of Business

Modeling the Role of Message Content and Influencers in Social Media Rebroadcasting (18 October 2013)

Mr Yuchi Zhang Robert H. Smith School of Business, University of Maryland

The Sequential Effect of Competence and Warmth Cues on Brand Status Judgments (14 October 2013)

Ms Miao Hu Kellogg School of Management, Northwestern University



Social Influence in Consumption: Are There Multiple Reference Groups? (9 September 2013)

Dr Sadat Reza Centre for Behavioural Economics, NUS Business School, NUS

Paying for Intermediate Output: A Field Intervention (27 September 2013)

Professor George John University of Minnesota

Negative Scope Sensitivity: Anticipating More Consumption Experiences Reduces Feeling-Based Valuations (16 May 2013)

Mr Kuangjie Zhang INSEAD

How Consumers Respond to Price as a Stimulus, Signal and Cue (9 May 2013)

Professor Kent B Monroe University of Illinois, Urbana-Champaign Ms Lillian L. Cheng University of Southern California

Giving Feedback to Clients (19 April 2013)

Associate Professor Catherine Yeung NUS

When Telling the World What You Want to Achieve can be Counterproductive (12 April 2013)

Associate Professor Li Xiuping NUS

Broad Angel, Narrow Evil? The Influence of Broad versus Narrow Identity Framing on Consumer Decision Making (2 April 2013)

Ms Ying Ding Peking University

When Bad Gets Worse: The Amplifying Effect of Materialism on Traumatic Stress and Maladaptive Consumption (27 March 2013)

Professor Aric Rindfleisch University of Illinois, Urbana-Champaign


10. Industry Relations Professional Attachment for Undergraduate

A Professional Attachment of 10 weeks is a requirement of all our undergraduate degree programmes. Typically completed at the end of the second year of study, these internships are carefully crafted to be relevant and enriching, allowing

students to acquire first-hand practical experience and to sharpen their skills in industry. Through the attachments, they will also get to interact and network with professionals in the working environment, setting up valuable contacts that can give them an edge when they start their career. The Professional Attachment experience often serves as an excellent opportunity for employers to assess our students, prior to making a permanent job offer – often even before they graduate. The agencies which have provided work experience for our undergraduates include non-profit organizations, statutory boards, SMEs and Multinational Companies. For more details, visit: http://www.nbs.ntu.edu.sg/Undergraduate/Professional%20Attachment/Pages/default.asp

Graduate Employment

The Nanyang Business School Undergraduate Career Services work closely with many employers and organise recruitment talks for our students. The companies which have provided full-time employment to MIB graduates include:

• Accenture • Adidas • BNP Paribas • BreadTalk • DBS • Frost & Sullivan • GlaxoSmithKline • Immigration & Checkpoint

Authority • Isetan • Kimberly-Clark • L'Oreal Singapore • Meditarrean Shipping

Company • Ministry of Defence • Motor Image (Subaru)

• Nestle • Nielsen Company • NTU • NTUC FairPrice • OCBC • Oracle • Pacific Conferences Pte Ltd • Procter & Gamble • Prudential Assurance • Reckitt Benckiser • Samsung Singapore • SAP • Singapore Airlines • Singapore General Hospital • Singapore Petroleum

Company Limited

• Shell • Singapore Police Force • Singapore Press Holdings • SingTel • SMRT • Singapore Tourism Board • Sony • Taylor Nelson Sofres • The Ascott Group • UOB • Wunderman • Ya Kun International Pte Ltd • Yeo Hiap Seng Limited


11. Student Activities The Marketing Club

Founded in February 2007 by a group of highly motivated marketing students, the MarkeTHINK Club seeks to provide a platform for students to hone their marketing skills by offering opportunities for them to work with corporate clients on various marketing consultancy projects.

As a premier specialization club for marketing students in NBS, the club

serves as a bridge between the various stakeholders of the marketing community. Since its establishment, the Club has been organizing events such as networking sessions, competitions and other marketing related programs to engage the mentioned stakeholders.

For more details, visit: http://www.nbsmarkethink.com/

Club Advisors

Advisor: Dr Wong King Yin (2014-Present)

Dr. Wong King Yin obtained her PhD from the School of Hotel Administration, Cornell University. She has teaching experience in both marketing and tourism modules such as basic marketing, research methods, market relationships, and tourism and technology. Her research interests lie in the area of consumer behavior (marketing), and technology adoption and innovation in the hospitality industry (tourism). She has also worked as a consultant for hotels and Singapore Tourism Board.

Deputy Advisor: Dr Lim Boon Chong (2013-Present)

Dr. Lim Boon Chong obtained his PhD from NBS, Nanyang Technological University. He has teaching experience in numerous modules such as basic marketing, research methods, consumer behaviour, and other business related modules. He was also certified for Problem-Based Learning facilitation by Republic Polytechnic, when working there as a facilitator for their diploma courses. Before starting on his teaching career, Dr. Lim worked in several companies performing different marketing functions, including marketing research, sales and customer service. He had also worked as a marketing consultant for SMEs’ IT products/services.

http://www.nbsmarkethink.com/


Tourism and Hospitality Management Club

The Tourism & Hospitality Management Club (THMC) was set up in 2007 to serve as the student voice and representative of the student cohort specializing in THM. The club organizes numerous programmes and activities aimed at the fulfilment of the following objectives, namely (1) Fostering cohesion within the student population, as well as between undergraduates and alumni; and (2) Augmenting the branding of

an NBS THM student, assisting him/her to become a future leader in the tourism industry. For more details, visit: http://thmnbs.com/

Club Advisor

Associate Professor Joan Henderson

Dr Joan Henderson obtained her PhD from the University of Edinburgh. Her research interests encompass various aspects of tourism management and development which include the use of heritage as a tourist attraction and crisis management. She has published work in a variety of international journals. Prior to joining NBS, Joan taught in the UK where she also worked in public and private sector tourism.


12. Profile of our PhD students Dr Tuck Siong Chung is the PhD Chair for the Division of Marketing & International Business (MIB). Currently, we have 9 PhD students in the programme and they are:

Student Supervisor(s)

1 LIU Jenny Xiao Yan Dr Sharon Ng

2 PATHAK Abhishek Professor Gemma Calvert

3 BASU Shankha Dr Sharon Ng

4 KUO Tzu-Yin Dr Elison Lim & Dr Kuangjie Zhang

5 ZHU Liang Dr Christine Lim

6 MADAN Shilpa Dr Elison Lim & Dr Sharon Ng

7 LI Shaobo NA

8 LONG Yulin NA

9 GUPTA Priyanka NA

Graduand Supervisor(s)

1 GUAN Chong (2013) Dr Shun Yin Lam

2 LI Dongmei (2013) Dr Robert Krezbauer Dr Chi-Yue Chiu

3 BAE So Hyun Dr Sharon Ng

4 MUKHOPADHYAY Soumya Dr Tuck Siong Chung

Our PhD scholars come from Singapore and overseas. All of them have been awarded the NTU Research Scholarship to undertake their PhD studies in MIB. They are at different stages of the PhD programme, with some doing the required coursework while others are at the PhD candidacy stage. Every PhD student has to complete a minimum of 8 courses during the programme. The PhD scholars are also given the opportunity to perform some research assistant and teaching responsibilities. These experiences combined with their PhD qualifications will make them more marketable when they apply for academic positions in Singapore or overseas.

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=XLIU11

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=GUAN0010

http://www.nanyangbusinessschool.ntu.edu.sg/sprsv20/inter/ASYLam.asp

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=C080007

http://www.nanyangbusinessschool.ntu.edu.sg/sprsv20/inter/RKREUZBAUER.asp

http://www.nanyangbusinessschool.ntu.edu.sg/sprsv20/inter/CYChiu.asp

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=BAES0001

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=SOUMYA1


1) LIU Jenny Xiao Yan (China) • Academic Qualification

Bachelor (Master) of Marketing, University of International Business and Economics, China, 2009.

• Started her PhD in 2010.

2) Abhishek PATHAK (India) • Academic Qualifications

Bachelor of Medicine & Bachelor of Surgery, Armed Forces Medical College, University of Pune, India, 1998. Post Graduate Diploma in Management, Indian Institute of Management Lucknow, India, 2009.

• Started his PhD in 2011. 3) BASU Shankha (India) • Academic Qualifications:

Bachelor of Technology (Information Technology), West Bengal University of Technology, India, 2008. Post Graduate Diploma in Management (Marketing), S.P. Jain Institute of Management and Research, India, 2010.

• Started his PhD in 2012

• Research Assistant in MIB. 4) KUO Tzu-Yin (Taiwan) • Academic Qualifications

Bachelor of Business Administration (Finance), National Taiwan University, Taiwan, 2005. Master of Science in Management (Recreation and Sport Management), Taipei Physical Education College, Taiwan, 2007.

• Started her PhD in 2012. • Research Assistant in MIB.

5) ZHU Liang (China) • Academic Qualification

Bachelor (Master) of Tourism Management, Beijing Jiaotong University, China, 2010.

• Started his PhD in 2012.

• Research Assistant in MIB.

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=XLIU11


6) MADAN Shilpa (India)

• Academic Qualification Bachelor of Technology (Information Technology), Guru Gobind Singh Indraprastha University, India, 2003. Master of Management (Marketing), SJM School of Management, Indian Institute of Technology, Bombay, India, 2005.

• Started her PhD in 2013. • Research Assistant in MIB. 7) Shaobo Li (China) • Academic Qualification

Bachelor of Business Administration (Marketing), (First Class Honors), Lanzhou University, China, 2011. Master of Business Administration, West Virginia University, USA, 2013 Master of Finance, West Virginia University, USA, 2014

• Started his PhD in 2014. • Research Assistant in MIB. 8) Bella Long Yulin (China) • Academic Qualification

Bachelor of Economics, Peking University, 2008-2012. Master of Science, Integrated Marketing, New York University, 2012-2014.

• Started her PhD in 2014. 9) Priyanka Gupta (India) • Academic Qualification

Bachelor of Technology (Electronics), Indian Institute of Technology, India, 2000-2004. Masters of Management (Marketing), S P Jain Institute of Management & Research, Mumbai, India, 2006-2008.

• Started her PhD in 2015.


Li Dongmei picked up two Best Paper Awards, one each at the: • Journal of Marketing Science Conference Beijing - the biggest Marketing Conference in China.

The paper is based on her dissertation on cultural politeness in marketing. • China Marketing International Conference. This paper is based on her work on cultural

differences in consumer reactions to corporate social responsibility. Mukhopadhyay Soumya graduated in 2015, and joined the Indian Institute of Management Ahmedabad in India. The business school is ranked 11th in the world according to the 2011Financial Times ranking.

PhD Student Publications Jain, A.K., Malhotra, N.K. & Guan, C. (2012). Positive and Negative Affectivity as Mediators of Volunteerism and Service-oriented Citizenship behavior and Customer Loyalty. Psychology and Marketing, 29(12), 1004-1017. Malhotra, N.K., Mukhopadhyay, S., Liu, X & Das, S. (2012). One, Few or Many?An Integrated Framework for Identifying the Items in Measurement Scales. International Journal of Market Research, 54(6), 835-862. Lim, L.K.S. & Pathak, A. (2013). Managers as Paranoid Strategist: A Study of the Nature, Causes, and Consequences of Competitive Paranoia. International Journal of Business and Management, 8 (24), 84-94. PhD Student Conference Presentations Li, D., Kreuzbauer, R., Chiu, C-y & Keh, H.T., “Is cultural politeness always necessary? The attenuation effect of psychological distance” Asian Association of Social Psychology Conference, Kunming, China, 2011. Bae, S.H. & Ng, S., "My LV bag is a counterfeit: The role of regulatory focus in consumer deceptive behavior", Association of Consumer Research Conference, Vancouver, BC, Canada, 2012. Jain, A.K., Malhotra, N.K. & Guan, C., “Positive and Negative Affectivity as the Mediator of Volunteerism and Service Oriented citizenship behavior and Customer Loyalty: A Study Medical Representatives and Doctors”, Proceedings of the International Conference in Marketing, Noida, India, 2012. Lim, L.K.S. & Pathak, A. (2012). “Managers as Paranoid Strategists: A Study of the Nature, Causes, and Consequences of Competitive Paranoia,” 2012 Global Marketing Conference, Seoul, Korea. [Nominated for the Murray S. Davis “That’s Interesting” Award as part of the conference].


Malhotra, N.K., Mukhopadhyay, S., Liu, X. & Dash, S., “One versus Many or a Few: Single versus Multi-item Scales and Long Form versus the Short Form of Multi-item Scales”, Proceedings of the International Conference in Marketing, Noida, India, 2012. Li, D., Kreuzbauer, R., Chiu, C-y., & Keh, H.T. (2013, August). The importance of cultural politeness in international marketing: Developing politeness theory in marketing research. Paper presented at the Annual Conference of China Marketing Science, Beijing, China. [received the Best Competitive Paper Award] Li, C., Li, D., Chiu, C-y., & Peng, S. (2013, July). Strong brand from consumers’ perspective: A cross-cultural study. Paper presented at the China Marketing International Conference, Xuzhou, China. [received the Best Competitive Paper Award] Pathak, A. & Lim, L.K.S. (2014). Marketing Decision Making Behavior under the Influence of Attractive Performance-linked Rewards. Paper presented at the 2014 Global Marketing Conference, Singapore.


13. Staff Conference & Seminar Presentations

2015 Huang, X.I., Ping, D. & Wyer, R.S. “Regain Attention with Brightness: Effects of Jealousy on Preferences for Brightly Colored Products”, Association of Consumer Research Conference, New Orleans, LA., 2015.

Huang, X.I., Ping, D. & Wyer, R.S. “Regain Attention with Brightness: Effects of Jealousy on Preferences for Brightly Colored Products”, Society of Consumer Psychology, Phoenix, AZ., 2015. Lim, B.C. & Chung, C.M.Y. “The Impact of Positive Word-of-Mouth on Post-Purchase”, International Academic Conference on Social Sciences and Management, Okinawa (Naha), Japan, 2015. 2014 Huang, X.I., Zhang, M., Hui, M.K. & Wyer, R.S. “Touching Hardness Makes You Attend to More Details”, Society of Consumer Psychology, Miami, FL., 2014. Pathak, A. & Lim, L.K.S. “Marketing Decision Making Behavior under the Influence of Attractive Performance-linked Rewards”, Global Marketing Conference, Singapore, 2014. Ping, D., Huang, X.I. & Zhong, C-B. “Ray of Hope: Hopelessness Increases Preferences for Brighter Lighting”, Association of Consumer Research, Baltimore, MD., 2014. 2013 Huang, X.I., Ping, D. & Anirban, M. “Proud to Belong or Proudly Different? Contrasting Effects of Incidental Pride on Conformity”, Association of Consumer Research, Chicago, IL., 2013.

Ping, D., Huang, X.I. & Wyer, Jr., R.S. “The Illusion of Saving Face: How Products Help Consumers Get Relief from Embarrassment”, Society for Consumer Psychology, San Antonio, TX., 2013. Smith, R. A. “Spanning the Spatial Divide: Corporate Social Responsibility in Coastal Tourism Destinations in the Global South”, TPT.13 Conference – Tourism in the Global South: landscapes, identities and development, 24-25 January 2013, Universidade de Lisboa, Lisbon, Portugal Kreuzbauer R., King D. &. Basu, S. “Natural Scarcity – What Makes a Product a Suitable Means for Status Signaling“, in Aparna Labroo, and Simona Botti (eds.), Advances in Consumer Research Volume 42. Duluth, MN: Association for Consumer Research (competitive paper).


14. MIB faculty in the Media

Dr Chung Tuck Siong was the speaker at the 2014 Inaugural National Productivity Month.


Dr Chung Tuck Siong was also the key speaker in the 2014 Think Big Entrepreneurs Convention.


Faculty commentaries in the media

The SME advantage in Asian markets, by Lewis Lim and Wee Chow Hou (The Business Times, 18 November 2014)

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/The_View_from_NTU_Professors_The_SME_advantage_in_Asian_markets.aspx

http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_141118_37_The%20SME%20advantage%20in%20Asian%20markets.pdf




International marketing in the post-globalisation era, by Lewis Lim and Wee Chow Hou (The Business Times, 7 January 2014) http://www.asiabusinessinsights.com/articles.html#sub_articles_International_Marketing


http://www.asiabusinessinsights.com/articles.html#sub_articles_International_Marketing


Shifting the focus from product to customer, by Lewis Lim and Wee Chow Hou (The Business Times, 27 January 2015) http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_150127_23_Shifting%20the%20focus%20from%20product%20to%20customer.pdf


http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_150127_23_Shifting%20the%20focus%20from%20product%20to%20customer.pdf

http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_150127_23_Shifting%20the%20focus%20from%20product%20to%20customer.pdf


Read more MIB Faculty commentaries in the media:

• Tourism game plan an ongoing project, by Joan Henderson (The Business Times, 24 October 2015)

• Mass-customised goods do have a future in Asia, by Yeh Mingmin & Gemma Calvert (The Business Times, 2 October 2015)

• Why our brains are drawn to F1 races, by Gemma Calvert (Today, 16 September 2015)

Expert Comments/other coverage:

• The symbol of Singapore: The Merlion (Channel NewsAsia, 26 October 2015)

• Channel NewsAsia interview with Gemma Calvert, on using Neuro Marketing to gauge consumer preferences (Channel NewsAsia, 10 October 2015)

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/Tourismgameplananongoingproject.aspx

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/Mass-customisedgoodsdohaveafutureinAsia.aspx

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/Why_our_brains_are_drawn_to_F1_races.aspx

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/ThesymbolofSingapore.aspx

http://video.toggle.sg/en/series/money-mind-2015/ep28/345671

http://video.toggle.sg/en/series/money-mind-2015/ep28/345671