PRODUCTSDFSIGN

MFAPRODUCTSDFSIGN

MFA

MFA Products of Designwww.sva.edu/productsofdesigndepartment site: productsofdesign.sva.edu

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X An optimistic re-imagining of the artifacts of design, reconciling the challenges of production and consumption, systems and consequence

X Students use a hands-on, making-driven approach to master strategic, technical and narrative skills

X Faculty comprised of industry leaders, interdisciplinary practitioners, passionate iconoclasts and savvy entrepreneurs

Design has transformed the world. Now the world is demanding the transformation of designers. What

we consider the “products of design” must go beyond the mass-produced object to include artifacts and

expressions that are purposeful, sustainable and systems-aware. The products of design can manifest

themselves in many forms—from sets of instructions to object-mediated social interventions, from

diy projects to limited edition runs, from manufacture-on-demand to mass-manufactured, and from

speculative objects to design art. Whatever their expression, designed objects should emerge from a

combination of intent and context, celebrating life in addition to solving problems.

The Products of Design program at sva is itself a “product of design”: It responds to the current

explosion of creative investigation around making, meaning and the role of objects in our culture. It

acknowledges the radical shifts taking place in the classic profession of industrial design itself: progres-

sive changes in the processes of product design—from specialized ethnographic research to strategic

business consulting. We see new urgencies in the need to reconcile the material, energy, environmental

and cultural consequences of design inherent in the imperatives of production and consumption.

We see a wonderful expansion in the participants of design—from anthropologists and behavioral

psychologists to materials experts and systems specialists. And finally, we see great interest from

both the mainstream as well as business press around the power of design—to fix problems, to create

value, to reinvent businesses, and to address vital social and environmental challenges.

The program’s mission and curriculum are direct responses to these changes, forging ways to live

up to design’s potential as a constructive force in an ever-changing world. The department welcomes

students who are passionate about this potential, and puts them in the heart of one of the world’s

epicenters of thought leadership, cross-pollinating ideas with creative specialists in New York’s vast

ecosystem of creative enterprise.

Design is well recognized as is a collaborative endeavor now, and it is designers who are uniquely

equipped to provide the connective tissue that can make great things happen. Designers translate between

stakeholders. They reframe problems and reveal opportunities. They make the invisible visible and cata lyze

change through a combination of research, innovation and storytelling, and just a little bit of magic.

The mfa program in Products of Design prepares exceptional practitioners for the shifting terrain

of design. Graduates will emerge with the skills and fluency to become leaders who create consequence

through design—equipped with the confidence, experience and network to fill senior positions at top

design firms and progressive organizations, to create ingenious enterprises of their own and to become

lifelong advocates for the power of design.

Allan Chochinov, chair

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The Program X The mfa in Products of Design is a two-year integrated program dedicated to design thinking, design making and design doing. An immersive, optimistic exploration into the next artifacts of design, students of the program simultaneously engage in prototyping and debate, research and interaction, problem framing and presentation skills.¶ The department is adjacent to the new, state-of-the-art Visual Futures Lab, outfitted with the tools and sophisticated equipment necessary for designers to explore their ideas and realize them in three-dimensional form—from low- to high-tech, and from handmade to computerized rapid prototypes. ¶ The heart of the program is the mastering of the three fields crucial to the future of design: Making, Structures and Narratives. Making grounds design and designers: Students investigate multiple dimensions of physical design practice, its processes and the tools that enable it. Structures informs practice: Students are immersed in the information and business structures that make effective design possible: research, systems thinking, sustainability, strategy, user experience and interaction/information design. Narratives acknowledges that design demands stories—from initial idea through marketing—that are made compelling through graphic representation, histori-cal precedent, point of view, drawing, writing and videography. ¶ The first-year experience is grounded in project-based work—both through semester-long courses and shorter studio intensives—complemented by provocative speakers and inspiring field trips. ¶ The second year focuses on business structures, environmental stewardship, design metrics, strategy, entrepreneurship and delight. The yearlong thesis project generates change-making, multidisciplinary work around a chosen field of inquiry, resulting in a comprehensive set, documentation, robust fluencies and a powerful professional network of advisors ready to help in the move toward professional practice. The program ends with a public celebration around the power of design.

Sample Program

first year

second year

FALL SemeSter CreditS

Design Research and Integration 3Making Studio 3Design for Sustainability and Resilience 3Systems, Scale and Consequence 3Studio Intensives I 3Studio Visits & Lecture Series 0

SPriNG SemeSter CreditS

Business Structures 3Framing User Experiences 1.5Smart Objects 1.5Studio Intensives II 3Design Narratives 32D Presentation 3Studio Visits & Lecture Series 0

SPriNG SemeSter CreditS

Thesis II 6Dynamics of Strategy and Design 3Product, Brand and Experience 3Service Entrepreneurship 3

FALL SemeSter CreditS

Thesis I 6Lifecycle and Flows 3Lenses of Design Enterprise 3Design Delight 3

4Products of design

BuSiNeSS StruCtureSThis course examines the critical aspects of successful organizations, including the development of strategy and business models, business plans and pitches, intellectual property and entrepreneurship. Through an exploration of fundamental business issues at the beginning of the 21st century, students develop either a business plan for a new orga-nization or a new business model and strategic plan for an existing organization. The result is a formal “pitch” presentation given to guest professionals and classmates.

deSiGN deLiGhtThis course celebrates the joy of design. While design is traditionally seen as a problem-solving discipline, there are incredible opportunities to introduce products and experiences into the world that find their gen-esis in other rationales. Through design making, interviews and research, students will play with stimulation, celebration, amplification, chore-ography, symbolism and emotion as tools that inform a new design ethos. We will challenge traditional needs-based design processes, and delve into celebration, heightened articulation and drama as new expres-sions of design. Through the lens of the emotional and the experiential, students will explore both the place of design within the world of the senses, and the role of the senses within the world of design.

deSiGN For SuStAiNABiLity ANd reSiLieNCeMany product designers feel trapped in siloed roles, supporting the pro-duction of wasteful, disposable and toxic materials. Through the theme of food, this course examines relationships, systems and infrastructures connecting us to local and global sustainability: growing, harvesting, processing, transporting, distributing, selling, preserving, cooking, eat-ing and disposing of the waste related to food—the elements that shape many aspects of our lives and relate directly to our planet’s future. Working with sustainability experts and change makers (including sci-entists, engineers, farmers and other specialists), students create designs that address one of the most fundamental aspects of life. Sessions take place at various locations throughout New York City and its surround-ing region, as living laboratories for design projects.

deSiGN NArrAtiveS: video StoryteLLiNG, hiStorieS ANd PoiNt oF viewIn Storytelling, the basic principles of visual communication using techniques in contemporary filmmaking are covered. Working in teams on a tangible project, students will get hands-on experience in differ-ent stages of the whole storytelling process, including observation, ideation, script-writing, storyboarding, shooting and editing. Histories looks at the past 20 years of design history, focusing on some of the objects, personalities and forces that have come to define contempo-rary design practice and discourse. In Point of View, we develop com-petencies around point of view, a core building block of any successful design and any successful design career. The design provocation, “Why do we make the things we make?” bookends the course—asked once at the beginning and again at the end—with an eye toward demon-strating that point of view can sharpen both intent and result, and that students have learned its utility in informing the best design work.

dyNAmiCS oF StrAteGy ANd deSiGNStrategy, like design, is about making difficult choices: what’s essential, what’s different and, perhaps most importantly, what to leave out. What are the right choices to make, and how do you get better at mak-ing them? This course hones the ability to understand and anticipate design consequences, and to deliberately influence them through stra-tegic design choices. Students develop competency in strategic analysis, concepting and decision-making, and gain practice in articulating strategic arguments for their work. Ideas, tools and case studies are pre-sented by guest lecturers (venture capitalists, entrepreneurs, corporate managers and leaders from technology start-ups) who will share their experiences in creating, launching and managing innovative businesses.

deSiGN reSeArCh ANd iNteGrAtioNDesign, its related tools and its research methods have become essen-tial components for companies that seek disruptive change and true innovation, and have found that old models lead only to incremental solutions. This course will examine early phases of the innovation process with an emphasis on design research methods—from framing an initial challenge to inspiration, insight, synthesis, idea and con-cept. We address the key transitions between articulating needs and designing solutions for those needs. Working in teams on a shared challenge, students will create designs that convert creative ideas into action and products grounded in human-centered research. Taught at IDEO New York.

FrAmiNG uSer exPerieNCeS Products are no longer simply products; they live within complex busi-ness and technological ecosystems. To fully understand the user expe-rience, designers must be highly flexible communicators, facilitators, mediators and thinkers. Whether designing a dialysis machine, a mobile phone app, or a water filtration system for the developing world, design is as much about framing user experiences as it is about the creation of new artifacts. This course focuses on the relationships between objects and their contexts, how to identify human behaviors and needs, and how those behaviors and needs converge to create user experiences. Co-mingled with Interaction Design Department.

LeNSeS oF deSiGN eNterPriSeWith a focus on reframing products of design through various filters—commercial, philanthropic, discursive, educational and otherwise—this studio course examines the reworking of designs in accordance with the context in which the products live. Students refract their projects through some of the hardest and most necessary design constraints (energy, carbon, behavior change, learning) rethink one or more of the design conditions that bind them, and then propose ways to create novel enterprises. In addition to understanding new models for com-panies, leadership and organizational development, students explore skills for using design and entrepreneurial thinking to convert ambition into action. Students practice discussing and presenting design within a range of business, accounting, social and academic situations.

Course Descriptions

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LiFeCyCLe ANd FLowSThe hidden forces behind how consumer objects are made is the focus of this course. Systems thinking, lifecycle analysis and stakeholder management theory will all be used as frameworks for understand-ing the industrial process. We also examine the ecological, social and financial impact of a consumer product across the full product lifecy-cle. Critical analysis, business logic, design research and thing-making consciousness is addressed. Coursework follows the product manufac-turing cycle from ideation to final end-of-life. Students document the lifecycle of a product and develop an alternate design scenario that radically improves it.

mAkiNG StudioMaking is at the heart of product design. Serving as an introduction to the re-emerging fields of making, hacking, modding and do-it-yourself (DIY), this course delves into techniques, tools and resources for expanding what we can make ourselves. We combine traditional and novel techniques and materials in electronics, computation, crafts, fabrication, entrepreneurship and more, moving beyond ideation and concepting to create fully functional products of design. Students will have opportunities for online exposure and access to a network of innovators, hackers, hobbyists and crafters producing DIY projects. Hands-on skill workshops in electronics and crafts are complemented with field trips, discussions and critiques.

ProduCt, BrANd ANd exPerieNCeProducts are increasingly seen as the embodiments of brands and con-sumer experiences, with product design playing a critical role in reflect-ing a brand’s personality. In this course, students discover how product design, consumer experience and branding interrelate, and how address-ing the needs of users and markets from different perspectives can provide a more holistic approach to the creation of designed objects. We work through a complete design process, defining an opportunity within a specified consumer space, performing research, developing insights and strategy, concepting and refining. Throughout the process, students concentrate on creating a cohesive and viable brand campaign, including final design, identity and packaging.

SmArt oBjeCtSThe ubiquity of embedded computing has redefined the role of form in material culture, leading to the creation of artifacts that commu-nicate well beyond their static physical presence to create ongoing dialogs with both people and each other. This course will explore the rich relationship among people, objects, and information through a combination of physical and digital design methods. Beginning with an examination of case studies, students will gain a sense of the breadth of product design practice as it applies to smart objects. Through a combination of lectures and hands-on studio exercises, students will investigate all aspects of smart object design including expressive behaviors (light, sound and movement), interaction systems, ergonom-ics, data networks and contexts of use. The course will culminate in a final project that considers all aspects of smart object design within the context of a larger theme.

ServiCe eNtrePreNeurShiP The services we engage with in today’s world increasingly blur the line between the physical and the virtual, and a careful choreography is taking place in the background. Sometimes the process is so seamless that we often don’t consider how marketing, user experience, informa-tion architecture, physical objects, interpersonal communications and physical spaces all come together to result in a great experience. This course looks at designing services that make designers and their cus-tomers happy. We explore the essential components of a service—from people and communication to interaction, artifacts and infrastruc-ture—and delve into the methods of designing and delivering elegant service experiences. Case studies of various services introduced (both successful and catastrophic), and students create their own service con-cept, launch strategy and presentation deck.

Studio iNteNSiveS i: AFFirmiNG ArtiFACtS, deCoNStruCtioN ANd reCoNStruCtioN, iNterveNtioN/iNterACtioNStudio Intensives I serves to immerse students into the power of design through the process of making. Affirming Artifacts investigates how intention can inform execution. In Deconstruction and Reconstruction, we abstract the elements of products and services into components that can be reshaped and reconceived. Intervention/Interaction addresses how the physical object can transform human relationships. These 5-week classes supplement the full-semester courses through varied approaches and prolific output.

Studio iNteNSiveS ii: mAteriAL FutureS, deSiGN exPerimeNtS, deSiGN PerFormANCeStudio Intensives II introduces matter, participation and performance. Moving from materiality and science to politics and presentation, these classes help students place their products of design—and themselves—in powerful design contexts. In Material Futures, students convene at New York’s Material ConneXion to investigate how intelligent material selection can improve product performance and reduce envi-ronmental impact. In Design Experiments, students develop methods and frameworks to experiment with new scientific ideas, emerging technologies and participatory platforms. Design Performance pushes the boundaries of presentation with innovative and performance-based approaches to introducing design solutions to clients, consumers and other stakeholders.

Studio viSitS ANd LeCture SerieSThroughout the program, students visit design sites and studios of sev-eral innovative and ambitious design makers in the New York City area. Curated by Jill Singer and Monica Khemsurov, co-founders of Sight Unseen, students get a visceral immersion into the lives and spaces of outstanding local creatives. Visits will be followed by hosted discussions. Alternating weeks with the studio visits is an ongoing lecture series, hosting some of the most creative minds in the world of design. Lectures are followed by Q&A sessions and informal networking receptions.

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SyStemS, SCALe ANd CoNSequeNCeThis course traces the life of designed products and services through the systems that make them possible, valuable and meaningful. It examines some fundamental questions: What obligations must be addressed when conceiving the scale systems of designed objects? What constraints does working at scale put on the designer? How does con-ceiving these consequences change how we design? This course encour-ages collaboration to conceive, explore and articulate the implications of designed products and services—the limits, possibilities and oppor-tunities that shape a professional designer’s practice and career.

theSiS iThesis I is an opportunity to explore design-thinking, design-making, and design-doing that is ambitious in scope, innovative in approach and worthwhile in enterprise. Each student chooses an area of investi-gation and then begins rapid design-making exercises to create a body of design work, research, ideation and presentation materials. Research and exploration help to surface the design opportunities that resonate most powerfully with a point of view, the urgencies of design needs, the scale of potential solutions and the richness of design endeavor. Since theses tend to be multilayered, students are encouraged to execute design work on a continuum of enterprise—from design ges-tures and discursive design concepts through primary and secondary research to prototypes, systems and business models.

theSiS iiThe work undertaken in this course represents the culmination of the program and will embody the knowledge and strategies students have learned during the past two years. Thesis II culminates with a written thesis and a formal verbal and visual presentation by each Master of Fine Arts degree candidate.

two-dimeNSioNAL PreSeNtAtioN: drAwiNG deSiGN ANd GrAPhiC ANd ideNtity deSiGNA crucial skill of the designer is the ability to explore and communi-cate processes and ideas quickly through two-dimensional representa-tion. In Drawing Design, we cultivate multiple drawing techniques on paper and on electronic drawing tablets, helping students “think out loud” in live, two-dimensional space. In Graphic and Identity Design, we acknowledge that the products of design are increasingly experi-enced through their graphic representation. Here students will explore the fundamental principles of graphic and identity design, building identities and portfolio templates.

workShoP: deSiGN iNterveNtioNSIn this weekend workshop, over the course of 72 hours, students will participate in a full-immersion creative urban experience that challenges designers to “stop, drop and design.” Through “on the street” research, all-night charrettes, clever material selections and guerrilla installations, students will collaboratively engage with New York City to execute social design responses that enlighten, disrupt, question and posit. The workshop will take place almost entirely outside of a traditional studio environment. Intervention projects may range from graphic installations to publicly placed objects, spatial editing and more.

workShoP: GLoBAL veCtorS For deveLoPmeNt Design can play a profoundly meaningful role in supporting global development, public health and quality of life. In this immersive week-long workshop, we look at the shifting nature and models for global development and international aid, and their intersections with design and design thinking. These include public health, sustainable devel-opment and public policy. Examples may include the design of new products and systems for maternal health in a rural setting, appropri-ate products to set up schooling in an emergency refugee camp after a disaster, and social enterprise ideas for communities in emerging markets that want to access Western markets. The key objective is to engage students in an overview of global development issues and prac-tices in the context of design.

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Professional Opportunities Students in the MFA Products of Design program receive continuous exposure to a multitude of creative individuals, entrepreneurs, design consultancies, collectives, agencies and organizations—locally, nationally and internationally. Mentor-like connections are established between faculty and students, creating bridges to potential internships and post-graduation employment opportunities. Further, several classes and field trips will take place in working design studios, where students gain firsthand exposure to these environments and cultures while building their professional networks. Finally, industry-sponsored projects expose students to design opportunities and constraints, building fluency in communication, business and presentation techniques. Throughout the program, students are encouraged to publish their work on the department web-site, and will be instructed on the most effective techniques for getting their designs published in design blogs and other publications (many of the faculty have extensive media experi-ence). Finally, students will be encouraged and supported to enter international design competitions, gaining recognition for their creative work and building their portfolios. Students will acquire the skills, network, evidence and passion that distin-guish them as leaders in the new practices of design.

Faculty Profile: Ingrid Fetell

The Integrated Designer: Combining Information and Inspiration

Ingrid Fetell is a Human Factors Specialist at IDEO, one of the premier design and innovation consultancies in the world. Her work takes her from homes in Kansas City to the New Zealand Alps—engaging in research, insight generation, opportunity framing and concept development.

IDEO employs the process of design thinking—user-centered, researched, iterative, prototyped and then validated—helping organizations in the public and private sectors innovate and grow.

“i’ve always been interested in how things are made. my dad bought me my first microscope when I was very young. I had

chemistry sets, robot arms—all kinds of cool science stuff. There

was also a policy in my house that I couldn’t have everything that

I wanted—but if it was a book, I could have it. So I got the strang-

est, most random books. I was a rabid reader. I definitely feel like

the seeds of the work I do today were sown in my childhood: I was

interested in everything, how everything works together.”

Like many of her co-workers at the prestigious, socially-minded

design firm ideo, Ingrid Fetell took a rather circuitous path to get

there. Her parents were both doctors, and they encouraged in her a

precocious affinity for science and its tricky, Latin lingo. She earned

her ba in creative writing at Princeton, and then traveled to Sydney to

work at the brand consulting and design firm Landor, as a grant strate-

gist. Ingrid immersed herself in her job and Sydney’s natural land-

scapes, and found herself rethinking her relationship to design when it

came to consist of designing consumer goods and packaging that often

went straight to landfills. She decided that if she was going to be doing

this—design—she wanted to make things better, not worse.

She went back to nyc for grad school, and developed a more

systems-based view of design: moving beyond the formal design

properties of the object, and understanding it as a system, a human

system of relationships, networks, ecologies, materials. Today, Ingrid

is a Human Factors specialist at ideo, and she’s also writing a book

titled Aesthetics of Joy, based on her popular blog, which folds her

interests in neuroscience, evolutionary psychology, and positive emo-

tion in design into a proposal of ten principles of designing for joy.

For Ingrid, her book (as well as her approach to design) begins

with a question: Why does a product make me feel joy? “There’s an

underlying logic to the way we respond to things the way we do,”

she says, which neuroscience and evolutionary psychology are con-

stantly hinting at, if not pointing to. So her focus is in figuring out

why we might feel joy, say, or delight, about certain products, and

then parsing out systems and protocols that yield joyful products

or services. “The more we enjoy a product, the more connected we

feel to it, the longer we’re likely to hold onto it, and the less often

we’ll throw it away.”

This intersection of intuition (our emotional response to a

product) and information (our scientific discoveries of the causes

and features of our emotional responses) is exciting. Ingrid will be

teaching the course Design, Research and Integration, which will

prompt students to research an element of user experience, and then

integrate their findings into the design of a product to advance the

design. She expects to learn from her students, and anticipates that

research will take place mostly in the city, outside of the studio, and

that guest critiques and field trips will round out the class.

The MFA Products of Design Department takes a holistic view of both curriculum and studio life. Dedicated space for food preparation, private phone booths and collaborative and solitary areas for contemplation have all been factored into the architecture and layout of the department.

“Industrial design is a bizarre profession,” admits Allan Chochinov, a smile revealing that this doesn’t

bother him in the slightest. “It’s unlicensed,” he continues, “and it can even be an asset to not know what

you’re talking about! Why would someone hire you to design, say, a new lawnmower if you’d never

designed a lawnmower before? Well, because you’d be best placed to bring a fresh look to it.” Chochinov

began his own life as a design professional working on tools of a rather more precise nature, from

hypodermic needles to surgical instruments, before moving on to other projects and eventually to

writing and teaching. “Design education is a real passion of mine,” he says. “I’m a critic of design, but

I’m also its biggest cheerleader. I really believe in its power.”

As long-time partner and editor-in-chief of design website Core77, Chochinov is also one of the

best-connected individuals in the field, a standing reflected in the diversity of contributors to the new

mfa Products of Design program. “At sva,” he says, “I’ve tried to create a balance between skill-

building and education, in part through an amazingly eclectic faculty that includes numerous renegades

and rule-breakers.” Chochinov’s online work has also kept him up-to-date with current debates in the

profession, one that he perceives as being in a state of flux. “Design is changing radically right now,”

he elaborates. “Some of the changes are taking place in the context of process—through things

like business design—others through the status of its participants. Many people who aren’t ‘qualified’

designers are now using the field’s methodologies and languages. And there’s a really interesting overlap

between diy, craft, art and design.”

But the biggest change of all, argues Chochinov, is in design’s output—the products of design.

“They’ve exploded to encompass everything from sets of instructions to social interventions,” he says,

“from hacking and ‘modding’ to short-run manufacturing and speculative objects. But the way we

make things now is fundamentally unsustainable, so that has to change. Everyone loves their artifacts,

but if we accounted for the true cost of the stuff we like—extraction, manufacture, transport, material,

labor and energy—we’d be horrified. The new program is a safe environment for students to help

determine the next stuff, and to do it in a way that’s optimistic, joyful and immersive. Our world has

critical problems in terms of health, poverty, gender inequality and the collapse of natural systems,

but designers are well placed to address these issues by acting as connective tissue, negotiating between

the various stakeholders.”

“Ezio Manzini argues that you can’t give people the same and less, you have to give them different and

better,” Chochinov concludes, “and I think he’s right. Simply decreasing our consumption of the same

things isn’t going to get us out of the mess we’re in. We need to create systems, services and artifacts that

are sustainable yet gratifying. It’s hard to get rid of things, so we need to recontextualize them. And it

all starts with human behavior.”

chair interview

Allan Chochinov

“i’m a critic of design,

but i’m also its biggest

cheerleader. i really

believe in its power.”

12Products of design

On any given day...

The MFA Products of Design Department occupies a sun-drenched floor in the heart of the Flatiron district of Manhattan, and is home to an environment of invention, enterprise and play. To that end, our

campus location has been selected to maximize exposure and collaboration—including weekend charettes—with

SVA graduate students from related programs, such as Designer as Author, Interaction Design, Branding, Design

Criticism and Design for Social Innovation, and a larger interdisciplinary student body of vital and curious learners.

Immediately adjacent and “through the red door” of the Products of Design Department is the new state-of-the-art

Visible Futures Lab, where students experiment, build, prototype, 3D print, solder up, and otherwise realize their

design investigations. A gallery provides space to display finished and in-process work, and expert staff is available

to advise and inspire.

8am First-year students take an early field trip to the etsy headquarters

in Brooklyn to talk about craft, design and community. jill Singer and monica khemsurov of Sight unseen facilitate the visit and then it’s off to

nearby Junior’s for their world-famous cheesecake. (Not a usual breakfast,

admittedly, but not to be missed either.)

9am Half of the second-years gather with Bill moggridge, faculty-at-

large and Director of the Cooper-hewitt, National design museum to

review the progress they’ve been making in integrating their thesis topics

with the broader world of design. The other half meet with faculty-at-large

william drenttel of winterhouse, who helps them brainstorm opportuni-

ties around social impact and sustainable practices.

11am After a provocative discussion around the “future of making,” the

first-years head back to work on their projects for the Making Studio class

taught by Becky Stern, associate editor of Make Magazine. Some work

at their own studio workstations, others move to the visible Futures Lab,

a state-of-the-art making and experimental space, adjacent to the studio.

Arduino circuit boards, hybridized craft objects, and “smart softgoods”

emerge from soldering irons and sewing machines.

In the Lab’s Rapid Prototyping Room, 3D models are being digitally

printed as accessories for Antenna design’s Intervention/Interaction

class—a five-week immersion into creating design for social spaces taught

by Sigi moeslinger and masamichi udagawa.

12pm Lunchtime microclass on intellectual property. Necessitated by the

surge of kickstarter-based design projects and instructables tutorials,

katy Frankel, lawyer and alum of Creative Commons conducts a

crash-course session. (Katy later posts her notes on the department wiki.)

2pm The first-years are off to material Connexion, one of the world’s

premier materials specialists (and only a few blocks away from SVA!) to

present their first set of home assignments for faculty member Andrew dent. All of the Material Futures classes take place in MC’s vast library

of advanced and sustainable materials.

5:30pm Logistics discussion around the upcoming Biomimicry

Weekend Workshop with janine Benyus and her team. (The upcoming

spring semester’s 3 day / 72-hour workshop with emily Pilloton and

matt miller of Project h promises to be a huge success.)

6:30pm Faculty member emilie Baltz brings in molecular gastrono-

mist mihir desai to talk shop with the food co-op, a dinner collaborative

of several Products of Design students who provide meals for each other

once a week.

7:30pm Lecture by Aimee mullins, athlete, model and advocate.

Aimee will discuss the state of prosthetics design and the limiting role of

economics in the domain. In two weeks, valerie Casey, founder of the

designers Accord will be in town to run an evening workshop on

sustainability and business viability, and students can discuss their

questions around funding and sustainable models.

9pm Following Aimee’s talk and reception hour, several students take

her out to a nearby café and invite her to help them pitch an industry-

sponsored project around access and body image. Perhaps advisor

dale dougherty, founder of maker Faire, could be in the mix. They’ll

schedule a call for tomorrow.

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Faculty: Scott Chapps and David Malina Scott Chapps and david malina argue that brand, product and experience need to be considered simultaneously, and their practice reflects this belief. developing iconic products such as the paradigm-breaking help remedies identity and packaging, or the iconic, award-winning home hero fire extinguisher for home depot, their company Chappsmalina represents a new breed of integrated design practice.

Faculty: Richard TysonSquarely at the intersection of large-scale systems, strategic innovation and leadership development, richard tyson has developed multi-year innovation programs for iBm, Sk telecom, mars Foods, governments, and NGo’s such as the united Nations. he’s been a strategy director at the leadership and innovation firm Stone yamashita Partners, and a thought leader and global account manager at doblin, inc. and monitor Group.

Workshop Leader: Manuel Toscanodaily conversation in the Zago studios generates a broad scope of ideas, providing topics for inves-tigation as well as opportunities for intervention. Clients include uNeSCo, human rights watch and the united Nations. manuel toscano, principal, believes that one of the greatest challenges for designers is bringing creativity and intuition to projects that are challenged by the greatest limita-tions and constraints.

Faculty: Ayse BirselAyse Birsel of Birsel+Seck employs a humanistic approach in everything she designs. Some of her favorite clients are herman miller, target, johnson & johnson, hP, Ge and moroso, where her practice emphasizes simplicity beyond complexity—moving past existing precon-ceptions and striving to imagine elegant new possibilities. on the left, design(er) storytelling from one of Ayse Birsel’s design sketchbooks, exploring the relation-ship between process and product.

Faculty

Allan Chochinov, chairPartner, Core77eduCAtioN: BA, University of Toronto; MID, Pratt InstituteProFeSSioNAL exPerieNCe: Editor-in-chief, Core77.com, Coroflot.com, DesignDirectory.com; design consultant, Herman Miller, Olive 1:1, Crunch Fitness, Pentagram; designer, Tanaka Kapec Design Group; designer, Louis Nelson Associates. Board member: Designers Accord, Design Ignites Change, DesigNYCCLieNtS iNCLude: Autodesk, Adobe, Alias, I.D., Print, HOW, PSFK, Design Observer, Industrial Designers Society of America, AIGA, Interaction Design Association, Herman Miller, Johnson & Johnson, DuPont, Nidecker, Autism Speaks, GE Plastics, Dessault Systems, Karim Rashid Studio, Metropolis, Art Directors Club, Scholastic, BMW North America/MINI USA, Lippincott, Neenah Paper, Green Electronics Council, Consumer Electronics Association of America, OgilvyEarthPuBLiCAtioNS iNCLude: Core77; The New York Times; The New York Times Magazine; Design Observer; Design Revolution; Voice: AIGA Journal of Design; Print; Wired; TreeHugger; Adobe Inspire; Design Glut; See magazine; Before & After series; Design Disasters: Great Designers, Fabulous Failure, and Lessons Learned; I Love DesignAwArdS ANd hoNorS iNCLude: I.D., Communication Arts, Art Directors Club, The One ClubPAteNtS: D 338,002; D 324,721; 5,069,782; 5,016,303; 5,400,572; 5,588,745weBSiteS: www.core77.com, www.coroflot.com, www.designdirectory.com

Steven Heller, program co-founder Co-chair, MFA Design Department, School of Visual Arts; special assistant to the president, School of Visual Arts; co-founder, MFA Design Criticism Department, School of Visual Arts; editor, Voice: AIGA Online Journal of Graphic Design; contributing editor, Print, Eye, I.D., Baseline; contributing writer, Metropolis, Grafik, Step, Visuals; columnist, The New York Times Book Review. Formerly, art director, The New York Times Book Review eduCAtioN: New York University BookS Authored or Co-Authored: More than 100 books on graphic design, illustration and political art, including The Design Entrepreneur; Iron Fists: Branding the 20th-Century Totalitarian State; Art Direction Explained, At Last!; Design Disasters: Great Designers, Fabulous Failure, and Lessons Learned; Paul Rand; Design Literacy: Understanding Graphic Design; The Swastika: A Symbol Beyond Redemption?; The Education of a Graphic Designer; Faces on the Edge: Type in the Digital Age; German Modern: Art Deco Graphic Design; French Modern: Art Deco Graphic Design; Graphic Wit: The Art of Humor in Design; Art Against War; The Art of Contemporary Caricature; Seymour Chwast: The Left Handed Designer; Innovators of American Illustration; The Graphic Design Reader; Design Humor; Cuba Style; Citizen Designer; Graphic Style; Typology; The Education of an Art Director; Euro Deco: Graphic Design Between the Wars; Merz to Emigre: Avant-Garde Magazine Design of the 20th Century; Becoming a Graphic Designer

CurAtor: “Simplicissimus, Germany’s Most Influential Satire Magazine,” Goethe House; “Political Art, Ten Years of Graphic Commentary,” AIGA; “L’Assiette au Beurre,” French Institute; “Typographic Treasures, The Work of W.A. Dwiggins,” ITC CenterAwArdS iNCLude: Special Educators Award, Art Directors Club; AIGA Medal for Lifetime Achievement; National Endowment for the Arts; Society of Illustrators; Outstanding Client Award, Graphic Artist Guild; Richard Gangel Award for Art Direction; Hershel Levit Award, Pratt Institute; Masters Series Award, School of Visual Arts

Marc AltFounder, publisher, Open Source CitieseduCAtioN: New York University ProFeSSioNAL exPerieNCe: Founder, publisher, Open Source Cities; executive director, Green Parking Council; president, Marc Alt + Partners; co-chair, founder, partner, Greener Gadgets Conference; co-founder, co-chairman, AIGA Center for Sustainable Design; Advisory Board, Designers Accord, Opportunity Green, Design Ignites ChangeCLieNtS iNCLude: BMW North America/MINI USA, Lippincott, Neenah Paper, Green Electronics Council, Consumer Electronics Association of America, OgilvyEarthPuBLiCAtioNS iNCLude: Open Source CitiesAwArdS ANd hoNorS iNCLude: Art Directors ClubweBSite: www.marcalt.com

Paola AntonelliSenior curator, Department of Architecture and Design, Museum of Modern ArteduCAtioN: Laurea di Dottore, Polytechnico Di MilanoProFeSSioNAL exPerieNCe: Editor, Abitare; contributing editor, Domus; visiting professor, Harvard Graduate School of DesignexhiBitioNS CurAted iNCLude: “Talk to Me,” “Design and the Elastic Mind,” “Humble Masterpieces,” “Achille Castiglioni: Design!,” “Thresholds: Contemporary Design from the Netherlands,” “Safe: Design Takes on Risk,” “Mutant Materials in Contemporary Design,” “Projects 66: Campana/Ingo Maurer,” “Workspheres,” Museum of Modern ArtBookS iNCLude: Objects of Design from the Museum of Modern Art; SAFE: Design Takes On Risk; Humble Masterpieces: Everyday Marvels of Design; Design and the Elastic MindPuBLiCAtioNS iNCLude: Harper’s Bazaar, Harvard Design, I.D., Metropolis, Nest, Paper, Seed AwArdS ANd hoNorS iNCLude: Design Mind Award, Cooper-Hewitt, National Design Museum; senior fellow, Royal College of Art, London; honorary doctorate, Kingston University

20Products of design

Emilie BaltzCreative director, BALTZ WORKSeduCAtioN: BA, Film Studies, Vassar College; MID, Pratt InstituteProFeSSioNAL exPerieNCe: Manager, visual brand strategy, Aruliden; art director, L DesignCLieNtS iNCLude: Limoges Porcelain; Museum of Sex; Marc Ecko Enterprises; Umami Food & Art Festival; Central Park Conservancy; The Battery Conservancy; Wired; GOOD; Design Workshops at Boisbuchet, Vitra Design Museum; Ark Restaurants Corporation; Picnick; Joovy; Aventino Restaurant PuBLiCAtioNS iNCLude: So Good, Frankfurter Allgemeine Zeitung, The New York Times Magazine, Create, Apicius, Traditional Home, Jack. New York Restaurants, Time Out New York, Oxford University Press, Wired, American Theatre, London Financial TimesoNe-PerSoN exhiBitioNS iNCLude: Florian Papp, Inc. GrouP exhiBitioNS iNCLude: 3rd Ward; Max Lang; Israeli Design Center; Angel Orensanz Foundation, Inc.; Salone SatelliteAwArdS ANd hoNorS iNCLude: Central Park Conservancy Food Service Design; GreensCart; American Design ClubweBSite: www.emiliebaltz.com

Ayse BirselFounder, co-principal, Birsel + SeckeduCAtioN: BID, Middle Eastern Technical University, Class Valedictorian; MID, Pratt InstituteProFeSSioNAL exPerieNCe: Founder, principal, Olive 1:1; founder, principal, Birsel Design Ltd.CLieNtS iNCLude: Herman Miller, Knoll, Hewlett-Packard, OfficeMax, Target, Johnson & Johnson, Toyota, Museum of Modern Art, Renault, Toto, Victoria’s Secret, Ann Taylor, Hasbro, International Flavors & Fragrances Inc., HBF, Acme, MeratioNe-PerSoN exhiBitioNS iNCLude: Resolve Office System Launch, Herman Miller Showroom; NeoCon GrouP exhiBitioNS iNCLude: Moroso M’Afrique; Museum of Modern Art; Design Trust for Public Space; New York Autoshow; P.S.1 Contemporary Art Center Café; International Contemporary Furniture Fair; Milan Furniture Fair; Pratt InstitutePuBLiCAtioNS iNCLude: Huffington Post, I.D., Metropolis, Interiors, IntramurosCoLLeCtioNS iNCLude: Museum of Modern Art; Cooper-Hewitt, National Design MuseumAwArdS ANd hoNorS iNCLude: Gold Award, IDEA; Gold Award, I.D.; Athena Award, Rhode Island School of Design; Best of Show, Best of Category Awards, NeoCon; Young Designer Award, Brooklyn Museum; Fulbright ScholarweBSite: www.birselplusseck.com

Scott ChappsCo-founder, creative director, ChappsMalina Inc.eduCAtioN: BA, high honors, Ravensbourne College of Design and CommunicationProFeSSioNAL exPerieNCe: Lead product designer, Arnell GroupCLieNtS iNCLude: Panasonic, Samsung, Electrolux, Johnson & Johnson, Kimberly-Clark, PepsiCo, Home Depot, Help Remedies Inc.PuBLiCAtioNS iNCLude: New Design, Simply Packaging, Wallpaper, The New York Times, Monitor, Innovation, IDSA Yearbook of Industrial Design Excellence, Becoming a Product Designer: A Guide to Careers in DesignAwArdS ANd hoNorS iNCLude: RSA, Industrial Designers Society of America /IDEA, Red Dot, iF Award, MDEA, The Dieline Award, GOOD Design, I.D. PAteNtS: D612268, D611846, D611845, D601353, D600569, D599216, D598300, D505206, D501558, D492248weBSite: www.chappsmalina.com

Brian ChuiDesignereduCAtioN: BID, Pratt InstituteProFeSSioNAL exPerieNCe: Industrial designer, Smart Design New YorkPuBLiCAtioNS iNCLude: The New York Times, designboomoNe-PerSoN exhiBitioNS iNCLude: NYCoo Gallery, ChopsticksNY, Cut&Paste International Design TournamentGrouP exhiBitioNS iNCLude: International Contemporary Furniture Fair; Motorola Club 903, Hong Kong; Cooper-Hewitt National Design Museum: ICFF; Brooklyn DesignPAteNtS: USD583,602S; USD583,616S; USD582,195S; USD582,196S; USD589,291S; USD537,004S; USD529,404S AwArdS ANd hoNorS iNCLude: GOOD Design Award; Industrial Designers Society of America Merit Award

Michael ChungDesigner, photographer, filmmakereduCAtioN: BS, San Jose State UniversityProFeSSioNAL exPerieNCe: Content guide, project lead, IDEOCLieNtS iNCLude: Johnson & Johnson, Chase, Eileen Fisher, Intel, HP, Zyliss, Handspring, Motorola, SamsungPuBLiCAtioNS iNCLude: I Miss My Pencil, Photography Served, clickblog.it, photodonuts.com, dabomba.netAwArdS ANd hoNorS iNCLude: Industrial Designers Society of America, I.D., iF Award, Red Dot, INDEX, One Life International Photos ProjectweBSite: http://cinematic-reality.com

21www.sva.edu/grad/productsofdesign

Andrew H. Dent Vice president, Library and Materials Research, Material ConneXioneduCAtioN: PhD, Cambridge University ProFeSSioNAL exPerieNCe: Rolls Royce PLC; Postdoctoral research at Cambridge University and at the Center for Thermal Spray Research, SUNY Stony Brook (research projects include work for the United States Navy, DARPA, NASA, British Ministry of Defence)CLieNtS iNCLude: Adidas, BMW, Proctor & Gamble, WhirlpoolPuBLiCAtioNS iNCLude: Ultra Materials: How Materials Innovation is Changing the World; Material ConneXion: The Global Resource of New and Innovative Materials for Architects, Artists and Designers; bi-weekly “Material Innovation” column for BusinessWeek weBSite: www.materialconnexion.com

Carla DianaSenior designer, Smart DesigneduCAtioN: BE, The Cooper Union; MFA, Cranbrook Academy of Art; Pratt InstituteProFeSSioNAL exPerieNCe: Senior design technologist, frog design; creative director, Planetii; director of engineering, The Good Housekeeping InstituteCLieNtS iNCLude: HP, Microsoft, Samsung, Hitachi, Mazda, Gulfstream, TurboChef, Scholastic, Neato RoboticsoNe-PerSoN exhiBitioNS iNCLude: Museum of Fine Arts Houston, TX; Spruill Center for the Arts, Atlanta, GA; Telfair Museum of Art, Savannah, GA; Galerie Bleue, Lacoste, France; Nuove Modalita Espressive Nell’era Del Digitale; Villa Aragona Cuto, Palermo, ItalyGrouP exhiBitioNS iNCLude: MAD Museum; St. Etienne Design Biennial; Berkeley Art Museum, CA; Hosfelt Gallery; Spruill Center for the Arts, Atlanta, GA; SUNY Oswego; Zajazd w Dolinie, Mragowo, Poland; Art Directors Club; Cranbrook Art Museum, Bloomfield Hills, MIPuBLiCAtioNS iNCLude: Core77; Interactions, Journal of the ACM; AIGA Journal; Good HousekeepingAwArdS ANd hoNorS iNCLude: MAD Museum Residency; Gold Award, Output; Gold Award, International Yearbook; Brown Foundation Fellowship, Museum of Fine Arts, Houston; Digital Design Competition, Print; Presidential Fellowship, Savannah College of Art and Design; Horizon Interactive Design Awards; Art Directors Club Young Guns; Flash Forward Film Festival, San Francisco; Flash in the Can Film FestivalweBSite: www.carladiana.com

Tina Roth EisenbergFounder, Swissmiss Studio; creative director, organizer of lecture series CreativeMornings eduCAtioN: BS, Kantonschule Trogen; MA, University of Applied Science Munich; Ecole des Arts DecoratifsProFeSSioNAL exPerieNCe: Consultant, Smart Design; consultant, Museum of Modern Art; design director, Plumbdesign/Thinkmap, Inc.; senior designer, Drumbeat Digital; senior designer, New York ZoomCLieNtS iNCLude: Museum of Modern Art, Food Network, Geneva LabsAwArdS ANd hoNorS iNCLude: AIGA, The One Show weBSite: www.swiss-miss.com

Ingrid FetellHuman factors specialist, IDEOeduCAtioN: BA, cum laude, Princeton University; MID, Pratt InstituteProFeSSioNAL exPerieNCe: Strategist, Redscout; senior brand con-sultant, Landor Associates; research manager, Penn Schoen BerlandCLieNtS iNCLude: Time Inc., Condé Nast, Diageo, PepsiCo, Cadbury Schweppes, Amend, Eileen Fisher, Johnson & JohnsonAwArdS ANd hoNorS iNCLude: Worldchanging weBSite: www.ingridfetell.com

Bart HaneyAccount lead, Fuseproject; founder, SuperhappybunnyeduCAtioN: BS, Industrial Design, Art Center College of DesignProFeSSioNAL exPerieNCe: Organizer, Industrial Designers Society of America SF, LA; Design Management 3, Art Center College of DesignCLieNtS iNCLude: Coca-Cola, General Electric, Puma, Litl, Augen Optics, Nixon, NY Department of Health, JimmyJane, Johnson and Johnson, MastercardPuBLiCAtioNS iNCLude: Los Angeles Times, I.D.exhiBitioNS iNCLude: Cooper-Hewitt, National Design Museum; Pasadena Museum of California Art AwArdS ANd hoNorS iNCLude: Projects with fuseproject: Spark!, CES Design and Engineering Award, GOOD Design AwardweBSiteS: www.superhappybunny.com and www.fuseproject.com

Claire HarttenSitopian designer, researcher, project developereduCAtioN: BA, Swarthmore College; MA, Central Saint Martins College of Art & DesignProFeSSioNAL exPerieNCe iNCLudeS: Hungry New York with Carolyn Steel, author of Hungry City: How Food Shapes Our Lives; The Dirt Cafe Projects; The Green Rabbits; Shoe Town to Brew Town: Craft Brewing Meets Green Development; Eco-Feast, Lower East Side Ecology Center; The Willow School’s Health, Nutrition & Wellness Center; outreach strategy for documentary film, What’s Organic About Organic?; The Rye Bread Project; New Amsterdam Market; Jimmy’s No. 43; La Fromagerie, London; collaborator, The Borough Market Cookbook; London Design Festival; British Design Council. weBSite: www.clairehartten.com

22Products of design

Monica KhemsurovCo-editor, Sight Unseen; writer; co-founder, curator, Noho Design DistricteduCAtioN: BA, Northwestern UniversityProFeSSioNAL exPerieNCe: Senior editor, I.D. CLieNtS iNCLude: The Future Perfect, Great Jones Lumber, Areaware, Roll & HillPuBLiCAtioNS iNCLude: T, The New York Times Style Magazine; W; Surface; New York; Details; Wallpaper; Wall Street Journal; Travel + Leisure; V Man; Business 2.0weBSite: www.sightunseen.com

Julie LaskyEditor, Change Observer eduCAtioN: BA, Wesleyan UniversityProFeSSioNAL exPerieNCe: editor-in-chief, I.D.; editor-in-chief, Interiors; managing editor, PrintBookS iNCLude: Some People Can’t Surf: The Graphic Design of Art Chantry; Borrowed Design: Use and Abuse of Historical Form; Bespoke: The Handbuilt Bicycle PuBLiCAtioNS iNCLude: The New York Times, Dwell, Eye, Architecture, Graphis, Metropolis, The National Scholar, Grid, Print, SlateAwArdS ANd hoNorS iNCLude: National Arts Journalism Fellowship, Columbia University; Richard J. Margolis Award; chair, Design Jury, CLIOweBSite: http://changeobserver.designobserver.com

David Malina Co-founder, ChappsMalina Inc.eduCAtioN: BS, Art Center College of DesignProFeSSioNAL exPerieNCe: Design Director, Arnell Group; Senior Designer, Design ContinuumCLieNtS iNCLude: Panasonic, Johnson & Johnson, PepsiCo, Kimberly-Clark, Samsung, Electrolux, Samsung, Help Remedies, Bob Vila, Estee LauderPuBLiCAtioNS iNCLude: Simply Packaging; Boxed and Labeled: New Approaches to Packaging Design; Monocle; The New York Times; Monitor; Wallpaper*; CreativityAwArdS ANd hoNorS iNCLude: Red Dot, IDEA, COR, Good Design, The DieLineweBSite: www.chappsmalina.com

Sigi MoeslingerPartner, Antenna Design New York Inc.eduCAtioN: BS, Art Center College of Design; MS, New York University ProFeSSioNAL exPerieNCe: Interval research fellow, New York University, Interactive Telecommunications Program; senior industrial designer, IDEO Product Development CLieNtS iNCLude: Bloomberg, JetBlue Airways, Johnson & Johnson, Knoll, McDonald’s, Microsoft, Metropolitan Transportation Authority, SonyGrouP exhiBitioNS iNCLude: Cooper-Hewitt, National Design Museum; Flexibility—Design in a Fast Changing Society, Turin; Museum of Modern Art; Brooklyn Bridge Anchorage; Walker Art Center, Minneapolis, MN; American Museum of Natural HistoryCoLLeCtioNS iNCLude: Museum of Modern Art, Corning Museum of GlassPuBLiCAtioNS iNCLude: Businessweek, I.D., Wired, The New York Times, Monitor, AXIS, Creativity, Design Week, eDesign, Architektur&Wohnen, Metropolis, Design Report, Dwell, Berliner Zeitung, Profil, Die PresseAwArdS ANd hoNorS iNCLude: Gold, silver, bronze awards, IDEA; National Design Award, Cooper-Hewitt, National Design Museum; United States Artists Target Fellowship; Wired Rave Award; iF Award; I.D. weBSite: www.antennadesign.net

Jay ParkinsonCo-founder, The Future Well, Co-founder, Hello Health eduCAtioN: BA, Washington University; MD, Pennsylvania State University; MPH, Johns Hopkins; Department of Pediatrics residency, Saint Vincent’s Hospital, New YorkCLieNtS iNCLude: National Health Service (UK), Sanofi-Aventis, The Freelancers Union, Brown FormanweBSite: http://blog.jayparkinsonmd.com

23www.sva.edu/grad/productsofdesign

Andrew SchlossDirector, Brand, Reinstein/Ross, GoldsmithseduCAtioN: BA, MS, University of Oregon; MID, Pratt InstituteProFeSSioNAL exPerieNCe: President, ABS Design; partner, Bernstein Design AssociatesCLieNtS iNCLude: Penhaligon’s Perfumers, Zelco Industries, George Kovacs, Artemide SpA, Disney/Fantasma, Columbia Presbyterian Hospital, Just Toys, Hands on Toys, Benza, ABC School Supply, Childtime Learning Centers, Warnaco, Diamond Direct, David Torres ProductionsPuBLiCAtioNS iNCLude: Businessweek, Washington Post, The New York Times, Los Angeles Times, Travel + Leisure, ELLE, W, Sportstyle, Men’s Health, GQ, New York, Promenade Magazine, Style New York, Sun Valley Architecture and Interiors, Lighting Design, Ready Made, I.D., Interior Design AwArdS iNCLude: Gold Medal, IDEA; I.D.; Early Childhood Education Director’s Choice Awards, Best of Show, Supershow, Speedo Authentic FitnessGrouP exhiBitioNS iNCLude: Museum of Modern Art; Design Exchange; Cooper-Hewitt, National Design Museum; Milwaukee Institute of Art & Design, WI; Moss; Philadelphia Museum of Art, PA; NEC STEP; Samsung Exhibit of American Product DesignCoLLeCtioNS iNCLude: Cooper-Hewitt, National Design Museum; Design Exchange PAteNtS: 6,694,893; D471,730; D470,320; 6,363,865; 6,283,544; D437,706; D436,263; 6,171,173, D429,097; D423,825; D423,254;D423,171; D385,002; D372,750weBSite: www.reinsteinross.com

Jason SeversPrincipal designer, practice lead, frog designeduCAtioN: BFA, Memphis College of Art; MA, Columbia Universty Teachers College; George Brown CollegeProFeSSioNAL exPerieNCe: Designer/technologist, Condé Nast Publications; designer, Bruce Mau Design and the Institute without Boundaries; designer, Columbia Center for New Media Teaching and Learning CLieNtS iNCLude: American Express, AT&T, Colgate, Cox Communications, ETS, Fiat, GE, Humana, HP, LG, Neutrogena, Qualcomm, Sandisk, Thomson Reuters, Vonage.PuBLiCAtioNS iNCLude: Contributing author, Massive Change, The Future of Global Design; The Fabric of the Cosmos; The Hidden Reality exhiBitioNS iNCLude: Mixed Greens Gallery; Vancouver Art Gallery; AGO Toronto; Museum of Contemporary Art Chicago; HERE Art; Meat Market Art Fair AwArdS ANd hoNorS iNCLude: Design Research Fellow Columbia Center for New Media Teaching and Learning weBSite: www.jasonsevers.com

Jill SingerCo-editor, Sight Unseen; writer; curator; co-founder, curator, Noho Design DistricteduCAtioN: BA, Stanford University ProFeSSioNAL exPerieNCe: Managing editor, I.D. CLieNtS iNCLude: The Future Perfect, Oak, Great Jones Lumber, Areaware, Roll & HillPuBLiCAtioNS iNCLude: T, The New York Times Style Magazine; W; Surface; Print; New York; Departures; Interior Design; V Magazine; Co Design; The Faster Times; Core77; GQ; Cultured; Popular ScienceAwArdS ANd hoNorS iNCLude: Young Guns of Design, Dwell magazineweBSite: www.sightunseen.com

Sinclair SmithIndustrial designer eduCAtioN: BFA, New York University; MID, Pratt InstituteProFeSSioNAL exPerieNCe: Product designer and consultant; design/build contractor; cinematographerCLieNtS iNCLude: Microsoft, Anomaly, Braun, Disney, P&G, PSFK, Target, Samsung, BMW, Staple Design/Reed Space, Airwalk, Umbro, HLW, This American Life, The Canary Project, Kipling, DKNY, Dolce Vita.weBSite: http://s3id.com

Becky SternAssociate editor/video producer, Maker Media (MAKE: magazine, craftzine)eduCAtioN: BFA, Parsons School of Design; Arizona State University CLieNtS iNCLude: Maker Shed, AdafruitPuBLiCAtioNS iNCLude: MAKE: magazine, CRAFT magazine, The Best of InstructablesGrouP exhiBitioNS iNCLude: Museum of Craft and Folk Art; NYC Resistor; Gizmodo Gallery; Schmancy Gallery, Seattle, WA; Bragg’s Pie Factory, Phoenix, AZweBSite: www.sternlab.org

Richard TysonCo-founder, managing principal, Helsinki GroupeduCAtioN: Harvard College, Whitman College, The New School for Social ResearchProFeSSioNAL exPerieNCe: Strategy director, Stone Yamashita; global account manager, associate partner, Doblin Inc./Monitor Group; CEO, Bloodstone Networks; founder, managing principal, ITVR. CLieNtS iNCLude: IBM, Mars Foods, Baxter Healthcare, Office of the Secretary General of the United Nations, Nikon, Sony, Kraft, Microsoft, AudubonweBSite: www.helsinkigroup.net

24Products of design

Masamichi UdagawaPartner, Antenna Design New York Inc.eduCAtioN: BS, Chiba University; MFA, Cranbrook Academy of ArtProFeSSioNAL exPerieNCe: Project manager, lead designer, IDEO Product Development; senior industrial designer, Apple Computer, Industrial Design Group/Advanced Technology Group; senior indus-trial designer, Emilio Ambasz Design Group; industrial designer, Yamaha Product Design Laboratory, Hamamatsu, JapanCLieNtS iNCLude: Bloomberg, JetBlue Airways, Johnson & Johnson, Knoll, McDonald’s, Microsoft, Metropolitan Transportation Authority, SonyGrouP exhiBitioNS iNCLude: Cooper-Hewitt, National Design Museum; Flexibility—Design in a Fast Changing Society, Turin, Italy; Museum of Modern Art; Brooklyn Bridge Anchorage; Walker Art Center, Minneapolis, MN; American Museum of Natural HistoryCoLLeCtioNS iNCLude: Museum of Modern Art, Corning Museum of GlassPuBLiCAtioNS iNCLude: Businessweek, I.D., Wired, The New York Times, Esquire, Monitor, AXIS, Creativity, Design Week, eDesign, Architektur&Wohnen, Metropolis, Design Report, Dwell, Berliner Zeitung, Profil, Die Presse AwArdS ANd hoNorS iNCLude: National Design Awards, Cooper-Hewitt, National Design Museum; United States Artists Target Fellowship, Architecture and Design Category; Muriel Cooper Prize, Design Management Institute; Wired Rave Award/Industrial Design; iF Award; I.D. weBSite: www.antennadesign.net

Jen van der MeerExecutive vice president, strategy, Dachis GroupeduCAtioN: BA, Trinity College; MBA, HEC ParisProFeSSioNAL exPerieNCe: Independent strategy consultant; gen-eral manager, frog design; client partner, director of business develop-ment, strategy, Organic Inc.; equity analyst, Needham & Company; research associate, Japan Development BankCLieNtS iNCLude: Toyota, Target, Discovery Communications, Levi’s, GEweBSite: www.jenvandermeer.com

Rob WalkerJournalist. Freelance: The New York Times Magazine, Slate.eduCAtioN: BS Radio Television Film, Critical-Cultural Studies; University of Texas at AustinProFeSSioNAL exPerieNCe: Editor at The New York Times Magazine, Money, Fortune, SmartMoney, American Lawyer; writer at GQ, Fortune, Wall Street Journal, New Republic, Details, Washington Post, Wired, The Nation, Inc, New York magazine, Texas Monthly, Adbusters, World Art, The New York Times Book ReviewPuBLiCAtioNS: Letters From New Orleans, Buying In, Significant Objects weBSite: www.robwalker.net

Helen WaltersWriter, researcher, Doblin eduCAtioN: BA, Bristol University ProFeSSioNAL exPerieNCe: Editor, Innovation Design, Bloomberg Businessweek; Contributing editor, Creative ReviewPuBLiCAtioNS iNCLude: 100% Cotton: T-Shirt Graphics; 200% Cotton: New T-Shirt Graphics; 300% Cotton: More T-Shirt Graphics; GH avisualagency; Animation Unlimited: Innovative Short Films Since 1940; Core77.com; 4; Ampersand; Black Book; BusinessWeek; California Home + Design; Creative Review; Creativity Spark*; Design Observer; Design Week; Fast Company, Grafik; i-D; Mojo; Playboy; Print; Res; Spread: ArtCulture; Step Inside Design; Stereotype; TED.com; The Face; The TimesAwArdS ANd hoNorS iNCLude: Jury member Ad.Print; Alt Pick; BAFTA Interactives; BusinessWeek/Architectural Record Architectural Awards; Catalyst Award, Industrial Designers Society of America; Creative Review Creative Futures; Young GunsweBSite: http://helenwalters.wordpress.com

Amy WhitakerAuthor, creative strategisteduCAtioN: BA, magna cum laude, Williams College; MBA, Yale University; MFA, Slade School of Fine Art, University College, LondonProFeSSioNAL exPerieNCe iNCLudeS: Project manager, Jenny Holzer Studio; special projects coordinator, Solomon R. Guggenheim Museum; sales and marketing associate, Museum of Modern Art; busi-ness strategy associate, Tate ModernCLieNtS iNCLude: Locus Analytics; Alamos; Crosstown Arts, MemphisPreSeNtAtioNS iNCLude: “What Would Leonardo Do? Visual Thinking, Creativity, and Imagination in the Workplace and Everyday Life,” IBM, Armonk, NY; “Business School for Artists: Tools for Social Practice,” Queens College. Presentations of “Museum Legs” include: Authors@Google Program, Mountain View, CA; Warhol Museum, Pittsburgh; Birmingham Museum of Art; Seattle Museum of Art.BookS iNCLude: Museum Legs: Fatigue and Hope in the Face of Art; Business School for ArtistsPuBLiCAtioNS iNCLude: Commercial Appeal, The New York TimesAwArdS ANd hoNorS iNCLude: Fellowship, Vermont Studio Center; Association for Cultural Advancement Through Visual Art; Fine Art Project Grant, Slade School of Fine Art; Olin Fellow in Economics, Yale UniversityweBSite: www.museumlegs.com

John ZapolskiCo-founder, Fonderie47ProFeSSioNAL exPerieNCe: Director, StrategosCLieNtS iNCLude: The New York Times, AARP, Nokia, TelefónicaPuBLiCAtioNS iNCLude: Boxes and Arrows, Perspectives, BusinessweekexhiBitioNS iNCLude: University of California, Berkeley; SIGCHI; Stanford University, Palo Alto, CAweBSite: http://fonderie47.com

25www.sva.edu/grad/productsofdesign

William DrenttelPartner, Winterhouse Studio; director, Winterhouse InstituteeduCAtioN: BA, Princeton UniversityProFeSSioNAL exPerieNCe: Partner, Winterhouse; publisher, edito-rial director, Design Observer; vice president Design & Communica-tions, Teach For All; senior faculty fellow, Yale School of Management; founder, Polling Place Photo Project; publisher, Winterhouse Editions; trustee, Cooper-Hewitt National Design Museum; fellow, New York University Institute for the Humanities; president emeritus, AIGACLieNtS iNCLude: Teach For America, Mayo Clinic Center for Innovation, Archives of American Art, Poetry Foundation, The New Yorker, New England Journal of Medicine, New York University School of Journalism, Harvard Law Review, Yale Environment 360, University of ChicagoPuBLiCAtioNS iNCLude: Looking Closer: Critical Writings on Graphic DesignexhiBitioNS iNCLude: Narodna galerija, Ljubljana Slovenia; University of Hartford, CT; Grolier Club; Cooper-Hewitt, National Design MuseumCoLLeCtioNS iNCLude: Cooper-Hewitt, National Design Museum, Yale University AwArdS ANd hoNorS iNCLude: Art Directors Club Hall of Fame; Alliance Graphique Internationale; American Academy in Rome; Rock-efeller FoundationweBSite: www.winterhouse.com and www.designobserver.com

Natalie Jeremijenko Director, Environmental Health Clinic and Lab, New York UniversityeduCAtioN: BS, Griffith University; BFA, with honors, Royal Mel-bourne Institute of Technology; D.Phil., University of QueenslandProFeSSioNAL exPerieNCe iNCLudeS: Associate professor of art and art professions, Steinhardt School of Culture, Education, and Human Development; affiliated professor in Computer Science, Cou-rant; assistant professor of engineering, Yale University; affiliated professor in Environmental Studies, Arts and Sciences, New York University; visiting professor, Design Interaction, Royal College of Art, London; visiting global distinguished professor, College of Arts and Sciences, New York University; assistant professor, Department of Visual Art, University of California, San Diego and La JollaexhiBitioNS iNCLude: Neuberger Museum of Art, Purchase, NY; Contemporary Arts Museum, Houston; Institute of Contemporary Art, Boston; Les Complices Espace libre & Editions, Zurich; Cooper-Hewitt, National Design Museum; National Design Triennial; Post-masters Gallery; Whitney Museum of American Art; Whitney Biennial; MASSMoCA; National Gallery of Indonesia, Jakarta; Museum of Modern and Contemporary Art, Rijeka, Croatia; Carnegie Arts Cen-ter; Eyebeam; The KitchenPuBLiCAtioNS iNCLude: The New York Times, Core77, GOOD, Slate, Washington Post, SEED, Flavorpill, I.D., Wired, The Guardian, MAKE: magazine, WorldChanging, San Francisco Chronicle, AdbustersAwArdS ANd hoNorS iNCLude: 2011 Most Influential Women in Technology, Fast Company; Sentient City Commission, Architecture League of New York; New York Prize in Sustainable Cities and the Social Sciences, Van Alen Institute; New York State Council on the Arts; Daniel Langlois Fellowship; Revolutionary Minds Award, SEED Magazine; Mil-dred C. Brinn Endowed Chair, Skowhegan; I.D. Forty Award

Faculty at Large

Bill MoggridgeDirector, Cooper-Hewitt, National Design MuseumeduCAtioN: Central School of Design ProFeSSioNAL exPerieNCe: Co-founder, IDEOCLieNtS iNCLude: From Apple to ZylissPublications include: Designing Interactions, Designing Media AwArdS ANd hoNorS iNCLude: RID (Royal Designer for Industry) Lifetime Achievement Award; Cooper-Hewitt, National Design Award; Prince Philip Designers Prize weBSiteS: http://www.cooperhewitt.org, www.designing-media.com, www.designinginteractions.com

John ThackaraDirector, Doors of PerceptioneduCAtioN: BA, with honors, University of Kent; Diploma, Centre for Journalism Studies, CardiffProFeSSioNAL exPerieNCe: Director, Netherlands Design Institute; steering committee, Interaction Design Institute Ivrea; program direc-tor, Designs of the Time (DOTT 07); commissione, Cité du Design; managing director, Design Analysis International (London & Tokyo); director of research, Royal College of Art; senior editor, New South Wales University Press; editor, Design, London; modern culture edi-tor, Harper’s Bazaar; design correspondent: The Guardian, The Spectator; correspondent, contributor, The Late Show (BBC)CLieNtS iNCLude: Hong Kong Design Task Force; Design and Innovation Research Centre (DIEC); European Union; fellow of The Young Foundation; UK Parliament Standing Commission on Design; Asahi Shimbun; European Commission; Schipol Airport; Japan Air Lines; Architectural AssociationPuBLiCAtioNS iNCLude: Clean Growth: From Mindless Development to Design Mindfulness; wouldn’t it be great if...Designs of The Time Manual; In the Bubble: Designing in a Complex World; The New Geographies of Learning; Winners! How Europe’s Most Successful Companies Use Design To Innovate; Lost In Space: A Traveler’s Tale; Leading Edge; Image and Object: Nouveau Design de Londres; Design After Modernism; New British DesignexhiBitioNS iNCLude: Saint Étienne International Design Biennale, France; Dott 07 festival, England; Centre Georges Pompidou, Paris; Victoria & Albert Museum, London; Axis Gallery, TokyoweBSiteS: www.thackara.com, www.doorsofperception.com

26Products of design

deborah Adler Deborah Adler Design

yves Behar fuseproject

janine Benyus Biomimicry Institute

tim Brown IDEO

valerie Casey The Designers Accord

Stephen Burks Readymade Projects

matali Crasset Matali Crasset Production

dale doherty MAKE / Maker Faire

Guest Lecturers

Field TripsCommonwealth

etsy

makerBot

redhook design district

uhuru

(and more to come!)

www.sva.edu/productsofdesigndepartment site: productsofdesign.sva.edu

Con

tact

Us Tel: 212.592.2118

E-mail: productsofdesign@sva.edu

Come to our Departmental Information Session or contact us directly for more information.

All times and locations will be announced online: www.sva.edu/grad/visit

To register for a departmental information session, please visit our website or contact the Office of Graduate Admissions at: gradadmissions@sva.edu

Anthony dunne Dunne + Raby

robert Fabricant frog design

Steven heller Program co-founder, Author

Chuck hoberman Hoberman Associates

Aimee mullins Athlete, Model, Advocate

Fiona raby Dunne + Raby

Stefan Sagmeister Sagmeister Inc.

Steve Portigal Portigal Consulting

Scott wilson MNML

Workshopsmariana Amatullo co-founder/vice president, Designmatters

matthew miller project architect, Project H Design

emily Pilloton Founder, executive director, Project H Design

manuel toscano Zago; co-founder, principal, Helsinki Group

www.sva.edu/grad/productsofdesign