MHIMA Strategic Plan 2013-2014

Audacious Goal

Drive the Power of Knowledge:

Health Information, When and Where It’s

Needed!

Little Audacious Goals• Advocacy

– The voice of Health Information Legislation and Change• Consumer Engagement & Education

– Leaders of Health Information Knowledge and Resources• Member Engagement

– HIM Professional Association of Choice• Marketing and Communications

– We ARE Health Information• Industry Collaboration

– Making New Friends in Healthcare• Industry Experts

– Your Need to Know Health Information Experts

Advocacy• 2013-2016– Evaluate and connect with a lobbyist– Capitol Hill Day Revival (2015)– Connect with other associations – MHA, MDH– Advocacy 101 meetings – educate our

membership– Create better communications for legislation

impacting HIM– Develop MHIMA Practice Briefs

Advocacy• 2013-2014– Evaluate and connect with a lobbyist– Create Capitol Hill Day group to prep for 2015– Develop Webinars on Advocacy – Advocacy 101 meetings – educate our

membership– Create better communications for legislation

impacting HIM– Develop MHIMA Practice Briefs

Consumer Engagement• 2013-2016

– Educate HIM professionals on how to educate consumers– Create brochure on the importance and benefits of

having a copy of your health information– Create brochure/document on different rights

(amendment, access, restrictions)– Start up the PHR/Patient Portal education sessions again– Consumer education toolkit (include info on

authorizations) – Educate on the benefits of EHR and how the information

is secure and accurate– Collaborate with associations and organizations – share

our knowledge

Member Engagement• 2013-2016

– MHIMA Communication to students to discuss HIM, association, benefits, job outlook, ect

– MHIMA new members – create flashy packet– Survey to inquire what members are looking for from the association– Increase in use of technology to find and access members– Become a better resource for members (P&P sharing, information

output, work groups)– Create a fun committee and hold fun activities– Single session education sessions throughout the year– Document and educate on the broad HIM roles– Increase board member presence at regional meetings– Come up with plan to increase exposure (bring a friend for ½ price)

Marketing/Communications• 2013-2016– High School/Community College Outreach– HIM Department/HR/Marketing Department– Website re-do/Upgrade– Social Media Utilization– Revive Speakers Bureau– Strive to Win #1 CSA Award in Member

Communications each year– Focus on new/younger professionals – Market– Market to the public and public health

Marketing/Communications• 2013 – 2014– Revise Marketing Plan– One page flyer for High School and Hospitals– Create a MHIMA Infographic – Create You Tube Channel – members, consumers,

partners– Update MHIMA Booth– Representation at different meetings:

• HIMSS, Rural Health, MMGMA, eHealth, AAPC

– See 100% increase in speakers bureau speakers– Corporate members – increase to 10

Industry Collaboration • 2013-2016– Break Barriers• Expand invitations• Combine together to afford bigger venues• Legal Reference Manual Promotions• Help Us Help you (expertise)

– Annual Meeting increase in exhibitors of other associations

– CEU Events combined together– Social Nights

Industry Collaboration • Potential Organizations

– MNSCU/MNHS– HIMSS– AAPC– ACS– MN Med Association– MN Nsg Association– HIE– REACH– Rural Health– MN Dental Association– E-Health Summit– MN Department of Health– MMGMA

Industry Experts• 2013-2016– Recognize published members– Re-focus on the monthly Uplink (expand)– Determine how to find the experts in MN– Encourage Education

• Masters, Doctorate• Bachelors

– Encourage certifications– Build pool of expert speakers– Create MHIMA as the go to organization for health

information

KFA: Coding & Data Integrity• 2013-2014 Goals– Create and Form a robust committee– MHIMA/AAPC ICD-10 Bootcamp(s) -

affordable– Quarterly KFA Uplink Article– Committee to identify education needs

• Quarterly Webinars

– Create certification assistance for coding• Mock Test• Test Prep Meetings

KFA: Marketing and Communications

• 2013-2014 Goals– MHIMA Re-branding Plan– Create a marketing plan

• Short Term• Long Term

– Create a plan for social media• Measurable FB Posts• Measurable Tweets

– Website Re-design– Create MHIMA Infographic– Develop QR Code for MHIMA

KFA: Education / Membership• 2013 – 2014 Goals– Increase overall satisfaction of annual

meeting to 80% excellent and above average– Annual Meeting Attendance – 550 Overall– Attend 2 career days / MHIMA Region– Develop Business Card Advertisement for

annual meeting– Develop and implement – welcome packet

and track the numbers

KFA: Advocacy• 2013-2014 Goals

– Update MDH ROI Form (collaborate with MDH)– Develop 1-2 practice briefs each year– Connect with MHA/MDS

• Every other month or quarterly• Collaborate on developing a lobbyist

– Advocacy 101 Meetings• Attend 5 of the 7 regional meetings• Host an Advocacy 101 Webinar• Annual Meeting Info Session

– Educate members and keep them informed• E-mail blasts• Monthly Uplink Article• Use FB/Twitter (social media)

KFA: Emerging Issues• 2013-2014– Quarterly “Hot Topic” Uplink Article– Update / Develop SME Speakers List– Defining MN Emerging issues – use social

media– Consumer Emerging Issues • What is happening with our consumers

– Create and develop committee

Let’s Get This Party

Started!