mgmt newsletter july12
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Rs. 10/- Vol . 8, Issue 12, July 2012 ( Monthly)
S p e c i m e n R e q u i s i t i o n F o r m I n s i d e
Management Books NEW
EDITION
VIKAS® PUBLISHING HOUSE PVT LTD
Specimen Requisition Form Inside
Management Books
“This book shakes you up...(CEOs) better not ignore it” —Dr. Brian Tempest“Challenges... your view of management, ruthlessly! Two thumbs up” —Raman Roy
“Read CULT! It’s a view on vision you won’t find anywhere” —Marshall GoldsmithThe million-selling author of New York Times best-sellers MOJO and What Got You Here Won’t Get You There
Arindam Chaudhuri A Sandeep&
ISBN : 978-93-259-5351-2Price : `525Pages : 452Year : 2011Size : 6.25” x 9.5” Paperback
STRATEGIC MANAGEMENTANALYSIS • IMPLEMENTATION • CONTROL
A NagISBN : 978-81-259-4267-2Price : `395Pages : 636Year : 2011Size : 8.25” x 11” Paperback
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I N D U S T R I A L R E L A T I O N S A N D
LABOUR LAWSThe sixth revised edition of Industrial Relations and Labour Laws captures the significant developments that have taken place in the realm of labour laws and industrial relations in the recent past. The most notable development in the legislative sphere is the amendment in the Industrial Disputes Act, 1947 in 2010. In the judicial sphere, there has been a marked shift in the approach of the Indian judiciary in the area of discipline and disciplinary procedure.
6thEDIT ION
Revised
S C Srivastava
In In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
3
CONTENTSInvitation to Authors ......................................................................... 4
Specimen Requisition Form ............................................................. 5
Library Order Form.......................................................................... 6
Text Details .............................................................................. 7 – 70
Author Index/Order Form ...................................................... 71 – 73
Vikas Regional Representatives Contact No. .............................. 74
List of Distributors ................................................................. 74 – 86
FINANCE ................................................................................................. 7-11
ACCOUNTING ....................................................................................... 12-19
MARKETING ......................................................................................... 20-26
PRODUCTION & OPERATIONS MANAGEMENT ................................. 27-28
STRATEGIC MANAGEMENT ..................................................................... 29
PROFESSIONAL & SELF DEVELOPMENT ......................................... 30-34
MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR .......... 35-37
HUMAN RESOURCE MANAGEMENT ................................................... 38-41
BUSINESS COMMUNICATION .................................................................. 42
GENERAL.............................................................................................. 43-44
ENVIRONMENT & MANAGEMENT ....................................................... 45-46
RESEARCH METHODOLOGY.................................................................... 47
QUANTITATIVE METHODS .................................................................. 47-50
ECONOMICS ......................................................................................... 51-55
TRAVEL AND TOURISM MANAGEMENT .................................................. 56
COMPUTER SCIENCE .......................................................................... 57-66
KNOWLEDGE MANAGEMENT .................................................................. 67
BUSINESS LEGISLATION .................................................................... 68-70
BOOKS FOR WORKING PROFESSIONALS ............................................ 73
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
4
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COMPANY PROFILE
Founded in 1969, Vikas® Publishing House Pvt Ltd is a respected name in theworld of educational publishing with over 1,200 active titles, Vikas® publishesbooks for school, college and professional markets, reaching out to over 5,000booksellers in India and over 500 in the SAARC countries, Middle East, Africa,Europe and the Americas. It has its corporate office in the National CapitalRegion of Delhi (Noida) with seven other branch offices in various cities.
Titles from Vikas® are recommended in top business Schools such as IIMAhmedabad, IIM Kolkata, IIM Lucknow, IIM Indore, MDI, IMT, ICFAI, XLRI andBajaj as well as in leading technical universities like PSG, NIT Suratkal, DCE,etc.
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Invitation to Authors
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Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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VIKAS®
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
7Finance
New in this Book
Check Your Concepts
Quiz Exercises
Practical Projects
TABLE OF CONTENTS
Part 1:Valuation: Nature of Financial Management, Concepts of Value and Return, Valuation of Bonds and Shares, Risk and Return: An Overview ofCapital Market Theory, Risk and Return: Portfolio Theory and Assets Pricing Models, Beta Estimation and The Cost of Equity, Options and theirValuation, Part 2: Investment Decisions: Capital Budgeting Decisions, The Cost of Capital, Determining Cash Flows for Investment Analysis, ComplexInvestment Decisions, Risk Analysis in Capital Budgeting, Real Options, Investment Strategy and Process, Part 3: Financing and Dividend Decisions:Financial and Operating Leverage, Capital Structure: Theory and Policy, Valuation and Financing, Dividend Theory, Dividend Policy, Part 4: Long-termFinancing: Capital Market Efficiency and Capital Markets in India, Long-Term Finance: Shares, Debentures and Term Loans, Convertible Debentures andWarrants, Asset-Based: Lease, Hire Purchase and Project Financing, Venture Capital Financing, Part 5: Financial and Profit Analysis: FinancialStatements and Cash Flow Analysis, Financial Statement Analysis, Financial Planning and Strategy, Part 6:Working Capital Management: Principlesof Working Capital Management, Receivables Management and Factoring, Inventory Management, Cash Management, Working Capital Finance,Part 7: Managing Value and Risk, Corporate Restructing, Mergers and Acquisitions, Derivatives for Managing Financial Risk, International FinancialManagement, Shareholder Value and Corporate Governance, Part 8: Annexure
Free Students CD Containing
Answers to Review Questions and Problems
Additional Problems for practice from CA
and other professional examinations
Comprehensive Cases for analyzing financial
decisions in complex, real-life situations
Power point presentations for all chapters
Excel-based Financial Problems to practice the use of
spreadsheets in finance
Web Links for an exhaustive list of finance-related sites
Key Definitions and Formulae as a useful ready reckoner
Dr I M Pandey is currently Professor of
Finance, Delhi School of Economics,
University of Delhi. A PhD from Delhi School
of Economics, he was earlier Professor, Indian
Institute of Management, Ahmedabad.
I M Pandey
The tenth edition demonstrates that the
subject of finance is simple, interesting and
relevant in practice. Application-oriented, it
ISBN: 978-81259-49541
Price : 365 Pages : 564
Size: 7.25 × 9.5TABLE OF CONTENTS
Financial Management: Scope and Objectives; Sources of Long-term Finance;Time Value of Money; Valuation of Shares and Debentures; Risk and Return;Portfolio Theory and CAPM; Beta Estimation and the Cost of Equity; Cost ofCapital; Capital Budgeting Techniques; Cash Flow Estimation; Risk Analysis inCapital Budgeting; Operating and financial Leverages; Capital Structure: Theoryand Practice; Dividend Theory and Practice; Nature of Working CapitalManagement; Cash Management; Receivables management; Inventory Management;Financing Working Capital; Long-term Financial Planning
The book details how to analyse the financial performance of
a firm and how to manage corporate funds and liquidity. It
focuses on financial decision making and the role of the
finance manager as an efficient user of financial resources.
Concepts, assumptions and financial techniques are discussed
in simple, non-technical language.
ESSENTIALS OF FINANCIAL
MANAGEMENT
(3rd Ed.)
ISBN: 978-81259-37142
Price : 595 Pages : 902
Size: 8.25 × 11
FINANCIAL MANAGEMENT
(10th Ed.)Bestseller focuses on the analytical approach to financial decisions,
making it a one-point reference for all its readers and most
importantly, the book helps students to relate theories and
concepts to practice.
Teachers’Manual
Available
I M Pandey
Salient Features:
A variety of topics including financial analysis, capital budgeting,
debt-equity mix, sources of finance, dividend policy, working capital
management and financial planning.
To facilitate a better and easy understanding of the concepts and
techniques, the book is enhanced with a summary of the key points,
illustrative problems and examples.
New Ed.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
8
ISBN: 978-81259-31201
Price : 340 Pages : 432
Size: 7.25 × 9.5
TABLE OF CONTENTSAn overview of Financial Services and Markets,Leasing, Factoring and Forfaiting, Securitization,Venture Capital, Credit Rating, Credit Cards,Mutual Funds, Insurance Merchant Banking,Money Market and Treasury Bill Market, CallMoney, CBLO and REPO Markets, CommercialPapers and Certificate of Deposit Markets,Commercial Bill Markets, Government (GuiltEdged) Securities Market, Corporate Debt Market,Primary Market, Secondary Market, Options,Future Markets.Dr Punithavathy Pandian
The text provides a comprehensive view of financial
services and markets complemented by case studies
and numerical problems for conceptual clarity. It meets
the requirements of MBA, M. Com. and MFA students
of various universities.
FINANCIAL SERVICES AND
MARKETS
ISBN: 978-81259-31263
Price : 425 Pages : 488
Size: 6.75 × 9.5
TABLE OF CONTENTSCorporate Restructuring; Forms of Corporate Restructuring; Mergers and Acquisitions as Growth Strategy; Mergers and Acquisitions Motivesand Synergies; Takeover and Defence Tactics; Intents of Target Companies; Companies Act, 1956; Securities and Exchange Board of India(Buyback of Securities) Regulations, 1998; Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers)Regulations, 1997; Clauses 40A and 40B of the Listing Agreements of the BSE and the NSE; Securities and Exchange Board of India (Delistingof Securities) Guidelines, 2003; Accounting for Amalgamations and Demergers; Tax Aspects of Amalgamations and Demergers; Funding ofAcquisitions; Leveraged Buyouts; Valuation of Target Companies; Tata Steel – Corus (Cross Border Acquisition); Grasim – UltraTech(Demerger and Acquisition); ICICI Bank–ICICI (Amalgamation); Demerger of Tower Business of RCOM and RTL
Prasad G. Godbole is an alumnus of IIM,
Ahmedabad. He holds PGDM in Finance from
IIMA and also holds AICWA degree along with a
LLB (Gen) degree from Mumbai University. He is
running his own consultancy company focussing
on strategic and financial consultancy, business
processes reengineering and mergers and
acquisitions.
P G Godbole
This book aims to give its readers a concise yet
comprehensive coverage of the subject from all angles
which no other Indian book in the market has
accomplished so far.
MERGERS, ACQUISITIONS
AND CORPORATE
RESTRUCTURING
Features of the Book
Analyses all relevant Indian laws,
regulations and accounting standards
Includes multiple interpretations of many
provisions
Comprises over 60 numerical or
situational illustrations to explain difficult
concepts and legal provisions
Interprets and explains 4 comprehensive
cases and 9 mini cases from the Indian
corporate history and current affairs to
enhance understanding
Contains latest SEBI delisting of equity
shares regulations in a seperate chapter
titled STOP PRESS!!!
Includes 21 appendices comprising laws,
rules and regulations related to mergers
and acquisitions, making it a one stop
reference for students
Dr Punithavathy Pandian
is Professor in the Department of
Commerce, Madurai Kamaraj
University. She is known for her
contribution to teaching and
research for more than three
decades.
Finance
Teachers’Manual
Available
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
9
TABLE OF CONTENTSAn Introduction to Indian FinancialSystem, Savings and FinancialIntermediation, Commercial Banking,Reserve Bank of India, Regional RuralBanks, Cooperative Credit, DevelopmentBanking, Non-Bank Financial Companies,Investment Banking, Merchant Banking,Mutual Funds, SEBI and Regulation ofPrimary and Secondary Markets, MoneyMarket, Foreign Exchange Market, PrimaryMarket, Secondary Market: StockExchanges, Foreign Investment and itsRegulations, Accessing InternationalCapital Markets, The Indian Fiscal System
A PhD in Economics from Indiana
University, USA, H R Machiraju is a
teacher, researcher and financial
economist. He has over four
decades of teaching experience
and has taught at Andhra
University and BITS (Pilani).
ISBN: 978-81259-39818
Price : 350 Pages : 476
Size: 6.75 × 9.5
INDIAN FINANCIAL SYSTEM
(4th Ed.)
H R Machiraju
An all-inclusive textbook covering major concepts,
regulations and practices in the working of financial
intermediaries, capital market, money market and foreign
exchange market. It puts the Indian financial system in
perspective, making it perfect for students of business
administration and economics as also for those appearing
in professional exams such as CA, CFA and ICWAI.
TABLE OF CONTENTSPart I: Indian Stock Market • Introduction to Investmentand Securities • Investment Alternatives • New Issue Market• The Secondary Market • Listing of Securities • BSE,NSE, OTCEI and NSDL • Stock Market Indices • TheSecurities and Exchange Board of India • Part II: SecurityAnalysis • Risk • Bond Return and Valuation • StockReturn and Valuation • Fundamental Analysis • TechnicalAnalysis • Efficient Market Hypothesis • Options andFutures • Part III: Portfolio Management • PortfolioConstruction • Markowitz Theory • The Sharpe SingleIndex Model • Capital Asset Pricing Theory and ArbitragePricing Theory • Portfolio Evaluation • Portfolio Revision. Dr Punithavathy Pandian is Professor in the
Department of Commerce, Madurai Kamaraj
University. She is known for her contribution to
teaching and research for more than three decades.
ISBN: 978-81259-10848
Price : 350 Pages : 482
Size: 7.25 × 9.5
SECURITY ANALYSIS AND
PORTFOLIO
MANAGEMENT
Dr Punithavathy Pandian
Comprehensive and student-friendly; the
book provides a detailed exposition on the
Indian Stock Market, theories of portfolio
management and new financial products.
Bestseller
New in this Book
Financial Sector Assessment
International Financial Crisis
and the reasons why India
escaped financial contagion
Basel II Guidelines 2007/2008
Reserve Bank and Priority
Sector
Microfinance
Decline of DFI'S and increase
in the role of capital market
and banks in project finance
Demise of Investment Banks in
USA in 2008
Corporate Bond Market
Secondary Market in Bonds
Altered structure of
international syndicated loans
Teachers’Manual
Available
Finance
CoreTextbook
CoreTextbook
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
10Finance
ISBN: 978-81259-10107
Price : 325 Pages : 232
Size : 7.25 × 9.5
TABLE OF CONTENTSProject Identification and Feasibility • Market Appraisal• Technical Appraisal • Financial Appraisal• Economic Appraisal • Financing Capital Structure• Choice of Securities and Guidelines for their Issue• Term Loans • External Commercial Borrowing and Euro-issues• Venture Capital • Lease Finance• Working Capital Finance.
H R Machiraju, Honorary Professor at the
Post-Graduate Centre, Giayatri Vidya Parishad,
Vishakhapatnam.
H R Machiraju
The book presents the criteria for assessing the
competitive status of a project unit and methods to
improve quality and productivity.
ISBN: 978-81259-53098
Price : 395 Pages : 640
Size: 6.75 × 9.5
Dr Girish P Jakhotiya has been a Professor of Finance
and Strategy at the well-known Jamnalal Bajaj
Institute of Management Studies (University of
Mumbai) from 1985 to 1999. Currently, he is the Chief
Consultant at Jakhotiya & Associates, Mumbai. He
can be reached at [email protected]
G P Jakhotiya
It is a pioneering book which combines strategic
analysis of financial structures, policies, decisions and
models. Providing an interface between strategy and
finance, it facilitates both, strategic thinking and
financial acumen. It contains original, pragmatically-
tested ideas on strategic management of finance and
financial evaluation of strategies, has plentiful of live
case studies, many creative diagrammatic
presentations, questions for intellectual discussions
and solved numerical examples.
STRATEGIC FINANCIAL
MANAGEMENT
2nd Revi. & Enlarged Ed.
INTRODUCTION TO PROJECT
FINANCE:An Analytical
Perspective
New in this Edition
Full length chapters on Ratio analysis, Cost of capital,
Sources of capital, Working capital management,
Investment appraisal techniques, and Leasing
Detailed discussion on “Strategic use of derivatives” in
the chapter “Innovative Financial Engineering”
Real corporate case studies at the end of each chapter
illustrating various components of SFM
TABLE OF CONTENTSIntroduction to Strategic Financial Management, ConceptualFramework of Strategic Financial Management, Ratio Analysis forFinancial Performance Appraisal, Cost of Capital, Sources of Capital,Working Capital Management, Investment Appraisal Techniques,Strategic Wage Management, Financial Aspects of Supply ChainManagement and Distribution Chain Management, InnovativeApproach to Internal Cost-profit Analysis, Financial Aspects ofCorporate Restructuring, Valuation, Innovative Financial Engineering,Leasing, Ethical Aspects of Strategic Financial Management
New Ed.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
11
Finance
TABLE OF CONTENTS
Section 1: Fundamental Topics: Project Management and Corporate Planning, Corporate Financial Objective, Time Value of Money,Interest Rate and Basics of Cost of Capital, Cost of Capital, Section 2: Concept Stage: Strategic Investment Decisions and Project Ideas,Project Feasibility Study, Project Financing, Section 3: Analysis Stage 1: Cost-Benefit Analysis, Financial Analysis, Critical Examinationof Evaluation Techniques, Required Rate of Return from Projects, Economic and Social Cost-Benefit Analysis, Section 4: Analysis Stage2: A Framework of Project Risk Management, Project Risk Analysis, Project Portfolio Risk, Section 5: Planning, Execution andCompletion Stage: Allocation of Limited Capital, Network Analysis and Execution Plan, Project Execution and Control, Post-CompletionAudit (PCA), Section 6: Special Topics: Inflation and Project Investment, Economic Life of Projects and Replacement Policy, InfrastructureProjects, International Capital Budgeting.
A doctorate in Finance from Sardar Patel
University, Gujarat, Prof Patel taught at B J
Commerce College, Sardar Patel
University and XLRI, Jamshedpur. In 2000,
he moved to the US, where he worked for a
brief time in the industry before returning
to academia, joining first at California
State University and then Chancellor
(formerly Myers) University, Cleveland,
Ohio. In April 2009, he returned to India
to join as a Director of School of
Petroleum Management, Pandit
Deendayal Petroleum University, Gujarat.
ISBN: 978-81259-31348
Price : 425 Pages : 780
Size: 6.75 × 9.5
PROJECT MANAGEMENT:Financial Evaluation with Strategic
Planning, Networking and Control
(2nd Ed.)
B M Patel
The book discusses all the issues related to Project
Management. Strategic considerations, recognition of
the human factor and need for administrative set-up are
interwoven in this book while developing the main theme
of the financial side of project management.
New in this Book
New chapters titled 'Infrastructure Projects and
Project Financing' have been added
'Economic and Social Cost Benefit' and 'Network
Analysis and Execution Plan' have been
enriched with additional material
Components of interest rates has been
elaborated and the concepts of cost of capital
and required rate of return built on it
More examples and real cases and enhanced
diagrammatic explanation.
Chapterization scheme has been revised in the
line of phases of project life cycle
References, footnotes and web links have been
added to give readers access to extra material
for further reading
Key Features
Strategy, human aspect, administrative issues
and system approach have been integrated in a
single thread without compromising on
conceptual clarity and simplicity
Use of spreadsheet has been extensively
explained in chapters where it is most
applicable
A continuous case has been built around the
theme of each chapter throughout the book.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
12
TABLE OF CONTENTS
Evolution of Banking Institutions, Part I: Commercial Banking Theory, Commercial Banking,Part II: Central Banking Theory, Central Banking, Part III: Indian Banking, The Indian JointStock Banks, Commercial Banks and Industrial Finance, Commercial Banks and Priority Sectors,Banking Legislations and Reforms I, Banking Legislations and Reforms II, Micro-finance, ChangingDimensions of Regulatory and Supervisory Framework, Factoring Services, Merchant Banking,Changing Profile of Indian Banking, The Foreign Banks, The Indigenous Bankers and the MoneyLenders, Non Banking Financial Institutions, Cooperative Banking, The State Bank of India, TheReserve Bank of India, The Money Market, Part IV: Foreign Banking Systems, The EnglishBanking System, The American Banking System, Part V: Foreign Exchange, Principles ofForeign Exchange, The International Monetary Fund and The International Bank for Reconstructionand Development, Part VI: Practical Banking, Banker and Customer, Accounts of Customers,Cheques, Promissory Notes, The Paying Banker, The Collecting Banker, Customer’s Passbook,Loans and Advances I, Loans and Advances II.
K C Shekhar is presently,
Professor and Head of the
Department of Accounting
and Finance at the
University of Zambia.
Lekshmy Shekhar, is
working as Manager,
Global Enterprise Systems
Support - SAP Finance,
Discovery
Communications Inc,
Washington, DC, USA.
K C Shekhar
Lekshmy Shekhar
This twentieth all-inclusive edition is the most
comprehensive book on the topic. It has been thoroughly
revised and the statistical data has been updated to reflect
the changes that have taken place in the field in recent times.
An all-time classic
Accounting
ISBN: 978-81259-34356
Price : 370 Pages : 552
Size : 6.75 × 9.5
Dr S N Maheshwari is director general,
Delhi Institute of Advanced Studies, Delhi,
Sharad K Maheshwari, Finance Manager,
Baker Hughes EHO Limited.
Dr S N Maheshwari
Sharad K Maheshwari
The textbook covers the syllabi of BBA courses of major
universities which provides basic knowledge of accounting
principles and practices in a systematic manner.
FINANCIAL ACCOUNTING FOR
BBA
Features of the Book
Learning objectives and key terms in every chapter
Objective type questions for testing the student’s understanding
Essay type questions for review, discussion and practice
Over 200 practical problems with solutions and around 125 illustrations
32 Accounting Standards dealt in detail with latest amendments
therein
TABLE OF CONTENTS
Meaning and Scope of Accounting, Accounting Principles, Basic AccountingTerms, Journalizing Transactions, Ledger Posting and Trial Balance, Sub-Divisionof Journals, Bank Reconciliation Statement, Capital and Revenue, Final Accounts,Rectification of Errors, Depreciation Provisions and Reserves, Accounting Conceptof Income, Computer and Accounting, Inventory Valuation. The Joint StockCompany, Shares and Share Capital, Debentures, Company Final Accounts
BANKING THEORY AND
PRACTICE
(20th Ed.)
New in this Book
New chapter on Microfinance included
The English Banking System’ revised as per the Banking Act, 2009
The American Banking System’ revised according to the changes in
monetary policy
‘The International Monetary Fund and the International Bank for
Reconstruction and Development’ revised based on the Voice and Quota
Reforms and the changing contours of IMF
‘Changing Profile of Indian Banking’ has been rewritten to highlight the
new rules and reforms emerging in the banking system
Elements, such as learning objectives, summary and assessment
questions added in every chapter
Appendices included
ISBN: 978-81259-37159
Price : 435 Pages : 952
Size : 6.75 × 9.5
Teachers’Manual
Available
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
13
Accounting
COST ACCOUNTING:Principles and Practice
(11th Ed.)
An authentic textbook on Cost Accounting, indispensable
for students at the undergraduate level. The large number
of charts and diagrams bring to light the finer points of
the subject and make it easily comprehensible.
ISBN: 978-81259-38330
Price : 410 Pages : 740
Size : 6.25 × 9.5
M N Arora
New in this Edition
Additional problems and solutions given in the
Appendix
TABLE OF CONTENTS
Overview, Material Cost, Labour Cost, Overhead Cost, Activity Based Costing, Output orUnit Costing (Cost Sheet), Job and Batch Costing, Contract Costing, Process Costing,Joint Products and By-Products, Operating Costing ( Service Costing), Non-Integrated andIntegrated Accounts, Reconciliation of Cost and Financial Accounts, Delhi University Questionpapers with Answers and hints, Revisionary Problems and Solutions as Appendix
New in this Edition
Updated position regarding IFRSs and steps for their
convergence in India
Two new chapters, namely: Human Resource Accounting
and Innovative Concepts in Section II of the book
Section V relating to Case Problems to make the study of
the subject more interesting and a real value addition to the
knowledge of the reader
ISBN: 978-93259-56193
Price : 465 Pages : 984
Size : 6.75 × 9.5
TABLE OF CONTENTS
Section – I: Accounting Fundamentals: • Meaning and Scope of Accounting• Accounting Principles • Basic Accounting Terms • Journalizing Transactions• Ledger Posting and Trial Balance • Sub-division of Journal • NegotiableInstruments • Final Accounts • Rectification of Errors • Depreciation Provisionsand Reserves • Inventory Valuation Section – II: Cost and Management
Accounting: • Management Accounting: Nature and Scope • Cost Accounting:Meaning and Scope • Basic Cost Concepts • Human Resource Accounting •Innovative Concepts Section – III: Financial Analysis: • Financial Statements:Analysis and Interpretation • Funds Flow Statements • Cash Flow StatementSection – IV: Planning and Control: • Budgetary Control • InnovativeBudgeting Techniques • Standard Costing • Variance Analysis • MarginalCosting and Profit Planning • Decisions Involving Alternative Choices •Pricing Decisions Section – V: Case Problems: • Accounting Principles •Prepartion and Analysis of Financial Statements • Funds Flow Statement •Cash Flow Statement • Budgetary Control • Standard Costing • DecisionsInvolving Alternative Choices • Index
Dr S N Maheshwari is
presently, Director General,
Delhi Institute of Advanced
Studies, Delhi. He is also
the Chairman, Indian
Society of Accounting and
Management, New Delhi.
Dr Suneel K Maheshwari -
Professor of Accounting in
the Division of Accountancy
and Legal Environment,
Marshall University, USA.
CA Sharad K Maheshwari -
Finance Manager, Baker
Hughes, EHO Ltd
Dr S N Maheshwari
Dr S K Maheshwari
CA Sharad K Maheshwari
The unique features of this book lie in its simple
and systematic presentation of theory, which would
enable the students to solve practical problems with
ease. The other main strengths of this book are:
plentiful illustrative examples and end-of-the-chapter
exercises with answers.
A TEXTBOOK OF ACCOUNTING
FOR MANAGEMENT
(3rd Ed.)
CoreTextbook
Teachers’Manual
Available
New Ed.
Bestseller
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
14
Accounting
ISBN: 978-93259-56186
Price : 460 Pages : 1056
Size : 6.75 × 9.5
Dr S N Maheshwari Dr S K Maheshwari
Sharad K Maheshwari
Financial Accounting provides a comprehensive coverage to
course requirements of students appearing in the accounting
paper at the Foundation Examinations of Institute of
Chartered Accountants of India, the Institute of Company
Secretaries of India and the Institute of Cost & Works
Accountants of India. It also meets the requirements of
students appearing in the Financial Accounting paper at the
BCom examinations of different Indian universities.
FINANCIAL ACCOUNTING
5th edition
includes IFRS
New in this Book
Issue of 32 Accounting Standards affecting the
preparation of accounts by corporate enterprises.
Notification of 35 Ind ASs by the Ministry of Corporate
Affairs (MCA).
Formulation of a road map for the convergence of
Indian Accounting Standards with IFRS.
Brief details of 32 Accounting Standards issued by ICAI.
TABLE OF CONTENTSSection I: Accounting Principles and Processes: Meaning and Scope of Accounting •Accounting Principles • Basic Accounting Terms • Journalizing Transactions • LedgerPosting and Trial Balance • Sub-Division of Journal • Negotiable Instruments • BankReconciliation Statement • Matching Concept • Capital and Revenue • Final Accounts• Rectification of Errors • Depreciation Provisions and Reserves • Accounting Conceptof Income • Sectional and Self-Balancing Systems • Accounts of Non-Profit MakingOrganizations Single Entry System (Final Accounts From Incomplete Records) •Computers and Accounting Section - II: Special Accounting Problems: ConsignmentAccounts • Joint Venture Accounts • Account Current and Average Due Date • InventoryValuation • Hire Purchase, Lease and Instalment Purchase Systems • Branch Accounts• Departmental Accounts • Accounting For Price Level Changes • Insurance ClaimsSection - III: Partnership Accounts: • Fundamentals • Reconstitution of PartnershipFirms - I (Admission) • Reconstitution of Partnership Firms - II (Retirement, Death andAmalgamation) • Dissolution of a Partnership Firm Section - IV: Recent Examinations'
Questions with Solutions: BCom (Hons) Delhi University, 2009, 2010, 2011 • CS(Foundation), June, 2010, December, 2010, June, 2011• Appendices
ISBN: 978-81259-30914
Price : 595 Pages : 1150
Size : 7.25 × 9.5
Dr S N Maheshwari Dr S K Maheshwari
Definitive, comprehensive and best selling textbook on
accountancy. It meets requirements of students preparing
for B.Com., M.Com., MBA and Professional examinations
conducted by different institutions, such as ICAI, IIB,
ICSI, ICWAI.
ADVANCED ACCOUNTANCY VOL-I
(10th Ed.)
Features of the Book
Properly graded, practical problems with answers
Includes questions from recent examinations of renowned
universities
Objective type questions
Alternative solutions to practical problems with the text
New in this Edition
Basic features of 32 accounting standards issued by the Institute
of Chartered Accountants of India.
Updation and convergence of Indian accounting standards with
international financial reporting standards.
Strengthening and updating of the text material in the light of
new accounting standards
Latest questions and problems from examinations conducted by
different professional bodies and Universities
CoreTextbook
Dr S N Maheshwari is director general,
Delhi Institute of Advanced Studies, Delhi,
Dr S K Maheshwari is presently professor
of Accounting at marshall university, USA.
Dr S N Maheshwari is presently, Director
General, Delhi Institute of Advanced
Studies, Delhi. He is also the Chairman,
Indian Society of Accounting and
Management, New Delhi.
Dr Suneel K Maheshwari - Professor of
Accounting in the Division of Accountancy
and Legal Environment, Marshall
University, USA.
CA Sharad K Maheshwari - Finance
Manager, Baker Hughes, EHO Ltd
New Ed.
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
15
Accounting
ISBN: 978-81259-30921
Price : 610 Pages : 1370
Size : 7.25 × 9.5
ADVANCED ACCOUNTANCY
VOLUME-II
(10th Ed.)
Dr S N Maheshwari
Dr S K Maheshwari
Definitive, comprehensive and best selling textbook on
accountancy.
It meets requirements of students preparing for B.Com.,
M.Com., MBA and Profess ional examinations conducted
by different institutions, such as ICAI, IIB, ICSI, ICWAI.
New in the Tenth Edition
Properly graded, practical problems with answers
Includes questions from recent examinations of renowned universities
Objective type questions
Alternative solutions to practical problems with the text
New in this Book
Basic features of accounting standards issued by the Institute of
Chartered Accountants of India, relating to corporate accounting.
Guidance notes on ESOP, and revision of the norms regarding
classification of banking companies advances.
Relevant changes due to:
Enactment of the Companies Act 2006 and amendments in Schedule
VI to the Companies Act
Enactment of the finance act, 2008
Amendment to Bonus Issue Guidelines by SEBI effective from Feb. 3,
2009
Dr S N Maheshwari is director
general, Delhi Institute of Advanced
Studies, Delhi,
Dr S K Maheshwari is presently
professor of Accounting at marshall
university, USA.
ISBN: 978-81259-31294
Price : 595 Pages : 1360
Size : 7.25 × 9.5
CORPORATE ACCOUNTING
(5th Ed.)
Dr S N Maheshwari
Dr S K Maheshwari
Exhaustive and lucidly written text with illustrative
examples which meets the requirements of B.COM.,
M.COM., MBA and professional examinations
New in the Fifth Edition
Includes a new chapter ‘Accounting for Financial Instruments’ meant
for CA Final students dealing with Accounting for Equity Index
Options and Equity Stock Options
Explains three new innovative concepts –Lean Accounting ,
Forensic Accounting and International Accounting – in the chapter
‘Recent Developments in Accounting’
Incorporates details of AS 15 (Revised 2005)
Contains exhaustive illustrations and problems on buy back of shares
Incorporates all the following amendments
Enactment of the Reserve Bank of India (Amendment) Act 2006
and the Banking Regulation (Amendment) Act, 2007
Issue of three new Accounting Standards AS 30, AS 31 and AS 32
Revision of norms regarding classification of advances and making
provisions in case of banking companies
Enactment of the Finance Act, 2008
Amendment to Bonus Issue Guidelines by SEBI effective from
February 2009
Dr S N Maheshwari is director general,
Delhi Institute of Advanced Studies, Delhi,
Dr S K Maheshwari is presently professor
of Accounting at marshall university, USA.
TABLE OF CONTENTSSection–I: Introductory; Shares and Share Capital; Debentures; Company Statutory Records; Company Final Accounts; Valuation of Goodwilland Shares; Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation andAbsorption; Company Liquidation Accounts; Financial Reporting for Financial Institutions; Accounting for Financial Instruments; Section -II:Insurance Companies Accounts; Banking Companies Accounts; Double Account System; Holding Companies; Hotel Companies Accounts;Accounts of Government Companies and Statutory Corporates Section-III: Management Accounting: Nature and Scope; Financial Statements:Analysis and Interpretation; Funds Flow Statement; Cash Flow Statement; Accounting for Price Level Changes; Valuation of Assets; HumanResource Accounting; Social Cost Benefit Analysis; Recent Developments in Accounting.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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Accounting
ISBN: 978-81259-21998
Price : 550 Pages : 1228
Size: 7.25 × 9.5
Dr S N Maheshwari
Dr S K Maheshwari
The text contains detailed solutions to all the
practical problems given at the end of each chapter
and also solutions to the problems set at the recent
university and professional examinations.
PROBLEMS AND SOLUTIONS
IN ADVANCED ACCOUNTANCY
VOL–I (6th Ed.)
ISBN: 978-81259-23411
Price : 610 Pages : 1228
Size : 7.25 × 9.5
Dr S N Maheshwari
Dr S K Maheshwari
Text contains detailed solutions to all the
practical problems which have been
properly graded, given at the end of each
chapter in Advanced Accountancy, as also
solutions to the problems set at the recent
university and professional examinations.
PROBLEMS AND SOLUTIONS IN
ADVANCED ACCOUNTANCY
VOL–II (7th Ed.)
Features of the Book
Problems are properly graded
Covers general problems relating to Company Accounts and Management
Accounts
Detailed solutions to all the practical problems given at the end of
chapter
TABLE OF CONTENTSSection One (Company Accounts) Accounting Standards; Shares and share Capital;Debentures; Company Final Accounts; Valuation of Foodwill and Shares; Acquisitionof Business, Profit Prior to Incorporation and Statutory Report; Internal Reconstruction;Absorption, Amalgamation and External Reconstruction; Company Liquidation Accounts.
Section Two (Specific Companies Accounts) Insurance Companies Accounts; BankingCompanies Accounts; Double Account System; Holding Companies; Hotel Companies
TABLE OF CONTENTSSection One (Accounting Principles and Processes) Basic Concepts:An Overview; Journalising Transactions; Ledger Posting and TrialBalance; Sub-Division of Journal; Negotiable Instruments; BankReconciliation Statement; Final Accounts; Rectification of Errors;Depreciation, Provisions and Reserves; Advanced Final Accounts;Sectional and Self-Balancing Systems; Accounts of Non-TradingInstitutions; Single Entry Method. Section Two (Special Accounting
Problems) Consignment Accounts; Joint Venture Accounts; AccountCurrent and Average Due Date; Branch Accounts; Departmental Accounts;Hire Purchase, Lease and Installment Purchase Systems; RoyaltyAccounts; Inventory Valuation; Insurance Claims; Contract Accounts;Insolvency Accounts; Miscellaneous Accounts. Section Three(Partnership Accounts) Fundamentals; Reconstitution of PartnershipFirms-I; Reconstitution of Partnership Firms-II; Dissolution ofPartnership Firms.
Accounts. Section Three (Management Accounting) Financial Statements – Analysis & Interpretation; Funds Flow Statement; Cash FlowStatement; Accounting for Price Level Changes; Miscellaneous.
Dr S N Maheshwari is director general, Delhi
Institute of Advanced Studies, Delhi,
Dr S K Maheshwari is presently professor of
Accounting at marshall university, USA.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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Accounting
TABLE OF CONTENTS
Accounting Principles and Processes: Meaning and Scope of Accounting; Accounting Principles; Basic Accounting Terms; JournalisingTransactions; Ledger Posting and Trial Balance; Sub-Division of Journal; Negotiable Instruments; Bank Reconciliation Statement; MatchingConcept; Capital and Revenue; Final Accounts; Rectification of Errors; Accounting Concept of Income; Depreciation Provisions and Reserves;Single Entry System; Special Accounting Problems: Consignment Accounts; Joint Venture Accounts; Hire Purchase, Lease and InstalmentPurchase Systems; Branch Accounts; Account Current and Average Due Date; Inventory Valuation Partnership Accounts: Fundamentals;Reconstitution of Partnership Firms-I (Admission); Reconstitution of Partnership Firms-II (Retirement, Death and Amalgamation); Dissolutionof a Partnership Firm; Company Accounts: The Joint Stock Company; Shares and Share Capital; Debentures; Company Final Accounts;Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation and Absorption;Management Accounting: Management Accounting: Nature and Scope; Financial Statements: Analysis and Interpretation; Funds FlowStatement; Cash Flow Statement.
ISBN: 978-81259-30853
Price : 535 Pages : 1300
Size : 6.75 × 9.5
AN INTRODUCTION TO
ACCOUNTANCY
(10th Ed.)
Dr S N Maheshwari
Dr S K Maheshwari
New in the Tenth Edition
A new chapter on ‘Basic Accounting Terms’ to clarify the
basic concepts
Basic features of 32 Accounting Standards issued by the
Institute of Chartered Accountants of India
Updating for convergence of Indian Accounting Standards
with International Financial Reporting Standards
Strengthening and updating of the text material in the
light of new accounting standards
Enactment of the Companies (Amendment) Act 2006 and
amendments in Schedule VI to the Companies
Enactment of The Finance Act, 2008
Latest questions and problems from examinations
conducted by different professional bodies and Universities
Dr S N Maheshwari is director general, Delhi
Institute of Advanced Studies, Delhi,
Dr S K Maheshwari is presently professor of
Accounting at marshall university, USA.
Simple presentation of theory, enables students to
solve practical problems in accounting and also
provides plentiful illustrative examples and end-of-
chapter exercises with answers.
Dr Musadiq A Sahaf is Professor and
Director, The Business School, University
of Kashmir, Srinagar.
ISBN: 978-81259-26566
Price : 415 Pages : 648
Size : 7.25 × 9.5
MANAGEMENT ACCOUNTING:
Principles & Practice
(2nd Ed.)
Dr M A Sahaf
The text aims at maintaining a balance between
conceptual and practical approaches to accounting. It
explains complex issues in a simple way and integrates
theory with real-world practice.
New in this Book
Reorganization of text under graded sections
Chapters on Differential costing, Activity-based costing, Pricing policy
and decisions, and Emerging trends in management accounting
Learning tools in the form of chapter objectives, highlighted key terms,
chapter summary, further reading references
Larger number of solved and unsolved problems
Topical Indian case studies
TABLE OF CONTENTSPart I: Management Accounting Fundamentals. Part II: Accounting for FinancialAnalysis. Part III: Accounting for Managerial Decisions. Part IV: Accounting forPlanning and Execution. Part V: Performance Measurement and Evaluation. PartVI: Specialized Topics in Accounting
CoreTextbook
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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Accounting
ISBN: 978-81259-05530
Price : 375 Pages : 436
Size : 6.25 × 9.5
TABLE OF CONTENTSIntroduction to Managerial Accounting • The Balance Sheet and RelatedConcepts • The Profit and Loss Account and Related Concepts • AccountingMechanics: Basic Records • Accounting Mechanics: Preparation of FinancialStatements • Revenue Recognition and Measurement • Matching of Revenuesand Expenses: Inventory Pricing and Valuation • Fixed Assets andDepreciation Accounting • Intangible Assets • Foreign Currency Accounting• Regulatory Framework of Financial Reporting in India • Analysis ofFinancial Ratios • Analysis of Cash Flow Ratios
S K Bhattacharyya, formerly IFCI, Professor of Management at the Indian Institute of Management, Ahmedabad.
John Dearden, the Krannert Professor of Business Administration at the Harvard Business School, Boston and was earlier
the Financial Systems Manager of Ford Motor Company.
Revised by S Venkatesh, faculty, Indian Institute of Management, Bangalore.
S K Bhattacharyya
John Dearden
Revised by S Venkatesh
This book incorporates the refinements in the
accounting concepts and practices in the earlier
editions and reflects on new issues and developments
in the field of accounting at the international and
national levels.
ISBN: 978-81259-98979
Price : 375 Pages : 622
Size : 6.25 × 9.5
Dr I M Pandey is currently Professor of Finance, Delhi
School of Economics, University of Delhi. A PhD from
Delhi School of Economics, he was earlier Professor,
Indian Institute of Management, Ahmedabad
I M Pandey
The text emphasizes the importance of accounting
information for managerial decision making and
solving problems. Primarily meant for students of
management, chartered accounting and cost &
management accounting courses.
MANAGEMENT ACCOUNTING
(3rd Ed.)
ACCOUNTING FOR MANAGEMENT:Text & Cases
(3rd Ed.)
TABLE OF CONTENTSPart I: Introduction • The Framework of Management Accounting• Part II: Managerial Uses of Financial Statements • Statements ofFinancial Information : Balance Sheet and Profit and Loss Account •Statement of Changes in Financial Position • Financial Analysis •Part III: Accounting for Planning • Cost Classifications andAllocation • Cost-Volume-Profit Analysis and Operating Leverage •Profit Planning : A Budgetary Approach • Capital Expenditure Planning• Part IV: Accounting for Control • Standard Costing : Nature andSignificance • Variance Analysis for Cost Control • Flexible Budgetsfor Controlling Manufacturing Overhead Costs • ResponsibilityAccounting and Reporting • Part V : Accounting for Decision-Making • Variable Costing • Relevant Costs for Decision-Making.
CoreTextbook
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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Accounting
A TEXTBOOK OF COST AND
MANAGEMENT ACCOUNTING
(10th Ed.)
M N Arora
A Textbook of Cost and Management Accounting provides
the students with thorough grounding in cost concepts,
cost behaviour and methods and techniques of cost and
management accounting with an understanding of the
uses and limitations of cost and financial data for
managerial operations. The approach of the book is
examination oriented. Problems and solutions have also
been included in all chapters, where possible. Theoretical
and numerical questions included in the book have been
mostly selected from various examinations. Objective type
questions have been given to serve as self test by students.
This is an ideal book for self study.
New in this Edition
All chapters thoroughly revised
Latest information on Cost Accounting Standards (CAS) issued by
the Institute of Cost Accountants of India (ICAI)
Chapter on 'Miscellaneous Topics' thoroughly revised and re-named
'Advanced Cost Management Techniques' in which quite a few sub-
topics have been added
Revision and augmentation of practical problems
TABLE OF CONTENTS
Section I: COST ACCOUNTING: Overview of Cost Accounting; Material Cost; Employee Cost (Labour Cost); Overhead Cost; Output
or Unit Costing (Cost Sheet); Job and Batch Costing; Contract Costing; Process Costing; Joint Products and By-Products; Operating
Costing (Service Costing); Non-Integrated and Integrated Accounts; Reconciliation of Cost and Financial Accounts; Section II:
MANAGEMENT ACCOUNTING: Management Accounting - Nature And Scope; Financial Statement Analysis; Funds Flow Statement;
Cash Flow Statement; Marginal (Variable) Costing and Cost-Volume-Profit Analysis; Budgeting and Budgetary Control; Standard Costing
and Variance Analysis; Strategic Decision Making; Responsibility Accounting and Transfer Pricing; Miscellaneous Topics; Index
ISBN: 978-93259-56209
Price : Pages : 1148
Size : 6.75 × 9.5
M N Arora has teaching experience of
more than four decades in Hans Raj
College, University of Delhi. He is also
a Fellow Member of the Institute of Cost
and Works Accountants of India.
ISBN: 978-81259-28560
Price : 265 Pages : 336
Size : 6.25 × 9.5
ESSENTIALS OF COST
ACCOUNTING
M N Arora
An ideal book for undergraduate students of
management which follows a ‘theory and problems’
approach with diagrams, illustrations for effective
learning.
New in this Book
Book contains numbers of solved problems and illustrations
and unsolved problems with answers and hints as well as
objective type questions and select theory questions.
TABLE OF CONTENTS
Introduction; Material Cost — Accounting and control; Labour
Cost — Accounting and control; Overheads; Job and Batch
Costing; Contract Costing; Process Costing
New Ed.
M N Arora has teaching experience of
more than four decades in Hans Raj
College, University of Delhi. He is also
a Fellow Member of the Institute of Cost
and Works Accountants of India.
Teachers’Manual
Available
A Textbook of
Cost and
Management
Accounting
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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ISBN: 978-81259-42597
Price : 575 Pages : 964
Size : 8.5 × 11
TABLE OF CONTENTSSection I: Foundation of Marketing • Fundamentals of Marketing • Marketing Research •Marketing Environment • Consumer Behavior • Section II: Selection of markets • Segmentationand Targeting • Positioning • Section III: Product decisions • Product Management • BrandManagement • Management of Innovations • Section IV: Pricing decisions • Pricing strategy •Section V: Distribution decisions • Distribution • Retailing • Section VI: Communication
decisions • Integrated Marketing Communication • Advertising Management • Section VII:Impact of Competition on strategy • Competitive Marketing Strategy • Section VIII: Reachingconsumers directly • Direct Marketing • Internet Marketing • Personal Selling and Sales Management• Section IX: Analyzing markets • Business Marketing • Marketing of Services • InternationalMarketing • Marketing for Non-profit Organizations • Rural Marketing • Section X: Case Studies
Arun Kumar is an engineering
graduate from IIT, Roorkee,
and a management graduate
from Faculty of Management
Studies, University of Delhi.
He is presently teaching at
NIILM Centre for Management
Studies, New Delhi.
N Meenakshi is a doctorate
from Faculty of Management
Studies, University of Delhi.
She is presently teaching at
NIILM Centre for Management
Studies, New Delhi.
Arun Kumar N Meenakshi
A comprehensive text that is more prescriptive than
descriptive with corporate insights describing
researched, implemented and result-driven application,
and best practices.
MARKETING MANAGEMENT
(2nd Ed.)
Marketing
Bestseller
Teachers’Manual
Available
CoreTextbook
Features of the Book
The text is prescriptive rather than descriptive.
Researched, implemented, result-driven applications drawn from
leading companies across diverse industries throughout the
world.
These practices, describing the whys, hows and results thereof of
a company's actions, will enhance learning.
Marketers can adopt these practices to elevate individual and
organizational performance.
Illustrations of implementation of marketing concepts by well-
known Indian companies and brands.
Latest moves of companies and brands as they cope with
competition and environment.
Several diagrams, flow charts and tables in each chapter to
facilitate learning.
One short Indian case after each chapter, focused on specific
issues dealt with in the chapter.
Illustrative comprehensive Indian cases covering a spectrum of
topics.
Key Features
Presents evolution and historical background of events.
Includes a brief section on the synergies between Advertising, PR and Events.
Pre-event, during-event, and post-event activities have also been clearly
demarcated by using step-by-step event flow analysis.
Features numerous figures, exhibits, tables and case studies for clarity of concepts.
Exposition on formulation and implementation of business strategies
ISBN: 978-81259-14495
Price : 400 Pages : 260
Size : 7.25 × 9.5
EVENT MARKETING AND
MANAGEMENT
Sanjaya Singh Gaur
Sanjay V Saggere
India centric in its focus, this book has a plethora of
international examples aimed at providing an in-depth
understanding of events as a strategic communication tool at
the generic level.
Sanjaya Singh Gaur— Assistant Professor of
Marketing, SJM School of Mgmt., IIT, Mumbai.
Sanjay V Saggere—Vice President of Syspro
Technology Inc, a US based Information Technology
and products company.
TABLE OF CONTENTS
Part I: Introduction to Events • What are Events? • Why Events? • Key Elements ofEvents • Part II: Event Marketing • Understanding the Event Market • Concept ofProduct in Events • Concept of Pricing in Events • Concept of Promotion in Events •Part III: Event Management • Event Management • Strategic Market Planning •Strategic Alternatives for Growth • Evaluation of Event Performance
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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ISBN: 978-81259-07732
Price : 385 Pages : 322
Size : 6.25 × 9.5
MARKETING MANAGEMENT:
Text and Cases
Rajagopal
A textbook that integrates concepts and techniques with
demonstrative tables, graphs and case studies providing
an exposure to students to a wide range of managerial
situations.
Rajagopal, PhD, FRSA
(London) Professor,
Department of Marketing,
Business Division, Monterrey
Institute of Technology and
Higher Education, ITEMS
Mexico City Campus, Mexico.
TABLE OF CONTENTS
Conceptualisation • Marketing ManagementProcess • Consumer Behaviour • Marketing Mix• Organisation, Control and Strategy Building• Services Marketing • Supply Chain Managementand Physical Distribution • Sales Management,Retailing and Wholesaling • Activity Schedulingin Marketing • Advertising Management• Marketing Research.
ISBN: 978-81259-14273
Price : 325 Pages : 172
Size : 6.25 × 9.5
BRAND MANAGEMENT:
The Indian Context
Y L R Moorthi
A crisp text that bridges the gap between theoretical
aspects of brand management and the reality of Indian
Market.
Y L R Moorthi is faculty,
marketing area at the
Indian Institute of
Management, Bangalore.
TABLE OF CONTENTS
Brand Success • Brand Equity • Brand Extension • BrandPersonality • Brand Repositioning
New in the Tenth Edition
Includes Indian Examples
Empirical approach to topics on brand
success and brand repositioning
Highlights
Personal care product categories
organizations
Exhaustive treatment of brand personality
and brand image
Marketing
ISBN: 978-81259-13719
Price : 385 Pages : 304
Size : 6.25 × 9.5
INDUSTRIAL MARKETING
MANAGEMENT
M Govindarajan
The book provides a comprehensive review and analysis
of industrial marketing issues, practices and strategies
with reference to Indian Scenario with the main focus
on building a conceptual understanding for developing
industrial marketing strategies.
M Govindarajan—
Assistant Professor in
Management,
Department of
Mechanical Engineering,
Anna University.
TABLE OF CONTENTS
Industrial Marketing Landscape • Industrial Markets, Goods andCustomers • Industrial Buying Behaviour • Industrial MarketSegmentation • Industrial Marketing Planning • Industrial ProductPlanning and Development • Industrial Product Pricing • IndustrialAdvertising and Sales Promotion • Industrial Marketing Research• Projects Marketing • Logistics and Marketing Control
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
22
Marketing
ISBN: 978-81259-13085
Price : 450 Pages : 368
Size : 6.25 × 9.5
TABLE OF CONTENTSPart I: Changing Marketing Scenario • Part II:Managing Product Lines in the Present-Day Context• Part III: Managing Brands: Practice OrientedDimensions • Part IV: Consumer Behavior and itsImplication on Marketing Strategies • Part V:Business to Business Marketing: Need for ConceptualFocus • Part VI: Contemporary Issues in Marketing.
S Ramesh Kumar,
Professor of Marketing,
Indian Institute of
Management,
Bangalore.
S Ramesh Kumar
The text bridges the gap between academic concepts and
marketing practice. The theory is blended with apt real-life
case studies that would enable the reader to get an integrated
view of how brands could make use of marketing concepts to
formulate strategies.
MANAGING INDIAN BRANDS:Marketing Concepts and Strategies
(2nd Ed.)
ISBN: 978-81259-14426
Price : 320 Pages : 138
Size : 5.5 × 8.5
Sukhpal Singh
RURAL MARKETING:Focus on Agricultural Inputs
The book provides an in-depth understanding of the market
for agricultural input and suggests specific solutions for
their better marketing.
TABLE OF CONTENTS
Rural Marketing: An Introduction • Market for AgriculturalInputs • Marketing of Seeds • Understanding Market forSeed: A Case Study • Marketing of Fertilisers: Marketand Marketing Mix • Marketing of Pesticides • CaseStudies of Bio-pesticide Firms • Marketing of Tractors• Marketing of Credit • Strategies for Rural Marketing
Sukhpal Singh, Associate
Professor, Indian Institute
of Rural Management,
Anand, Gujarat.
H Peeru Mohamed
A Sagadevan
This book explains the cardinal priciples of
effective CRM, making it a useful source of
reference for designing, developing and
implementing CRM in any organization.
H Peeru Mohamed,
Assistant Professor and
Coordinator of MBA
programme School of
Management, Anna
University, Chennai.
A Sagadevan, Country
Manager, Singapore
and Malaysia
Operations of SRM
Systems and Software
Pvt Ltd.
TABLE OF CONTENTS
Focus on Customer Relationship • Building CustomerRelationship Management • An Insight into CRM and eCRM• CRM Process • CRM Implementation • Integration of CRMwith ERP System • Call Centre • Integration of CRM withData Warehouse.
CUSTOMER RELATIONSHIP
MANAGEMENT:
A Step-by-Step Approach
ISBN: 978-81259-12057
Price : 375 Pages : 238
Size : 6.25 × 9.5
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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Marketing
ISBN: 978-81259-30976
Price : 265 Pages : 264
Size : 5.5 × 8.5
RURAL MARKETING:Environment, Problems
and Strategies
(3rd Ed.)
T P Gopalaswamy
A comprehensive text that provides an in-depth analysis
of the rural environment, the problems associated with
rural marketing and the strategies that can be
successfully adopted to deal with them.
T P Gopalaswamy–Retired Professor of
Marketing, IIM, Bangalore
TABLE OF CONTENTS
Introduction; rural market environment; rural demand and rural market index;Problems in Rural Marketing; marketing of agricultural inputs; marketing ofconsumables, durables and services; marketing of agricultural produce, and ruraland cottage industry products; role of financial institutions in rural marketing; roleof cooperative institutions in rural marketing; rural marketing strategies; socialmarketing and corporate social responsibility; cases; bibliography; Index
Key Features
Contains latest developments in rural initiatives
Includes a new chapter on Services Marketing
Deals with issues such as branding of agricultural products.
Contains a separate chapter on Corporate Social Responsibility.
CoreTextbook
Marketing in India: Text and Cases (fourth revised edition)
takes a contemporary look at the marketing scenario in
India as it prevails today. It examines the modern trends of
advertising, market segmentation, brand strategy and
product and distribution planning in the post-liberalized
era. The revised edition has many added advantages in
that it analyses current developments in retailing,
telemarketing, Internet marketing and rural marketing.
The highlight of the book are the 32 case studies (most of
them are fresh) that are illustrative of varied marketing
situations in the Indian context.
MARKETING IN INDIA:Text and Cases
(4th Revi Ed.)
ISBN: 978-93259-56766
Price : 450 Pages : 724
Size : 7.25 × 9.25
Dr S Neelamegham is President of NIILM
Centre for Management Studies. He is the
co-founder of the Academy of Indian
Marketing and has been the Dean of the
Faculty of Management Studies of
University of Delhi. Visiting Professor at
several national and international
universities, Dr Neelamegham is a
renowned scholar in the area of
management and an authority on
marketing.
S Neelamegham
TABLE OF CONTENTS
Part I: Marketing in India; Part II: Consumer Behaviour and Segmentation Strategy;Part III: Product Strategy; Part IV: Advertising and Communication Strategy; PartV: Promotion and Pricing Strategies; Part VI: Distribution in Marketing; Part VII:Challenges of Rural Marketing; Part VIII: The Retail Sector
Features of the BookOffers thorough and comprehensive analysis of the marketing arena
Juxtaposes contemporary marketing trends in India against global
economic developments
Provides keen insights into current marketing practices and their evolution
Discusses modern trends of web-marketing, Internet advertising and 'all-
under-one-roof' marketing
Profiles the modern consumer
Presents real-life case studies relating to diverse businesses
Must-read for students of business administration, researchers and
practising marketers
New Ed.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
24
TABLE OF CONTENTS
Section I: Marketing Research • Nature and Scope of Marketing Research • Typesof Marketing Research • Marketing Research Process • Marketing Research andMarketing Decision Making • Marketing Research Organization • Scientific Methodand Hypothesis • Research Design • Sampling Design • Secondary Sources of Data• Primary Sources of Data • Attitude Measurement and Scaling Techniques •Questionnaire Design • Personal Interview Method • Processing, Analysis andInterpretation of Data • Report Writing • Application of Marketing Research ProductResearch • Price Research • Consumer Motivation Research • Advertising Research• Sale Research • Marketing Research Agencies and Ethic Issues • Section II:Consumer Behaviour • Consumer Behaviour: An Overview • Consumer Behaviourand Marketing Decisions • Consumer Research • Marketing Segmentation • TheIndian Consumer • Environment Influences on Consumer Behaviour • PersonalFactors - Age & Life Cycle Stage • Personality and Self Concept • Motives,Perception, Attitude and Learning • Consumer Decision Process • AlternativeEvaluation • Purchase Process • Consumer Behaviour Models • Diffusion of Innovation• Organisational and Industrial Consumer Behaviour • Consumerism • ConsumerMovement in India
Marketing
MARKETING RESEARCH &
CONSUMER BEHAVIOUR
ISBN: 978-81259-14761
Price : 485 Pages : 764
Size : 5.5 × 8.5
P Saravanavel
S Sumathi
Text is mainly for the students of M.A., M.Sc., M.Com. and
M.B.A. with the purpose of blending both concepts and
applications from the field of consumer behaviour and most
importantly jargon has been avoided.
Key Feature
Large number of illustrations and tables
Review questions at the end of each chapter
Appendix provides sample questionnaires
Prof P Saravanavel—having more than three
decades of teaching experience for M.Com.
and MBA courses.
S Sumathi—M.A. in Psychology as well as
Master Degree holder in Marketing
Management also holding PG Diploma in
Digital Electronics and Computer Applications.
ISBN: 978-81259-18561
Price : 470 Pages : 556
Size : 8.5 × 11
INTERNATIONAL MARKETING:Global Environment • Corporate Strategy
• Case Studies
Rajagopal
Rajagopal—PhD, FRSA (London)
Professor, Department of Marketing,
Business Division, Monterrey
Institute of Technology and Higher
Education, ITESM Mexico City
Campus, Mexico
This book presents marketing strategies with a cross-
functional approach to global business operations. It
integrates major marketing paradigms and frameworks
underpinning the associated managerial applications.
Key Features
Short and contemporary contextual examples from business houses
Focus on the strategy employed in various marketing situations to enhance
contextual knowledge and arouse interest in the subject
Comprehensive cases at the end of chapters in order to enhance
application skills
A contemporary commentary on political thinking on the globalization
issues
An exclusive website (http://www.vikaspublishing.com
internationalmarketing) carrying additional learning tools in the form of
chapter-wise PowerPoint presentations.
TABLE OF CONTENTS
Globalization: Thoughts and Process • Global Marketplace: Environment and management• International Monetary System • International Economic Environment • Cultural Environment• Political and Legal Environment • Product Strategy • Cultural Environment • Political andLegal Environment • International Promotion Strategies • International Sales Management• Political and Legal Environment • International Marketing Research • International Tradeand India • International Sales Management • International Trade in Emerging Markets: Asiaand Latin America • Case Studies • Discussion Questions • Learning Activities • ClassroomActivities • Select Readings
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
25
Key Features
Conceptual and theoretical clarity
Critical evaluation of arguments
Explanatory illustration of points and arguments with relevant Indian examples
Marketing
ISBN: 978-81259-15324
Price : 450 Pages : 368
Size : 7.25 × 9.5
CONSUMER BEHAVIOR:
Concepts, Applications & Cases
M S Raju
Dr Dominique Xardel
An application and case-oriented text that enables the
readers to understand and utilize the science of
consumer behaviour.
M S Raju, B.Tech
(Hons) IIT, MIE,
Professor—Indian
Institute of Advanced
Management,
Visakhapatnam.
Dr Dominique
Xardel—MS PhD,
Associate Dean,
ESSEL School of
Business, Paris
TABLE OF CONTENTS
Section I: Introduction • Family • Women Consumers • RuralConsumers • Special Area Consumers • Section II: PersonalityTraits & Influences • Consumer Perception • Consumer learning •Attitudes • Group & Opinion Dynamics • Culture & Social Class •Section III: Consumer Research • Consumer Profiling • DigitalMarketing • Customer Relations Management • Section IV:Segmentation • Motivation • Communication and Persuasion• Innovation • Section V: Consumer Protection • Ethics in theoperation of Consumer Behavior • Section VI: Case studies • HBLNIFE • Global village • Blair Purifier • Oriflame • Titan • Bigbox.com• May I use your name • Arriving to land anywhere Special Papers •Rural Banking • Customer Focus • Typical Advertisements •Reproduction of typical advertisements
ISBN: 978-81-259-40593
Price : 435 Pages : 620
Size : 8.25 × 11
THEORY OF CONSUMER
BEHAVIOUR
Dr Shri Prakash
This book provides a concise explanation and a critical
evaluation of the concepts, theories and models of
consumer behaviour. What gives this book an edge over
the others are the practical examples both from India and
abroad. The book exudes freshness as it embodies an
economist's insights and a management expert's
perception of consumer behaviour. This book will be an
asset to students of management and economics, teachers,
researchers, marketers and policy makers.
Dr Shri Prakash— Currently, Professor and
Dean (Research) at the Birla Institute of
Management Technology (BIMTECH). He
completed his PhD in Economics from the
University College of Wales, UK.
Key Feature
Includes an entire new chapter on women consumers
CoreTextbook
TABLE OF CONTENTS
Part I: Introduction: Consumer and Consumption: Pivot of Economy andBusiness; Decision Theory; Stylized Facts of Business and Economy CircularFlows and Stocks of Men, Materials, Money and Consumption; Hedonism,Materialism and Utilitarianism—Base of Consumer Behaviour Part II: Economic
Models of Consumer Behaviour: Utility Analysis of Consumer Behaviour; Lawof Equi-Marginal Utility; Indifference Preference Analysis of Consumer Behaviour;Indifference Preference Analysis Merits, Demerits and Practical Applications; Part III: Managerial Models of Consumer Behaviour:
Derivation of Demand Curve/Function; Aggregate Consumption Function Theory and Applications; Consumer Protection in India and theConsumer Protection Act, 1986; Part IV: Empirical Models of Consumer Behaviour: Models—Concepts and Types; Models ofConsumer Behaviour; Culture and Motivational Involvement Theories of Consumer Behaviour; Part V: Manipulation of Consumer
Decisions: Learning Theories and Models of Consumer Behaviour; Social and Economic Background of Consumer Behaviour; Influence ofGroups on Consumer Behaviour; Changing Profile of Consumer and Consumption Baskets; Communication, Advertising and ConsumerBehaviour; Diversification of Consumption Baskets and Consumer Durables; Growth of Income and Aggregate Consumption in India:Analysisin Macro Framework; Generalization of Engel’s Law of Consumption; Intellectual Capital, Branding and Brand Value; Purchase DecisionMakers for Households; Index
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
26
Marketing
ISBN: 978-81259-11623
Price : 370 Pages : 330
Size : 6.25 × 9.5
TABLE OF CONTENTSSalesmanship in Olden Days • Channels of Distribution • SellingJobs and Salesman • Qualities of a Good Salesman • Knowledgeof Goods and Selling Points • Buying Motives • Knowledge ofCustomers • Psychology in Selling• Selling Process • TheApproach • Presenting and Demonstration • Overcoming Objections• The Close • Organization of Sales Department • Sales Manager• Recruitment and Selection • Training of Salesman• Remuneration of Salesman • Motivation of Salesman• Control and Supervision of the Sales Force • Sales Office Routine• Sales Promotion • Advertising • Media of Advertising • PublicityCampaign • Display • Appeals in Advertising • Advertising Copy• Advertising Layout • Advertising Agency
P K Sahu—Senior
most Professor,
Department of
Commerce,
Berhampur University.
Dr Kishore C Raut—
Reader, Department of
Commerce,
Berhampur University.
P K Sahu
Dr Kishore C Raut
A simplified and graded approach, all the chapters are
qualitatively updated and the examples and illustrations in
the book are drawn from realistic situations which help the
reader develop winning confidence.
SALESMANSHIP AND SALES
MANAGEMENT
(3rd Ed.)
ISBN: 978-81259-00474
Price : 350 Pages : 446
Size : 6.25 × 9.5
Rustom S Davar
Sohrab R Davar
Nusli R Davar
SALESMANSHIP AND
PUBLICITY
(16th Ed.)
A good textbook from a practical viewpoint and a number of
illustrations of actual sales talks, meeting objections raised
by prospective customers make the book more valuable.
TABLE OF CONTENTS
Part I: Sales Organization • Marketing and the Selling Effort• Distribution-Importance and Methods • Sales Organization • Duties of the Sales Managerand Control of Salesman • Selection of Salesman • Training of Salesman • Allocation ofTerritories and Sales Conferences • Remuneration of Salesman • Part II: The Art ofSalesmanship • Fundamentals of Successful Selling • Knowledge of the Goods • Study ofBuying Motives • Different Types of Customers • Types of Sales • Travelling Salesman:Responsibilities and Problems • Travelling Salesman: Getting the Interview and theApproach • Retail Salesman: Duties, Responsibilities and Problems • Effective Sales Talk• Sales Talk: Effective Presentation & Demonstration • Sales Talk: Overcoming Objections• Sales Talk: Closing the Sales • Part III: Advertising & Publicity • Advertising &Publicity: Meaning & Importance • Window-Dressing, Show-Rooms and Exhibitions •Press Advertising • Outdoor Advertising • Advertising Literature and Other Forms ofAdvertising • Foundations of An Efficient Advertising Programme • Production of AdvertisingMaterials • Production of Advertising Materials: Preparation of Layout • Study of Appeals• Advertising Agency: Need Organization and Working • Public Relations
Rustom S Davar—Principal,
Davar’s College of Commerce,
Mumbai.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
27
WAREHOUSE MANAGEMENT
AND INVENTORY CONTROL
Production & Operations Management
ISBN: 978-81259-16635
Price : 385 Pages : 428
Size : 5.5 × 8.5
TOTAL QUALITY MANAGEMENT:
Principles & Practice
S K Mandal
A user-friendly text designed to cater to the needs of
new-age readers by dividing the subject into as many
building blocks as would facilitate complete
understanding of the concepts, principles and practice of
TQM and by developing the subject from 'Quality' to
'Total Quality'.
S K Mandal—Formerly Director (Scientific
Services), Tata Steel, Jamshedpur.
TABLE OF CONTENTS
Introduction to TQM • Management of Quality vs Total Quality• TQM Principles and Approach • Components of TQM • Implementation Models ofTQM for Performance Excellence • ISO-9000: Objective, Approach and Role • Structureand Organization for TQM • Strategic Tools and Techniques for TQM • StatisticalTools and Techniques in TQM Practice • Strategic Tools for Radical PerformanceImprovement • Practice for TQM • Environment Management and TQM • An Overviewof TQM and Learning Points • Case Studies of Hypothetical Business Class •Bibliography • Glossary of Terms and Terminology • Index
Key Features
Significance of ISO-9000 and environment management in TQM
Highlights of benchmarking, BPR, and six-sigma practice
Case studies
ISBN: 978-81259-12101
Price : 425 Pages : 266
Size : 6.25 × 9.5
J P Saxena—Consulting Engineer,
Saudi Cement Company, Saudi
Arabia.
J P Saxena
This book covers in detail the various aspects of planning,
organizing, execution and control of activities of
warehousing and inventory control and integrates sound
theory and practical experience through necessary
information ideas, guidelines and procedures comparable
to computer applications in conformance to ISO standards.
TABLE OF CONTENTSPart I: Warehouse Management • Warehouse Organisation • Requisitions andReplenishment of Materials • Receipt and Inspection of Materials • Issue of Materials• Stock Taking • Discrepancies and their Resolution • Control of Tools, Surplus andScrap Materials • Storage and Handling Practices of Materials • Computerisation ofWarehouse Activities • Performance Evaluation of Stores Activities • ISO Standardsand Warehouse Activities • Warehouse Location, Layout and Facilities Planning •Warehouse Security, Safety and Maintenance • Part II: Inventory Control • InventoryClassification Strategies • Codification • Standardization • Inventory ControlModel • Inventory Control Techniques • Effective Management of Spare Parts •Valuation of Inventory
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
28
Production & Operations Management
ISBN: 978-81259-13771
Price : 475 Pages : 410
Size : 6.25 × 9.5
P K Mathur
IMPLEMENTING ISO 9001:2000Comprehensive and reader-friendly, this book lucidly
presents the fundamentals of the standard.
TABLE OF CONTENTS
Section I: Fundamentals • Section II: The “8” QualityManagement Principles • Section III: Understanding theStandard • Section IV: Using the Standard • Section V:Sample Documents • Appendices
P K Mathur—Technical
Director & Management
Representative Verny
Group of Companies,
Hyderabad.
N K Nair
It explains the methods of classifying and codifying
items; how to fix minimum and maximum levels; the
different ways of effecting recoupment and how
purchases are made.
N K Nair—Formerly,
Head of the Stores and
Purchase Department
of Machinery
Manufacturers
Corporation Ltd,
Kolkata.
TABLE OF CONTENTS
Part I: General • Part II: Stock Control • Part III: Purchase• Part IV: Stores • Part V: Packing and C & F • Part VI:Miscellaneous.
PURCHASING AND MATERIALS
MANAGEMENT (2nd Ed.)
ISBN: 978-81259-79398
Price : 385 Pages : 392
Size : 5.5 × 8.5
SUPPLY CHAIN MANAGEMENT: SEVEN WINNING TIPS THAT
EVERY SALESPERSON SHOULD KNOW is a book that offers
valuable tips on how to leverage the cooperation of all
stakeholders in a business environment. These simple yet
effective tips will benefit sales professionals immensely as
they will facilitate the smooth running of the supply chain
and align all organizational activities along a shared goal.
SUPPLY CHAIN MANAGEMENT
Key Features
Presents fresh ideas that work
Bypasses management jargon to present simple solutions
Proffers useful suggestions for collaboration between sales, supply chain
and customers
Bidur Dhaul, Director of Commercial Operations with
Philips Healthcare, India, has obtained his MBA from
INSEAD Business School, France.
Enver Yücesan is Professor of operations
management in the Technology and Operations
Management Area at INSEAD, France.
Bidur Dhaul • Enver Yücesan
ISBN: 978-81259-52046
Price : 195 (HB) Pages : 100
Size : 5.5 × 8.5
TABLE OF CONTENTS
In Conversation • Tip 1: Mastering Sales, Inventory and OperationsPlanning •Tip 2: Preventing a Supply Chain Tsunami (The'Bullwhip' Phenomenon) • Tip 3: Tackling the Cost vs ServiceTrade-off • Tip 4: Designing Key Performance Indicators andMonitoring Business Balanced Score Cards • Tip 5: BolsteringCollaboration • Tip 6: Designing Tax-efficient Supply Chains • Tip7: Managing Product Life Cycles • Afterword
NEW
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
29
Strategic Management
This is a book written in the context of
the Indian business environment but with
a global orientation. It is comprehensive
and contemporary in its approach.
STRATEGIC MANAGEMENT:Analysis ���� Implementation ���� Control
New in this Edition
Provides comprehensive coverage of the subject keeping
the Indian business environment and students in mind.
Includes a chapter on 'corporate governance', which is one
of the most significant subjects in contemporary business.
Contains opening caselets at the beginning of each
chapter and 20 complete cases in Part VII related to
different aspects of strategic management.
Includes 10 case exercises with design/framework, points
and references for the students to develop complete case
studies.Dr A Nag—Currently a strategy consultant
and teaches strategic management,
strategic marketing and international
business strategy in various institutes.
A Nag
TABLE OF CONTENTS
Part I: Understanding Strategic Management Process: Understanding Corporate Strategy; Strategic Management Process; CorporateStrategy and Corporate Governance; Part II: Company Mission, Competences and the Environment; Corporate Mission, Objectives andResponsibility; Internal Competences and Resources; External Environmental Factors; Part III: Strategy Analysis and Alternatives;Stability Strategies; Strategies for Managing Change; Expansion Strategies; Part IV: Competitive Analysis, Strategy Selection and
Activation Process; Industry and Competition Analysis; Selection and Activation of Strategy; Part V: Implementation of Strategy;Implementation: Structures and Systems; Implementation: Functional and Operational; Implementation: Behavioural and Values; Part VI:Evaluation of Corporate Strategy; Strategy Evaluation and Control; Part VII: Case Method in Strategic Management; A. Guide To CaseMethod/Study; B. Long/Complete Cases; C. Short Cases/Exercises
ISBN: 978-81259-42672
Price : 395 Pages : 636
Size : 8.25 × 11
BUSINESS POLICY AND
STRATEGIC MANAGEMENT
ISBN: 978-81259-11630
Price : 425 Pages : 406
Size : 6.25 × 9.5
Sukul Lomash
P K Mishra
This book focuses on conceptual understanding
of process and articulation of strategies with guide
to case analysis and case studies.
Sukul Lomash—Additional General Manager,Bharat Heavy Electricals Ltd., Bhopal.
P K Mishra—Director, CR Institute ofManagement and Dean, Faculty of Management
Studies, Barkatuallah University, Bhopal.
TABLE OF CONTENTS
Business Planning and Strategic Management • StrategicManagement Processes • Defining Vision and Mission of aCompany • Environment Scanning and Analysis • Analysisof Industry • Study and Evaluation of MultinationalEnvironment • Forecasting the Business Environment •Internal Analysis of Company Profile • Long-term Objectivesand Grand Strategies • Analysis of Strategies and Choice •Operationalizing and Implementing Strategies • Integrationof Structure, Leadership and Culture for InstitutionalizingStrategy • Guiding, Evaluating and Controlling Strategies• Guide to Case Analysis • Case Studies.
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
30
Professional & Self Development
ISBN (PB): 978-81259-37005
ISBN (HB): 978-81259-37050
Price (PB) 175 (HB) 300
Pages : 116 Size : 5 × 8
TABLE OF CONTENTSYou Are a Diamond! The Discovery begins! � What is the CARAT of the Diamond in You? The first P of the Discovery: PASSION TheSecond P of the Discovery: POSITIVE ENERGY � How Well CUT Is the Diamond in You? The Third P of the Discovery: PERFORMANCEThe Fourth P of the Discovery: PERSEVERANCE � What Is the COLOUR of the Diamond in You? The Fifth P of the Discovery:PERSONALITY The Sixth P of the Discovery: PEOPLE � What Is the CLARITY of the Diamond in You? The Seventh P of the Discovery:PRINCIPLES The Eighth P of the Discovery: PERSPECTIVE The Ninth P of the Discovery: PATRIOTISM � You Are a Diamond! NowDazzle!
Prof Arindam Chaudhuri
A book on self-discovery, self-belief and optimism book for
any and everyone who aspires to break out of the cocoon of
self-satisfaction and chooses to tread the path of self-
improvement. Using the diamond as a metaphor for human
beings, the author draws a parallel between the 4 Cs that the
excellence of a diamond is judged on and the corresponding
9 qualities in human beings.
DISCOVER THE DIAMOND
IN YOU
Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist
and three times National Award-winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, which is
ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements
as well as Overall, amongst all B-Schools in India).
Dr Malay Chaudhri—Founder of The Indian Institute of Planning & Management and Ex-Professor of IIM-Bangalore.
ISBN: 978-81259-33120
Price : 395 Pages : 276
Size : 5.5 × 8.5
Dr M Chaudhuri
Prof A Chaudhuri
THE GREAT INDIAN DREAM The book not only analyses the basic impediment in India's
march to glory but also makes an attempt to identify budgetary
resources to end the poverty of the masses. Authors have also
discussed how the inequality among sections of population
can be removed within a reasonable time frame. Lastly, they
have shown what needs to be done to catch up with the developed
world by the year 2025.
TABLE OF CONTENTS
Chapter 1: India Betrayed: Looking Local, A Rich Nation Remains Poor — India underthe Lens — The Betrayers; Chapter 2: Happy Capitalism: Thinking Global, The Questfor a Better World: From Dictatorial Communism to Dictatorial Capitalism — TheWild West Believes in the Survival of the Fittest – Happy Capitalism: The Most UrgentHumane Agenda; Chapter 3: The Great Indian Dream, Restoring Pride: Alternatives fora Journey Towards Dignity – Appendix
ISBN: 978-81259-37036
Price : 110 Pages : 116
Size : 5 × 8
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
31
ISBN: 978-81259-51940
Price : 425 Pages : 324
Size : 6.25 × 9.5
THORNS TO COMPETITION
Arindam Chaudhuri ���� Rajita Chaudhuri
THORNS TO COMPETITION is a book that presents
a set of competition-beating strategies to sell a product.
It showcases the selling mantra of the 21st century
through the acronym T-H-O-R-N-S. The authors profile
the 'Thorns' in Competition thus:
Target it right|hit where it hurts|obsess with it
Reinvent it|nail it|sell it
TABLE OF CONTENTS
• Thorns to Competition • Target ItRight!!! • Hit Where It Hurts • Obsessabout Your Customer • Reinvent It!!! •Nail It!!! • Sell It!!! • Postface ArindamChaudhuri
Key Features
Incorporates the latest research and developments
that have taken place in the last 10 years in the field
of organizational behaviour
A comprehensive content - a total of 261 distinct
topics discussed
Each distinct topic carries a corresponding case
A summary for every distinct topic
The CEO, Women in the Workforce, Decision Making,
Negotiations Managing and Enhancing Work
Performance are some of the topics that have not
been discussed in any other competition books.
ISBN: 978-93259-53512
Price : 525 Pages : 452
Size : 6.25 × 9.5
CULT
Arindam Chaudhuri • A Sandeep
CULT is a book for all existing and aspiring CEOs who
face constant challenges in the rapidly evolving and cut-
throat business world of this time and era. Business
realities of yesteryears have snowballed into a new
dynamics wherein the business head needs to focus
clearly on the company's shareholders and stock market
wealth maximization. The name of the game is leadership
and strategic vision.
Prof. Arindam Chaudhuri is a Management Thought Leader &
Teacher, Entrepreneur, Public Speaker, Author, Economist and three
times National Award-winning Film-Maker. He is the Honorary
Director of the IIPM Think Tank at IIPM, which is ranked as one of
India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in
Global Exposure and No.5 in Placements as well as Overall,
amongst all B-Schools in India).
Prof. A Sandeep is one of South Asia's distinguished exponents on
Strategic Management. He is the Dean, Research and Consulting,
at the Indian Institute of Planning and Management (IIPM), where
he teaches Strategic Management. He is concurrently the Group
Editor at Planman Media.
TABLE OF CONTENTS
Section I LEADERSHIP— • Vision • Authoritarianleadership • CEOs that we recognise • The power of oneman at the top o Risk-taking by CEOs • Communicate!Regularly! • The power of MBA • Pay-performance •Succession planning • The winning losers! • Passion •Multi-tasking • Loyalty • Sustained sincerity • Youth •Employee satisfaction and Firing • Health • Women CEOsSection II BUSINESS STRATEGY— • Globalization •Diversification • Importance of advertising • R&D andtechnology: do they pay off? • Quality and Six Stigma •Second movers' advantage • Controversies and corporatereputation • Services versus manufacturing • SBUs • Goingpublic & private Equity • M&As • Shareholders' wealthmaximization • Product differentiation • Going the BruceLee way • Competition o Recession • CSR • Ethics
Arindam Chaudhuri is a management thought leader and
teacher, entrepreneur, public speaker, author, economist
and 3-time National Award winning film maker. He is the
Honorary Director of the IIPM Think Tank at IIPM, ranked
as one of India's topmost B-Schools.
Prof Rajita Chaudhuri is the Dean, Centre for Enterprise
Management at the Indian Institute of Planning and
Management, New Delhi. She is also a regular and well-
acclaimed columnist of 4Ps Business and Marketing
magazine.
Professional & Self Development
NEW
NEW
Bestseller
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
32
Shri Vasant Sathe, senior politician, speaks... ‘It was
brilliant. We need geniuses like Arindam to take this
country out of the current state of confusion.’
Executive Director, BHEL, Mr R C Jain, speaks...
‘An excellent opportunity to share ideas... very useful
inputs... a very candid and simple way of indianising
management science.’
Chetan Sharma, NDTV, speaks... ‘A great concept
which would become even greater were it to translate
into a movement.’
Prof. Arindam Chaudhuri is a Management Thought
Leader & Teacher, Entrepreneur, Public Speaker, Author,
Economist and three times National Award-winning Film-
Maker. He is the Honorary Director of the IIPM Think Tank
at IIPM, which is ranked as one of India's topmost B-
Schools (No.1 in Intellectual Impact, No.1 in Global
Exposure and No.5 in Placements as well as Overall,
amongst all B-Schools in India).
Bestseller
COUNT YOUR CHICKENS
BEFORE THEY HATCH
ISBN: 978-81259-10732
Price : 375 Pages : 226
Size : 5.5 × 8.5
Arindam Chaudhuri
Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher,
Entrepreneur, Public Speaker, Author, Economist and three times National Award-
winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM,
which is ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact,
No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all
B-Schools in India).
Arindam Chaudhuri
KHUDI KO KAR BULAND ITNA (Count
Your Chickens Before They Hatch –
Hindi Edition)
ISBN: 978-81259-12439
Price : 360 Pages : 224
Size : 5.5 × 8.5
TABLE OF CONTENTS
The Making of ‘Count Your Chickens Before They Hatch’ (doread it!) • If You think you can, you are right • Friends whom youwill meet in hell • Talk man and I can see thee • Pegging culturalholes • Sleepy cows to galloping horses.
Professional & Self Development
ISBN : 978-81259-16260
Price : 175 Pages : 212
Size : 5.5 × 8.5
COUNT YOUR CHICKENS
BEFORE THEY HATCH
(Bangla Edition)
Arindam Chaudhuri
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
33
Professional & Self Development
ISBN: 978-81259-47264
Price : 195 Pages : 320
Size : 5.5 × 8.5
(Hindi Edition)
ISBN: 978-81259-45659
Price : 425 Pages : 328
Size : 7.25 × 9.5
SACH
Gautam Bhattacharya
GAUTAM BHATTACHARYA is a prolific, prize-winning cricket writer, who has been covering the game for nearly three
decades. He has covered eight World Cups, 90 Test matches and more than 300 One-dayers. He has successfully
straddled cricket reporting, newspaper editing, anchoring TV shows and authoring books. With 20 books to his credit in
Bengali, this is his first book in English.
By some strange connection of fate, seven days separated him and his subject in their first real encounter with
international cricket. Gautam covered his maiden international match at Jamshedpur on 7 December 1983. Exactly a
week before that, Sachin Tendulkar, just stepping into his teens, sat at the Wankhede stands to watch the same teams -
India and the West Indies.
He first interviewed Sachin way back in 1988, when the gawky teenager had just got into the Mumbai team. Since
then he has covered Tendulkar almost non-stop for the last 23 years.
Gautam is the Sports and Entertainment Editor of India's frontline language newspaper Ananda Bazar Patrika.
SACH – SACH - SACH - a nick name, yet the
complete truth! Sach is not a mid-summer night's
dream or a fairy tale. Sachin Tendulkar is a flesh
and blood icon whose trail-blazing footsteps have
accorded him the highest stature worldwide.
This book is the journey of a man who dreamed
The book SIZZLES with NEW FEATURES:
FOREWORD by Mahendra Singh Dhoni
83 INTERVIEWS with eminent individuals on
WHAT SACHIN MEANS to them
A SUPER EXCLUSIVE: GREG CHAPPELL on SACHIN -- breaking
his silence after FOUR years
40 NEVER-BEFORE-ASKED QUESTIONS answered — by SACHIN
'When Sachin took the field in Mumbai, for Pakistan, Imran was his
captain …' THIS AND MANY MORE UNKNOWN ANECDOTES
‘Most people who admire Sachin only see the successful part of him É I wish they had an opportunity to see the other sidetoo. They would see with how much care and intensity he prepares himself each day even after 22 years. No wonder we callhim the God of Cricket. I often think that if cricket is Ram, then Sachin is Hanuman, Ram’s biggest disciple. I will say heis as close to the idea of a perfect man that I have ever seen É’
big, stretched his arms towards the sky and reached the
summit. A record 83 individuals, all path-breakers in their own
right, speak out on what Sachin means to them. If Asha Bhosle
calls him 'God's apna aadmi', and Kapil Dev wants him 'to stand as
tall as Mahatma Gandhi', Viv Richards gives him '10 upon 10'.
Taking the reader through Sachin's journey of life, the author
steps boldly on what has been 'forbidden' ground till now - the
controversy surrounding the erstwhile Indian coach - Greg
Chappell, who breaks his silence on Sachin after four long years.
The high-point of this must-have book is a set of 40 never-
before-asked questions put to Sachin by the author. And Sachin
does not shy away from the controversial ones.
Bhattacharya shares with us the cricketer's values, his appealing
humility, non-star like image, his persona as a son, husband and
a father. Introduced through eye-catching and popular
phraseology, the chapters in the book capture the soul of the
man fondly referred to as the 'God of Cricket'!
Idolized by the young, revered by his colleagues,
blessed by the old guard - Sachin Tendulkar who
created history at the age of 16, today continues to
rewrite it, as the unified voice of the country salutes
him.
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
34
ISBN: 978-81259-42566
Price : 595 Pages : 236
Size : 6.25 × 9.5
TABLE OF CONTENTSIntroduction: A Next Generation BI; Knowledge and KnowledgeModelling; Web 2.0, Semantic Web and Knowledge Management;Introduction to Intelligent Systems; Hybrid Intelligent Systems;Filtering Techniques; N=1 and R=G Analytical Services; A GenericKnowledge-based BI Framework; A Software FrameworkImplementing KB.BIF and Case Study; Index
Rajendra M
Sonar—has been
with Shailesh J.
Mehta School of
Management, IIT
Bombay, for
almost 8 years.
Associate
Professor,
Information
Systems/
Technology.
The book covers the techniques, technologies and
frameworks that can be used to build next generation BI.
NEXT GENERATION BUSINESS
INTELLIGENCE
ISBN: 978-81259-42603
Price : 165 Pages : 164
Size : 5.5 × 8.5
Sharu Rangnekar
IN THE WONDERLAND OF
INDIAN MANAGERS
(2nd Ed.)
In the book author spots the inbuilt idiocies and
idiosyncracies of our managerial systems and traditions, and
blasts them sardonically. Common problems and their
solutions have been described in his characteristic style.
Professional & Self Development
ISBN: 978-81259-42610
Price : 220 Pages : 244
Size : 5.5 × 8.5
IN THE WORLD OF CORPORATE
MANAGERS
(2nd Ed.)
The book is meant for managers at all levels and has solutions to
common problems. Diverse situations have been examined and ways
to tackle them have been succinctly worked out.
Sharu Rangnekar
Rajendra M Sonar
Key Features
The book illustrates how the web, web 2.0, semantic web,
intelligent systems and filtering techniques can contribute to
building next generation of intelligence.
Unlike other books in this genre, this goes far beyond
traditional BI approaches centred around technologies like
OLAP, data mining and data warehouse.
The framework is supported by case studies that have been
implemented in the commercial environment successfully.
Sharu Rangnekar—Popular lecturer, trainer and writer on management topics.
TABLE OF CONTENTSHow to Avoid Making Decisions; The Jagirdari System in Indian Industry; StrangeRitual Called Recruitment; The Tragedy That is Training; How to Promote WithoutReally Promoting; Five Faces of Indian Managers; Management by Crisis; TheProblem of Illiterate Managers; The Technique of Defensive Management; ManagerialPublic Speaking; Trials and Tribulations of Indian Executives; Organizing for O &M; Dummy Haves Versus Dummy Have-nots; The Last Letter of the Alphabet onManagement i.e. Theory “Z”
TABLE OF CONTENTSWhat is Management; Emergence of Managerial Role; Concept ofManagerial Effectiveness; Team-building with Subordinates; Team-building with Boss & Colleagues; Problems in Management; Authorityin Management; Delegation; Motivation; Communication; DecisionMaking; Corporate Planning; Coping with Trade Unions; The FirstLine Supervisor; Practice of Top Management; Work Ethics & WorkCulture; Human Resource Development; The Art of Listening; ManagingExecutive Stress; Leadership in Management; Superlative Managers
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
35
Management Process & Organizational Behaviour
ISBN: 978-81259-30938
Price : 435 Pages : 578
Size : 8.5 × 11
ORGANIZATIONAL BEHAVIOUR:
A Modern Approach
Arun Kumar ���� N Meenakshi
With focus on holistic development of the individual,
this book prescribes methods to manage employees and
suggests that the management takes responsibility for
everything that might adversely affect an employee's
capacity to work creatively and intelligently,
irrespective of the place—inside the organization or
outside it.
Arun Kumar—An engineering graduate from IIT,
Roorkee, and a management graduate from
Faculty of Management Studies, University of
Delhi. He is presently teaching at NIILM Centre
for Management Studies, New Delhi.
N Meenakshi—A doctorate from Faculty of
Management Studies, University of Delhi. She is
a post-graduate in International Business from
Delhi School of Economics and is presently
teaching at NIILM Centre for Management
Studies, New Delhi.
TABLE OF CONTENTS
Introducing Life in Organizations… Living Beyond Means, SelfManagement • Managing Careers, Leadership, Motivation, DecisionMaking, Group Dynamics, • Team Dynamics, Communication, ConflictManagement, Negotiation, Personality, • Organization Structure, Valuesand Culture, Organizational Change, The CEO, Women in the Workforce,Managing and Enhancing Performance
Key Features
Incorporates the latest research and developments that
have taken place in the last 10 years in the field of
organizational behaviour
A comprehensive content - a total of 261 distinct topics
discussed
Each distinct topic carries a corresponding case
A summary for every distinct topic
The CEO, Women in the Workforce, Decision Making,
Negotiations Managing and Enhancing Work Performance
are some of the topics that have not been discussed in any
other competition books.
ISBN: 978-81259-09361
Price : 445 Pages : 498
Size : 6.25 × 9.5
ORGANISATIONAL BEHAVIOUR
M N Mishra
This book covers the entire gamut of organisational
behaviour with its emphasis on Indian cases and
examples including a lucid exposition on corporate
development.
M N Mishra—Head and Dean, Faculty of Commerce,
Banaras Hindu University, Varanasi.
TABLE OF CONTENTS
Organization • Behaviour in an Organization • Perception • Learning• Personality • Job Design and Job Satisfaction • Motivation—Basics• Motivation—Application • Group Behaviour & Foundations• Intergroup Behaviour • Conflict in Organization • Power and Politics• Communication • Stress an Management • Delegation of Authorityand Centralization • Leadership • Group Dynamics • OrganisationalStructure • Organisational Changes • Technological Changes andBehaviour • Organizational Culture • Corporate Development• Corporate Behaviour • Corporate Design and Decision-making• Performance Evaluation and Reward Systems.
CoreTextbook
Teachers’Manual
Available
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
36
Key features of the Book
Extensively covers various micro and macro
facets of organizational behaviour
Coverage is broad, up to date and balanced in
terms of concept and application
Presentation is thought-provoking to make the
subject interesting and comprehensible in a
simple way.
Management Process & Organizational Behaviour
ISBN: 978-81259-16093
Price : 340 Pages : 446
Size : 6.25 × 9.5
J S Chandan—Professor of
Management, School of
Business and Public
Administration, Medgar
Evers College, City
University of New York.J S Chandan
The latest developments in the field of organizational
behaviour have been incorporated to give the students and
practitioners a better grasp of the latest research in
understanding human behaviour for organizational and
personal benefit.
Relevant case studies with each chapter as well as those at
the end of the book refer to the organizational environment
of both the USA and India.
ORGANIZATIONAL BEHAVIOUR
(3rd Ed.)
CoreTextbook
TABLE OF CONTENTSOverview • Introduction to Organizational Behaviour • Approaches to Organizational Behaviour • Individuals in Organizations • Foundationsof Individual Behaviour • Motivation and Behaviour • Motivation at Work • Designing Motivating Jobs • Perception • Personality • Learningand Behaviour Reinforcement • Stress and Behaviour • Creativity and Individual Decision-making • Group Dynamics • Group Behaviour •Group Decision-making • Inter-group Relations and Conflict • Communication • Power and Politics • Leadership in Organizations •Characteristics of Organizations • Organizational Structure and Design • Organizational Change and Development • Organizational Cultureand Climate • Caselets
ISBN: 978-81259-40579
Price : 265 Pages : 256
Size : 8.5 × 11
PRINCIPLES AND PRACTICES
OF MANAGEMENT
The book successfully converts what the students have
to study into a flexible curriculum with a modern,
multi-disciplinary approach to education. It appeals
to all segments of the population, from students to
teachers, across different class, caste and creed, with
the aim of transforming their lives.
Partho S Sengupta
Partho S Sengupta —Currently a Professor at the
School of Management, KIIT University, Bhubaneswar
(Orissa).
TABLE OF CONTENTS
Part 1: Who Are You?; Development of Management Thought; Fundamentals of Business Principles-A Pictorial Representation; BusinessPolicy - The New Indian Managers in the Borderless World; Individual Strategic Implementation Process; Part 2: Organization I;Organization II; Planning and Decision Making; Directing; Communication; Control and Coordination; Leadership-The Change Agent of21st Century India; Motivation; Part 3: Performance Planning Systems and Appraisal Methodology; Training and Development; The War-Imitators vs Innovators; Providing Urban Amenities to Rural Areas (PURA)
Key features
An innovative textbook that has made the study
of management easier for all segments of the
population.
The book’s learning genre encourages a
questioning mode within the reader.
The book’s topical and pragmatic approach
helps the reader understand the emerging
trends better.
Questions or Exercises for self assessment.
Figures, tables and pictures have been
extensively used for clarity in understanding.
Teachers’
Manual
Available
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
3737
ISBN: 978-81259-90300
Price : 360 Pages : 528
Size : 5.5 × 8.5
MANAGEMENT THEORY &
PRACTICE
J S Chandan
This book combines all concepts of Management Theory
and Practice with balanced coverage of various
approaches to the subject matter and will be of immense
value to the students and teachers of management of
all universities and professional institutions,
executives and heads of business organizations and
management consultants.
J S Chandan—Professor of Management,
Medgar Evers College, City University of
New York.
TABLE OF CONTENTS
Part I: General Management: Introductory Concepts • Management: AnIntroduction • Evolution of Management Thought • Modern Approaches toManagement • Part II Section (A): Managerial Functions • OrganizationalPlanning • Forecasting • Part II Section (B): Organizing for Efficiency
• Organizing as a Management Function • Organizational Design • OrganizationalDevelopment (OD) • Part II Section (C): The Staffing Function: The
Management of Human Resources • The Staffing Function • Career Planningand Managerial Development • Part II Section (D): The Directing Function• The Directing and Leading Function • Motivation • Communication • ConflictManagement • Part II Section (E): Principles of Controlling • Function ofControlling • Control Techniques • Management Information Systems (MIS) andControl • Part III: Additional Elements of Management • Managerial DecisionMaking • Quantitative Decision Making • Management Science and OperationsResearch • Production / Operations Management • International Management• Social and Ethical Issues in Management
Management Process & Organizational Behaviour
ISBN: 978-81259-99280
Price : 370 Pages : 584
Size : 5.5 × 8.5
OFFICE ORGANISATION & MANAGEMENT
(2nd Ed.)
S P Arora
This book throws light on the basic principles and
functions of management and highlights the managerial
functions of planning, communication and control in the
light of their applicability in the area of office
management.
TABLE OF CONTENTS
The Office and its Functions • Office Management and Office Manager • OfficeOrganisation • Delegation of Authority and Departmentation • Office Systems andRoutines • Office Accommodation and Layout • Office Environments • Security •Departments of Modern Office • Office Supervision • Records Management – I •Records Management – II • Office Furniture, Equipment and Machines – I • OfficeFurniture, Equipment and Machines – II • Forms, Design, Management andControl • Communication • Office Correspondence and Mail • Office Stationeryand Supplies and their Control • Standardisation, Standards and WorkMeasurements • Production Control and Quality Control • Office Cost Reductionand Cost Saving • Office Manuals and Office Audit • Business Reports • StatisticalData • Office Personnel – I • Office Personnel-II
S P Arora—Senior Lecturer in the Dept. of
Commerce, School of Correspondence
Courses & Continuing Education,
University of Delhi.
J S Chandan—
Professor of
Management,
Medgar Evers
College, City
University of New
York
MANAGEMENT:Concepts and Strategies
Simple, clear, unambiguous and structured manner text,
well-grounded and authoritative this book covers the tools,
techniques and strategies used by effective managers.
ISBN: 978-81259-03376
Price : 485 Pages : 564
Size : 6.25 × 9.5
J S Chandan
TABLE OF CONTENTS
Part I: Management: An Overview • Part II: PlanningStrategies • Part III: Organizing Strategies • Part IV: DirectingStrategies • Part V : Controlling Strategies • Part VI:
Supplemental Topics • Part VII: Managerial Profiles.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
38
Key features of the Book
Provides case problems and practical
experiences
It consists of ten chapters embracing all the
essentials of human resource management
Human Resource Management
ISBN: 978-07069-19131
Price: 340 Pages : 420
Size: 7.25 × 9.5
TABLE OF CONTENTS
• An introduction to Human Resource Management • Human
Resource Policy, Strategy and Planning • Recruitment and
selection • Training and Development • Performance appraisal
and Management • Promotion, Transfer and separation •
Counselling, empowerment and quality of work life •
Compensating Human Resources • The Industrial (Employee)
Relations Framework and Changing roles of Actors • Industrial
Relations Approaches
R S Dwivedi—Has been
Professor of Management
at Kurukshetra University,
Haryana for around two
decades, and a Consultant
in Human Resource
Management. He also
served as Chairman, Dean
and Vice-Chancellor of
the University.R S Dwivedi
It emphasizes the general management approach to HRM to
meet the challenges which organizations face in using their
human resources effectively. It is structured around key
terms stressing the need for proactive HRM to accomplish a
competitive edge, and discusses in detail several changes
that have taken place in the field of people management.
TABLE OF CONTENTS
Part I: Industrial Relations: Contextual and Constitutional Framework • Introduction to Labour Laws and Industrial Relations • Industrial
Relations: An Overview • Constitutional Framework on Industrial Relations Part II: Trade Unions and Law: • A Contextual and Historical
Analysis and Current Issues of Trade Unions in India • Judicial Delineation of Statutory Definition of Trade Union and Trade Dispute •
Registration of Trade Unions • Members, Office Holders and Outsiders in Trade Unions • Trade Union Finances and Funds • Privileges of
Registered Trade Unions • Recognition of Trade Unions • Collective Bargaining • Unfair Labour Practices and Victimizations Part III:
Industrial Disputes Act, 1947: • Industrial Disputes Act: Contextual Framework • Concept and Scope of Industrial Dispute and Individual
Dispute • Arena of Interaction and Participants in Industrial Disputes • Workmen • Settlement of Industrial Disputes • Powers of the Appropriate
Governments • Instruments of Economic Coercion • Lay-off, Retrenchment, Transfer and Closure • Discharge and Dismissal • Management's
Prerogative during the Pendency of Proceedings Part IV: Standing Orders: • Contextual Framework of the Industrial Employment (Standing
Orders) Act, 1946 • Scope and Coverage of the Industrial Employment (Standing Orders) Act, 1946 • Concept and Nature of Standing Orders •
Certification Process---Its Operation and Binding Effect • Modification and Temporary Application of Model Standing Orders • Interpretation and
Enforcement of Standing Orders • Role of the Government under the IESOA Part V: Workers' Participation in Management • Workers'
Participation in Management
A TEXTBOOK OF HUMAN
RESOURCE MANAGEMENT
INDUSTRIAL RELATIONS AND
LABOUR LAWS
(6th Ed.)
ISBN: 978-93259-55400
Price : 395 Pages : 792
Size : 7.25 × 9.5
S C Srivastava
The sixth revised edition of Industrial Relations and
Labour Laws captures the significant developments
that have taken place in the realm of labour laws and
industrial relations in the recent past. The most
notable development in the legislative sphere is the
amendment in the Industrial Disputes Act, 1947 in
2010. In the judicial sphere, there has been a marked
shift in the approach of the Indian judiciary in the
area of discipline and disciplinary procedure.
Moreover, new norms/principles have been evolved
to determine the classification of a person as a
workman, provide relief in case of illegal/wrongful
termination of service of workmen, determine notice
period for strike/lock-out in public utility services
and for regularization of services of daily, temporary,
casual or contract workers. Extensively revised and
updated in line with the changes in the law, this
edition also gives a new and more holistic dimension
to the subject of labour--management relations.
Prof. S C Srivastava—
Professor Suresh C Srivastava
is presently the Secretary
General of the National Labour
Law Association. Professor
Srivastava is a visiting faculty
member in several universities
and research institutions
including IIT (Delhi), IIM
(Rohtak), MDI, Gurgaon, Indian
Institute of Coal Management,
Ranchi and National Labour
Institute, Noida. He is presently
a member of the committee
appointed by the Prime Minister
to review labour laws.
New Ed.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
39
Salient Features:Compels the reader to delve into his psyche and explore values. Student and teacher-
friendly. Even the most intricate theories deliberated in a lucid and simple language.
Quotes from the scriptures as well as Hindi and Urdu poetry with explanations. Examples
from everyday life
Human Resource Management
TABLE OF CONTENTS
From Personnel Management to Human Resources Management • Evolution of
Stages of Human Resources Management • Job Design and Motivation
• Empowerment • Recruitment and Selection • Placement, Induction, Promotion,
Succession and Career Development • Performance Appraisals • Motivation: Why
People Work Well • Communication • Leadership • Organizational Culture and
Employee Behaviour • Training and Development • Compensation Administration
• Conflict Management • Collective Bargaining • Discipline, Domestic Enquiry
and Grievance Procedure • Quality of Working Life • Human Resources Information
Systems • Human Resources Accounting • Appendix I: Industrial and Physical
Safety • Appendix II: Social Security.
Biswanath Ghosh—Professor and Dean of
Management, Bengal College of Engineering
and Technology, Durgapur.
ISBN: 978-81259-07817
Price : 380 Pages : 374
Size: 6.25 × 9.5
HUMAN RESOURCES
DEVELOPMENT
AND MANAGEMENT
Biswanath Ghosh
Lucidly written text which highlights the personnel
problems from a holistic perspective and relates the same
to the realization of the objectives of an organization.
TABLE OF CONTENTSValue Education; Self Exploration; Happiness and Prosperity-A Look at Basic Human Aspirations;
Prioritizing Human Needs and Aspirations-for Fulfillment and Overall Happiness; Understanding True
Happiness and Prosperity; Actualization of Aspirations and Harmony; Coexistence of the 'Gross' and the
'Subtle'-Body and Soul; The Needs of Sentient 'I' and the Physical Body; Understanding the Body as
an Instrument of 'I'- 'I' as a Seer ( ), Doer ( ) and Experiencer ( ); Characteristics and Activities
of 'I'-Harmony within 'I' and True Meaning of Prosperity; Sanyam and Swasthya- Constraints, Restraints
and Good Health; Harmony in the Family- The Basic Unit of Human Interaction; Salient Values in
Relationships- Nyay, Trust, Respect and Mutual Fullfilment; Harmony in Society-Universal and
Harmonious Social Order; Harmony in Nature; The Four Orders of Nature- Inter-connectedness and
Mutual Fulfilment; Understanding Existence- Co-existence of Mutually Interacting Units In All-pervasive
Space; Holistic Perception of Harmony-At all levels of Existence; Human values and Definitiveness of
Ethical Human Conduct; Implications of Holistic Understanding of Harmony
Subhash B Gogate—Civil
Engineering graduate from
Bihar Institute of
Technology.
ISBN: 978-81259-37135
Price : 195 Pages : 344
Size: 6.75 × 9.5
HUMAN VALUES &
PROFESSIONAL ETHICS
Subhash B Gogate
Various issues pertaining to human values, holisticunderstanding and harmony at all levels of existence areexplained in the most intelligible, logical and scientificmanner.
TABLE OF CONTENTSIntroduction to Business Ethics; Nature, Scope and Purpose of Ethics; Importance of Ethics and
Moral Standards; Features, Types and Relevance of Values; Model of Management in the Indian
Socio-Political Environment; Ethical Theory and Enlightened Egoism; Corporations and Social
Responsibilities; Unethical Behaviour by Individuals in Organizations; Ethics and Decision-
making; Making Moral Decisions; Ethics of Advertising; Ethical Investment; Ethics and
International Business; Sci-Tech and Ethics; Law and Ethics; HRM and Ethics; Ethics and the
Environment; Ethical Vision of Management: Vedantic Approach; Human Values for Indian
Managers; Lessons from Ancient Indian Education System; The Law of Karma; Professional
Ethics; Quality of Working Life; Total Quality Management; Ethics and Religion; Buddhist
Economics; Ethics of Vivekananda, Gandhiji, Aurobindo and Tagore
Biswanath Ghosh—Professor and
Dean of Management, Bengal
College of Engineering and
Technology, Durgapur.
ISBN: 978-81259-20595
Price : 315 Pages : 318
Size: 5.5 × 8.5
ETHICS IN MANAGEMENT
AND INDIAN ETHOS
(2nd Ed.)
Biswanath Ghosh
This comprehensive and lucid Text highlights the importance
of ethics in doing good business and discusses on practical
points.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
40
Key Features
Given detailed illustrations of practice adopted by Indian companies
Chapter on appraisals have been considerably enlarged and the
major changes that have rocked the industrial relations structure in
the post emergency period
Many useful prevailing concepts in industrial legislation have been
added.ISBN: 978-81259-99051
Price : 350 Pages : 444
Size : 5.5 × 8.5
TABLE OF CONTENTSThe Personnel Function • Position of the Personnel Department • Personnel Department
in Practice • Manpower Planning • The Manpower Selection Process • Manpower
Selection Practices in India • Manpower Training and Development • Job Changes
- Promotions, Transfers and Dislocations • Personnel Productivity through Motivation
• Personnel Supervision — Leadership Styles • Wages Administration and Wages
Policy • Employee Fringe Benefits and Social Security • Industrial Relations • Industrial
Disputes and the Legislative Framework • Employee Communications • Performance
Appraisals • Personal Records & Audit.
R S Davar—Principal, Davar’s College of
Commerce, Mumbai.
R S Davar
The book covers all aspects of personal management and
explains lucidly incorporating the modern finding of
behavioural schemes with emphasis on their applicability
in the Indian context.
PERSONNEL MANAGEMENT
& INDUSTRIAL RELATIONS
(10th Ed.)
ISBN: 978-81259-23428
Price : 285 Pages : 288
Size : 5.5 × 8.5
Prof. M V Pylee
A Simon George
INDUSTRIAL RELATIONS AND
PERSONNEL MANAGEMENT
(2nd Ed.)
The only book of its kind in India dealing with all aspects
of industrial relations and human resource development–
an excellent guide for labour and personnel managers.
TABLE OF CONTENTS
Part 1: Employer-Employee Relations: Industrial Relations; Role ofIndustrial Manager, Personnel Manager, Trade Unions and the Foreman;Industrial Democracy; Attitude and Morale. Part 2: PersonnelManagement: Organization of a Personnel Department; Education andTraining of Workers; Absenteeism; Grievance Procedure; DisciplinaryProcedure. Part 3: Welfare Services: Health Service; Safety; EmployeeServices; Industrial Canteens and Housing. Part 4: Conditions of Service:Wages; Working Hours and Overtime; Increments and Promotions;Retrenchment; Holidays and Leave Facilities; Retirement Benefits.Part 5: Labour Legislation: Rights and Obligations of Employees;Settlement of Disputes; Labour Legislation. Part 6: Human ResourceDevelopment: Objectives of HRD; HRD in the 21st Century; Policiesand Practices in USA; Performance Appraisal System; Trade UnionRights and Responsibilities; ILO’s Declaration on Equality for WomenWorkers; The Principle of Kaizen; Workers’ Participation in Management:The Indian Experience; References; Index
Prof. M V Pylee—Former VC of the
University of Cochin and Founder Director of
the School of Management Studies, is now
Director General of the Asian Institute of
Development & Entrepreneurship.
A Simon George—Director of International
Services (India) rendering management
services.
Human Resource Management
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
41
Human Resource Management
A comprehensive text with relevant case studies on HRM issues
which provide students the opportunity for critical analysis
and recommendations.
Dr D K Bhattacharyya
Dr Dipak Kumar Bhattacharyya—
Director, Camellia School of Business
Management, Kolkata and
Shantiniketan.
ISBN: 978-81259-37104
Price : 380 Pages : 548
Size : 6.75 × 9.5
INDUSTRIAL MANAGEMENT
Dr D K Bhattacharyya
This book with its comprehensive coverage of topics, both
practical and operational, would make the would-be engineers
confident of taking significant workplace/management
decisions, thus enhancing their employability.
Dr Dipak Kumar
Bhattacharyya—
Director, Camellia
School of
Business
Management,
Kolkata and
Shantiniketan.
TABLE OF CONTENTS
Introduction to Industrial Management: Concept, Nature, Process
and Significance, Organizational Planning, Organizing, Staffing
in Organizations, Directing and Motivation in Organization,
Directing through Leadership, Organizational Control,
Coordination in Organizations, Forms of Organization,
Introduction to Human Resource Management, Organizational
Behaviour and Employee Perception.
Key features of the Book
Basic theoretical concepts discussed with reference to industry practices
Each chapter is self contained and gradually leads to successive levels of knowledge to
ensure holistic understanding of the subject
Includes illustrative examples, models, mathematical problems and their solutions, etc.
MCQs made available at the end of the book to help students test their learning
ISBN: 978-81259-53081
Price: 195 Pages : 412
Size: 6.75 × 9.5
TABLE OF CONTENTS
Introduction to Industrial Management, Industrial Ownership, Introduction to Production and Operations Management, Productivity and Industrial
Management, Organization Planning, Organizing, Staffing in Organizations, Direction and Motivation in Organization, Leadership, Organizational
Control, Coordination in Organizations, Production Planning and Control, New Product Planning and Development, Scheduling and Sequencing of
Production, Work Study, Materials Management and Inventory Control, Quality Management Practices, Environmental Issues for Industrial Management
Industrial Management has been specifically written and
designed for BTech students with special emphasis on Gautam
Buddh Technical University (GBTU). The book addresses the
core theories of industrial management to help students apply
their learned knowledge in future managerial decision making.
It is expected that this book will receive wide acceptance from
both students and teachers because of its wide coverage in a
reader-friendly style.
The book aims to develop the potential of the students and
groom them as future managers.
INDUSTRIAL MANAGEMENT
(GBTU & MMTU)
ISBN: 978-81259-18097
Price: 410 Pages : 340
Size: 6.25 × 9.5
TABLE OF CONTENTS
Human Resource Management–An Overview; History of HRM;
Human Resource Planning; Recruitment and Selection; Training
and Development; Performance Appraisal; Post-Appraisal
Analysis; Performance Counselling and Monitoring; Motivating
Human Resources; Human Resource Records and Information
Systems; HR Accounting and Audit; Human Resource Research;
Human Resource Policies; Employee Welfare; Compensation
Management; Employee Discipline; Grievance Handling;
Collective Bargaining; International/Global HRM; Current
Issues and Trends in HRM; Bibliography; Index
Dr P G Aquinas—Professor
and Dean, Aloysius
Institute of Business
Administration, St Aloysius
College, Mangalore.
P G Aquinas
HUMAN RESOURCE
MANAGEMENT:Principles and Practice
New Ed.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
42
Business Communication
ISBN: 978-81259-18462
Price : 370 Pages : 464
Size : 5.5 × 8.5
Sailesh Sengupta
MANAGEMENT OF PUBLIC
RELATIONS & COMMUNICATION
(2nd Ed.)
The text caters to the professional need of practicing PR
persons, the academic requirements of the students of PR
and communication courses emphasizing on the
development of personal skills in the practice of public
relations.
TABLE OF CONTENTS
The Principles of Public Relations • Public Relations Defined :
Scope and Dimensions • PR and Other Forms of Public
Communication • Organisation of PR Department: Staff and
Budgeting • Organisation, Management and PR • Emplpoyee
Relations and Employee Communication • Group Communication
• Producing a House Journal • Financial Public Relations • Spoken
Word Communication • Managing Corporate Crises • Press and
Public Relations • Corporate Public Relations-I • Corporate Public
Relations-II • Corporate Public Relations-III • A Case Study by
the Author.
Sailesh
Sengupta—
Faculty member
of Bhartiya Vidya
Bhawan College
of
Communication &
Management,
Indian Institute of
Public Relations
and IGNOU
affiliated colleges
at New Delhi.
ISBN: 978-81259-40562
Price : 335 Pages : 444
Size : 7.25 × 9.5
R K Madhukar
BUSINESS COMMUNICATION
(2nd Ed.)
The book provides a sharp focus on all relevant concepts and
cardinal principles of business communication and adds value
to the reader's understanding of the subject. Following a
simple, need-based and sequential approach, the book is
relevant, highly stimulating and readable to both the students
and the practitioner. It makes learning exciting and prepares
the reader to face real-life situations with confidence and
understanding.
TABLE OF CONTENTS
Expanse and Scope of Communication; Making Communication Effective; Non-Verbal Communication; Listening Skills; Communication
Skills; Business Letters; Internal Communication; Rules of Good Writing; Speeches and Presentations; Interactive Communication; Mass
Communication; Report Writing; Interviews; Career-Seeking Communication; Charts, Graphs and Pictures; Negotiation Process and its
Management; Cross-Cultural Dimensions of Business Communication; Business Communication in the New Millennium; Index
R K Madhukar—General Manager,
Canara Bank, Head office : Bengaluru
New in this Edition
Thoroughly revised, restructured and updated in accordance with the syllabi
of major universities and institutes across India.
Every chapter has been revisited and revised, and four new chapters have
been added to make the book complete and contemporary.
While sharpening the focus on essentials of business communication, this
edition adopts a refreshing approach and covers new ideas, concepts and
latest developments on the subjects.
Key Features
Follows an extremely student-friendly and teacher-friendly approach, making
learning and teaching fun and exciting.
Quotations, exhibits and topics have been enhanced as the book explores
new horizons in business communication.
Places the subject of business communication in a broader dynamic and
general management context.
Power point presentations and instructor's manual are also available on
request.
CoreTextbook
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
43
General
Salient FeaturesAn exhaustive section on practice exercises after each
conversation topic
Enhanced grammar and usage tips with additional
expressions
Aural-oral drills to help correct pronunciation and attain
fluency
D C Kapoor
D C Kapoor—Director, National Institute of
Careers in Export and Marketing (NICEM), New
Delhi
TABLE OF CONTENTS
Why Export • What is Exporting • Trends in India’s Foreign Trade
• Institutional Framework and Export Promotion Measures in India • Export
Promotion Measures • Profile of the European Union • International Economic
Organisations • Commercial Relations and Trade Agreements • Organising
Export • Starting an Export Business • Export Strategy and Export Marketing
Plan • Locating the Prospective Buyers • Export Marketing Mix • Marketing
Channels • Marketing Communication Mix • Locating and Selecting Overseas
Agents • Organising Sales Promotion Trips • Sending Export Samples to
Prospective Buyers • Export Terms of Payment • Export Costing and Pricing
• Processing an Export Order • Labelling, Packaging, Packing and Marking
of Export Consignments • Quality Control and Pre-shipment Inspection
• Central Excise Clearance of Goods for Export • Transportation and Shipment
of Goods for Export • Marine and Air Cargo Insurance • IS/ISO 9000 and New
ISO 14000 Series International Standards for Quality Systems • General
System of Preference (GSP) Scheme Certificate of Origin • Export
Documentation Framework • Foreign Exchange Control Regulations for
Export • Arranging Finance for Export Pre-shipment and Post-shipment •
The Role of the Export Credit Guarantee Corporation of India • Export
Import Bank of India (Exim Bank)
M C Sreevalsan
M C Sreevalsan—
Senior Teacher & Head,
Department of English,
Medhane Alem
Comprehensive Secondary
School in Ethiopia.
TABLE OF CONTENTS
Looking for something • Asking and giving directions • At the greengrocer’s • Arrival of relatives
from abroad • Making inquiries about a journey • Reserving berths for a journey • Planning for a
picnic • Neither a borrower nor a lender be • Veg or non-veg • Expressing a regret • At the bus stop
• Speaking on the phone • Tea-time • At the post office • Helping a friend • At the bank • A casual
meeting • About hobbies • On transport • On road accidents • Talking about the vegetable garden •
On retirement • How an arranged marriage takes place • Booking accomodation at a hotel • At the
restaurant • Giving a message on the phone • On household chores • Calling on a friend • On falling
standards in educational institutions • Boarding a train • Talking about applying for a job • At the
interview • Health care even when healthy • Seeing off a relative at the airport • On punctuality •
Friends talk about their ambition • Changing the wheel of a car • Talking about the cost of living
• Up goes the standard of living • Fixing an appointment with the dentist • Buying a birthday
present • The importance of spoken English • How to improve your vocabulary • On fishing •
Sanitation and hygiene • Inviting to a get-together • Getting things done • Planning to build a house
• Getting ‘pollution under control’ certificate • How to protect our environment • Talking about
obligations • At the market • My visit to London • How to make an omelette • Titbits • On vacation
• At the railway station • Be practical • How I spent the last Sunday • Ironing clothes • Friend in
hospital • At a ready-made shop • At the supermarket • Buying a lottery ticket • Busy with studies
• My ideal world • Life is beautiful • Travelling around • Looking back at past events • What is the
dialogue about? • Talking casually on the phone • Has anything been done! • Mercy killing •
Whither development • Good living • Answers to exercise for practice • Oral-aural drills • Short
notes on tenses and their uses • The passive voice • Question tags • Must and need • Words often
confused • Common mistakes in English.
ISBN : 978-81259-31218
Price : 170 Pages : 352
Size : 5.5 × 8.5
SPOKEN ENGLISH : A Hands-on Guide to
English Conversation Practice (3rd Ed.)
ISBN: 978-81259-09392
Price : 455 Pages : 536
Size : 6.25 × 9.5
EXPORT MANAGEMENTThe text book is useful for students, entrepreneurs,
exporter, importer or marketers alike.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
44
General
ISBN: 978-81259-12033
Price : 460 Pages : 306
Size : 6.25 × 9.5
TABLE OF CONTENTS
Part I: Strategic Management • Emerging Chinese MNCs: Case of Konka Group
Company Ltd • Miles to go... • Core Competence and Flexibility-based Strategy: A
Case Study of HCL • Food Processing Industry in India: Challenges for Pepsico
• The Enigma of Existence: An Application of Theory of Constraints for the Formulation
of Strategic Initiative • System Dynamics of Indian Telecom Sector Focussed Towards
C-DOT • Part II: Financial Management • Troubling Times for the Giant • Cost
Reduction through Insurance Management • Strategic Decision Making for Ruchi I
Retail Store • Part III: Operations / Organization Management • DVB–Is it Just
Sick • People Factors: Key Issues and Critical Success Factors Associated with
Reengineering (BPR/ERP) • Investment Appraisal for Networking Services: A Case
Study on Investment in Indian IT Industry • The Unsatisfied Customer.
Prem Vrat—IIT, Delhi
K K Ahuja—Senior Director, Gujarat Heavy Chemicals Ltd.
P K Jain—Department of Management Studies,
IIT, Delhi.
Prem Vrat ���� K K Ahuja
P K Jain
This book is collection of award winning case studies that
have been classified into the areas of strategic management,
financial management and operation / organization
management. The case studies coupled with theoretical
inputs, relate to the real organizational situations faced by
managers.
CASE STUDIES IN
MANAGEMENT
ISBN: 978-93259-57640
Price: 750 Pages : 292
Size: 6.25 × 9.5
TABLE OF CONTENTSBusiness and Society in India-An Overview • Role of Public Policy in Promoting CSR
and Sustainability • Corporate Social and Environmental Responsibility-A Survey of
Literature • Corporate Social Responsibility-A Global View • Role of NGOs in Promoting
CSR • CSR in Public Enterprises • Family Firms and Corporate Social Responsibility
• CSR in the Banking Industry • CSR in Multinational Companies • Sectoral Differences
in CSR and Sustainability • Corporate Social and Environmental Reporting • Data
Analysis and Results • Critical Issues in Implementation • Conclusions and
Recommendations
Prof. C V Baxi is the Former Director
of the Management Development
Institute (MDI), Gurgaon.
Prof. Rupamanjari Sinha Ray is a
Faculty member and currently, the
Area Chairperson of the Economics
Department, MDI, Gurgaon.
C V Baxi
Rupamanjari Sinha Ray
Corporate Social Responsibility: A Study of CSR Practices in
Indian Industry is based on a study sanctioned by the All India
Council for Technical Education (AICTE) during 2008-10. It
draws upon primary data collected from field visits to eighty
companies (including NGOs) covering a wide spectrum of
sectors. While providing a complete overview of the CSR
policies and practices in India, it includes illustrative cases
prepared on the basis of company websites, reports and
literature survey. These have been supplemented and
reinforced by short summaries of personal interviews and
discussions with key executives, senior managers, executives
and high-level management teams of various companies.
CORPORATE SOCIAL
RESPONSIBILITY
Key features of the Book
Takes a close look at the existing CSR scenario in India.
Covers the private and public sectors, as well as family firms, MNCs and
the banking industry.
Detailed discussion on the role of NGOs.
Also covers corporate social and environmental reporting.
Focuses on sectoral differences in CSR and sustainability.
Provides detailed data analysis.
Must-read for researchers, academicians, students, practitioners and
public policy makers.
NEW
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
45
Environment & Management
ISBN: 978-81259-07671
Price : 265 Pages : 198
Size : 5.5 × 8.5
BUSINESS ENVIRONMENT
K Chidambaram
V Alagappan
This book provides a conceptual framework of the
various aspects of business environment, particularly
its legal aspect.
K Chidambaram,
V Alagappan—Professors, Department of
Commerce, Madurai Kamaraj University.
TABLE OF CONTENTS
An Introduction to Business Environment • Industrial Policy and Licensing •
Industries (Development and Regulation) Act, 1951 • Monopolies and Restrictive
Trade Practices Act, (MRTP Act), 1969 • Foreign Capital • Multinational
Corporations • The Securities and Exchange Board of India (SEBI) • Industrial
Sickness • Small-scale Industries • Social Responsibility of Business • Consumerism
and Consumer Protection • Privatisation of Public Enterprises
ISBN: 978-81259-98962
Price : 360 Pages : 452
Size : 5.5 × 8.5
ECONOMIC ENVIRONMENT OF
BUSINESS
(2nd Ed.)
Biswanath Ghosh
The text reflects the rapidly changing business
environment in India after the announcement of new
economic policy and comprehensively deals with micro-
environment elements.
Biswanath Ghosh—Department of
Commerce and Management, Burdwan
University.
TABLE OF CONTENTS
Part I: Economic Environment • Political Environment • Legal Environment
• Sociological Environment • Technological Environment • Indian Economy:
Sectoral Divisions • Social Responsibilities of Business • Institutional Framework
of Business • Environment of Movements • Government Role in Shaping
Business Environment • New Industrial Policy 1991 Aspects of Economic
Reforms • Aspects of Economic Policies • Planning in India • Acute Economic
Problems • Part II: Pricing Decisions • Basic Macro Economic Concepts
• Planning: Theoretical Background.
Key Features
Updated and current information in all topics
Highlights role of SEBI and its guidelines for disclosure and
investor protection
Covers new industrial policy, licensing, role of MNC’s and
privatisation
Includes detailed coverage of topics on consumer protection and
industrial sickness
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
46
Environment & Management
ISBN: 978-81259-10510
Price : 500 Pages : 544
Size : 5.5 × 8.5
TABLE OF CONTENTS
Public Control of Business: The Historical Setting • Constitutional Framework
of Government Control of Business • Industrial Policy and Industrial Licensing •
Control of Monopolies: Experience and Implications • Company Law of India •
Trends in Corporate Management Since Independence • Government Control over
Foreign Direct Investment and Collaboration • Capital Market, Stock Exchange
and SEBI • Government Control over Distribution and Price of Essential
Commodities • Import Control • Exports and Government Policy • Government’s
Promotional Role in Industrial Development • Public Sector Development Banking
• Government Policy and Small-Scale Industry • Government and Planning •
India’s Ninth Five Year Plan • Interface Between Government and Public Sector •
Environment & Pollution Control • Privatisation—A Global Revolution of the
1980s • New Economic Policy Environment in India and Early Experiments with
Privatisation.
N K Sengupta—Member of Parliament
(Lok Sabha), Director General,
International Management Institute,
India. Formerly Secretary, Planning
Commission. Secretary, Ministry of
Finance, Dept. of Revenue. Secretary,
Dept. of Supply
N K Sengupta
A wonderful text which provides a broad analysis of the
international and national issues of the government-business
interface.
GOVERNMENT AND BUSINESS
(6th Ed.)
ISBN: 978-81259-02928
Price : 430 Pages : 402
Size : 6.25 × 9.5
G N Pandey
ENVIRONMENTAL MANAGEMENT Text that serves best for planners &
executives.
TABLE OF CONTENTS
Impact of Development on Environment • Engineering Ethics • Effects of Pollution on
Living Systems, Effluent Guidelines and Standards • Water Pollution and Control • Air
Pollution and its Control • Noise Pollution and its Control • Treatment, Utilization and
Disposal of Sewage • Solid Waste Disposal • Environmental Pollution, Monitoring and
Control in Tannery • Pesticides —Pollution and Abatement • Radioactivity in the
Environment, its Monitoring and the Evaluation of its Significance • Pollution Control
of Effluents in the Fertilizer Industry • Oil Pollution: Prevention, Control
• Environmental Pollution and its Control in the Pulp and Paper Industry • Utilization,
Treatment and Disposal of Cane Sugar Industry Effluents • Utilization of Distillery
Effluents • Environmental Pollution Control in the Cotton Textile Industry • Environment
and Pollution Conservation of Material Resources and Energy through Recycling •
Renewable Energy Resources • Conservation of Energy • Environmental Management •
Planned Industrial Development • The Environmental Audit.
G N Pandey—PhD, Director, Institute
of Engineering and Technology,
Lucknow
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
47
Key Features
The arrangement of the different statistical tables has been
redesigned.
Several illustrations have been added along-with questions
at the end of almost every chapter
Answers to some of the numerical questions have also been
given.
Research Methodology/Quantitative Methods
ISBN: 978-81259-87454
Price : 310 Pages : 612
Size : 5.5 × 8.5
QUANTITATIVE TECHNIQUES
(3rd Ed.)
C R Kothari
C R Kothari—Associate Professor and Head,
Department of Economic Administration and
Financial Management, School of Commerce,
University of Rajasthan, Jaipur.
TABLE OF CONTENTS
Quantitative Techniques: An Introduction • Survey Techniques: Research
Methodology • Probability Theory • Random Variables and Probability
Distributions • Sampling Theory and Its Basic Concepts • Chi-Square (�2)
Test • Analysis of Variance • Regression and Correlation Analysis - I (Simple
Regression and Correlation) • Regression and Correlation Analysis - II (Multiple
Regression and Correlation including Partial Correlation • Linear Programming
- I • Linear Programming - II • Inventory Planning / Control • Queuing (or
Waiting Line) Theory • Theory of Games • Simulation: Monte Carlo Technique
• Network Analysis — CPM and PERT • Elementary Decision Theory • Ratio
Analysis: Important Business Ratios • Value Analysis • Statistical Quality
Control • Appendices • Appendix A : Input-Output Analysis • Appendix B:
Elements of Matrix Algebra • Appendix C: Statistical Tables • Answers to
Randomly Selected Numerical Questions.
ISBN: 978-81259-52053
Price : 425 Pages : 698
Size 8.5 × 11
RESEARCH METHODOLOGY:
Concepts and Cases
Dr Deepak Chawla
���� Neena Sondhi
Research Methodology: Concepts and Cases provides a
comprehensive and stepwise understanding of the
research process with a balanced blend of theory,
techniques and Indian illustrations from a wide cross-
section of business areas.
Dr Deepak Chawla—has been a professor with the
International Management Institute (IMI), New
Delhi, since 1991. He was earlier Dean
(Academic), Dean (Research), Programme Director
for various post-graduate programmes and the
Registrar of IMI. A Fellow of Indian Institute of
Management, Ahmedabad (IIM-A).
Dr Neena Sondhi—is Professor at the International
Management Institute, New Delhi.
TABLE OF CONTENTS
Introduction to Business Research; Formulation of the Research Problem
and Development of the Research Hypotheses; Research Designs:
Exploratory & Descriptive; Experimental Research Designs; Secondary
Data Collection Methods; Qualitative Methods of Data Collection; Attitude
Measurement and Scaling; Questionnaire Designing; Sampling
Considerations; Data Processing; Univariate and Bivariate Analysis of
Data; Testing of Hypotheses; Analysis of Variance Techniques; Non-
Parametric Tests; Correlation and Regression Analysis; Factor Analysis;
Discriminant Analysis; Cluster Analysis; Multi Dimensional Scaling;
Report Writing and Presentation of Results
Teacher’sManual
Available
Bestseller
Key Features
Coverage of all topics taught in universities and business
schools
34 real time cases researched from all domains of business
management
Explicit instructions on usage of traditional methods and
SPSS on usage of data collection and analysis
Thorough and simplified understanding of the stepwise
progression of the research process
Two comprehensive cases encompassing the entire syllabus
of all national and international universities and business
schools in India
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
48
Quantitative Methods
ISBN: 978-81259-04182
Price : 500 Pages : 638
Size : 6.25 × 9.5
TABLE OF CONTENTSIntroduction • Statistical Terms and Concepts • Data Collection
• Data Presentation • Data Characteristics: Descriptive Measures • Basic
Concepts of Probability • Probability Distribution • Sampling
Distribution • Statistical Inference: Estimation • Hypothesis Testing I
• Hypothesis Testing II • Hypothesis Testing III • Hypothesis Testing
IV (Comparing Several Proportions Chi Square Test) • Hypothesis Testing
V(Comparing Several Population Means) One-Way Analysis of Variance
(ANOVA) • Regression and Correlation Analysis • Multiple Regression
• Non-Parametric Statistics • Time Series Analysis • Statistical Decision
Making • Statistical Quality
J S Chandan—
Medgar Evers
College, City
University of
New York.
J S Chandan
A unique feature of the book is the inclusion of databases to
be utilized by computers and software statistical packages.
STATISTICS FOR
BUSINESS AND ECONOMICS
ISBN: 978-81259-16543
Price : 385 Pages : 866
Size : 5.5 × 8.5
C B Gupta • Vijay Gupta
AN INTRODUCTION TO
STATISTICAL METHODS
(23rd Ed.)
A core textbook for students taking statistics as a course in
Commerce, Management, Economics or any other area of the
social sciences. A large number of illustrations have been
provided to demonstrate the use the statistical techniques in
diverse situations and understand their applicability.
TABLE OF CONTENTS
Introduction • The Field of Statistics • Statistical Inquiries and
Sampling • Collection of Data-Preliminary Considerations
• Collection of Data-Techniques • Classification and Tabulation
• Diagrammatic Representation • Graphic Representation • Measures
of Central Tendency • Measures of Dispersion • Moments, Skewness
and Kurtosis • Analysis of Time Series • Index Numbers
• Interpolation • Relationship Between Variables – Regression and
Correlation • Probability • Sampling Distributions • Estimation
and Testing of Hypothesis • Tests on Large Samples • Tests on
Small Samples and Goodness of Fit • Attributes and Their
Association • Vital Statistics • Statistical Quality Control • Statistics
for Business Decisions • Linear Programming • Theories of Games.
C B Gupta—Ex-Adviser,
Birla Institute of
Management
Technology, Delhi,
Former Principal,
SRCC, Delhi.
Vijay Gupta—Professor
of Aeronautical
Engineering, Indian
Institute of Technology,
Kanpur.
CoreTextbook
TABLE OF CONTENTS
� Number System � Basic Algebra ��Set Theory ��Ratio, Proportion
and Variation ��Functions and Graphs ��Theory of Quadratic
Equations ��Combinatorics ��Binomial Expansion ��Progressions
��Interests and Annuities ��Coordinate Geometry ��Locus ��Straight
Lines in Plane ��Circles in Plane � Appendix 1: Multiple Choice
Questions with Answers � Appendix 2: University Question Papers
with AnswersDr Bikas Chandra Bhui—Head, Mathematics Dept.,
Meghnad Saha Institute of Technology, Kolkata
Prof. D Chatterjee—Distinguished Professor, St Xavier’s
College, Kolkata
ISBN : 978-81259-49596
Price : 225 Pages : 376
Size: 5.5 × 8.5
MATHEMATICS FOR BBA
Bikas Chandra Bhui ���� Dipak Chatterjee
Mathematics for BBA has been written especially for students
of BBA. The book presents the various topics in a clear, concise
and comprehensible manner. The vast experience of the authors
in this regard has played a steering role. A wide range of
application-oriented problems and assignments have been
included, covering the different subject areas. A large number
of worked-out examples will not only help students understand
the concepts but also broaden their
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
49
Quantitative Methods
ISBN: 978-81259-86082
Price : 370 Pages : 454
Size : 5.5 × 8.5
BUSINESS STATISTICS
(2nd Ed.)
���� Dr J S Chandan
���� Prof. Jagjit Singh
���� K K Khanna
The book will serve as a textbook for graduating
engineers and scientists for the course on
Entrepreneurship Development, Also the book will be
useful to short term training programmes, generally
organized by state entrepreneurship development
institutes jointly with State Directorate of Industries,
Financial Institutions, Department of Science and
Technology, Government of India, etc.
Dr J S Chandan—Professor, Medgar Evers College, City
University of New York
Prof. Jagjit Singh—PhD (USA) Senior Professor and
Executive President, Institute of Marketing & Management,
New Delhi
K K Khanna—Reader in Commerce, Zakir Hussain College,
Delhi University
TABLE OF CONTENTS
Descriptive Statistics • Statistical Terms and Concepts
• Data Collection • Data Presentation • Data
Characteristics Descriptive Measures • Probability
Theory and Probability Distributions • Sampling
Distributions • Inferential Statistics • Hypothesis
Testing • Inference from Small Samples • Analysis of
Variance (Anova) • Regression and Correlation
Analysis • Multiple Regression • Non-Parametric
Statistics • Statistical Decision Making
• Index Numbers • Analysis of Time Series • Statistical
Table.
ISBN: 978-81259-15317
Price : 470 Pages : 904
Size : 7.25 × 9.5
MATHEMATICS AND STATISTICS FOR
MANAGEMENT
K B Akhilesh
���� S B Balasubrahmanyam
An application-oriented textbook with largest number
of fully solved case studies.
K B Akhilesh—Professor, Department of
Management Studies, Indian Institute of
Science, Bangalore.
S B Balasubrahmanyam—A mechanical
engineer and an MBA also holds a
doctorate in Strategic Management from
IISc, Bangalore.
TABLE OF CONTENTS
1. Set Theory and its Applications; 2. Time Value of Money; 3. Functions;
4. Progressions; 5. Matrices, Determinants and Applications; 6. Limits and
Continuity of Functions; 7. Derivatives and Applications; 8. Partial Derivatives
and Applications; 9. Maxima and Minima of Functions; 10. Integral Calculus
and Applications; 11. Linear Programming and its Variants; 12. Non-Linear
Programming; 13. Dynamic Programming; 14. Game Theory; 15. Simulation;
16. Probability and Value Accepted; 17. Theoretical Distributions; 18. Sampling
and Sample Designs; 19. Data Analysis and Interpretations-I (Descriptive
Statistics); 20. Data Analysis and Interpretations-II (Inferential Statistics); 21.
Decision Theory; 22. Job Sequencing; 23. PERT and CPM; Appendix-A:
Supplementary Topics; Appendix-B: Mathematical Tables; Appendix-C: Statistical
Tables.
Key Features
Three-in-one textbook that covers Mathematics, Statistics and
Operations Research for business.
Contains 650 fully solved examples, 600 exercise problems with
answers and hints.
Contains more than 40 fully solved case studies.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
50
New in this Edition
Many chapters have been reorganized to facilitate better
understanding
Complete new chapters on Goal Programming and
Markov Process and Markov Chain Analysis have been
incorporated
Two new topics – Sensitivity Analysis and Transshipment
Problems- have been added
C Programs with solutions have been included for better
comprehension of the students
Key Features
Includes solved problems and answers to recurring
university exam questions explanation and solutions to
problems
Quantitative Methods
ISBN: 978-81259-31393
Price : 290 Pages : 570
Size : 6.75 × 9.5
TABLE OF CONTENTS
Basics of Operations Research, Linear Programming, Graphical Method, Simplex Method, Artificial Variables Technique, Duality in Linear
Programming, Revised Simplex Method, Transportation Problem, Transshipment and Assignment Problems, Goal Programming, Integer
Programming Problems, Markov Processes and Markov Chains, Dynamic Programming, Sequencing Problems, Network Scheduling by
PERT/CPM, Inventory Control, Replacement Models, Queueing Theory, Game Theory, Simulation, Decision Theory
S Kalavathy—is currently Professor in
the Department of Mathematics, R.M.D.
Engineering College, Chennai.
S Kalavathy
Student-friendly and comprehensive, the book
adopts the solved-problems approach and meets the
syllabi requirements of engineering, computing and
management students of most universities.
OPERATIONS RESEARCH
WITH C PROGRAMS
(3rd Ed.)
ISBN: 978-81259-85672
Price : 410 Pages : 538
Size : 5.5 × 8.5
C R Kothari
AN INTRODUCTION TO
OPERATIONAL RESEARCH
(3rd Ed.)
A good book for those who want to understand the concepts
and techniques in the field of Operations Researches is
based on basic concepts along with their applications in the
context of real life industrial and business situations.
TABLE OF CONTENTS
An Overview of Operational Research • Problem Formulation and
Modelling • Random Variables and Probability Distributions • Linear
Programming–I • Linear Programming–II (Transportation and
Assignment Problems) • Combinatorial Problems: Branch and Bound
Technique • Sequential Decisions: Dynamic Programming • Sequencing
Problems • Network Analysis – CPM and PERT • Elements of
Replacement Theory • Inventory Planning Control • Theory of Games
• Queuing (or Waiting Line) Theory • Simulation: Monte Carlo
Technique • Decision Theory • Investment Decisions & Analysis of
Rick/Uncertainty • Value Analysis • Statistical Quality Control
• Appendix 1 – A Note on Markov Processes • Appendix 2 – A Note on
Work Study • Appendix 3 – A Note on Exponential Smoothing • Appendix
4 – Statistical Tables.C R Kothari—Principal, University Commerce
College & Associate Professor, Department of
Economic Administration & Financial
Management, University of Rajasthan, Jaipur.
Bestseller
Teachers’Manual
Available
CoreTextbook
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
51
New in this Edition
Added new topics like rank, adjoint of a matrix, Gauss elimination
method, maxima and minima in functions of two variables,
graphical and simplex methods, duality principle, input-output
analysis, and consumer and producer surplus.
Application part has been vastly expanded, along with additional
solved examples and exercises.
Economics
ISBN: 978-81259-28416
Price : 410 Pages : 1016
Size : 5.5 × 8.5
BUSINESS MATHEMATICS
(2nd Ed.)
Zameeruddin, Khanna, Bhambri
A self-contained book where applications has been
vastly expanded along with additional solved examples
and exercises.
Qazi Zameeruddin—Taught at the
Department of Mathematics, Kirori Mal
College, University of Delhi
Vijay K Khanna—Reader, Department of
Mathematics, Kirori Mal College, University
of Delhi
S K Bhambri—Reader, Department of
Mathematics, Kirori Mal College, University
of Delhi.
TABLE OF CONTENTS
Logic; Sets; Groups, Rings and Fields; Real Numbers and Mathematical Induction;
Linear Equations and Inequalities; Solution of Equations—Quadratic and
Simultaneous; Progressions (AP, GP and HP); Surds and Indices; Cubic and
Biquadratic Equations; Permutations and Combinations; Binomial Theorem;
Sequences and Infinite Series; Logarithms; Interest and Annuities; Measurement
of Angles; Trigonometrical Ratios; Trigonometrical Ratios of Sums and Differences
of Two Angles; Properties of Triangles; Variation of Trigonometrical Ratios and
their Inverses; Heights and Distances; Co-ordinates and Loci; The Straight Line;
The Circle; Conic Sections; Differentiation; Applications of Differentiation:
(Tangents and Normals; Maxima and Minima; Expansions, Taylor’s and
Maclaurin’s Theorems; Applications to Commerce and Economics); Integration—
Different Methods; Reduction Formulas, Definite Integrals and Applications;
Matrices and Determinants; Vector Algebra; Linear Programming; Index;
Logarithm Tables
ISBN: 978-81259-24005
Price : 320 Pages : 468
Size : 6.25 × 9.5
ESSENTIALS OF BUSINESS
ECONOMICS
D N Dwivedi
The book is as per the model syllabus of Business
Economics recommended by the UGC for BBA students
and also caters to BBE, B.Com. and PGDBM courses
run by the Indian universities and management
institutes.
Dr D N Dwivedi—Retired as Reader in
Economics, Ramjas College, University of
Delhi. He is presently Professor of
Economics at Maharaja Agrasen Institute
of Management Studies, Delhi
TABLE OF CONTENTS
Part - I: Introduction: Economics and Business Economics; The Economy, Its
Basic Problems and Price Mechanism; Laws of Demand and Supply and Market
Equilibrium Part - II: Theory of Consumer Demand: Analysis of Individual Demand;
Elasticity of Demand; Demand Forecasting Part - III: Production and Cost Analysis:
Theory of Production; Theory of Cost Part - IV: Market Structure, Pricing Theory
and Practices: Market Structure and the Firm’s Objectives; Price and Output
Determination under Perfect Competition; Pricing Decisions Under Monopoly;
Pricing Decision Under Monopolistic Competition; Pricing Decisions Under
Oligopoly Part - V: Factor Market and Factor Pricing: Factor Market–Factor
Demand and Supply; Theory of Wage Determination; Theory of Rent, Quasi-Rent
and Economic Rent; Theories of Interest; Theories of Profit; Index
Key Features
Learning objectives in the beginning of every chapter
A large number of diagrams for clarity of concepts
Case studies wherever required
Easy comprehensibility of the subject matter
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
52
Economics
TABLE OF CONTENTS
Review of Some Elementary Mathematics • Mathematical Reasoning • Sets
and Relations • The Number System • System of Equations and Inequations
Market Equilibrium • Trigonometry • Determinants and Matrices • Analytical
Geometry • Functions and Limits • Differential Calculus: Functions of One
Variable • Differential Calculus: Functions of Two or More Variables • Integral
Calculus • Differential and Difference Equations • Input Output Economics •
National Income and Economic Accounting • Linear Programming • Probability
and Statistics • Frequency Distributions • Measures Central Tendency •
Dispersion, Descriptive Measures, Expectation, Movements • Distribution I:
Some Theoretical Distributions • Distribution II: Discrete and Continuous
Distributions • Exact Sampling Distributions • Correlation and Regression •
Sampling • Statistical Inference: Estimation • Testing of Hypotheses • Analysis
of Variance (ANOVA) • Index Numbers • Time Series • Compilation and
Presentation of Statistics.
G S Monga—MA, M Sc, STAT, Dean Invertis Institute of
Management Studies, Civil Lines, Bareilly.
G S Monga
MATHEMATICS AND STATISTICS
FOR ECONOMICS (2nd Ed.)
ISBN : 978-81259-09828
Price : 565 Pages : 912
Size : 6.25 × 9.5
ISBN : 978-81259-41958
Price : 490 Pages : 832
Size : 6.75 × 9.5 TABLE OF CONTENTS
Part-One: Introduction • Part Two: Macroeconomic Accounting • Part-
Three: Macroeconomic Theory • Part-Four: Money, Interest and Prices •
Part-Five: Macroeconomic Policy, Foreign Exchange Rate and Banking •
Part-Six: Trade Cycle and Economic Growth • Name Index • Subject Index.
M C Vaish
MACROECONOMIC THEORY
(14th ed.)
M C Vaish—
Formerly
Professor and
Head of the
Department of
Economics,
University of
Rajasthan,
Jaipur.
Special Features
Basic terms and concepts explained with great clarity
Completely revamped chapters with updated information
Two new chapters – 'Taxation and Public Debt' and the
'Foreign Exchange Rate
Examination-oriented review questions at the end of each
chapter for the readers to assess their knowledge
Simple language to facilitate understanding of dif f icult
concepts
Separate name and subject indexes at the end of the book
ISBN : 978-81259-25309
Price : 415 Pages : 776
Size : 5.5 × 8.5
TABLE OF CONTENTS
Part-I: Theory of Public Finance: Economic Activities and the State • Meaning and Scope ofPublic Finance • Principle of Maximum Advantage • Public Revenue—General Considerations •The Division of Tax Burden • Incidence of Taxes • Classification and Choice of Taxes • Effect ofTaxation • Public Debt • Public Expenditure—General Considerations • Effects of Public Expenditure• The Public Budget • Balanced Budget and Fiscal Policy • Federal Finance • Public Undertakings• Part-II: Indian Public Finance: Indian Federal Finance • Public Debt in India • Government ofIndia Finances • The Indian Tax System: Certain Issues • Railway Finances • Public Sector inIndia • State Finances • Agricultural Taxation in India • Local Finance • Comments on RecentCentral Government Budgets • Appendix I—Budgetary Deficits: Concepts and Measures • AppendixII—Relevance of Fiscal Policy in Economic Growth and Distributive Justice • Appendix III—ANote on VAT in India • Appendix IV—A Note on Service Tax in India • Appendix V—GenderBudgeting • Appendix VI—Incremental Budgeting.
H L Bhatia—Former Reader in
Economics, Shri Ram College of
Commerce, University of Delhi.
H L Bhatia
The edition in hand thoroughly tracks the contents and related issuesof a rapid and all-engulfing transformation of the Indian fiscal systemunder an impact of its own socio-economic dynamism and in responseto the changing scenario of globalization and the world economicorder. It makes use of the latest available data and information,including GOI and Railway Budgets for 2007-08, State GovernmentBudgets for 2006-07, and relevant reports of various Committees andCommissions.
PUBLIC FINANCE (26th Ed.)
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
53
ISBN : 978-81259-16512
Price : 510 Pages : 640
Size : 7.25 × 9.5
TABLE OF CONTENTS
Part-I: Introduction • Part-II: Fundamentals of Market Economy • Part-III:
Theory of Consumer Demand • Part-IV: Theory of Production and Analysis of
Cost • Part-V: Theory of Firm • Part-VI: Theory of Factor Pricing • Part-VII:
General Equilibrium and Welfare Economics • Part-VIII: Macroeconomics
• Part-IX: Economic Growth and Business Cycles • Part-X: International
Economics
D N Dwivedi—Retired as Reader in
Economics, Ramjas College, University of
Delhi. He is presently Professor of
Economics at Maharaja Agrasen Institute
of Management Studies, Delhi.
D N Dwivedi
Principles of Economics is a comprehensive textbook for
undergraduate and postgraduate students. The book begins
with a simple introduction to economics as a social science,
moves on to basic economic problems of individuals, firms
and the society focusing on the problem of scarcity and choice,
and finally discusses the higher levels of economic theories.
Thus substantial changes have been made for this edition;
most chapters have been rewritten, expanded and updated
while some new chapters have been added. Graphical
illustrations and simple algebraic formulations have been
used, wherever necessary, for clear exposition of economic
theories. Review questions and exercises are given at the
end of each chapter to help students assess their own
understanding of economics.
PRINCIPLES OF ECONOMICS
(2nd Ed.)
Economics
Related Investment Measures (TRIMs) • Articles VI and XVI of GATT 1994 • Agreement on Implementation of Article VII of GATT 1994
• Agreement on Preshipment Inspection • Agreement on Rules of Origin • Agreements on Import Licensing Procedures • Agreement on
Safeguards • Part III: General Agreement on Trade in Services (GATS) • Agreement on Trade-Related Aspects of Intellectual Property Rights
• Trade Policy Review Mechanism • Part IV: Understanding on Rules and Procedures Governing Settlement of Disputes • Part V: Understanding
on Interpretation of Article II: 1(b) of GATT 1994 • Understanding on Interpretation of Article XVII of GATT 1994 • Understanding on Balance
of Payments Provisions of GATT 1994 • Understanding on Interpretation of Article XXIV of GATT 1994 • Understanding on Interpretation of
Article XXVIII of GATT 1994 • Understanding on Interpretation of Article XXXV of GATT • Part VI: Decision on Measures in Favour of Least
Developed Countries • Decision on Notification Procedures • WTO and Developing Countries • Seattle Ministerial Conference • Conclusions
ISBN: 978-81259-13795
Price : 500 Pages : 410
Size : 6.25 × 9.5
WTO AND INTERNATIONAL TRADE
(2nd Ed.)
Dr M B Rao ���� Manjula Guru
The book gives an in-depth analysis of the various facets
of international trade, and its regulations by the World
Trade Organisation.
Dr M B Rao—
Senior consultant
on tax matters,
company affairs
and arbitration,
received his
master's degree in
Law from the
University of
London.
Manjula Guru—A
consultant in the
areas of law and
economics.
TABLE OF CONTENTS
Part I: Principles of Private International Trade • State Controls of
Private International Trade • Evolution of GATT • GATT Provisions
— Its Working • GATT 1994—Uruguay Round Protocol to the
GATT 1994 • Part II: Agreement Establishing the WTO • Agreement
on Agriculture • Agreement on Application of Sanitary and
Phytosanitary Measures • Agreement on Textiles and Clothing
• Agreement on Technical Barriers to Trade • Agreement on Trade-
Key Features
Contains latest developments in rural initiatives
Includes a new chapter on Services Marketing
Deals with issues such as branding of agricultural
products.
Contains a separate chapter on Corporate Social
Responsibility.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
54
Key Features
Clearer concepts and theories
More numericals & examples
More questions and exercises
Five new chapters, 10 new sections
New Chapters
‘Basics of the Market System and Market Equilibrium’ to
give an overview of the market system (ch. 6)
An introduction to macroeconomics to show its usefulness
for business management (ch. 18)
‘Circular Flow Model of the Economy’ shows how product
and money flows make it work (ch. 19)
Being a global problem, a study of ‘Inflation’ is important to
a business manager (ch. 25)
Changing business environment due to globalization needs
to be studied (ch. 26)
Economics
ISBN: 978-81259-23473
Price : 395 Pages : 728
Size : 7.25 × 9.5
TABLE OF CONTENTS
Part-I: Introduction: Part-II: Analysis of Demand and Demand Forecasting: Part-
III: Production and Cost analysis: Part-IV: Market Structure, Pricing Theory and
Practices Part-V: Capital Budgeting and Investment Decisions
Part-VI: Macroeconomic Aspects Part-VII: International Economic Linkages Part-
VIII: Government and the Private Business, Index
Dr D N Dwivedi—Retired as Reader in
Economics, Ramjas College,
University of Delhi. He is presently
Professor of Economics at Maharaja
Agrasen Institute of Management
Studies, Delhi
D N Dwivedi
With some new chapters, new sections, sub-sections, and
additional explanatory matters, this book provides a complete,
comprehensive and authentic text on micro and macro aspects
of managerial economics.
MANAGERIAL ECONOMICS
(7th Ed.)
Bestseller
CoreTextbook
ISBN: 978-81259-42634
Price: 195 Pages : 360
Size : 6.25 × 9.5
D N Dwivedi
Dr D N Dwivedi—
Retired as Reader in
Economics, Ramjas
College, University of
Delhi. He is presently
Professor of Economics
at Maharaja Agrasen
Institute of
Management Studies,
Delhi.
Teachers’Manual
Available
TABLE OF CONTENTS
Managerial Economics-Nature and Scope; Basics of
the Market System and Market Equilibrium; Analysis
of Consumer Demand; Analysis of Market Demand
and Demand Elasticities; Demand Forecasting; Theory
of Production; Theory of Cost; Market Structure and
Pricing Decisions; National Income: Concept and
Measurement; Business Cycles and Stabilization;
Inflation: Meaning, Theories and Control Measures;
Review Questions; Appendix; Glossary; Question Bank
Managerial Economics provides clearer concepts
and theories and also covers the syllabi of GBTU.MANAGERIAL ECONOMICS
(GBTU)
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
55
ISBN: 978-07069-95862
Price : 420 Pages : 477
Size : 6.25 × 9.5
H G Mannur
H G Mannur—MA, PhD (USA), Head,
Economics Department, University of
Papua New Guinea, Port Morseby
Key Features
Includes real life examples in the form of a large number of case
studies and appendices.
Each chapter is followed by a glossary, readings and references,
and questions for review and exercises.
Contains latest available information and data
ISBN: 978-81259-16604
Price : 485 Pages : 672
Size : 5.5 × 8.5
TABLE OF CONTENTS
Introductory; International Economics as a Separate Branch of Economics;
Some Analytical Tools Classical Theory of International Trade; Terms of
Trade; Modern Theory-I; Modern Theory-II; Growth and Trade; Gains from
Trade; Rate of Exchange-I; Rate of Exchange-II; Balance of Payments: The
Concept; Foreign Trade Multiplier; Balance of Payments: Adjustment
Mechanism; Free Trade vs Protection; Trade Policy: Tariffs; Quantitative
Restrictions: Quotas; Dumping, State Trading and Export Subsidies; Import
Substitution vs Export-led Growth; Foreign Aid vs Trade; Foreign Direct
Investment and Outsourcing; Theory of Economic Integration: Globalisation;
Theory of Economic Integration: Regional Blocs; Regional Groupings: Some
Recent Developments; General Agreements on Tariffs and Trade; General
Agreement on Trade in Services (GATS); India’s Merchandise Foreign Trade;
India’s Balance of Payments; GATT/WTO and India; India’s Trade Policy;
Subject Index; Name Index
H L Bhatia—Former as Reader in
Economics, Shri Ram College of
Commerce, University of Delhi
H L Bhatia
A comprehensive textbook for university students,
aspirants of competitive examinations and professionals.
It covers the syllabi of leading Indian Universities with
appropriate case studies and real life examples.
INTERNATIONAL ECONOMICS
INTERNATIONAL ECONOMICS
(2nd Ed.)
The book explains in detail every aspect of the subject
and will be useful for the students of MA Economics
and M Com.
TABLE OF CONTENTS
Part One: International Trade Theory and Commercial Policy
• Introduction: The Principle of Trading • The Classical Theory of
International Trade: Comparative Advantage Model • International Trade
Equilibrium: Neo-classical Analysis • Terms of Trade: Concepts and
Significance • Foreign Trade and National Economics • The Modern Theory
of International Trade • Appendix • Obstacles to Trade and Trade Restrictions
• Commercial Policy – The Tariff Issue • Commercial Policy: The Theory of
Customs Unions • Part Two: Balance of Payments and Foreign Exchange
Rate • The Balance of Payments: Definitions and Concepts • Foreign Trade
and National Economics • The Balance of Payments and Foreign Exchange
Rate • Balance of Payments Adjustment Mechanism: Automatic System •
Balance of Payments Adjustment: Policy Issues • Optimum Currency Area
Theories • International Liquidity and the World Monetary System • Trade
Problems of Less Developed Countries • Author Index • Subject Index
Economics
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
56
Travel & Tourism Management
ISBN: 978-81259-05615
Price : 270 Pages : 210
Size : 5.5 × 8.5
TABLE OF CONTENTS
Tourism: Introduction • Evolution of Tourism • Mass Tourism:Tourism in Modern Times • Geography of Tourism • Politics ofTourism • Tourist Motivation • Statistical Measurement in Tourism• Tourist Behaviour • Role of Travel Agencies • Transport andTourism • Accommodation: Hospitality Industry • Evolution ofHospitality Industry • Management of Hospitality Industry •Marketing in Tourism • Economic, Social and Ecological Impactsof Tourism • Promotion and Development of Tourism • Tourismin India.
Dr Biswanath Ghosh—Department of
Commerce & Management, Burdwan
University
Dr Biswanath Ghosh
Dealing with concepts as well as practices. The book
covers all important areas of the subject giving good idea
of the subject to beginners in a concise manner.
TOURISM & TRAVEL
MANAGEMENT
(2nd Ed.)
ISBN: 978-81259-04663
Price : 300 Pages : 248
Size : 5.5 × 8.5
Mohammed Zulfikar
INTRODUCTION TO TOURISM
AND HOTEL INDUSTRY:With special focus on Front Office
Management
This book discusses in detail Tourism, Hoteliering and
its main branch - Hotel Front Office Management - in
the operative perspective and forms and a lot of emphasis
has been laid on tourism concepts and its utility to the
economy.
TABLE OF CONTENTS
Understanding Tourism Terminology • Growth of the
Tourism Industry • Tourism Scenario in India • The
Positive and Negative Impacts of Tourism • Hotels and
Hotel Groups • The Hotel Industry in India • Front
Office Management • Computers in the Hotel Industry
• Global Glossary of Hotel Terminology • Appendices
• Index.
Mohammed Zulfikar—A consultant in the
field of culinary concepts, menu planning
and market feasibility reports.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
57
ISBN: 978-81259-36312
Price : 250 Pages : 528
Size : 7.25 × 9.5
A FIRST COURSE IN COMPUTERS:(Based on Windows XP & Office XP)
(2nd Ed.)
Sanjay Saxena
The book is a computer manual, quick guide, help-
desk and a computer teacher, all rolled into one with
sample exercises given at the beginning of each section,
followed by step-by-step visual instructions, making
learning easy and effective.
Sanjay Saxena—CEO, Total Synergy
Consulting Private Limited, New Delhi
TABLE OF CONTENTS
Introduction to Computers, History of Computers, Basic Anatomy
of Computers, Operating Systems, Windows XP, Windows Vista,
MS Office XP, MS Office 2007, Word Basics, Mail Merge, Macros,
Excel Basics, Data Sort, Functions, PowerPoint Basics, MS Access,
MS Outlook, Internet Basics
New in this Edition
Thoroughly revised chapters on Excel and Access
Added screenshots for more clarity
Chapter objectives and summary for better
recapitulation
Key Features
Provides basic background knowledge of computers
Explains basic terms and concepts with great clarity
Provides detailed description of Office XP, MS Word,
MS Excel, MS PowerPoint, MS Access, MS Outlook
Computer Science
Bestseller
ISBN: 978-81259-14440
Price : 310
ISBN: 978-81259-14471
( 340 with CD)
Pages : 684
Size : 7.25 × 9.5
A FIRST COURSE IN
COMPUTERS 2003 EDITION
(3rd Ed.)
Sanjay Saxena
Text with the coverage on Internet, gives brief
introduction to computer basics with the complete
MS Office package.
Sanjay Saxena—CEO, Total
Synergy Consulting Private Limited,
New Delhi
TABLE OF CONTENTS
Part I: Introduction • Part II: MS DOS • Part
III: Windows • Part IV: MS Office • Part V:
MS Word • Part VI: MS Excel • Part VII - MS
PowerPoint • Part VIII: MS Access • Part IX:
MS Publisher • Part X: MS FrontPage
• Part XI - MS Outlook • Part XII: Internet.
Teacher’sManual
Available
MS OFFICE 2007 IN A NUTSHELLThis book will help the reader in understanding thecore Microsoft Office applications in detail, such asMicrosoft Word, Microsoft Excel, Microsoft PowerPointand Microsoft Access. It also teaches the reader to createor edit individual items in Microsoft Outlook. This bookcovers the basics of Windows Vista, the Internet andviruses. All the basic operations of Windows Vista, theInternet and MS Office 2007 are explained in a simplemanner covering the key functions of each packagealong with the details of menus, commands, toolbarsand icons. ISBN: 978-81259-50363
Price : 150 Pages : 244
Size : 5.5 × 8.5
TABLE OF CONTENTS
1: Windows Vista, 2: Microsoft Word 2007, 3: Microsoft Excel 2007, 4:
Microsoft Access 2007, 5: Microsoft PowerPoint 2007, 6: Internet, 7:
Microsoft Outlook 2007, 8: VIRUS: The Destroyer
Sanjay
Saxena—CEO,
Total Synergy
Consulting
Private Limited,
New Delhi
Sanjay Saxena
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
58
Computer Science
Key Features
Focused at core desktop tools, namely, Word, Excel, PowerPoint, and
Access
Adopts learning-by-doing approach
Brings toolbars and icons in focus
Shows 'tips and tricks' to optimize your workingISBN: 978-81259-23442
Price 335 Pages : 448
Size 7.25 × 9.5TABLE OF CONTENTS
• 1. Operating Systems • 2. Windows XP • Introduction • How do Windows
Differ From Dos? • Why Windows XP? • Features of Windows XP • Getting
Started • Working with Windows • Start Menu & the Taskbar • Windows Explorer
– Files and Folders • The Control Panel • Accessories 3. Windows Vista • 4.
Office 2007 • 5. Word Basics • Starting Word • Creating Documents • Parts of
Word Window • Formatting Features • Menus, Commands, Toolbars and their
Icons • Word Exercise 1 • Word Exercise 2 • Word Exercise 3 Review Questions •
Mail Merge • Word Exercise 4 • Review Questions • Macros • Introduction • Do-It-
Yourself Exercises • Review Questions • 6. Excel Basics • Introduction • Menus,
Commands, Toolbars and Their Icons • Toolbars and Their Icons • Excel Exercise
I • Excel Exercise II • Excel Exercise III • Review Questions • Data Sort • Review
Questions • Functions • Do-It-Yourself Exercises • 7 PowerPoint Basics •
Introduction • Toolbar, Their Icons & Commands • Navigating in PowerPoint •
8. MS Access • Introduction • Parts of an Access Window
Sanjay Saxena—CEO, Total
Synergy Consulting Private
Limited, New Delhi
Sanjay Saxena
The text has a step-by-step approach with sample exercises
and vivid illustrations that teaches the basic operations of
MS Office and explains the uses and working of each
package in a simple and easy to understand manner.
MS OFFICE XP FOR EVERYONE
ISBN: 978-81259-09521
Price : 335 Pages : 600
Size : 7.25 × 9.5
Sanjay Saxena
MS OFFICE 2000
FOR EVERYONE
The text is based on ‘learning by doing’ methodology.
The book visually shows you step-by-step how to use
the different components of MS Office package to do
a wide variety of things.
TABLE OF CONTENTS
Introduction • MS Office • MS Word • MS Excel
• MS PowerPoint • MS Access • MS Outlook • MS
Publisher • MS Front Page
Sanjay Saxena—CEO, Total Synergy
Consulting Private Limited, New Delhi
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
59
Computer Science
Sanjay Saxena
A great book for those who are fresher and do not
have computer knowledge. It is so organized that
one can learn a great deal simply by reading the
text carefully and following the step-by-step
instructions given with it.
Sanjay Saxena—CEO, Total
Synergy Consulting Private Limited,
New Delhi
TABLE OF CONTENTS
Basics of Computers; Networking; Word Processing and Spreadsheets; Internet and
Multimedia
ISBN: 978-81259-20601
Price : 395 Pages : 546
Size : 6.25 × 9.5
COMPUTER APPLICATIONS IN
MANAGEMENT
The text aims at providing a sound theoretical
as well as practical basis for understanding
the subject.
TABLE OF CONTENTS
Understanding Computers; Data Representation; The
Central Processing Unit; Memory Organisation; Input
Devices; Output Devices; Multimedia; Computer
Software; Disk Operating System (DOS); Microsoft
Windows; Linux; Word Processing; Spreadsheet
Package; Presentation Package; Networking; Database
Management Systems; Internet - Connecting the
World; Information Technology and Society
Sanjay Saxena
���� Prabhpreet Chopra
CoreTextbook
Teachers’Manual
Available
INTRODUCTION TO INFORMATION
TECHNOLOGY
ISBN: 978-81259-28577
Price : 325 Pages : 404
Size : 7.25 × 9.5
Sanjay Saxena—CEO, Total Synergy Consulting Pvt.
Ltd., New Delhi
Prabhpreet Chopra—A technology consultant
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
60
ISBN: 978-81820-93188
Price : 225 Pages : 232
Size : 6.75 × 9.5
INTERNET FOR EVERYONE
Alexis Leon ���� Mathews Leon
This book Internet for Everyone 15th Anniversary Edition explores
the basics of working with the internet. Numerous screenshots,
illustrations, and step-by-step instructions have been used to explain
the various features, which include:
• Internet-its past, present and future
• Internet and WWW-technologies and tools
• Working of Internet and WWW
• WWW and Web browsing
• Effective searching strategies
• Internet addressing and protocols
• Web design and development
• Online security and Cybercrimes
• Protecting your privacy and anonymity
• Protecting your data
• Finding jobs and making money
• Creating a website for you
• Blogging, social networking, and e-publishing
• Newsgroups, mailing lists, and discussion forums
• Chat, instant messaging, internet telephony, and video conferencing
TABLE OF CONTENTS
.Introduction to Internet, 2.How Internet Works, 3.Getting Connected, 4.World Wide
Web (WWW), 5.Web Browsers and Web Browsing, 6.Searching the Web, 7.Anonymity,
Safety and Privacy, 8.Internet Addressing, 9.Internet Protocols, 10.E-mail, 11.Websites
and Web Pages, 12.Overview of Web Technologies, 13.Blogging, 14.Electronic Publishing,
15.Social Networking, 16.Newsgroups, Mailing Lists and Discussion Forums, 17.Chat,
Instant Messaging (IM), Internet Telephony (VoIP) and Videoconferencing, 18.Making
Money on the Internet, 19.Creating Your Web Presence-A Case Study, 20.Internet Glossary,
List of Abbreviations, Index
Alexis Leon is a software
consultant, researcher, and writer.
He has more than 20 years of
consulting experience in the areas
of software development, IT,
software engineering, Internet and
WWW, etc.
Mathews Leon is the executive
director of L & L Consultancy
Services Pvt. Ltd., a company
specializing in web design and
development, Internet/intranet
development, software
development, multimedia and
CBT development, etc.
Computer Science
ISBN: 978-81820-92228
Price : 575 Pages : 1028
Size : 7.25 × 9.5
Alexis Leon ���� Mathews Leon
DATABASE MANAGEMENT
SYSTEMSThis book provides a clear and easy explanation of theory
and design and includes an excellent coverage of models
on real systems, real life examples and case studies with
up-to-date introduction to modern database technologies.
TABLE OF CONTENTS
Part I: Introduction • Part II: Database
Architecture, Design and Data Modeling • Part
III: Query Languages • Part IV: Database
Implementation Issues • Part V: Database
Technologies • Part VI: Database Applications
• Part VII: Appendices
Alexis Leon—A software
consultant researcher, and
writer. He has more than 20
years of consulting experience
in the areas of software
development, IT.
Mathews Leon—An executive
director of L&L Consultancy
Services Pvt. Ltd
15th Anniversary
Edition
New Ed.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
61
ISBN: 978-81820-92341
Price : 400 Pages : 512
Size : 7.25 × 9.5
TABLE OF CONTENTS
Part I: Computers—An Overview • Part II: Inside the Computer • Part III:
Number System & Boolean Algebra • Part IV: Memory • Part V: Input/
Output • Part VI: Computer Software & Software Development • Part VII:
Data Processing and Networking • Part VIII: Telecommunications
• Part IX: Security • Part X: Software Packages • Part XI: Internet and
Intranets • Part XII: Multimedia and Virtual Reality • Part XIII: Computers
in Business.
Alexis Leon is a software consultant, researcher, and writer. He has more than 20 years of consulting experience in the
areas of software development, IT, software engineering, Internet and WWW, etc.
Mathews Leon is the executive director of L & L Consultancy Services Pvt. Ltd., a company specializing in web design
and development, Internet/intranet development, software development, multimedia and CBT development, etc.
Alexis Leon ���� Mathews Leon
It is an indispensable textbook for all introductory courses
in computer science and covers the syllabi of various graduate
and postgraduate courses.
INTRODUCTION TO
COMPUTERS
Computer Science
Key Features
Deals with IT and related topics from fundamentals to the advanced.
New and revised edition includes new chapters on RDBMS & SOL, modern
databases, web technologies and web design cryptography, computer
security, etc.
Includes new and emerging fields of IT like KDD, Al, Bl, ERP, SCM,
CRM, mobile computing and business on the internet
ISBN: 978-81820-92457
Price : 360 Pages : 602
Size : 7.25 × 9.5
FUNDAMENTALS OF
INFORMATION TECHNOLOGY
(2nd Ed.)
Alexis Leon
Mathews Leon
A jargon-free text which explains the subject in simple
comprehensible language with review questions and
details on latest technological developments.
Alexis Leon is a software consultant,
researcher, and writer. He has more
than 20 years of consulting experience
in the areas of software development,
IT, software engineering, Internet and
WWW, etc.
Mathews Leon is the executive director
of L & L Consultancy Services Pvt. Ltd.,
a company specializing in web design
and development, Internet/intranet
development, software development,
multimedia and CBT development,
etc.
TABLE OF CONTENTS
• Introduction to Computers • Five Generations of Modern Computers
• Classification of Digital Computer Systems • Anatomy of a Digital Computer
• Computer Architecture • The Number System • Central Processing Unit and Memory
• Secondary Storage Devices • Input Devices • Output Devices • Introduction to
Computer Software • Introduction to Software Development • Programming Languages
• Operating Systems • General Software Features and Trends • Introduction to Database
Management Systems • Database Architecture and Design • Relational Database
Management Systems and Structured Query Language • Modern Database Management
Systems • Introduction to Telecommunications • Computer Networks • Communications
Systems • Distributed Data Processing • Internet & World Wide Web • Overview of
Electronic Mail • Introduction to Intranets • Introduction to E-commerce and E-
business • Introduction to Web Design • Overview of Web Technologies • Introduction
to Computer Security • Cryptography • Computer Viruses, Bombs and Worms
• Introduction to Multimedia • Multimedia Applications • Introduction to Virtual
Reality • Introduction to Hypermedia • Artificial Intelligence and Business Intelligence
• Knowledge Discovery in Databses • Data Warehouses and Data Marts • Data Mining
and On-Line Analytical Processing • Enterprise Resource Planning • Supply Chain
Management • Customer Relationship Management • Geographic Information System
• Computer in Business and Industry • Computers at Home • Computers in Education
and Training • Computers in Entertainment, Science, Medicine, and Engineering
• Mobile Computing and Business on the Internet; Appendix A. History of Computing
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
62
Key Features
Most currently relevant areas have been
covered
14 chapters and an elaborate glossary for
quick reference
Number of objective questions given.
ISBN: 978-81259-15973
Price : 410 Pages : 408
Size : 6.25 × 9.5
TABLE OF CONTENTS
Fundamentals of Data Communications • Wide Area Network • Transmission Media •
OSI Model and TCP/IP Suite • Data Modems • Data Transmission Networks •
Multichannel Data Communications • Wireless Mobile Communication • Networking
Fundamentals • Fiber Optics Communications • Data Link Protocol • Security • Local
Area Network • Internet Architecture.
Rajneesh Agrawal
Bharat Bhushan Tiwari
The book deals with various aspects of the subject vis-à-vis
the emerging trends in network-centric information
technology which provides the reader with an in-depth
framework of the fundamental concepts.
DATA COMMUNICATION AND
COMPUTER NETWORKS
ISBN: 978-81259-12385
Price: 400 Pages: 262
Size: 6.25 × 9.5
TABLE OF CONTENTS
Introduction to Computer Networks and Data Communication • Network
Classification, Communication, and Components • Network Standards
and OSI Model • Other Network Standards • Local Area Network • High
Speed Networks • Wireless LAN and VSAT • ISDN (Integrated Services
Digital Networks) • Transmission Control Protocol/Internet Protocol
• Client/Server Computing • Distributed Systems – Fundamentals and
Applications.
R S Rajesh, Selection Grade Lecturer, Deptt. of
Computer Science and Engg. Manonmaniam
Sundaranar University, Tirunelveli.
K S Easwara Kumar, Assistant Professor, School of
Computer Science and Engineering, Anna
Univeristy, Chennai
R Balasubramanian, Senior Lecturer, Department
of Computer Science, Manonmaniam Sundaranar
University, Tirunelveli.
R S Rajesh ���� K S Easwara Kumar
R Balasubramanian
This book aims to give its readers a concise yet
comprehensive coverage of the subject from all angles
which no other Indian book in the market has
accomplished so far.
COMPUTER NETWORKS:Fundamentals & Applications
Key Features
Clear and logical sequence of topics
Discussing on extended network features
like ISDN and Distributed Computing
Review questions at the end of every
chapter
Introduction of HTTP and Enterprise Java
Beans as case studies for client/server
application
Discussion on latest technologies namely
Blue Tooth and WAP.
Rajneesh Agrawal—Working as senior scientists in the Department of Information Technology under the Ministry of
Communications and Information Technology.
Bharat Bhushan Tiwari—Working as senior scientists in the Department of Information Technology under the Ministry
of Communications and Information Technology.
Computer Science
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
63
Computer Science
ISBN: 978-81259-38521
Price : 320 Pages : 396
Size : 6.75 × 9.5
MANAGEMENT INFORMATION
SYSTEMS
The book offers the most effective coverage in
terms of content and draws on both academic
research and current practices to present an
organizational perspective of MIS.
TABLE OF CONTENTS
Trends in the World of Business, Information and its
Value, Basics of Management and Organization, Information
and Decision-making, Systems Concepts and Approach,
Information Systems in Organizations, Strategy and
Information Systems, Information Systems Planning,
Information System Analysis and Design, Developing
Information Systems, Information Systems Implementation
and Evaluation, Database Management System, Information
Security, Issues in Information System Management,
Decision Support Systems and Expert Systems, Enterprise
Architecture and Systems
Dr Nirmalya Bagchi is a PhD in Business Management
(Information Management) from the University of Calcutta
and also holds an MBA degree. He is currently with the
Administrative Staff College of India at Hyderabad as an
Associate Professor and also teaches at the Centre for
Innovation and Technology.
Dr Nirmalya Bagchi
Key Features
Latest topics in IT including Data Warehousing, Data Mining,
Intelligent Agents, EIS and ERP Systems.
Elaborates the importance of connectivity and communication,
highlighting the importance of Networking and use of the Internet,
Intranet and e-mail as productivity, cost, marketing and communication
tools.
Provides operational suggestions or tenets in different sections of the
book - a unique and useful feature for both experienced and lay IT
users.
Simple and user-friendly with numerous illustrations to enhance
learning, and minimum jargon - caters to a large cross-section of
readers from different functional specialisations.
ISBN: 978-81259-05370
Price : 420 Pages : 400
Size : 6.25 × 9.5
BUSINESS INFORMATION SYSTEMS
Muneesh Kumar
This book identifies the role of a manager in the
process of planning, designing and developing IT
infrastructure.
Muneesh Kumar—Professor,
Department of Financial Studies,
University of Delhi, South Campus,
New Delhi
TABLE OF CONTENTS
Section One: Planning Imperatives for IT Infrastructure • Information and
Managerial Effectiveness • Business Information Systems • Business Functions and
Information • Needs of Business • Information Systems and Managerial Process •
Planning for IT Infrastructure • Section Two: Developing IT Infrastructure • Defining
Hardware Requirements • Planning for Software Resources • Development of Accounting
Information System: A Modular Approach • Planning for Databases • Types of Information
Systems and Need Resource Matching • Section Three: Shared Information Systems
• Data Communication and Networking • Using Information Superhighways – Internet
and Intranet • Security Issues in IT Infrastructure • Section Four: Personal Information
Systems • Microcomputers – End User Focus • Office Suites and Productivity.
Key Features
Offers a business management perspective
for students, MIS managers, designers,
developers, implementers and users.
Relevant case studies that elaborately discuss
the concepts in every chapter.
CoreTextbook
Teacher’sManual
Available
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
64
Computer Science
ISBN: 978-93259-56704
Price : 135 Pages : 204
Size : 5.5 × 8.5
ISBN: 978-93259-56612
Price : 165 Pages : 204
Size : 5.5 × 8.5
Ankit Fadia
HOW TO UNBLOCK EVERYTHING
ON THE INTERNET How To Unblock Everything On The Internet is the 15th
book written by the cyber security expert and ethical
hacker Ankit Fadia. This book comes to the rescue of
all those who are deprived of information on blocked
websites: Social networking sites “ Facebook,
YouTube, Twitter…; Stock trading websites; USB Ports;
Applications; Chat software …. It teaches simple ways
to unblock access to everything on the Internet,
whichever part of the world you are in. Of interest to
students, office-goers, travellers – in fact, just about
anyone in front of a keyboard, readers are advised to
exercise caution in usage, taking the utmost care not
to contravene existing laws.
The Hindi translation of How to Unblock Everything on
the Internet makes the book accessible to non- English
speaking readers and users.
Ankit Fadia
ANKIT FADIA developed an interest in computer hacking from the age of 12. At 14
years of age, he published his first book entitled The Unofficial Guide to Computer
Hacking. It sold 3 million copies worldwide and was translated into 11 languages.
After the September 11 attacks, he cracked an encrypted email sent by the Al-Qaeda
terrorist network for a classified intelligence agency.
Author of 14 bestselling books on computer security and ethical hacking, he has
delivered over 1000 talks in 25 countries, received 45 awards and trained more
than 20,000 people in India and China. He hosts his own TV show called MTV
What the Hack! Running a successful consulting company, the AnkitFadiaTM
Certified Ethical Hacker (AFCEF) 4.0 is a first-of-its-kind certification program in
Ethical Hacking that aims at training and certifying ethical hackers in the field of
computer security.
ANKIT FADIA developed an interest in computer hacking from
the age of 12. At 14 years of age, he published his first book
entitled The Unofficial Guide to Computer Hacking. It sold 3
million copies worldwide and was translated into 11 languages.
After the September 11 attacks, he cracked an encrypted email
sent by the Al-Qaeda terrorist network for a classified intelligence
agency.
Author of 14 bestselling books on computer security and
ethical hacking, he has delivered over 1000 talks in 25
countries, received 45 awards and trained more than 20,000
people in India and China. He hosts his own TV show called
MTV What the Hack! Running a successful consulting
company, the AnkitFadiaTM Certified Ethical Hacker (AFCEF)
4.0 is a first-of-its-kind certification program in Ethical Hacking
that aims at training and certifying ethical hackers in the field
of computer security.
NEW
NEW
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
65
Computer Science
TABLE OF CONTENTS
Tracing E-mails, E-mail Forging, Extended Simple Mail
Transfer Protocol (ESMTP), The Post Office Protocol
(POP), SPAM, Cracking E-mail Accounts, Securing
E-mail, Countermeasures
ANKIT FADIA—
Acknowledged worldwide
as a prodigy on computer
security and cyber-
terrorism.
ISBN: 978-81259-18134
Price : 250 Pages : 112
Size : 5.5 × 8.5
E-MAIL HACKING:Learn E-mail Hacking
the Easy Way
Ankit Fadia
The book will open the reader's eyes to security threats,
secrets and loopholes that until now were unnoticed.
TABLE OF CONTENTS
Computer Security and Intrusion Detection • Attack Framework
• Introduction to IDS and IPS • Principles of IDS • IDS
Architecture; Understanding TCP IP for IDS • Microsoft Internet
Acceleration and Security Server (ISA Server 2004) • Testing an
ISA Server Installation • TCP Dump • SNORT Appendices
ANKIT FADIA—
Acknowledged
worldwide as a
prodigy on computer
security and cyber-
terrorism.
ISBN: 978-81259-26511
Price : 345 Pages : 276
Size: 5.5 × 8.5
INTRUSION ALERT:An Ethical Hacking Guide to Intrusion
Detection
Ankit Fadia ���� Manu Zacharia
A beginners' guide to network security and Intrusion
Detection Systems shows you, step-by-step, how to
start and work with an Intrusion Detection System.
Ankit Fadia
Microsoft Windows is one of the most popular
and widely used operating systems in the world.
Windows Hacking 2.0 will teach users how to get
more out of their Microsoft Windows operating
system. Using the simple tips, tricks and tweaks
discussed in this book, you will be able to
completely customize everything about the look,
feel, features and functionality of Windows based
on your personal preferences.
Want to change the look and feel of everything
in Windows? Want to add more zing to your
Desktop? Want to change the pop up options when
you right click somewhere in Windows? Want to
increase the speed of your computer? Want to
disable the Windows options and features that
you don’t like? Want to improve the security of
your computer? Want to play some harmless
pranks on your friends? Want to bypass security
restrictions on your Windows system? Want to
unlock some hidden Windows features? No
matter what you wish to do in Windows, chances
are this book will have the answer for you.
ISBN: 978-93259-56643
Price : 175 Pages : 128
Size : 5.5 × 8.5
WINDOWS HACKING 2.0
ANKIT FADIA developed an interest in computer hacking
from the age of 12. At 14 years of age, he published his first
book entitled The Unofficial Guide to Computer Hacking. It
sold 3 million copies worldwide and was translated into 11
languages. After the September 11 attacks, he cracked an
encrypted email sent by the Al-Qaeda terrorist network for a
classified intelligence agency.
New Ed.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
66
Computer Science
ISBN: 978-81259-22513
Price : 300 Pages : 296
Size : 5.5 × 8.5
TABLE OF CONTENTS
An Introduction to Encryption • Encryption and Cryptography • Encryption
Algorithms • Encryption Tools • Defeating Encryption • Practical Examples
of The Applications of Encryption
Ankit Fadia
Jaya Bhattacharjee
The book lies in its simple, easy-to-understand instructions
and presentation, enhanced greatly by relevant diagrams
and screenshots.ENCRYPTION: Protecting Your Data is a handbook that teaches
you how to encode the contents of plaintext in such a way so as
to hide its contents from outsiders. It includes all the necessary
topics to understand what encryption is all about: the definitions
of encryption and decryption, the concept of developing a key
in detail, cryptography, the most popular encryption algorithms,
how some of these popular algorithms work, digital signatures,
digital certificates, and most importantly, some real-life examples
of where encryption can be put to use. With the growing need to
safeguard one’s privacy in communication and transactions, the
implementation of encryption is almost a necessity today. It is
truly a friend in need for lay people, unfolding as it does the
theoretical, scientific and practical aspects of a user-friendly
security system.
ENCRYPTION: Protecting Your Data
ISBN: 978-81259-28676
Price : 445 Pages : 312
Size : 7.25 × 9.5
TABLE OF CONTENTS
Chapter 1 Getting Started • Chapter 2 Programming Concepts
• Chapter 3 The Assembly Programming • Chapter 4 Tools of the
Trade: The Hackers’ Weapons • Chapter 5 Common Protection
Schemes: Risks and Solutions • Chapter 6 CD Copy Protection
Schemes • Chapter 7 PE Encoding and Compression • Chapter 8
Readymade Commercial Protections: Are They Any Better?
• Chapter 9 Anti-Debugging, Anti-Disassembling Tricks with
Source-Codes • Chapter 10 Anti-Tracing, Anti-Breakpoint Tips and
Tricks with Source-Codes • Chapter 11 The PE Format: Riddles
Revealed • Chapter 12 Cryptography –The Know-how • Chapter
13 Win32 API: The Darker Side • Chapter 14 S60 Piracy: A Different
Symbian Tour • Chapter 15 .NET Reversing: Anything Special? •
Chapter 16 Malware Reversing: Make Your Own A/V Research Lab
AppendicesAnkit Fadia—Acknowledged worldwide as a prodigy
on computer security and cyber-terrorism.
Nishant Das Patnaik—20 years of age, is a
computer security, cyber forensics and cyber anti-
terrorism expert. He is Founder-President of the
National Ethical Hackers' Association (NEHA).
Ankit Fadia
Nishant Das Patnaik
The book helps software developers to further
strengthen their programs against being broken into
by exposing them to various tools and techniques that
ill-intentioned people use to tear even a highly
protected program into bits.
SOFTWARE HACKING
Ankit Fadia—Acknowledged worldwide
as a prodigy on computer security and
cyber-terrorism.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
67
Knowledge Management
ISBN: 978-81259-13634
Price : 425 Pages : 252
Size : 6.25 × 9.5
KNOWLEDGE MANAGEMENT
Sudhir Warier
This book involves enhancing organizational
knowledge through sound practices of information
management and organizational learning and also
discusses the strategies, techniques and tools to
facilitate the design and development of an
organizational knowledge management system.
Sudhir Warier—Software Professional
TABLE OF CONTENTS
Essentials of Computing • Quality Re-Engineering Methodologies and
Business Paradigms • Knowledge Management–An Insight • Essentials of
Knowledge Management • Knowledge Management Techniques, Systems
and Tools • Organizational Knowledge Management Architecture and
Implementation Strategies • K- Careers
ISBN: 978-81259-16666
Price : 400 Pages : 524
Size : 6.25 × 9.5
IT TOOLS AND APPLICATIONSThe book provides a clear conceptual understanding
of IT concepts. It includes ‘Do-it-yourself’ exercises
at the end of the book giving it a practical orientation.
TABLE OF CONTENTS
• Information Technology and Society • UnderstandingComputers • Data Representation • The Central ProcessingUnit • Memory Organization • Input Devices • OutputDevices • Multimedia • Computer Software • Disk OperatingSystem (DOS) • Microsoft Windows • Linux • WordProcessing • Spreadsheet Packages • Presentation Package
Sanjay Saxena
Prabhpreet Chopra
Sanjay Saxena—CEO, Total Synergy Consulting
Pvt. Ltd., New Delhi
Prabhpreet Chopra—A technology consultant
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
68
New in this Edition
Chapter 30—Crossing and Bouncing of Cheques and
Chapter 31—Information Technology Act, 2000 have been
significantly revised
Latest decided cases have been added.
Key Features
Quotes Indian and foreign cases at appropriate places with a
view to ensure necessary authenticity and clarity on the
subject
Includes test questions and practical problems with hints and
solutions in each chapter to enable students to evaluate
their understanding of the subject
Explains complicated provisions in easily comprehensible
language with the help of illustrations and analogies
New in this edition
‘Law of Consumer Protection’ has been added to keep abreast of the
requirements of various universities and professional examinations
The text has been improved with added reasoning wherever needed.
Existing illustrations have been updated, making them more suitable
to the present times
A few latest decided cases have been added to elucidate the law on
important specific points.
Business Legislation
ISBN: 978-81259-31379
Price : 275 Pages : 480
Size : 5.5 × 8.5
TABLE OF CONTENTS
Part 1–Nature and Kinds of Contracts; Offer and Acceptance; Consideration; Capacity of Parties; Free Consent; Legality of Object andConsideration; Void Agreements; Contingent Contracts; Performance of Contracts; Discharge of Contract; Quasi Contract; Remedies for Breachof Contract; Indemnity and Guarantee; Bailment and Pledge; Agency; Part II–Contract of Sale of Goods; Conditions and Warranties; Transferof Property; Performance of Contract of Sale; Rights of Unpaid Seller; Part III–Definition and Nature of Partnership; Formation of Partnership;Rights, Duties and Liabilities of Partners; Dissolution of Partnership Firm Part IV–Negotiable Instruments; Parties to Negotiable Instruments;Presentation of Negotiable Instruments; Negotiation of Negotiable Instruments; Dishonour and Discharge of Negotiable Instruments; Crossingand Bouncing of Cheques; Part V–Information Technology; Bibliography
This book deals with the fundamental branches of business
law and is intended to serve as a textbook for the students of
B. Com. (Hons & Pass), CA Common Proficiency Test (CPT),
CA Professional Competence Course (PCC), CS Foundation
Programme, ICWA Intermediate, MBA and also for those
appearing for banking and competitive examinations.
BUSINESS LAW
(5th Ed.)
ISBN: 978-81259-31249
Price : 310 Pages : 712
Size : 5.5 × 8.5
MERCANTILE LAW
(7th Ed.)
A comprehensive, systematic and coherent study of the laws
and exposition of statutory provisions with latest case
studies and illustrations.
TABLE OF CONTENTS
Part I–Law of Contract; Part II–Law of Sale of Goods; Part III–Law of Partnership;
Part IV–Law of Negotiable Instruments; Part V–Law of Information Technology;
Part VI–Law of Consumer Protection; Part VII–Law of Insurance; Part VIII–Law
of Insolvency; Part IX–Law of Arbitration and Conciliation
M C Kuchhal
M C Kuchhal
M C Kuchhal—Served for about four decades as
the senior faculty member of Shri Ram College
of Commerce, University of Delhi.
M C Kuchhal—Served for about four
decades as the senior faculty member
of Shri Ram College of Commerce,
University of Delhi.
Bestseller
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
69
Business Legislation
Key Features
Quotes Indian and English cases with a view to ensure necessary authenticity and
clarity on the subject.
Includes test questions and practical problems with hints and solutions in each chapter
to enable students to evaluate their understanding of the subject.
Explains complicated provisions in easily comprehensible language with the help of
illustrations and analogies.
ISBN: 978-81259-53074
Price : 200 Pages : 316
Size : 5.5 × 8.5
BUSINESS & INDUSTRIAL LAWS
(2nd Revi. Ed.)
For B.Com., Sem-II,
University of Delhi
M C Kuchhal
This book has been written for 'Business and Industrial Laws
Paper' of the B.Com. Semester-II Examination of University of
Delhi. The contents of the book have been designed strictly in
accordance with the semester based syllabus, effective from the
academic year 2011-12. The book attempts to present the
complicated subject of 'Business and Industrial Laws' in an
easily comprehensible manner. The intricate points of law have
been explained in as lucid, systematic and logical way as possible
in a compact form.
The entire text has been organized in four parts, namely, Law
of Contract, Law of Sale of Goods, Law of Limited Liability
Partnership and Industrial Laws.
This book presents the subject matter tailor-made, as per the
revised course structure of the Paper, to enable the students to
possess a text-book which caters to their needs in full.
M C Kuchhal served for about four decades as the
faculty member of Shri Ram College of Commerce,
University of Delhi, Delhi. He is the author of
renowned books like 'Business Law', 'Mercantile Law'
and 'Business Legislation for Management', published
by Vikas.
ISBN: 978-81259-50820
Price : 250 Pages : 444
Size : 5.5 × 8.5
BUSINESS LAWS
For B.Com. (Hons.), Semester-I,
University of Delhi
M C Kuchhal
Key Features
Appropriate cases have been cited with a view to ensure necessary
authenticity and clarity on the subject
Test questions and practical problems with hints and solutions have been
given in each chapter to enable students to evaluate their understanding
Each complicated provision has been explained with the help of
illustrations and analogies
TABLE OF CONTENTS
Introduction PART I: LAW OF CONTRACT—• Nature and Kinds of Contracts • Offer and Acceptance • Consideration • Capacity of Parties
• Free Consent • Legality of Object and Consideration • Void Agreements • Contingent Contracts • Performance of Contracts • Discharge of
Contract • Quasi-Contracts • Remedies for Breach of Contract • Indemnity and Guarantee • Bailment and Pledge • Agency PART II: LAW OF
SALE OF GOODS— • Contract of Sale of Goods • Conditions and Warranties • Transfer of Property • Performance of Contract of Sale • Rights
of Unpaid Seller PART III: LAW OF LIMITED LIABILITY PARTNERSHIP— • Limited Liability Partnership (LLP) • Nature and
Incorporation of LLP • Partners and Their Relations: LLP • Accounts, Audit and Taxation • Conversion to Limited Liability Partnership •
Winding Up and Dissolution PART IV: LAW OF INFORMATION TECHNOLOGY— • Information Technology Act, 2000
The book has been written for Business Laws Paper of the B.Com.(Hons.), Semester-I examination of the University of Delhi inaccordance with its semester-based syllabus, effective from the academicyear 2011-12. Its contents have been largely extracted from the author'sreputed title 'Business Law' which has gained tremendous readershipover the years. This book presents the subject matter tailor-made, asper the revised course structure of the Paper, to enable the students topossess a textbook which caters to their needs in full.The book has been organized into four parts, namely, Law of
Contract, Law of Sale of Goods, Law of Limited Liability Partnership,and Law of Information Technology.
TABLE OF CONTENTS
Part I: LAW OF CONTRACT— • Nature and Kinds of Contracts • Offer and Acceptance • Consideration • Capacity of Parties • Free Consent• Void Agreements • Quasi-Contracts • Discharge of Contract • Remedies for Breach of Contract • Indemnity and Guarantee • Bailment and Pledge• Agency Part II: LAW OF SALE OF GOODS— • Contract of Sale of Goods • Conditions and Warranties • Transfer of Property • Rights ofUnpaid Seller Part III: LAW OF LIMITED LIABILITY PARTNERSHIP— • Limited Liability Partnership (LLP) • Nature and Incorporationof LLP • Partners and Their Relations: LLP • Accounts, Audit and Taxation • Conversion to Limited Liability Partnership • Winding Up andDissolution Part IV: INDUSTRIAL LAWS— • The Payment of Wages Act, 1936 • The Payment of Bonus Act, 1965 • The Payment of Gratuity Act,1972 • Bouncing of Cheques Part V: INDUSTRIAL LAWS—The Payment of Wages Act, 1936; The Payment of Bonus Act, 1965; The Payment ofGratuity Act, 1972
NEW
NEW
Bestseller
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
70
Key Features
Updates the book by incorporating the Companies (Amendment) Act, 2006
Gives latest rules, circulars, notifications, and clarifications issued by the
government
Includes the SEBI Guidelines, 2000
Showcases the emerging areas of the subject through four new chapters.
Business Legislation
ISBN: 978-81259-53104
Price : 325 Pages : 584
Size : 6.75 × 9.5
BUSINESS LEGISLATION FOR
MANAGEMENT
(3rd Ed.)
M C Kuchhal • Deepa Prakash
Business Legislation for Management is meant for students of business
administration, who need to be familiar with business law and company
law in their future role as managers. The book explains these laws in a
simple and succinct manner, so that the students are sufficiently aware
of the scope of these laws and will be able to operate their businesses
within their legal confines. The book approaches the subject in a simple
and logical way, so that even a student with no legal background is able
to understand it.
M C Kuchhal served for about four decades as the
senior faculty member of Shri Ram College of
Commerce, University of Delhi. He is the author of
renowned titles like Mercantile Law, Business Law and
Secretarial Practice, published by Vikas®.
Dr Deepa Prakash taught undergraduate students in
colleges of University of Delhi for about two decades.
TABLE OF CONTENTS
• Part I : Law of Contract • Part II : Law of Sale of Goods • Part III : Law of Partnership • Part IV : Law of Limited LiabilityPartnership • Part V : Law of Negotiable Instruments • Part VI : Law of Arbitration and Conciliation • Part VII : Law of ConsumerProtection • Part VIII: Law of Information Technology (Cyber Law) " Part IX: Company Law
ISBN: 978-81259-25286
Price : 380 Pages : 680
Size : 5.5 × 8.5
COMPANY LAW
(12th Ed.)
The book fully discusses the statutory provisions and case law. About
two hundred practical problems from past examinations of various
universities and professional institutes have been included in the
book. Brief hints for the solutions of practical problems at the end of
each chapter have been given in the Appendix. The book explains the
vast and complicated subject in a simple, compact and lucid manner.
Ashok K Bagrial is a Reader in the Department
of Commerce at Shivaji College, University of
Delhi. He has four decades of teaching
experience to under-graduate and post-graduate
classes. His areas of specialization are
Corporate, Business and Industrial Laws,
besides Banking Law & Practice. He is also the
author of Secretarial Practice published by
Vikas.
Key Features
Explains important concepts that are ambiguous and elude proper
understanding
Elucidates practical implications of law through a large number of
illustrations
Unfolds intricate points of law to solve intriguing questions
Quotes Section numbers so that reference may be made to the relevant
Act for details
Cites English and Indian cases to ensure necessary authenticity and
clarity
Contains test questions and practical problems along with hints to the
solutions at the end of each chapter to enable students to evaluate their
understanding
Provides ready access of basic business law and company law to
professionals and those engaged in business
New in this edition
Law of Contract-expanded by adding specific kinds of contracts
Law of Information Technology-thoroughly revised and updated
Company Law-Latest Circulars, Rules and Notifications included
Statutes added: Indian Partnership Act, 1932 Limited Liability Partnership
Act, 2008
TABLE OF CONTENTS
History and Administration of Company Law in India; Definition and Nature of a
Company; Kinds of Companies; Forming a Company; Memorandum of Association;
Articles of Association; Prospectus; Shares; Share Capital; Members; Transfer and
Transmission of Shares; Management of a Company; Company Meetings;
Borrowing Powers and Debentures; Accounts and Audit; Dividends and Bonus
Shares; Majority Powers and Minority Protection; Prevention of Oppression and
Mismanagement; Investigations; Compromise, Arrangement, Reconstruction and
Amalgamation; Winding Up; Winding Up of Unregistered Companies; Defunct
Companies; Emerging Areas in Company Law: Book Building; Depository
System; Corporate Governance; Producer Companies; Appendix
Ashok K Bagrial
New Ed.
Bestseller
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
7171
Author Title Price*( ) Page No. Quantity
Agarwal R & Tiwari, B B Data Communication and Computer Networks 410 62
Akhilesh KB and
Balasubrahmanyam S Mathematics and Statistics for Management 470 49
Ankit Fadia E-Mail Hacking 250 65
Ankit Fadia Encryption 300 66
Ankit Fadia How to Unblock Everything on the Internet 165 64
Ankit Fadia How to Unblock Everything on the Internet (Hindi) 135 64
Ankit Fadia Intrusion Alert: An Ethical Hacking Guide to Intrusion Detection-Revi 345 65
Ankit Fadia Windows Hacking 2.0 175 65
Ankit Fadia &
Nishant Das Patnaik Software Hacking 445 66
Aquinas, P G Human Resource Management - Principles and Practice 410 41
Arindam Chaudhuri Count Your Chickens Before They Hatch 375 32
Arindam Chaudhuri Count Your Chickens Before They Hatch ( Bengali Edition ) 175 32
Arindam Chaudhuri Discover the Diamond in You 175 30
Arindam Chaudhuri Discover the Diamond in You [Hard Back] 300 30
Arindam Chaudhuri Discover the Diamond in You [Hindi Edition] 110 30
Arindam Chaudhuri Khudi Ko Kar Buland Itna 360 32
Arindam Chaudhuri &
Rajita Chaudhuri Thorns to Competition 425 31
Arindam Chaudhuri &
Sandeep A CULT 525 31
Arindam Chaudhury &
Malay Chaudhury The Great Indian Dream 395 30
Arora M N A Textbook of Cost and Management Accounting - 9th Edn 495 19
Arora M N Cost Accounting: Principles & Practice - 11 Edn 410 13
Arora M N Essentials of Cost Accounting 265 19
Arora S P Office Organisation and Management 370 37
Arun Kumar &
N Meenakshi Marketing Management - 2nd Edn 575 20
Arun Kumar &
N Meenakshi Organizational Behaviour - A Modern Approach 435 35
Bagrial A K Company Law - 12th Edition 380 70
Baxi CV, R S Ray Corporate Social Responsibility 750 44
Bhatia H L International Economics 485 55
Bhatia H L Public Finance - 26th Edn 415 52
Bhattacharyya DK Industrial Management 380 41
Bhattacharyya DK Industrial Management (GBTU& MMTU) 195 41
Bhattacharyya S K Accounting for Management: Text and Cases 375 18
Bhui B C &
Chatterjee D Mathematics for BBA 225 48
Bidur Dhaul,
Enver Yucesan Supply Chain Management 195 28
Chandan J S Business Statistics 370 49
Chandan J S Management Concepts and Strategies 485 37
Chandan J S Management Theory & Practice 360 37
Chandan J S Organizational Behaviour - Third Edition 340 36
Chandan J S Statistics for Business and Economics 500 48
Chidambaram K Business Environment 265 45
Davar R S Personnel Management & Industrial Relations 350 40
Davar R S Salesmanship and Publicity 350 26
Deepak Chawla,
Neena Sodhi Research Methodology 425 47
Dwivedi DN Managerial Economics (GBTU) 195 54
Dwivedi DN Essentials of Business Economics 320 51
Dwivedi DN Managerial Economics - 7th Edn 395 54
Dwivedi DN Principles of Economics - Second Edition 510 53
* Prices are subject to change without notice.
Author Index / Order Form
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
72
Author Index / Order Form
Author Title Price*( ) Page No. Quantity
Dwivedi R S A Textbook of Human Resource Management 340 38
Gaur S S Event Marketing and Management 400 20
Gautam Bhattacharya SACH 425 33
Gautam Bhattacharya SACH (Hindi) 195 33
Ghosh Biswanath Economic Environment of Business 360 45
Ghosh Biswanath Ethics in Management and Indian Ethos - Second Edition 315 39
Ghosh Biswanath Human Resources Development and Management 380 39
Ghosh Biswanath Tourism & Travel Management 270 56
Godbole Prasad G Mergers, Acquisitions and Corporate Restructuring 425 8
Gogate S B Human Values and Professional Ethics 195 39
Gopalaswamy T P Rural Marketing - Environment, Problems and Strategies - 3rd Edn 265 23
Govindarajan M Industrial Marketing Management 385 21
Gupta C B An Introduction to Statistical Methods - 23rd Edition 385 48
Jakhotiya G P Strategic Financial Management - 2nd Edn 395 10
Kalavathy S Operations Research with C Programms - 3rd Edn 290 50
Kapoor, D C Export Management 455 43
Kothari, C R An Introduction to Operational Research 410 50
Kothari, C R Quantitative Techniques 310 47
Kuchhal M C Business and Industrial Laws (For B.Com 2nd Sem, D Univ)-2nd Ed 200 69
Kuchhal M C Business Law - 5th Edn 275 68
Kuchhal M C Business Laws for B. Com. (Hons), Sem-I, University of Delhi 250 69
Kuchhal M C Mercantile Law - 7th Edn 310 68
Kuchhal M C & D Prakash Business Legislation for Management - 3rd Edn 325 70
Leon A Database Management Systems - Leon 575 60
Leon A Fundamentals of Information Technology - 2nd Edn 360 61
Leon A Internet for Everyone - Leon 275 60
Leon A Introduction to Computers - Leon 400 61
Lomash S Business Policy and Strategic Management 425 29
Machiraju H R Indian Financial System -4th Edn 350 9
Machiraju H R Introduction to Project Finance 325 10
Madhukar R K Business Communication - 2nd Edn 335 42
Maheshwari S N & S K Advanced Accountancy Vol-2 - 10th Edn 610 15
Maheshwari S N & S K Corporate Accounting - 5th Edition 595 15
Maheshwari S N & S K Problems & Solutions in Advanced Accountancy Vol 1 - 6 Edn 550 16
Maheshwari S N & S K Problems & Solutions in Advanced Accountancy Vol 2 -7 Edn 610 16
Maheshwari S N & S K Financial Accounting - 5th Edition 460 14
Maheshwari S N & S K Financial Accounting for BBA 370 12
Maheshwari S N, S K,Sharad K Maheswari A Textbook of Accounting for Management - 2nd Edn 465 13
Maheshwari, S N & S K An Introduction to Accountancy - 10th Edition 535 17
Maheshwari, S N & S K Advanced Accountancy Vol-1 - 10th Edn 595 14
Mandal S K Total Quality Management - Principles and Practice 385 27
Mannur H G International Economics 420 55
Mathur P K Implementing ISO 9001: 2000 475 28
Mishra M N Organisational Behaviour 445 35
Mohamed H P Customer Relationship Management: A Step-By-Step Approach 375 22
Monga G S Mathematics and Statistics for Economics 565 52
Moorthi Y L R Brand Management 325 21
Muneesh Kumar Business Information Systems 420 63
Nag A Strategic Management 395 29
Nair N K Purchasing and Materials Management 385 28
Neelamegham S Marketing in India, Cases and Readings - 4th Edn 450 23
Nirmalya Bagchi Management Information Systems 320 63
Pandey G N Environmental Management 430 46
Pandey I M Essentials of Financial Management - 3rd Edn 365 7
Pandey I M Financial Management - 10th Edition 595 7
Pandey I M Management Accounting 375 18
* Prices are subject to change without notice.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
7373
Author Index / Order Form
Author Title Price*( ) Page No. Quantity
Pandian P Financial Services and Markets 340 8
Pandian P Security Analysis and Portfolio Management 350 9
Partho S Sengupta Principles and Practices of Management 265 36
Patel B M Project Management - 2nd Edn 425 11
Pylee M V &
George Simon A Industrial Relations and Personnel Management - Second Edition 285 40
Rajagopal International Marketing 470 24
Rajagopal Marketing Management: Text and Cases 385 21
Rajendra M Sonar Next Generation Business Intelligence 595 34
Rajesh R S Computer Networks: Fundamental & Application 400 62
Raju M S & D Xardel Consumer Behavior 450 25
Ramesh Kumar S Managing Indian Brands 450 22
Rangnekar S In the Wonderland of Indian Managers - 2nd Edn 165 34
Rangnekar S In the World of Corporate Managers - 2nd Edn 220 34
Rao M B WTO and International Trade 500 53
Sahaf M A Management Accounting: Principles & Practice - 2nd Edn 415 17
Sahu P K Salesmanship and Sales Management 370 26
Sanjay Saxena A First Course in Computers
(Based on Windows XP and Office XP) - 2nd Edn [With CD] 250 57
Sanjay Saxena A First Course in Computers 2003 Edition 310 57
Sanjay Saxena A First Course in Computers 2003 Edition (With CD) 340 57
Sanjay Saxena Introduction to Information Technology 325 59
Sanjay Saxena MS Office 2000 for Everyone 335 58
Sanjay Saxena MS Office XP for Everyone 335 58
Sanjay Saxena &
Chopra, P Computer Applications in Management 395 59
Sanjay Saxena &
Chopra, P IT Tools and Applications 400 67
Sanjay Saxena &
Vikas Publishing House MS Office 2007 in A Nutshell 150 57
Saravanavel & Sumathi Marketing Research & Consumer Behaviour 485 24
Saxena J P Warehouse Management and Inventory Control 425 27
Sengupta N K Government and Business 500 46
Sengupta S Management of Public Relations and Communication - 2nd Ed 370 42
Shekhar K C Banking Theory and Practice - 20th Edition 435 12
Shri Prakash Theory of Consumer Behaviour 435 25
Singh S Rural Marketing : Focus on Agricultural Inputs 320 22
Sreevalsan M C Spoken English: A Hand-On-Guide to
English Conversation Practice - 3rd Edn 170 43
Srivastava S C Industrial Relations and Labour Laws - Fifth Edition 425 38
Vaish M C Macroeconomic Theory - 14th Edn 490 52
Vrat Case Studies in Management 460 44
Warier Sudhir Knowledge Management 425 67
Zameeruddin Q Business Mathematics - 2nd Edn 410 51
Zulfikar M Introduction to Tourism and Hotel Industry 300 56
978-81-259-39979 IACT Six Sigma 750
978-81-259-42009 IACT Project Management 750
978-81-259-28454 IACT Import & Export Management 750
978-81-259-41972 IACT Retail Management 750
978-81-259-41989 IACT Supply Chain Management 750
BOOKS FOR WORKING PROFESSIONALS
ISBN AUTHOR TITLE PRICE ( )
THE BEST-SELLING COURSE FOR WORKING PROFESSIONALS
EASY-TO-READ COURSE BOOK WITH 6 FREE CDS
* Prices are subject to change without notice.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
74
EASTERN REGION
ASSAM
UBS Publishers’ Distributors Pvt Ltd
1st Floor, House No. 4
Kanaklata Path, Lachit Nagar
Bharalupar
Guwahati- 781007
Ph: 0361-2461982/83/84
Email: [email protected]
Books View
Saraswati plaza, Jaswanta Road
Panbazar
Guwahati- 781001
Ph: 9706081383
Email: [email protected]
Book Emporium
Jaswanta Rd, Pan Bazar
Guwahati-781001
Ph-0361-2635094, 9864042491
Book Mart
Comfort Market
Jaswanta Rd, Pan Bazar
Guwahati-781001
Ph-0361-2802493, 9435010069
DVS Publishers
HB Rd, Pan Bazar
Near Ramble Restaurant
Guwahati-781001
Ph-0361-2638295, 2525789
E-mail: [email protected]
Eastern Book House
136, Moti Lal Nehru Rd, Panbazar
Guwahati- 781001, Ph-9435195550
Email:[email protected]
Guwahati Book Depot
MLN Rd, Pan Bazar
Guwahati-781001
LBS Publications
HB Rd, Pan Bazar, Guwahati-781001
Ph-0361-2543799
E-mail: [email protected]
National Library
New Market, Dibrugarh-786002
Ph-0373-8920658, 9435031757
Naveen Pustakalaya
JB College Rd, Jorhat-785001
Ph-0376-2323940, 9435514204
New Book Stall
SC Goswami Rd, Pan Bazar
Guwahati-781001, Ph-0361-2546334
Unique Books
Monjera House, Ist Floor
MLN Rd, Pan Bazar
Guwahati-781001
Ph-0361-2733723, 2607107, 2731222
E-mail: [email protected]
World Book House
1st floor, T.C. Majumdar Building
Ranibari, Panbazar
Guwahati- 781001, Ph-03612731241
Email: [email protected]
BIHAR
UBS Publishers’ Distributors Pvt Ltd
Ground Floor, Western Side
Annaporna Complex
202 Naya Tola, Patna-800004
Ph-0612-2672856, 2673973,
2686170
E-mail: [email protected]
Amit Book Depot
Chouhatta, Ashok Rajpath
Opp. Patna College, Bankipur
Patna-800004
Ph-0612-2686601, 9234766001
E-mail: [email protected]
Amit Book Depot
Tulsi Appt. 1st Floor Govind Mitra Rd
Patna-800004
Ph-0612-2300557, 2300819
9431012326
E-mail: [email protected]
India Book Centre
Near Khuda Bukhsh Library
Ashok Raj Path, Patna-800004
Ph-0612-3295213, 9304993754
Kora Kagaj
Khalifabagh Chowk
Bhagalpur-812002
Ph-0641-2421322, 9771511779
National Book Enterprises
Opp. Patna College Main Gate
Ashok Rajpath, Patna-800004
Ph-0612-3262539, 9931687215
Novelty & Company
Tara Bhawan, Near Anupama Hospital
Ashok Rajpath, Patna-800004
Ph-0612-2672775, 6588266
E-mail: [email protected]
Sahitya Sadan
Saikripa, Laheria Tola
Gaya-823001
Ph-0612-2220600(O),0612-2220800(R)
E-mail: [email protected]
EAST — PATNA BIHAR : 9835438575
— GAUHATI ASSAM : 9835438575— KOLKATA WEST BENGAL : 9007033167— BHUBANESWAR ORISSA : 9938650431
NORTH — NOIDA (HO) U.P. : 0120-4078900
— DELHI DELHI : 9871195542— LUCKNOW U.P. : 9839427477— BHOPAL MADHYA PRADESH : 9839427477
SOUTH — ERNAKULAM KERALA : 9895071740
— CHENNAI TAMIL NADU : 9500065634— HYDERABAD ANDHRA PRADESH : 9885821772— BANGALORE KARNATAKA : 9686446796
WEST — AHMEDABAD GUJARAT : 9898294208
— MUMBAI MAHARASHTRA : 9898294208— PUNE MAHARASHTRA : 9987953743— NAGPUR MAHARASHTRA : 9987953743
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
75
List of DistributorsList of Distributors7575
List of Distributors
Vinayak Books Distributors
Opp. Darbhanga House
Ist Floor Book Palace Building
Chouhatta, Ashok Rajpath
Patna-800004
Ph-0612-3245795, 9431018020
E-mail: [email protected]
JHARKHAND
Aggarwal Book Store
Pratap Tower, Bistupur-Jamshedpur
Ph-09431303003
Book Corner
Railway Cinema Rd
Purana Bzr. Danbad
Ph-0326-2304268, 9905178687
Crown Book Depot
Upper Bazar, Pustak Path
Ranchi-834001, Ph-0651-2203275
E-mail: [email protected]
Crown Book Depot
Aryan Tower, East Jail Rd
Ranchi-834001, Ph-0651-2213735
E-mail:
Geeta Book Store
Park Mkt. Ist Floor, Hirapur, Danbad
Ph-0326-2310382, 9334344167
Lohia Granthalaya
Pustak Path, Ranchi-834001
Ph-0651-2215631
E-mail: [email protected]
Pustak Sadan
Pustak Path, Ranchi-834001
Ph-9334707019
Subodh Granthmala
Pustak Path, Ranchi-834001
Ph-0651-2202858, 2200819, 2208626
M-09431325960
E-mail:
Sen & Company
50, Main Rd
Bistupur-Jamshedpur
Ph-0657-2320244
ORISSA
UBS Publishers’ Distributors Pvt Ltd
Ist Floor, Plot No. 145, Cuttack Rd
Bhubaneswar-751006
Ph-0674-2314446
AK Mishra Agencies Pvt Ltd
209, Bapuji Nagar, Besides Venus Inn
Bhubaneswar-751009
Ph-0674-2533349
E-mail: [email protected].
A K Mishra Agencies Pvt Ltd
Roxy Lane, Badam Badi
Cuttack-753012
Ph-0671-2322244/55/77/66
E-mail: [email protected]
Jyoti Book Depot
Plot No. 4009, Ashok Nagar, Janpath
Tower Lane, Bhubaneswar-751008
Ph-0674-2530807
E-mail: [email protected]
Kitab Mahal
College Square, Cuttack-753003
Ph-0671-2648333
Padmalaya
Godavari Sahitya Samsad Complex
3/A Unit-III, Janapath
Bhubaneswar-751001
Ph-0674-416922
E-mail: [email protected]
Saraswat Book Garden
31/A, Janapath
Master Canteen Unit-III
Bhubaneswar-751001
Ph-0674-2416920, 9437199971
E-mail: [email protected]
Saraswati Book Agency
B/49, Sahid Nagar
in Front of RD Women College
Bhubaneswar-751007
Ph-9439050866
E-mail: [email protected]
Sriram Books
Unit-3, Plot No.14, Industrial Colony
Bhubaneswar-751001
Ph-0674-6546995
TRIPURA
Luxmi Bhandar (Book Concern)
154, Motor Stand Rd
Agartala-799001
Ph-0381-2386298, 9436502109
E-mail:
WEST BENGAL
UBS Publishers’ Distributors Pvt Ltd
8/1-B, Chowringhee Lane
Kolkata-700016
Ph-033-22529473, 22522910,
22521821
E-mail: [email protected]
Advance Book Depot
Bhawani Dutta Lane, Kolkata-700073
Ph-9775144341
Allied Publishers (P) Ltd
17, Chittaranjan Avenue
Kolkata-700072, Ph-033-22129618
Aryan Publishing Com. Pvt Ltd
76, Bepin Behari Ganguly Street
Kolkata-700012, Ph-033-22120278
E-mail: [email protected]
Bengal Book Agency
1, Shyama Charan Dey Street
Kolkata-700073, Ph-9831511122
Bharat Book Distributors
GD -15, Sector - III
(Near Water Tank No. 12)
Bidhan Nagar, Kolkata-700106
Ph-9830197183
Biswas Book Stall
9/4A, Ramnath Mazumdar Street
Kolkata-700009
Ph-033-22418031, 9831050512
E-mail: [email protected]
Book Centre
76, BB Ganguly Street
Kolkata-700012
Ph-033-22120237
Das Gupta & Company Pvt Ltd
54/3 College Street
Kolkata-700073
Ph-033-22416531
IAB Books
90/6, MG Rd, Kolkata-700007
Ph-033-22413613
E-mail: [email protected]
Indian Book Distributing Com.
65/2, MG Rd
Kolkata-700009
Ph-033-22410763
International Book Trust
54, College Street, Kolkata-700073
Ph-9830360012
E-mail: [email protected]
Jyoti The Book People
F-11, CIT Market, Jadavpur
Kolkata-700032
Lakshmi Narayan Book Depot
18A, SC Dey Street
College Street Junction
Kolkata-700073
E-mail:
Mullick Book Centre
25, Bhawani Dutta Lane
in Front of Raja Guest House
Kolkata-700073
Ph-033-22571605, 32408178,
9331086768
E-mail: [email protected]
National Book Stores
15, B C Chatterjee Street
Kolkata-700073
Ph-033-22419248
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
76
List of Distributors
New Paradise Book Shop
Shop No. 45, College Square West
Kolkata-700073, Ph-9051628648
New Tech Books
69-A, Pratapaditya Rd
Kolkata-700026, Ph-9830291621
O C M Books
P 7, Ground Floor, Scheme - 52
(Near Allahabad Bank)
Entally, Kolkata-700014
Ph-9830141141
Piccadilly Book Shop
28, Free School Street
Near Fire Brigade Hq, Kolkata-700016
Ph-033-22524371/22520017
E-mail: [email protected]
Rays Publishing House
17A, Jadu Mitra Lane
Kolkata-700004, Ph-033-25550199
E-mail: [email protected]
SG Publishers & Distributors
5B, Tulshidanga Lane Dakshineswar
Kolkata-700076, Ph-033-25645486
Starmark
Ruby Golpark, Kolkata-700107
Ph-9831442747
Techno World
90/6A, MG Rd, First Floor
College Street, YMCA Building
Kolkata-700007
Ph-033-22196116/22571650
E-mail:
Trans World Books
475, Spa Block, Chittaranjan Colony
Kolkata-700092, Ph-9874723721
Trio Enterprise
25, Bhawani Dutta lane
Kolkata-700073, Ph-22198749
E-mail: [email protected]
M-9830221764
Youth Book Bureau
Diamond Harbour Road
Kolkata-700023, Ph-9830107586
NORTHERN REGION
CHANDIGARH
Mohindra Book Depot
SCO-41, Sector-31-D
Chandigarh-160030,Ph-0172-2601550
Universal Book Store
SCO-68, Sector-17-D
Chandigarh-160017
Ph-0172-2702558, 2702312
E-mail: [email protected]
Variety Book Store
Sco-69, Sector-17-D
Chandigarh-160017, Ph-0172-2702241
E-mail: [email protected]
CHHATTISGARH
Anil Book Depot
Sector-6, A Market, Bhilai-490006
Ph-0788-2224250
E-mail:
Central Book House
Sadar Bazar, Raipur-492001
Ph-0771-2234150
Email: [email protected]
DELHI
UBS Publishers’ Distributors Pvt Ltd
5, Ansari Rd, Daryaganj
New Delhi-110002
Ph-011-23273601, 23266646
E-mail: [email protected]
Asian Book Centre
24, DDA Shopping Complex
Ber Sarai, Near JNU
New Delhi-110016
Ph-011-26518359, 26961034
E-mail: [email protected]
A S Books Distributor
B 403, Sector 1, Rohini Avantika
Delhi- 110083, Ph-9871856622
Email: [email protected]
Better Book Service
4760-61/23, Ansari Rd, Daryaganj
New Delhi- 110002
Ph-9313801198, 011-23243282
Email: [email protected]
Brijwasi Book Distributors &
Publishers
H-87, Lakshmi Nagar Extension
Vikas Marg, Delhi-110092
Ph-9811122902
Chawla Book Depot
Shop No.16, Sector-3
RK Puram (West), New Delhi-110022
Ph-011-26174783, 26184849
9810045752
Engineering Book Centre
1693, Nai Sarak, New Delhi-110006
Ph-011-23831054, 9810407295
Global Educational Books
B -2/147 Ist Floor Paschim Vihar
New Delhi- 110063, Ph-9811853334
Email:[email protected]
Indian Publishing House
C/O KL Malik & Sons Pvt Ltd
4782/23 Daryaganj, New Delhi-110002
Ph-011-23274161
Jagdamba Publishing Company
4230/1, Ansari Road, Daryaganj
New Delhi-110002, Ph-9810576314
Jain Book Agency
C 9, Opp B Block Metro Station
Connaught Place, New Delhi-110001
Ph-44456789, 44556677, 23416390-97
Jain Book Agency
1, Aurobindo Place Market
Hauz Khas, New Delhi-110016
Ph-41758700, 41755666, 26567066
Jain Book Agency
5061/1, Sant Nagar
Desh Bandhu Gupta Road
Karol Bagh, New Delhi - 110005
Ph-47528979, 42542652
Janak Book Distributors
C-203, Jhilmil Colony, Shahdara
New Delhi-110092, Ph-9891185157
JBC Publishers & Distributors
2/39, Ansari Rd, Daryaganj
New Delhi-110006
Ph-011-41564445, 32486150
65235268, 9871108880
E-mail: [email protected]
Maya Library Services
T 21, Nanda Block Mahavir Enclave
New Delhi-110045
Ph- 9910935983
Email:[email protected]
Mittal Brothers
2/44, Ansari Rd, Daryaganj
Delhi-110002, Ph-011-23289050
E-mail: [email protected]
Savera Book Distributors
4754, Akarshan Bhawan
23, Ansari Rd, Daryaganj
New Delhi-110002
Ph-011-23276862, 9871377370
E-mail: [email protected]
Sonu Book Shop
Sector 3 Market, R K Puram (West)
New Delhi -110022
M -981009356
UDH Publishers & Distributors Pvt Ltd
4078, First Floor, Nai Sarak
Delhi-110006
Ph-011-23918642, 23934494
Fax: 011-43037529
E-mail: [email protected]
UDH Publishers & Distributors Pvt Ltd
4762/63, 23 Ansari Rd, Daryaganj
New Delhi-110002
Ph-011-23258449, 41562623
41562603
Fax: 011-23258474
E-mail: [email protected]
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
77
List of DistributorsList of Distributors7777
List of Distributors
UDH Publishers & Distributors Pvt Ltd
2/27, Ansari Road
Daryaganj, New Delhi-110002
Ph-011-43489013, 43489014
Variety Books
2/22, Ansari Road
Daryaganj, New Delhi-110002
Ph-9810042810, 011-65823662
Email :
HARYANA
Aggarwal Technical Book Shop
Opp. Cycle Stand
Bus Stand Jagadhri
Yamuna Nagar- 135003
Ph-9896147794
Email: [email protected]
Happy Book Depot
Near Durga Gas Agency
Model Town,
Delhi Road
Rohtak-124001
Ph- 01262-211615, 210614
Email: [email protected]
International Book Centre
Shop No. 5, Shopping Complex
Guru Jambheswar University
Hissar-125001, Ph-9896011075
Jain Book Agency
12, Central Plaza Mall
Sector 53, DLF Phase – V
DLF Golf Course Rd, Gurgaon-122002
Ph: 91 124 4143020, 4143019
4042665, 4142665, 4232665
Email:[email protected]
Nirmal Book Agency
Opp. Kurukshetra University 3rd Gate
Kurukshetra-136119, Ph-9315488354
Email:[email protected]
Ons Books
1721, Sector-4, Gurgaon -122001
Mobile 9213773645/0124- 4078536
Email: [email protected]
J & K
Ali Mohammed & Sons
1, Budshah Hotel Building
Lal Chowk, Srinagar-190001
Ph-0194-2450262
Computer Book Mart
Kashmir University Rd
Srinagar-190006, Ph-0194-2428526
Kashmir Book Depot
I.N.D.R.K. Complex
Badshah Chowk, Srinagar-190001
Ph-0194-2474440 / 2450262
Radha Krishan Anand & Com.
Pacca Danga, Jammu-180001
Ph-0191-2546691, 578357
9419194459
E-mail: [email protected]
MADHYA PRADESH
UBS Publishers’ Distributors Pvt Ltd
Z-18, MP Nagar, Zone I
Bhopal-462011
Ph-0755-4203183, 4203193,
2555228
E-mail: [email protected]
Akash Book Depot
Sadar Bazar, Jabalpur
Ph: 09826563047 (M) 9826563047
Ajay Publishers & Distributors
House No 6, First Floor
Behind Moti Masjid
Near Sulemania School
Bhopal-462001
Ph-0755-2542556, 2730115
E-mail: [email protected]
Book Paradise
7, K.K. Plaza Bord Office Circle
M.P. Nagar, Bhopal, Bhopal-462011
Ph-0755- 4272247, M-09302376140
JK Jain Brothers
Opp Moti Masjid, Sultania Road
Ph-9827048690, Bhopal-462001
Jain Brothers
Basement Kauthal
Mohit Complex Subhash Chowk
Ph-0731-2454676, Indore-452002
E-mail: [email protected]
Jainson Book Shop
33, Bakshi Gali, Rajwada
Indore-452004
Ph-0731-2538787, 9425318787
E-mail: [email protected]
Lyall Book Depot
Near Moti Masjid, Sultania Rd
Bhopal-462001
Ph-0755-2543624, 2545952
Mahabir Competition Book House
1, Khajuri Bazar
Indore - 452003, Ph-0731-3923763
Email; [email protected]
New Jain Book Stall
Khajuri Bazar, Rajwada
Indore-452001, Ph-9926636333
Shree Indore Book Depot
504, MG Rd, Opp. Kothari Market
Indore-452007, Ph-0731-2432479
E-mail:[email protected]
Scientific Book Depot
Scientific Literature Co. Barjatya
Chambers, 44 Jaora Compound Opp.
M.Y. Hospital
Indore-452001
Ph-9826299744
Shree Suneeta Book Centre
621, M.G. Road, Khajuri Bazar
Indore -452002
Ph-0731-2451009
Email :
PUNJAB
Book Plaza
Mai Hiran Gate, Near Bank of India
Jalandhar- 144001
Ph: 0181 2404355
CD Mehra & Sons
Hall Bazar, Amritsar-143001
Ph-9876339988
Gupta Book Store
Near DAV College
Jalandhar-144004
Ph-9779981081
Kasturi Lal & Sons
Hall Bazar, Amritsar-143001
Ph-0183-2542270
Lyall Book Depot
Chaura Bazar
Ludhiana-141008
Ph-0161-2745756, 2760031
Pal Book Depot
Shop No 1, Kesar Complex
Near PVR Cinema
Malhaar Rd
Ludhiana
Ph- 0161 3018777
Subhash Book Depot
GT Road, Jalandhar-144001
Ph-0181-2459156
RAJASTHAN
Allied Informatics
B-83, Golden Jewel Apartment
Ganesh Marg, Bapu Nagar
Jaipur- 302015
Ph- 9829063870, 141-2719034/
4003870
Email: [email protected]
Ashirwad Publishers & Distributers
8-10, District Shopping Centre
Near Laxmi Mandir Cinema
Tonk Road
Jaipur- 302015
Ph- 9829015077, 141-5111719
Email :
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
78
List of Distributors
Arya's Book Centre
Post Box No. 61, Hospital Road
Udaipur- 313001
Ph- 9414166102, 294-2526160
Email: [email protected]
India Book House
213, Radha Damodar Ki Gali
Loha Mandi, Chaura Rasta
Jaipur-302003
Ph-0141-2314983, 2311191
Raj Pustak Mandir
241, Chaura Rasta, Jaipur- 302003
Ph: 0141-4015276/2578098
Email: [email protected]
Rajasthani Granthagar
Sojati Gate, Jodhpur- 342001
Ph- 9414100334, 291-2623933/
2657531
Email: [email protected]
University Book House
79, Chaura Rasta, Jaipur- 302003
Ph- 141-2313382, 2311466
Email: [email protected]
UTTAR PRADESH
UBS Publishers’ Distributors Pvt Ltd
9, Ashok Nagar, Near Pratibha Press
Gautam Buddha Marg
Lucknow-226018
Ph-0522-4025134/124/144
E-mail: [email protected]
Bansal Book Distributor
F-4,C-7, Chander Nagar Ramprastha
Ghaziabad-201010, Ph-9891085589
D.J. Book Distributors
Block-77,Opp. St. Patricks School
Sanjay Palace, Agra-282002
Ph-0562-4042622, 939915845
Friends Book Depot
13 University Rd, Allahabad- 211007
Ph- 9415237813, 0522-2461221
Email :
Ganga Saran & Grandsons
D-58/51-A-(Ka), Opposite Kuber Complex
Rathyatra, Varanasi-221010
Ph-0542-2361089, 9935523813
E-mail: [email protected]
International Book
Distributing Company
Khushnuma Complex Basement
7, Meera Bai Marg
Behind Jawahar Bhawan
Lucknow-226001
Ph-0522-2209542, 43, 44, 45
E-mail: [email protected]
Jagdamba Book Depot
Opposite Sushila College
Ghaziabad-201001, Ph-0120-2756063
Landmark
East End Mall Waves Cinema
Tc-54,Vibhuti Khand, Gomti Nagar
Lucknow-226010
Ph-9235559941, 0522-4025555
E-mail:
eastendmall@landmark_tata.com
Manav Booksellers
Raja Ki Mandi, Near Bharat Cinema
Agra-282002, Ph-8126190990
Raghubar Dayal & Sons
Near Zila Parishad Market
Court Road Gali Planning Office
Muzaffar Nagar-251001
Ph-0131-2623425
Savera Book Distributor
Gandhi Ashram Chowk, Meerut-250611
Ph-9837057885
SR Book Distributors
12,Satyam Enclave, New Kot Gaon
Tejab Mill Company.
Ghaziabad-201001
Ph-9811708403
E-mail: [email protected]
Tripathi Book Distributors
N.P.A. Arcade, Shop/Flat No. 212, 23
M.G. Garg Civil Lines
Allahabad-211001
Ph-9415235892, 0522-2561162
Email: [email protected]
Useful Book Service
C-369, Church Rd
Near Shekhar Hospital, Indira Nagar
Lucknow-226016
Ph-0522-2346805, 2310433
9415017416
E-mail: [email protected],
Universal Booksellers
82,Hazartganj, Post Box-20
Lucknow-226001
Ph-9839020290, 0522-2625894
E-mail: [email protected]
Vishal Distributors
172/182, Bazar Jhau Lal
Gwynne Road, Aminabad
Lucknow- 226018
Ph-9415005435, 0522-6536841
E-mail: [email protected]
Vidyarthi Pustak Bhandar
Jubilee Chowk, Buxipur
Ph-0551-2335002
Gorakhpur-273001
E-mail:
Y.K. Publishers
G-19, Block-77, Sanjay Place
Agra-282002
Ph-9758610600, 9412721465
UTTARAKHAND
Almora Book Depot
Mall Road
Almora-263601, Ph- 05962-230148
Email: [email protected]
Book World
10 A Astley Hall, Dehradun-248001
Ph- 9897592383, 0135-2655845
Email: [email protected]
Bansal Brothers
Dispensary Road, Dehradun- 248001
Ph-9897351136, 0135-2654615
Email:[email protected]
Bhatt Brothers
D-4,1St Floor, Johar Complex, Tilak Rd
Rishikesh-249201, Ph- 9412077677
Email: [email protected]
Consul Book Depot
Bara Bazar, Mallital, Nainital-263001
Ph: 05942-235164
Email: [email protected]
Indra Book Emporium
200, Civil Lines, Dr Agarwal Market
Roorkee-247667, Ph-8126293314
Email: [email protected]
Pooran & Sons
Kaladhungi Road Chauraha
Haldwani- 263139
Ph: 9837092823, 05946-284845
Email: [email protected]
Ramesh Book Depot
Moti Bazar(Book Market)
Dehradun- 248001
Ph- 9412058873, 0135-2653637
SOUTHERN REGION
ANDHRA PRADESH
UBS Publishers’ Distributors Pvt Ltd
3rd Floor, Alekhya Jagadish
Chambers, H. No. 4-1-1058
Boggulkunta, Tilak Road
Hyderabad-500001, Ph-040-24754472/73
A-1 Book Centre
7-3–13/F, Opposite Alpha Hotel
Statin Road, Secunderabad-500003
Aditya Book Depot
Vellanki Plaza, Opp. Sivarama
Sweets, Asilmetta Jn.
Visakhapatnam-530003
M-9949683002,9296055349
Email: [email protected]
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
79
List of DistributorsList of Distributors7979
List of Distributors
Ashok Book Centre
Opp Maris Stella College
Vijayawada-520008
Ph-0866-2476966/2096
Ashok Book Centre
St. Anthoney's Church Compond
Jagadamba Jn.
Visakhapatnam-530002
Ph.2565995,2561055
Email: [email protected]
Book Centre
47-45–4, Gur-Banga Complex
Dwarka Nagar, Visakhapatnam (Vizag)
Ph-0891-2562684, 5549678
Book Selection Centre
K.D. House, H. No. 3-5-121/E/1/2
Ramkote, Near Shalimar Theatre
Hyderabad-500001
Ph-040-23446841-43, 24750522
9849051202
E-mail: [email protected]
Book Syndicate
Beside VHP Building
Behind Gandhi Gyan Mandir, Koti
Hyderabad-500095
Ph-040-23445622/44/33
Bookionics
D. No. 29-25-35
Vemurivari Street, Near Kothavantena
Anjaneyaswamy Temple
Vemurivari Vedhi, Suryaraopet
Vijayawada-520002, Ph-0866-2433383
E-mail: [email protected]
Book Tech
Opp. Clock Tower, Sulthan Bazar, Koti
Ph-9246185898, Hyderabad-500095
Durga Book Distributors
No. 5-3-655, Old Topekhana Rd
Hyderabad-500012
Ph-040-24612801, 24735376
Higginbothams Pvt Ltd
38-8-27, Bundar Rd, Punnammathota,
MG Road (Bandar Rd)
Vijayawada-520010
Ph-0866-5512424, 5512525, 6612525
Himalaya Book World
M 6,Ground Floor, Manoranjan
Complex, Opp. Ajantha Gate
Mukkaramjahi Rd
Ph-9246571721
Hyderabad-500001
Himansu Book Depot
No. 10-1-20/A, Asilmetta Junction
Visakhapatnam-530003
Ph-0891-2509838, 2541472
9440629648
E-mail:[email protected]
JBD Educationals (P) Limited
D.No-30-5-1, Krishna Garden Street
Dabagardens
Visakhapatnam-530002
Ph-9440260561
Jyothi Book Depot
3-2-3/2, Ground Floor
Chappal Bazar
Rahmath Bagh, Kachiguda
Ph-040-32998608, Hyderabad-500027
E-mail: [email protected],
Jyoti Book Depot
Balaji Softech, G2, Sree Girisai Towers
Tukhmini Rice Mill Rd
Opp. Andhra Jyoti Labbipet
Vijayawada-520010
E-mail: [email protected]
Jyoti Book Depot
30-15-56, 1st Floor
Daba Garden Main Rd
Visakhapatnam-530020
Ph-0891-2746020, 2541201,
5515309
E-mail: [email protected]
Knowledge Book Distributors
3-5-121/A-8, Shalimar Theatre Road
Ramkote, Hyderabad-500001
Ph-9848053909
Neelkamal Book Distributors
Opp. Clock Tower, Koti
Hyderabad-500001, Ph-040-24611674
Overseas Publishers & Distributors
Second Floor,
MCH Commercial Complex
Sultan Bazar, Koti, Hyderabad-500095
Ph-040-24650971-72
E-mail: [email protected]
Rajkamal Book Agency
Narayan Naik Complex
Beside Gandhi Gyan Mandir, Koti
Hyderabad-500001, Ph-040-24754671
Raj Laxmi Book House
31/A, Annapoorna Block
Aditya Enclave, Ameerpeta
Hyderabad-500001
Ph-040-55614883
Shah Book House Pvt Ltd
4-3-378, Opp. Central Bank of Iindia
Bank Street, Hyderabad-500095
Ph-9885401726
Sia Publishers & Distributors Pvt. Ltd.
No. 4-5-150, Women's College Road
Hasmathgunj, Koti
Hyderabad-500095
Ph-9908062032
Shradha Book Depot
Near Ganesh Temple, Station Rd
Secunderabad-532001
Ph-040-27702686
Sree Book World
Prakashraopeta, Singh Hotel Jn.
Visakhapatnam-530002
M-7207710709,9440629648
Email: [email protected]
Sri Manikanta Book Centre
No. 7-30-12, Main Rd
Shanti Niwas Centre
Rajahmundry-533101
Ph-0883-2462507
Sri Rajeswari Book Links
Opp. Premasamajam
Dabagardens
Visakhapatnam-5300020
Ph-6661718, 2541415
Email: [email protected]
Sri Venkateshwara Book Agency
Narayan Naik Complex
Beside Gandhi Gyan Mandir, Koti
Hyderabad-500095
Ph-9949988445
Sri Venkateswara Book Depot
No. 11-16-32, Singarajuvari Street
Kothapet, Vijayawada-520001
Ph-0866-2567726, 553733, 553734
M-9848125207
Sri Venkateswara Book Depot
Dabagardens, Visakhapatnam-530020
Ph-0891-2561282, 2565142
SLV Book Shop
Prakasam Road, Tirupati- 517501
Sudhita Book Center
College Rd, Kakinada-533001
Ph-0884-368677, 690290
Sunil Book Centre
Fatima Nagar, REC Post
Warangal-506004
Ph-0870-2459617, 9390115435
Universal Book Showroom
No. 4-5-150, Womens College Rd
Hasmathgunj, Koti
Hyderabad-500095
Ph-040-24757206, 23449922
University Book Center
Prakasam Rd, Tirupathi-517501
Ph-0877-2222661
Vagdevi Books & Stationery
Gurbanga Complex
Diamond Park Road
Dwarakanagar
Visakhapatnam-530016
Ph. 2747264,2505785,6524675
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
80
List of Distributors
KARNATAKA
UBS Publishers’ Distributors Pvt Ltd
Crescent DNO 148, 2nd Floor
Above DHL Express Cargo
Mysore Rd, Bangalore-560028
Ph-080-26756672, 26756673
E-mail: [email protected]
TBH Publishers & Distributors
Vikram Trinetra House
81/10, Vatal Nagaraj Rd, Okalipuram
Bangalore-560021
Ph-080-23422976
Adithi Books
# 110/46, 5th Main Rd
Poorna Pragna Lay Out
BSK 3rd Stage, Bangalore-560085
Ph-080-26791365
Bharat Book Depot & Prakashana
Shankar Plaza
PB Road, Opp. Kittel College
Dharwad-580001, Ph-0836-2447349
Book Paradise
#75, 8th E Main, Niit Towers, 4th Block
Jayanagar, Bangalore-560011
Ph-080-26637466, 41210027
26637466, 26991070
E-mail: [email protected]
Book Service Syndicate
No 283, 7th Main, 2nd Stage
Mico Layout, B.T.M
Bangalore-560076
Ph-9845015364
Chaitra Book House
Gandhi Nagar, Behind Tribhuvan
Theatre, Bangalore-560009
Ph-080-22342535
Chethana Book House
Anjanadri, Renukacharya Temple Rd
Behind Lakshmi Talkies
Mysore-570024, Ph-0821-2426631
D C Books
No. 387, 1st Cross, 4th Block
80 Feet Peripheral Rd, Koramangala
Bangalore-560034
Ph-080-40929447, 9731599301
E-mail: [email protected]
Gangarams Book Bureau
No. 72, 1st Floor, Mahatma Gandhi Rd
Bangalore-560001
Ph-080-25587277, 25588015
25323289, 5586189
E-mail: [email protected]
Global Agencies
# 471, D. Subbiah Rd
Mysore-570024
Ph-0821-3012773
Higginbothams
# 74 MG Road, Bangalore-560001
Ph-080-25325422, 25091696
Email :
Knowledge Book World
# 14, 2nd Main, 1st A Cross
Anantha Ramaiah Compound
Azad Nagar, Mysore Rd
Bangalore-560018, Ph-80-26750213
Krishna Book House
KVV Complex, Opp to Kalabhavan
Dharwad, Dharwad-580001
Ph-0836-2435116, 2445116
Madhu Book House
# 48/5, PS Buildings
Avenue Rd, Bangalore-560002
Ph-080-41517606/22228705
Mahalakshmi Enterprises
66, 6th Main Rd, 4th Block
Rajajinagar, Bangalore-560010
Ph-080-23357433
E-mail: [email protected]
Mega Book House
# 660, 5th Cross, BSK First Stage
2nd Block, Bangalore-560050
Ph-080-26602853/26607176
Mohan Book Depot
Patil Complex, Gandhi Chowk
Bijapur-586101, Ph-0852-53614
National Book Stall
Koppikar Rd, Hubli-582020
Ph-0836-2260317, 2367902
E-mail:
Patil Book Sellers
B/3 King Court Complex
S.B. Temple Rd
Gulbarga-585101, Ph-9449136540
Sabarimalian Book Distributors
# 3, Sanjeevappa Lane
Avenue Rd Cross, Bangalore-560002
Ph-080-22270314
Sapna Book House
Opp. Hotel Vijay Residency
3rd Main Rd, Gandhi Nagar
Bangalore-560009
Ph-080-40114455
Sapna Book House
#2725, 80 Feet Road, Indira Nagar
Bangalore-560038
Sapna Book House
# 6, 80 Feet Rd, 7th Block
Koramangala
Bangalore-560085
Ph-080-40839999
Sapna Book House
#14, Sad Guru Complex
Next to Nandhini Hotel
27th Cross, 3rd Block, Jayanagar
Bangalore-560041
Ph-080-41307322
Sapna Book House
# 1433, Narayana Shastry Rd
Next to (Gayathri Bhavan)
Devarja Mohalla, Mysore-570021
Ph-0821-40044-99
Sapna Book House
No 32, Residency Road
Bangalore-560025
Ph-080-49166999
School Book Company (Book Section)
First Floor, School Book Building
Car Street, Mangalore-575001
Ph-0824-2496921
E-mail: [email protected]
Sri Book World
No. 9 Linga Raju Complex
Below Food World
Gandhi Bazar Main Rd
Bangalore-560004
Sri Siddalingeswar Book Depot &
Prakashan
Saraswati Godham, Main Rd
Gulbarga-585001, Ph-08472-226303
E-mail: [email protected]
Subhas Stores
Krishna Buildings, # 22/23, Avenue Rd
Bangalore-560002
Ph-080-22216624/41695816
Surya Infotainment Pvt Ltd
No 12/A,Yamuna Bhai Road
Madhava Nagar, Near Sivanandha
Stores Under Bridge
Bangalore-560001
KERALA
UBS Publishers’ Distributors Pvt Ltd
No. 40/8199 A, 1st Floor
Public Library Building, Convent Rd
Ernakulam-682035
Ph-0484-2353901, 2363905
E-mail: [email protected]
TBH Publishers & Distributors
41/1212, Krishanswamy Rd
Pullepady, Ernakulam
Kochi-682035
Ph-0484-4022190, 2355040
E-mail: [email protected]
A A Book Centre
Court Rd, Palakkad-678001
Ph-0491-2510474
E-mail: [email protected]
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
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List of DistributorsList of Distributors8181
List of Distributors
Academic Books
Statue Junction, Trivandrum-695 001
Ph-4712470927
E-mail: [email protected]
Athulya Books
VK Complex, Fort Rd
Kannur-670001, Ph-4972709294
E-mail: [email protected]
Book Centre
College Rd, Kottayam-686001
Ph-0481-2566992
Book Point
Eanikkara, Karakulam P.O.
Trivandrum-695564, Ph-9847772013
E-mail: [email protected]
Calicut Book Distributors
G-43,Stadium Complex,Rajaji Road,
Kozhikode-673004,Ph-0495-2723195
(M)09495050060,
Email: [email protected]
Calicut University Central Co
Operative Stores Ltd
N0#4347,P.O Calicut University
Malappuram-673635
Ph-0494-2400012
Email: [email protected]
Cosmo Books
Al-Ameen Building
Railway Station Link Rd
Kozhikode-673002, Ph-4952703487
E-mail: [email protected]
Cosmo Books
Round West, Thrissur-680001
E-mail:[email protected]
Cosmo Books
Mangala Towers, Paliyam Road
North Bus Stand, Thrissur-680001
Ph-0487-2335292,2322012
Email:[email protected]
Current Books
MDC Centre, Kottayam-685001
Ph-0481-2560342
E-mail: [email protected]
Current Books
Kalarikkal Bazar
Kottayam-686001
Ph-0481-2562260
E-mail: [email protected]
Current Books
Kap Commercial Centre, Aluva
Ernakulam-683101
Ph-0484-2626006
E-mail: [email protected]
Current Books
Convent Junction, Ernakulam-682011
Ph-0484-2351590
E-mail: [email protected]
Current Books
YMCA, Chinnakada, Kollam-691001
Ph-0474 2749055
E-mail: [email protected]
Current Books
Karimbanal Statue Junction
Thiruvananthapuram-695001
Ph-0471 2477693
E-mail: [email protected]
Current Books
Noor Complex, Kozhikode-673004
Ph-0495-2727299
E-mail: [email protected]
Current Books
MG Road, Thalassery-670101
Ph-0490-2320668
E-mail: [email protected]
Current Books
Kallingapuram Shopping Complex
Irinjalakuda-680121, Ph-0480 2820667
E-mail: [email protected]
Current Books
Releash Towers, MC Rd
Tiruvalla-689 101, Ph-0469 2631596
E-mail: [email protected]
Current Books
Picchhu Aiyyer Junction
Alapuzha-688 001, Ph-0477-2261197
E-mail: [email protected]
Current Books
Surya Complex, Palakkad-678014
Ph-0491-2535314, 9946109670
E-mail: [email protected]
Current Books
Pallimukil Chambers
Thodupuzha-685584
Ph-0486-2223915, 9946109660
Current Books India Pvt Ltd
VNR Building, Main Rd, Kalpetta
Wayanad-673122, Ph-04936-203766
E-mail: [email protected]
Current Books
Main Road, Kanjagad-670315
Ph-0467-2209818
E-mail: [email protected]
Current Books (India) Pvt Ltd
G-43,International Technology Park
Ltd, Whitefield Rd
Bangalore-560066, Ph-080-64560362
E-mail: [email protected]
D C Books
Heritage Book Shop
DC Kizhakemuri Edam
Good Shepherd Street
Kottayam-680519, Ph-0481-2301614
E-mail: [email protected]
D C Books
Bay Pride Mall, Marine Drive
Kochi-682021
Ph-3919560, 9048002414
E-mail: [email protected]
D C Books
Eka Art Gallery, Fossee Road
Kunnumpuram Jn Fort
Kochi-682021, Ph-2217822
E-mail: [email protected]
D C Books
The Kairali Cooperative Housing
Society Ltd, Sector 6 South End
Panampilly Nagar, Kochi-682036
Ph-0484-2323678
E-mail: [email protected]
D C Books
Academic Division
Polachirakkal Mansion, CMS College Rd
Kottayam-686001, Ph-0481-2560599
E-mail: [email protected]
D C Books
Knowledge Leisure
Opp YMCA, Chittoor Rd
Ernakulam-682035, Ph-0484-2362796
E-mail: [email protected]
D C Books
Nedumbasherry Airport
Ernakulam-683111
Ph-0484-2610035, 9947410888
E-mail: [email protected]
D C Books
Kurian Towers, Banerji Rd
Ernakulam-682018, Ph-0484-2391295
E-mail: [email protected]
D C Books (English)
Karimpanal Statue Avenue
Trivandrum-695 001
Ph-0471-2453379
E-mail: [email protected]
D C Books
Techno Mall, Techno Park
Thiruvananthapuram-695 020
Ph-0471-2700144
E-mail: [email protected]
D C Books (Malayalam)
Karimpanal Statue Avenue
Thiruvananthapuram-695001
Ph-0471-2450133
E-mail: [email protected]
D C Books
Tekkadi Rd, Tekkadi, Kumili-685 509
Ph-0486-9222548
E-mail: [email protected]
D C Books
Asma Towers, Mavoor Rd
Kozhikode-673 004, Ph-0495-2720572
E-mail: [email protected]
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
82
List of Distributors
D C Books (Malayalam)
Central Library Buildings
Kozhikode-673 001, Ph-0495-2721340
E-mail: [email protected]
D C Books
City Centre, Fort Rd
Kannur-670001, Ph-0497-2706994
E-mail: [email protected]
D C Book Shop
Puma Complex, Round West
Trishur-680 001, Ph-0487-2444322
E-mail: [email protected]
D C Bookshop
(Academic Sales Division)
Ground Floor, Puma Complex
Round West, Central Bazar
Manjeri-676 121, Ph-0483-276 2030
E-mail: [email protected]
Dream Tech
TC 25/46, GNRA-11
Devi Lane, Near Gandhari Amman Kovil
Trivandrum-695001, Ph-0471-2357554
E-mail: [email protected]
Educational Publishers Distributors
Ammancovil Road Junction
Ernakulam, Kochi-682035
Ph-0484-2372817
E-mail: [email protected].
Higginbothams Limited
Acel Estate, Iyyattil Junction Rd
Ernakulam, Kochi-682011
Ph-0484-2368834
Higginbothams Limited
23/1488, Opp. Ayurveda College
Trivandrum-695001, Ph-0417-23311622
E-mail:
H & C Whole Sale Division
Near KSRTC Bus Stand
Ernakulam, Kochi-682035
Ph-0484-2350128
E-mail: [email protected]
H & C Stores
1st Floor, Madanan’s Complex
Opp. Federal Bank, Vyttila Junction
Ernakulam, Kochi-682019
Ph-0484-2389735
H & C Stores
Bhadra Centre
Opp. Dhanya Remya Theatre
Ayurveda College Junction
Thiruvananthapuram-695001
Ph-0471-2572010
E-mail: [email protected]
H & C Stores
Bishop Jerome Nagar, Chinnakkada
Kollam-691001, Ph-0474-2765421
E-mail: [email protected]
H & C Stores
Galaria Trade Centre
Opp. New Bus Stand
Mavoor Rd, Kozhikode-673016
Ph-0495-2720620
H & C Stores
Opp. Training School & Science Park
Thalassery Rd, Kannur-670002
Ph-0497-2706467
H & C Stores
Swamy Chinmayananda Rd
Ernakulam South, Kochi-682016
Ph-0484-4030391, 2377235
E-mail: [email protected]
H & C Stores
Anand Bazar
South Railway Station Rd
Ernakulam, Kochi-682016
Ph-0484-4030389
H & C Stores
CMS College Rd, Kottayam-686001
Ph-0481-2304351
Kairali Pustaka Sala
Shaktantamburan Nagar
Bus Stand Complex
Trishur-680 001, Ph-0487 2440470
E-mail: [email protected]
Minerva Book Centre
North Bus Stand Rd, Thrissur-680020
Ph-0487-2304351
Minerva Book House
Thiruvambadi Shopping Complex
Round West, Thrissur-680001
Ph-0487-2335359
Modern Book Centre
Gandhari Amman Kovil Rd
Thiruvananthapuram-695001
Ph-0471-2331826/16
E-mail: [email protected]
Orient Book Centre
Opp. Ernakulam Public Library
Convent Road, Ernakulam-682035
Tel-0484-23551337
Orient Book House
1st Floor,GSS Shopping Complex
Opposite College Post Office
Convent Road, Ernakulam-682035
Tel-0484-2370431, 2360071,
2391139
Email: [email protected]
Padma Book House
Near Government Victoria College
Nandakumar Building
Palakkad-678001
Ph-0491-2501018
E-mail:
Penta Books Distributors
1st Floor, Daru Salam Complex
Mavoor Rd
Kozhikode-673004
Ph-0471-2725746
Prabhu’s Books (Big Books)
Prabhu’s Complex
Near Chettikulangara Devi Temple
Ayurveda College Jn
Trivandrum-695001
Ph-0471-2478397
E-mail: prabhu’[email protected]
Prabhu’s Books
Near Ayurveda College, MG Rd
Trivandrum-695001
Ph-0471-301080, 81, 82
Saradha Book Centre
Near Ganapathy Temple
Pazhavangadi, Trivandrum-695023
Ph-0471-2474670
Saradhi Book Distributors
Makkil Centre, Opp. Baselious College
Kottayam-686001, Ph-0481-2301204
S H Book World
Market Rd, Changanacherry-686101
Ph-0481-3291377
E-mail: [email protected]
TBS Publisher’s Distributors
TBS Building, GH Road
Kozhikode-673001
Ph-2720085/86
E-mail: [email protected]
TBS Publisher’s Distributors
Opp. Kendriya Vidhyalaya, Fort Rd
Kannur-670001, Ph-0497-2712713
TBS Publisher’s Distributors
MG Rd, Round West
Thrissur-680001, Ph-0487-2320776
TBS Publisher’s Distributors
Good Shepherd Street
Kottayam-686001
Ph-0481-2585612
V Publishers Book Stall
CMS College Rd
Kottayam-686001
Ph-0481-2567471
E-mail: [email protected]
Vasantha Book Stall
Near SN College Junction
Kollam-691001
Ph-0474-2748572
PUDUCHERRY
Higginbothams Pvt Ltd
JVS Building, 34, Ambour Salai
Puducherry-605006
Ph-0413-233386
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
83
List of DistributorsList of Distributors8383
List of Distributors
Vinayak Book Palace
45, MG Rd, Opp: Perumal Koil
Puducherry-605006
Ph-0413-2332336, 9443534364
TAMIL NADU
UBS Publishers’ Distributors Pvt Ltd
No. 60, Nelson Manickam Rd
Aminjikarai, Chennai-600029
Ph-044-23746222/23746351-52
UBS Publishers’ Distributors Pvt
Ltd
2nd & 3rd Floor
Sri Guru Towers, No. 1-7
Sathy Rd, Cross III
Gandhipuram, Coimbatore-641023
Ph-0422-2499917
TBH Publishers & Distributors
Laxmi Narain Nivas, No. 3
Nallathambi Street
Wallajah Rd
Chennai-600002
Ph-044-28524547/28553168
TBH Library Book Supliers
7-A, Sunkurama Street
Parrys
Chennai-600001
Ph-044-25387156/62159668
TBH Publishers & Distributors
88, NH, Narayanaswamy Rd
New Siddhapudur Rd
Coimbatore-641044
Ph-0422-2520496/2520491
Aarth Book House
4/1, Sai Ajantha, 6th Street
Sri Devi Karumariamman
Velacherry
Chennai-600 042
Ph-044-22591679, 9840490788
Allied Publishers
751, Mount Rd, Chennai-600 002
Ph-044-28523938
Ayyanar Book Centre
14, Oudley School Bldgs
Dindigul-624001
Ph-0451-2426561, 9486208869
E-mail: [email protected]
Appar Book Stall
46-A, South Main Street
Tanjore-613009
Ph-04362-237348, 9750968111
E-mail: [email protected]
Amman Book Gallery
No. 4, MKP Complex
Opp. Jyothi Hotel
Tiruchengode-637 211
Ph-04288-257666, 9842767666
Agasthiar Book Depot
98, Clive Buildings, Teppakulam
PB No. 334-33, Nandhikoil Street
Trichy-620002
Ph-0431-2700061, 9443370061
E-mail: [email protected]
B I Publications
Tskg No 15, Big Bazaar Street
Chennai-600002
Ph-044-28461287/89
Bookzilla
5/241F, Rathna Arcade
Five Roads, Salem-636 004
Ph-0427-2330680, 9842330980
E-mail: [email protected]
Book Field
Nem # 132,(807)Anna Salai
Opp. LIC, Mount Rd
Chennai-600002, Ph-9382143913
Book-n-All
TSKG No 15, Big Bazar Street
Coimbatore-641 001
Ph-0422-4358613/6455347
E-mail: [email protected]
Cheran Book House
Door No. 238, Big Bazar Street
Coimbatore-641 001
Ph-0422-2396623, 9994966230
E-mail: [email protected]
Chitradevi College Book Centre
280-575, Main Rd
Kovilpatti-628 501
Ph-0463-2230739, 9894325574
Chitradevi College Book Centre
697-A, KS Arcade, Trivandrum Rd
Vannarapettai Roundtana
Tirunelvelli-627 003
Ph-0462-2501379, 9865597379
Cosmo Books
Mangala Towers, Paliyam Road
Vadakke Bus Stand, Trichur-680001
Ph-0487-2322012
Easwari Book Centre
333, TTL Rd
Anil P Shenbagamoorthy Complex
Sivakasi-626123
Ph-04562-220572, 9443183967
E-mail: [email protected]
Golden Book House
#5, 1st Floor, Vignesh App.
Vayalur Road, Trichy-620 017
Ph-0431-2771298
E-mail: [email protected]
Hari & Co. Book Sellers
153, WCC Rd
Nagercoil-629 001
Ph-04652-232114, 9443829933
Higginbothams Ltd
25, Nandhikoil Street, Teppakulam
Trichy-620002, Ph-0431-2704418
E-mail:
Higginbothams Private Limited
#116, Anna Salai, Mount Road
Chennai-600002
Ph-044-28414807 / 28519520
Higginbothams Pvt Ltd
19, Big Bazar Street
Coimbatore -641001
Ph:0422-2390431
Email:[email protected]
Higginbothams Limited
21, Goodsshed Street
Madurai-625001, Ph-0452-2340528
Higginbothams Limited
Oriental Buildings
Ootacamund-643001
Higginbothams Pvt Ltd
Magnem Suraksaa Apartment
59-A, Tiruvandrum Rd, Palayamkottai
Tirunelveli-627002
Ph-04622-574801/2575016,
9842157480
E-mail:
Higginbothams Limited
Campus Book Store
Sastra Deemed University
Thanjavur-613 402
Ph-04362-304365
International Books
23 Nandhikoil Street, Teppakulam
Trichy-620002
Ph-0431-2703743/2711599
9244549192
E-mail: [email protected]/
Komala Book Stores
Castle Abraham, 67-A, College Rd
Nagercoil-629 001
Ph-04652-227018, 944336092
Landmark Limited (Apex)
Apex Plaza,
No. 3 Nugambakkam High Rd
Chennai-600 034
Landmark Limited (Spencer)
Spencer Plaza-Phase II, Mount Road
Chennai-600 002
LKR Puthaga Nilayam
210E/1785, South Main Rd
Thanjavur-613 009, Ph-04362-233109
Liberty Book Centre
Jagadamba Junction, Opp. Rly Station
Madurai-625001
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
84
List of Distributors
Life Science Book House
No.11/6, Sringeri Mutt Road
R.A. Puram, Chennai–600028
Ph: 9840962748
Malliga Book House
#33/14, Kamaraja Street, Pudur
Chennai-600053, Ph-044-26860351
Malligai Book Centre
11, West Veli Street, Madurai-625001
Ph-0452-2341739, 9843074473
E-mail: [email protected]
National Book Agency
19 First Floor, Goodshed Street
Madurai-625 001, Ph-0452-2341304
National Book Traders
No. 19, Old No. 12, Natesan Street
T Nagar, Chennai-600 017
Ph-044-24311380, 9840333468
Odyssey India Ltd
No. 6, 1st Main Rd, 2nd Floor
Dev Regency, Gandhi Nagar, Adyar
Chennai-600020, Ph-044-42187256
Pai & Sons
Near Suguna, Kalyanamandapam
Avinashi Rd, Peelamedu
Coimbatore-641004
Ph-0422-2564239/2568177
9003400400
E-mail: [email protected]
Power Book House
Old #13, New # 12
Kalki Nagar Main Rd, Arumbakkam
Chennai-600106, Ph-9840997081
PR & Sons Book Sellers
21-B Veerama Munivar Complex
Chathiram Bus Stand, Trichy-620002
Ph-0431-4544213/2702824
9443370597
Sai Book Distributors
Old No. 5, New No. 4
Sinthalamman Koil Cross Street
Pammal, Chennai-600075
Ph-9841302576
Sarvodaya Illakkiya Pannai
32/1, West Veli Street
Madurai-625001, Ph-0452-2341746
Sarmaha Books
#440/A, PH Road, Maduravoyal
Chennai-600095, Ph-9444182045
Selvi Book Shop
92, 1st Floor, Nethaji Rd
Near New Ariya Bhavan Signal
Madurai-625 001
Ph-0452-2343510/43801696,
9843057435
E-mail: [email protected]
SKB Book Shop
137/137A, Cherry Rd
Mulluvadi Rly. Gate Bus Stop
Salem-636001
Ph-0427-2452579, 9789772549
Snams Book House Pvt Ltd
No. 1, Sannathi Street, Vadapalani
Chennai-600 026
Ph-044-24328789, 9841441432
Sri Eswar Enterprises
Archana Arcade, No. 16
Natesan Street,T Nagar
Chennai-600 017
Ph-044-24323659
Sri Vinayagar Book Centre
316/7, MAM Building, Sekkalai Rd
Karaikudi-630 001
Ph-04565-235660, 9443123037
E-mail: [email protected]
Sri Mariyamman Stores
439 Main Bazar
Virudhunagar-626001
Ph-04562-245417, 9976754396
Sudarsan Books
74, East of Tower, Nagercoil-629 001
Ph-04652-228445, 9367523754
Tamilnadu Book House
No. 47, Nallathambi Street
Triplicane, Chennai-600005
Ph-044-28443347
Tiljas Books
211-212 Big Bazar Street
Near Clock Tower Circle
Coimbatore-641 001
Ph-0422-2303029, 9486031369
Trichy Book House
87 A, Devar Colony, 1st Cross
West Extn., Thillainagar
Trichy-620 018
Ph-0431-2764198, 9443702365
E-mail: [email protected]
Turning Point
Sri Venkatesh Towers, 3rd Floor
No. 75, Town Hall Rd
Madurai-625 001
Ph-0452-2347398/4373937
9940489318
E-mail: [email protected]
Viswas Book Centre
43 Clives Rd, Teppakulam
Trichy-620002, Ph-0431-2701965
Vel Book Depot
149 Great Cotton Rd
Tuticorin-628 001
Ph-0461-2321549/4000370/
4001370, 9843074549
Welldone Book House
Alfa Towers, Near Bus Stand
South Ukkadam
Coimbatore-641 001
Ph-0422-2307842, 9442224040
Wisdom Book House
No. 11/6, Sringeri Mutt Rd,
R.A. Puram, Chennai-600028
Ph-9884687992, 044-42107019
WESTERN REGION
GOA
Broadway Book Center
Aashirwad Bldg, Near Caculo Island
Ist Floor, 18th June Rd, Panaji
Goa-403001, Ph-0832-6647037/38
E-mail: [email protected]
GUJARATUBS Publishers’ Distributors Pvt Ltd
Shop No. 133-134, 1st Floor
Aust Laxmi Apparel Park
O/S Dariyapur Gate
Ahmedabad-380016
Ph- 079-22160371/372/373
Aastha Book Agency
B-3, Ground Floor, Oxford Avenue
Near C U Shah College
Ahmedabad-380014
Ph-079-30126914
E-mail:[email protected]
Atul Agencies
Under Fernandes Bridge
Gandhi Road, Ahmedabad-380001
Ph-9377471567
Bindoo Book Stall
Opp. Jubilee Garden
Raopura, Vadodara-390001
Ph-0265-2424079
Books India
PK House, Behind MJ Library
Ellis Bridge, Ashram Rd
Ahmedabad-380006
Ph-079-26575542, 26577349
E-mail: [email protected]
Bulsar Book Store
102, Santok Apartments
Beside Athwa Arcade, Athwa Gate
Surat-395001, Ph-0261-2464607
E-mail: [email protected]
Chirag Book Distributors
102, Kama Chambers
Opp. Shiya Pura Police Chowki
Besides Tapasavi Modern Classes
Raopura, Baroda-398001
Ph-0265-2410771
E-mail: [email protected]
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
85
List of DistributorsList of Distributors8585
List of Distributors
Himanshu Book Depot
7, Jayanendarapuri Bhawan
Near Sanyas Ashram, Ellisbridge
Ashram Rd, Ahmedabad-380006
Ph-079-26579685
E-mail: [email protected]
Mahajan Book Depot
Below Fernandes Bridge
Gandhi Rd, Ahmedabad-380001
Ph-079-25356031
Patel Book Agency
Near Mona Card Centre
Under Fernandis Bridge, Gandhi Rd
Ahmedabad-380001
Ph- 079-25324741
Email: [email protected]
Roopal Book Stall
Shiv Apartment, Opp. Sardar Patel
Stadium, Vallabh Vidyanagar-388120
Ph-9427383789
Student Book Stores
Akshar Marg, Opp. Swaminarayan
Temple Kalawad Rd, Rajkot-360002
Ph-9909909895
The Book Shop
Mahavir Complex, Near ICICI Bank
Kalavad Rd, Rajkot-360001
Ph- 9825148130
Email: [email protected]
Yogi Ashish Book Co
No. 102, Paramount Com,
3-Rajaputpara, Near Bus Stand
Rajkot-360001, Ph-9879616618
MAHARASHTRA
UBS Publishers’ Distributors Pvt Ltd
2nd Floor, Apeejay Chambers
5 Wallance Street, Fort
Mumbai-400001
Ph-022-66376922, 66376923
66102069
E-mail: [email protected]
UBS Publishers’ Distributors Pvt Ltd
680, Budhwar Peth, 2nd Floor
Appa Balwant Chowk
Pune-411002, Ph-020-24461653
E-mail: [email protected]
UBS Publishers’ Distributors Pvt Ltd
2nd Floor, Shri Renuka Plaza
Tilak Road, Mahal, Nagpur-440002
Ph-0712-2736010/11, 6457909
E-mail: [email protected]
Anmol Pustakalaya
Saubhagya Chambers
Bytco Point, Nashik Rd, Nashik-422101
Ph- 0253-2461606, 2461003
09822306289
E-mail: [email protected]
Bhakti Vedanta
Ruby Chambers, Second Floor
Building No. 84, R No. 23
Bora Bazar Street
Opp. Narayanwadi, Mumbai-400001
E-mail: [email protected]
Bharateeya Pustakalaya
Near S T Stand, Latur-413512
Ph-02382-248384
Bombay Book Bureau
A-45, Vashi Plaza, Sector 17, Vashi
Navi Mumbai-400703
Ph-0215-27894488, 65912178
E-mail: [email protected]
Book Service Syndicate
22, Bombay Samachar Rd
2nd Floor, Fort
Opp. SBI Main Branch
Above George Restaurant
Mumbai-400023
Ph-022-22654344, 56335728
E-mail: [email protected]
Book-Land Enterprises
A-502, Panchvati Society
Sector 5, Ghansoli
Navi Mumbai-400701
Ph-0215-32580210
Books N All
347, Somvar peth
15th August Chowk
Pune-411011
M-098223422676
Books Emporium
Mahanagar Palika Chowk, MG Rd
Akola-444001
Ph-0724-2436460
Books Unlimited
13, Vakharia Bhavan
Joshi Lane, Ghatkopar East
Mumbai-400077
Ph-022-25154206
Books World
C/1, 410 New Gagangiri CHS Ltd
Eksar Rd
Behind Laxmi Narayan Temple
Boriwali (West),
Mumbai-400091
Ph-022-28932959, 31053946
Central Book Stall
Rani Jhansi Square, Sitabuldi
Nagpur-440012
Ph-0712-2526191
Chaaya Books
Aurangpura, Near Police Station
Aurangabad-431001
Ph- 0240-2348245, 09822772219
Email :
Classic Book Distributors
Second Floor
Raskar Building
821 Shukrawar Peth
Behind Bank of India, Gadikhana
Pune-411002
Ph-020-24474232, 9371045520
Deep Book Centre
Basemant Naroshankar Building
Near Rajebahadur Hospital
Nashik-422001
Ph-0253-2594495/98,09423963310
Email: [email protected]
Dharma Enterprises
139, Bazar Gate Street
(Par in Nariman Street)
Kamlesh House, First Floor
Road No. 7, Fort
Mumbai-400001
Ph-022-22611760, 65718637
9869000651
E-mail: [email protected]
Goel Book Agencies
31, Budhwar Peth
Next to Jogeshwari Temple
Pune-411002
Ph-020-24452176, 24453267
Gatagat Stores
Main Road, Latur-413512
Ph-02382-242191,09422611032
Email: [email protected]
Kotak Brothers
B - 337, Oshiwara Industrial Centre
Opp. Goregaon Bus Depot
New Link Rd, Goregaon (West)
Mumbai-400104
Ph-022 28769572 / 65059149
9821098559
Kushal Book Shop
Lane No - 5, Parola Rd Corner
Dhule- 424001
Ph-02562-280468, 09423916592
Email: [email protected]
Lokpriya
Opp. Devpur Police Station
Agra Rd, Devpur, Dhule-424002
Ph-02562-225224, 09423249697
Manish Pustak Bhandar
Subhash Rd
Lavekar Hospital Complex, Vazirabad
Nanded-431601, Ph-9890184095
Mehta Book Sellers
322 Bhausinghji Rd
Kohlapur- 416012
Ph-0231-2542304, 09823015319
Email: [email protected]
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
86
List of Distributors
Nagpur Popular Book Shop
Opp. Patwardhan High School
Sitabuldi, Nagpur-440012
Ph-0712-2524278
National Book Centre
18 Vitthal Charni Complex
Opp- Big Bazar, College Rd
Nashik-422005
Ph-0253-2314821, 09823358918
E-mail:
Navyug Book Stall
Rajkamal Chowk
Amravati-444601, Ph-0721-2672664
New Popular Book Shop
IIT Campus, Powai, Mumbai-400076
Ph-022-25778215, 25720055
25725396, 25723866
Noble Book Agency
2100 Mujawar Lane, Behind Dargah
Miraj, Sangali-416410
Ph- 0233-2221535, 09970541446
Email: [email protected]
Prashant Book House
17, Stadium Shopping Centre
Opp. SBI, Jalgaon-425001
Ph-0257-2252374, 9421636460
Pioneer Books
Pooja Arcade, Near petrol pump
5, Abhyankar Nagar, Nagpur-440010
Ph-0712-6614663
E-mail: [email protected].
Pritam Book Agencies
5, Vardhaman Chembers
Near Gujral Petrol Pump
University Rd, Jalgaon-425001
Ph-0257-2255445, 09850222351
E-mail:[email protected]
Popular Book Center
Near Vasant Talkies
Zunzunwala Dharamshala
Near Tirupati Balaji Temple
Amravati-444601, Ph-9422918577
Parle Book Centre
Seva Sadan, 22, DJ Rd
Near Mcdonald’s, Vile Parle (West)
Mumbai-400056, Ph-022-26140981
E-mail: [email protected]
Parle Book Depot
105, Nehru Rd, Vile Parle (East)
Mumbai-400057, Ph-022-26145984
E-mail: [email protected]
Quality Book Distributors
14, First Floor, Near Tarun Bharat
Golani Market, Jalgaon-425001
Ph-09822787720
E-mail: [email protected]
Radiant Book Service
Siddhivinayak Keshar
Office No. 322, 431
Somwar Peth, Narpatgiri Chowk
Pune-411011, Ph-9850089272
E-mail: [email protected]
Ratnakar Book Sellers
High School Road, Laxmi Market
Miraj, Sangali-416410
Ph-0233-2222564,09423869691
Email: [email protected]
Shree Ganesh Book Service
591, Sainath R. Sangh
SMD Rd,Opp. PO, Antop Hill
Wadala (E), Mumbai-400037
Ph-022-24110139, 9892657365
Shri Samarth Book Depot
Aurangpura, Near Police Station
Aurangabad-431001
Ph-06186-2342134, 2335535
E-mail: [email protected]
Shri Samarth Book Depot
Aurangpura, Near Police Station
Aurangabad-431001
Ph-0240-2342134,2335535
09822034577
Email: [email protected]
Student Agencies India Pvt Ltd
102, Konark Ashram
Behind Everest Building
156, Tardeo Rd, Mumbai-400034
Ph-022-24903334, 23513335,
23513336/7/2
E-mail: [email protected]
Suyog Enterprises
Shop No. 6, Dhruvadarshan
Near Polytechnic, Akurdi
Pune-411044, Ph-9822313315
Swami Book House
Dreamland Building, ‘B’ Wing
Block No. 45, Link Rd
Opp. Vailankani School
Boriwali West, Mumbai-400091
Ph-9920144545
Technical Book Service
844, Dastur Meher Rd
Next To Dorabjee Hotalmp
Pune-411011
Ph-020-26130281/26138319
The Forward Books
B 20/9, Lower Indira Nagar
Pune-411037, Ph-020-24281581
E-mail: [email protected]
Union Book Stall
Ranade Rd, Opp. Post Office
Dadar (West)
Mumbai-400028
Unnati Book Centre
27, Budhwar Peth, Near Amber Complex
Appa Balwant Chowk
Pune-411002, Ph-020-24480940
Vaibhav Book Center
688, Narayan Peth
Appa Balwant Chowk
Pune-411030, Ph-020-24456915
E-mail:
Varma Book Distributors
649, Narayan Peth
Appa Balwant Chowk
Pune-411030
Ph-020-24450595, 24456525
E-mail: [email protected]
Venus Book Center
2, Mangalam Arcade
Opp. Raja Ram Library
Ramnagar Rd
Dharampeth Extn.
Gokulpeth
Nagpur-440010
Ph- 0712-2536314
Email: [email protected]
Vidyarthi Sales Agency
Shop No. 5
Hendre Mansion
157/159, JS Seth Rd
Khotachiwadi
Girgaon
Mumbai-400004
Ph-022-23851416, 23867279
23829330
E-mail: [email protected],
Vakratund Book House
Nehru Nagar SRA CHS
Room No. 705
UM Thever Nagar
Kalyanwadi, Sion
Mahim Link Rd
Dharavi,T. Junction
Mumbai-400017
Ph-9819398486
E-mail: [email protected]
Venketshwar Stationars & Book
Depot
Opp. Punjab National Bank
Main Rd
Chandrapur-442402
Ph-0717-2276368, 9422135263
E-mail: [email protected].
Western Book Depot
Residency Rd, Sadar
Nagpur-440001
Ph-9823162383
E-mail:
VIKAS® PUBLISHING HOUSE PVT LTD
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Specimen Requisition Form Inside
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Dr Girish P Jakhotiya
C O N C E P T S A N D C A S E S
Technological advancement and aggressive competition have made survival a wide-ranging challenge in the business milieu today. Consequently organizations, regardless of size and sector, recognize the increasing significance and usage of research to enhance their efficiency and effectiveness. Research Methodology: Concepts and Cases provides a comprehensive and step-wise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas.
NEW
EDITION
NEW
STRATEGICFINANCIAL
MANAGEMENT
2nd REVISED & ENLARGEDEDITION
Printer & Publisher Piyush Chawla, VIKAS® PUBLISHING HOUSE PVT. LTD. 576, Masjid Road, Jangpura, New Delhi - 110014 and printed at Millenium Offset (P) Ltd, A-49 Naraina Industrial Area, Phase-I, New Delhi
Editor: V. Murali