metodología design thinking
TRANSCRIPT
![Page 1: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/1.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
MetodologíaDesign Thinking
Tomadecontacto12deJulio 2016
![Page 2: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/2.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
¿Qué me gustaría llevarme?
![Page 3: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/3.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
www.startupsmansion.com
www.thinkersco.com
www.designpedia.info
@JuanGascaTC – Customer Journey Lab
www.lamamba.es
www.bydsea.com
![Page 4: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/4.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 5: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/5.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Si vuestra startup o emprendimiento fuera una silla… ¿Cuál sería?
![Page 6: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/6.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 7: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/7.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 8: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/8.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 9: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/9.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 10: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/10.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 11: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/11.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 12: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/12.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 13: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/13.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 14: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/14.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 15: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/15.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 16: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/16.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 17: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/17.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 18: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/18.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|Chemicalplant . Barcelona, 1915-1920
![Page 19: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/19.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Tecnología – Productos estrella // Precios asequibles
![Page 20: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/20.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
19701950
![Page 21: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/21.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Tecnología + Negocios – Nuevos mercados
![Page 22: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/22.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 23: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/23.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Tecnología + Negocios + Persona – Deseos // Necesidades
![Page 24: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/24.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 25: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/25.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Q3 2007: 0.3M unidades Q1 2014: 51 M unidades
![Page 26: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/26.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 27: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/27.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 28: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/28.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 29: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/29.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 30: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/30.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 31: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/31.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
“Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy. “
-Theodore Levitt
![Page 32: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/32.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Diseñarpara
personas
![Page 33: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/33.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Diseñar
CONlas personas
![Page 34: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/34.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 35: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/35.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 36: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/36.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 37: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/37.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 38: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/38.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 39: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/39.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
KANONA
Prototyp I
![Page 40: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/40.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Prototyp II Prototyp III
KANONA
![Page 41: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/41.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
***KaNoNa***Vibration in zwei ArmbändernNavigation durch GPS
![Page 42: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/42.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Funktionen
,MENU‘-> zur Zielortliste
,C‘-> Menü verlassen-> Route beenden-> Ausschalten
,ES‘-> Notrufknopf
,OK‘ -> Auswahl bestätigen
![Page 43: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/43.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Funktionen
Zielortliste Navigation
Swimming
•Home•Friend•Lernmobil•IceCreamSwimming
![Page 44: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/44.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 45: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/45.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 46: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/46.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 47: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/47.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
¿Cómo funcionadesignpedia?www.designpedia.info
| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 48: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/48.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
¿sabes cocinar…?
![Page 49: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/49.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
¿Qué cenamos hoy? ¿qué HAY EN LA NEVERA?
¿te gusto el plato?¿Cómo seria El plato ideal para esta ocasión?
| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 50: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/50.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 51: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/51.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Empresa.
Cliente/mercado.
Entender los Limites del proyecto.
¿Quien podría ser mi cliente, por qué?
| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 52: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/52.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 53: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/53.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
40años
TrabajacomoautónomoenUnaempresadecomercioexterior Hablaingles fluido
viudo
Noposeeparejaestable
Lasvacacionessonelunico tiempolibrequepuedeestar100_%consus hijos
Esunapersonamuymetódica
Orden,orden,orden!
![Page 54: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/54.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
10años
Leencantadibujar,losgrafitissonsuultimapasiónoculta
Escaóticaenextremo
Leencantaperderse!cosaqueasupadrelevuelveloco
Esmuybuenestudiante, lageografíaesunadesuspredilectas.
Labicicletale gusta,peroporlaciudadledamiedo.
![Page 55: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/55.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
10años
8años
Amalosdinosaurios
Ledanmiedoloscoche
Noseseparadesu hermana,ellacuidadeél.
Esunfollower desuhermana
Toby,supelucheRex,essugranamigoimaginario.
![Page 56: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/56.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 57: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/57.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 58: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/58.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 59: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/59.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Investigar
Síntesis
¿Cómo es mi cliente? ¿donde está? ¿Qué le preocupa?
AsÍ es mi cliente. Esto es lo que está fallando
| Copyright 2015 © Thinkersco and/or its affiliates. All rights reserved|
![Page 60: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/60.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
USA EMPATÍA PARA
DESCUBRIR ALGO NUEVO
![Page 61: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/61.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
OBSERVAINVOLUCRASUMERGETE
![Page 62: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/62.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Observa el comportamientocomo ocurre,no como deberíaocurrir.
![Page 63: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/63.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar. Entrevista cualitativa.
![Page 64: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/64.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Consejos:ELIGE LA CALIDADTÓMATE TU TIEMPOPREGUNTA POR LAS HISTORIAS
![Page 65: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/65.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Reglas:Habla sobre su vida, no de tu ideaPregunta detalles del pasadoHabla poco, escucha mucho
![Page 66: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/66.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
PREGUNTAS GENERALES“YO SIEMPRE/NUNCA…”HIPÓTESIS “YO PODRÍA…”PREGUNTAS EN FUTURO“YO HARÍA/ YO HARÉ…”OPINIONES¿CREES QUE ES UNA BUENA IDEA?”“¿COMPRARÍAS/ USARÍAS UN PRODUCTO COMO / QUE HACE [X]?”“¿CUÁNTO PAGARÍAS POR [X]?
SU VIDADETALLES DEL PASADO, SOBRE TODO CON EL PRODUCTO“CUÉNTAME SOBRE LA ÚLTIMA VEZ QUE…”“¿PORQUÉ [X] ES UN PROBLEMA PARA TI?”“¿QUÉ ES LO QUE ESTE PROBLEMA SIGNIFICA PARA TI?”“¿CÓMO INTENTAS RESOLVER ESTE PROBLEMA AHORA?”“¿QUÉ OTRAS SOLUCIONES HAS INTENTADO?”“¿CON QUIÉN MÁS DEBERÍA HABLAR?”“¿QUÉ MÁS DEBERÍA HABERTE PREGUNTADO?”
MAL BIEN
![Page 67: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/67.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar. Safari.
![Page 68: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/68.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar.Shadowing.
![Page 69: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/69.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar. Visita de campo.
![Page 70: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/70.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Safari Shadowing Visita de campo
![Page 71: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/71.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
$237M in 2012Usuarios extremos
![Page 72: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/72.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar. persona.
![Page 73: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/73.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 74: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/74.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Persona
![Page 75: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/75.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 76: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/76.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar. Mapa de empatia
![Page 77: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/77.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 78: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/78.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar. Punto de Vista (POV)
![Page 79: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/79.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 80: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/80.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
3 Capture findings4min
4 Take a stand with a point-of-view3min
Needs (physical, emotional, task-based, etc.): what is your partner trying to achieve?*use verbs
Insights: New learnings about your partner’s feelings & motivations. What’s something you see about their experience that maybe they don’t?*make inferences from what you heard
partner’s name/description
user’s need
Insight
“because...” or “but...” or “Surprisingly...”[circle one]
needs a way to
![Page 81: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/81.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 82: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/82.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Entrevista en profundidad
Investigación nuevos clientes
SmartshopperEvolución.
![Page 83: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/83.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Diagnostico de la industriaAnálogos – Antilogos
Customer Journey MapStakeholders Map
EMPRESA
MAPEAR
benchmarkingBúsqueda en mediosBuzz ReportsEntrevista CualitativaFocus GroupFoto-Video EtnografíaCliente MisteriosoVisita de Campo
Stakeholders mapKey FactsInsigths ClusterPersonaMapa de Empatia
INVESTIGACION SINTESIS
EXPLORAR
cliente
![Page 84: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/84.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
DummyShopper no mira oferta, es compulsivo y consumista. Si le gusta lo compra, actúa emocionalmente.SmartShopper. busca y compara, con la crisis se ha vuelto mas racional, adapta el producto a él y no al revés.
PriceShopper ,es puro precio, a este nivel la cuestión es “si se lo puede permitir o no”.
Findlife, sin dinero y con necesidades surgen estrategias para poder consumir “básicos”.
PASADO
PRESENTE
Dummy
Smart
Price
Findlife
![Page 85: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/85.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Dummy
Smart
Price
Findlife
“todos han bajado un escalón en cuanto a su comportamiento de consumo se refiere, solo hay uno que no puede adaptarse, el usuario Findlife”
![Page 86: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/86.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
“Lo más duro fue ahora en Reyes.A mi hija, de regalarle todo, de repente ,casi nada, un regalito de sus abuelos. Es duro, muy duro cuando has tenido de todo y de noche a la mañana casi no tienes ni para comer.”
![Page 87: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/87.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
1)Dummy 2)Smart
3)Price 4)Findlife
“empezamosunpocoaracionalizar,mirabasmasofertas,comparabasmas”
“mirabaselbolsilloyenfuncióndeloqueteniascomprabas,asídesimple,nimarcas,nihistorias…”
“busco cosas para arreglar y trato de ganar un dinerillo, el subsidio se va a acabar…
“eraunalocura,loqueveíaslocomprabas,mimujeryyotrabajamos,eraunnoparar.Comprábamosmilesdecosasquenonecesitábamos.
![Page 88: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/88.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Cambio de modelos. Nuevos patrones.
a b
Compras mensuales a diarias.
Desplazamiento en coche a bicicletas/andando..
Compras en megacentros en tiendas de barrio.
Produce
§ Mayor control en los recurso.§ Mayor control a corto plazo.
§ Adaptación mas ajustada a la realidad.
§ Racionalidad en el consumo.§ Sentido Eco del desplazamiento.
§ Optimización recursos.
§ Desocialización del acto consumista, uno ya no § Va a pasar el día comprando.
§ De microconsumos a nanoconsumos (actos muy § puntuales y localizados)
![Page 89: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/89.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
1.Dummy 2. Smart 3.Price 4. Findlife
Estrategias ahorro por perfil.
1.Busca una historia, algo que le emocione. No importa el precio.
2.Aunque busca y compara, también busca mas allá del precio, el valor de la marca.
3.El precio es el que marca la diferencia, no mira marcas, mira un número.
4.Busca el precio, pero antes de comprar busca intercambiar/reparar o incluso sacarse dinero por algo a cambio.
![Page 90: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/90.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
1.Dummy 2. Smart 3.Price 4. Findlife
Estrategias ahorro por perfil.
Páginas de comparadores
Páginas de Outlet
Páginas Venta-compra.
![Page 91: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/91.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Perfil Findlife. Abriendo nuevas líneas.
MERCADITOS LOCALES
§ Trueque de productos de 2ºmano.
§ Dinero Decathlon de venta de esos productos.
§ Comprar venta-venta de productos de 2ºMano.
§ Posibilidad de empeño para dinero inmediato.
§ Puja de servicios .
![Page 92: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/92.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Perfil Findlife.Adaptación de estos modelos hacia los otros targets.
1.Dummy
2. Smart
3.Price
4. Findlife
![Page 93: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/93.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
idear
prototipar
Dame soluciones que respondan a mi reto
Que tipo de prototipo quieres hacer – XQ y XA Q?
![Page 94: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/94.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
idear
Dame soluciones que respondan a mi reto
![Page 95: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/95.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Construir. BRAINSTORMING
![Page 96: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/96.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Perfiles de creatividad
Generador ConceptualizadorOptimizador Implementador
![Page 97: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/97.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Reglas:
Aplaza el juicioSe visualUna idea = un post-itCantidad es lo que queremosFomenta ideas locasConstruye en ideas de otrosUna conversación cada vez
![Page 98: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/98.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Consejos:Manten foco en el problemaUsa cronometroUsa rotuladores no boligrafos
![Page 99: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/99.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 100: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/100.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Las cosas no se dicen se hacen, porque al hacerlas se explican solas.Woody Allen.
![Page 101: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/101.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 102: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/102.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Entrevista en profundidad
¡Ayudame a ayudarte!Jerry Maguire.
![Page 103: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/103.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
¡Esto es Design Thinking!
![Page 104: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/104.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.”
- Albert Einstein
![Page 105: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/105.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Innovation cycles in different industries
Different industry sectors move at different speeds – It takes about 5-8 years to develop a passengerairplane from concept to implementation – this product will be in use for another 10-15 years
minimum. A mobile phone takes maybe 6 months to develop and will be on the market 2-3 years
0Sector Industrial
![Page 106: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/106.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Why service design?
Design has not only experienced a shift from product to to product/service experience it is now also helping to shape and facilitate organizational or even social transformation
SOURCE: Graphic inspired byNextDesign Complexity Ladder http://issuu.com/nextd/docs/nextdfutures2011_v02 created byNextDesign LeadershipInstitute
0Sector Industrial
![Page 107: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/107.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Entrevista en profundidad
Business idea
![Page 108: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/108.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Mapear
Explorar
Investigacion Sintesis
Construir
Idear Prototipar
Testear
30)Road Map de Prototipado31)Matriz deHipotesis32)Matriz de Feedback33)Entrevista cualitativa34)Test Cuantitativo35)Test Usuario
1)5 Por qués2)BusinessModel Canvas3)DAFO4)Diagnostico de la industria5)Diagrama de SistemasERAF6)Mapa de Empatia7)Persona
8)Búsqueda enmedios9)Entrevista Cualitativa10)Entrevista Experto11)Matriz de Tendencias12)From… to…13)Mapa evolución Innovacion14)Key Facts15)Mapa de Empatia16)Desafio de diseño17)Brief
18)Mapa de convergencia19)Hibridacionpor síntesis20)Diseño de escenarios21)Mapa activo de la experiencia22)Sesionesde cocreacion23)Concept Sketch(PE)24)MockUp(PM)25)Solution Diagram(PP)26)Wireframe(PFu)27)Customer Journey map(PM)28)Storytelling(PM)29)BusinessModel(PP)
![Page 109: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/109.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 110: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/110.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
MAPEAR. Empresa. 5 por qués
![Page 111: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/111.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
MAPEAR. Empresa. Diagnostico de la industria
![Page 112: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/112.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Explorar. Sintesis. Mapa de empatia
dice
piensa
hacesiente
![Page 113: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/113.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Construir. herramientas. Mockup
![Page 114: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/114.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Construir. idear. Hibridación
![Page 115: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/115.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Construir. idear. Sesiones de cocreación
![Page 116: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/116.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 117: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/117.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 118: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/118.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 119: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/119.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 120: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/120.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 121: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/121.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Testear. Técnicas. Test de usuario.
![Page 122: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/122.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 123: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/123.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 124: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/124.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 125: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/125.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 126: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/126.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 127: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/127.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 128: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/128.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 129: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/129.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
http://www.dovase.com/
![Page 130: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/130.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Espacio / Flujo Trabajo
“Generar nuevos procesos de trabajo a través del espacio para generar dinámicas más colaborativas.”
Nuevos Espacios y Dinámicas de Trabajo
![Page 131: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/131.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Nuevos Espacios y Dinámicas de Trabajo
“Generar nuevos procesos de trabajo a través del espacio para generar dinámicas más colaborativas.”
![Page 132: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/132.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Nuevos Espacios y Dinámicas de Trabajo
“Comprender, reflexionar y actuar. Todo ello involucrando a la organización transversalmente”
![Page 133: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/133.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Conclusiones
- Valor no esta en la posibilidad. Valor esta en las NECESIDADES & EXPECTATIVAS
- Los Usuarios no saben exactamente lo que quieren, pero si tienen una idea clara sobre lo que no quieren.
¿Cómo podemos usar a nuestro cliente como principal fuente de conocimiento e información?
- Comprendiendo al usuario en primer lugar. Tecnología y Mercado aparecen en una segunda fase.
- Itera rápido: Comprende, Diseña, Testea & Aprende (una y otra vez).
ESTO ES UN SET DE NUEVAS PRAXIS Y COMPORTAMIENTOS QUE LAS COMPAÑIAS / PERSONAS DEBERÍAN INTERIORIZAR!!!
![Page 134: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/134.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
IDEAS TENEMOS TODOS
![Page 135: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/135.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
IDEAS TENEMOS TODOS
PERO TENEMOS QUE HACER IDEAS QUE AYUDEN A NUESTRO CLIENTE
![Page 136: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/136.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
IDEAS TENEMOS TODOSPERO TENEMOS QUE HACER IDEAS QUE
SE AJUSTEN A SUS NECESIDADES Y EXPECATIVAS
![Page 137: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/137.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 138: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/138.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 139: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/139.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 140: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/140.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
![Page 141: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/141.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
HAVE FUN!!!
![Page 142: Metodología Design Thinking](https://reader031.vdocuments.site/reader031/viewer/2022030316/58799f581a28ab082c8b557b/html5/thumbnails/142.jpg)
| Copyright 2016 © Thinkersco and/or its affiliates. All rights reserved|
Muchas gracias
Juan Gasca@juangascaTC