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REPORT ON DEMONSTRATION DEFINITION FOR DEMONSTRATION LAD2

METIS

D20-LAD2 VF

Reference: METIS_4120_D-20_LAD2

Number of pages: 43

File: METIS_4120_D-20_LAD2_VF

Classification: Public

Customer: GSA

Contract: GJU/06/5025-CTR/METIS

Prepared by: TAS CADTECH

Version: VF

Company reference (if any)

Date: 12/01/2009

Signature:

Reference: Version: Page:

METIS_4120_D-20_LAD2

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REPORT ON DEMONSTRATION DEFINITION FOR DEMONSTRATION 2

METIS

Summary Sheet

Contract Number: GJU/06/5025-CTR/METIS Project Title: METIS Deliverable Type: Report Deliverable Number: D-20_LAD2 VF Title of Deliverable: REPORT ON DEMONSTRATION

DEFINITION FOR DEMONSTRATION LAD2 WP related to the Deliverable: WP4120 Emitting Company: TAS Partner(s) Contributing: CADTECH Abstract: This document is the Report & Support materials

results for Local Area Demonstration 2. It reports the results of the demonstration campaign.

Keywords: EGNOS, Demonstration, Validation, Results, Dissemination, Tourism, emergency

Project WEB site address: www.aui.ma/galileo/metis/ Project Coordinator: Antonella Di Fazio

Telespazio S.p.A. 965 via Tiburtina - 00156 Rome - Italy Tel: +39 06 4079 6329 Fax: +39 06 4079 3579 - FaxMail: +39 06 4099 9333 [email protected]



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Distribution List

Company Quantity GNSS Supervisory Authority 3

Telespazio 1

Al Akhawayn University 1

Thales Alenia Space 1

CADTECH 1

ESSP 1

FDC 1



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Table of Contents

1 INTRODUCTION............................................................................................................... 8 1.1 Scope and Purpose of the Document .................................................................. 8 1.2 Applicability ......................................................................................................... 8 1.3 Document Overview ............................................................................................ 8 1.4 List of References................................................................................................ 8

1.4.1 Applicable Documents ........................................................................... 9 1.4.2 Reference Documents ........................................................................... 9

1.5 Abbreviations..................................................................................................... 10

2 METHODOLOGY............................................................................................................ 11

3 ASSEMBLY INTEGRATION AND TEST .............................................................................. 13 3.1 Background ....................................................................................................... 13 3.2 Initialization of application.................................................................................. 13 3.3 Digital maps and tourist applications checking................................................... 15 3.4 Tests for alarm at terminal level......................................................................... 18 3.5 EGNOS data acquisition validation.................................................................... 20

4 DEMONSTRATION CAMPAIGN ........................................................................................ 21 4.1 Planning of the demonstration ........................................................................... 21 4.2 Installation phase............................................................................................... 22 4.3 Demonstration execution ................................................................................... 23

4.3.1 Overview.............................................................................................. 23 4.3.2 Running phase..................................................................................... 23 4.3.3 Data collection ..................................................................................... 27 4.3.4 Data analysis ....................................................................................... 27

5 MAIN RESULTS............................................................................................................. 28 5.1 Tourist services and alarm management ........................................................... 28 5.2 EGNOS assisted technology ............................................................................. 28

5.2.1 EGNOS acquisition campaign in Marrakech: site presentation............. 28 5.2.2 EGNOS acquisition campaign in Marrakech: HPL analysis.................. 30



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5.2.3 EGNOS acquisition campaign in Marrakech: EGNOS versus GPS...... 31 5.2.4 Pedestrian tour in urban environment: Signal availability assessment.. 33 5.2.5 Comparison between Urban and semi-urban environment................... 34

5.3 Promotion Campaign......................................................................................... 37 5.3.1 Principles and objectives...................................................................... 37 5.3.2 Demonstration event in Marrakech....................................................... 37

5.4 Recommendations............................................................................................. 41

6 CONCLUSIONS & LESSONS LEARNT............................................................................... 42



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List of Figures

Figure 1 EGNOS service availability in Marrakech area in October 2008............................. 12 Figure 2 Test the terminal starting........................................................................................ 14 Figure 3 Map geographical reference checking (Example: comparison of coordinates with references) .......................................................................................................................... 18 Figure 4 Tests the emergency services ............................................................................... 19 Figure 5 Planning of system installation and demonstration................................................. 21 Figure 6 Functional architecture at terminal level................................................................. 22 Figure 7 Nominal scenario : successive steps for tourist services........................................ 24 Figure 8 Emergency scenario : Possible successive steps. ................................................. 26 Figure 9 EGNOS acquisition campaign in Marrakech: 2 visit tours....................................... 29 Figure 10 EGNOS acquisition campaign in Marrakech: Track and HPL circles.................... 30 Figure 11 HPL value (in meters) versus time (in seconds) analysis. .................................... 30 Figure 12 EGNOS (green) and GPS (Blue) navigation data in Marrakech. .......................... 31 Figure 13 Acquisition in Urban environment: comparison of tracks. ..................................... 32 Figure 14 Pedestrian tours: in the heart of tourist interest area............................................ 33 Figure 15 Analysis of lost connections on a given track. ...................................................... 34 Figure 16 Horse drawn carriage tour : comparison between urban and semi-urban environment......................................................................................................................... 35



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Change Records

Issue Date Change Log Author(s)

V0 05/11/2008 Creation of the document Sabine Caillault

V1 12/12/2008 Delivery to GSA Sabine Caillault

VF 12/01/2009 Final delivery to GSA after minor corrections and completion of “Recommendations and conclusion.”

Sabine Caillault



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1 INTRODUCTION

1.1 SCOPE AND PURPOSE OF THE DOCUMENT This document reports the results of the demonstration campaign that validates the demonstrator and the associated applications developed during the METIS Local Area Demonstration 2 - (LAD2) dealing with use of GNSS (EGNOS) in tourism application associated to an emergency call.

1.2 APPLICABILITY This document is applicable to the Activity C/WP4120 Local Demonstration 2 called “e.Tourism”.

This document provides the results and campaign and experience return of the demonstration of tourism application jointly to emergency call services.

1.3 DOCUMENT OVERVIEW The document is organized in the following chapters and contents:

Chapter 1 and 2 contains the introduction and methodology

Chapter 3 describes the Assembly Integration and Test phase

Chapter 4 describes the demonstration campaign preparation

Chapter 5 reports the demonstration execution and result analysis for the two chains

Chapter 6 gives the conclusions from the LAD 2.

1.4 LIST OF REFERENCES The following documents have been used as applicable or reference.



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1.4.1 Applicable Documents

Ref. Title Code Version Date

[AD. 1] METIS Contract GJU/06/5025-CTR/METIS 10/07/2006

[AD. 2]

METIS Technical and Administrative, Management & Financial Tender

DT-PO-PRO-073

V 6 20/06/2006

Table 1 Applicable Documents

1.4.2 Reference Documents

Ref. Title Code Version Date

[RD. 1] METIS Management Plan METIS_WP1100_O-O1 V1 21/07/2006 [RD. 2] METIS Description of Work METIS_WP1100_O-05 V1 01/08/2006

[RD. 3] METIS - Report on demonstration definition for LAD2

METIS_4120_D-19-LAD-2 VF 18/07/2008

Table 2 Reference Documents



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1.5 ABBREVIATIONS A A-GPS Assisted-GPS

C COTS Commercial Off-The-Shelf

D DGT Dangerous Goods Transport

E EGNOS European Geostationary Overlay System ESTB EGNOS System Test Bed GPS Global Positioning System

G GSA GNSS Supervisory Authority

L LAD Local-Area Demonstration (METIS) LBS Location Based Services

M MTP Multiservices Tracking Platform

T TAS Thales Alenia Space

W WAD Wide-Area Demonstration (METIS) WP Work Package



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2 METHODOLOGY Main objectives of LAD2 are:

- To introduce tourist services based on GPS and EGNOS in Morocco,

- To make future users sensitive to new opportunities from the new E.Tourism services,

- To demonstrate the added value from EGNOS in such application.

E-Tourism services proposed in LAD2 are dedicated to:

- Local Tourism organization (It becomes a real differentiator),

- Tour operator (to improve security, conviviality and autonomy of tourists),

- Local tourism office : for renting to individual tourists,

- Telecom Operators : added values (with regular or punctual subscription..).

E.Tourism services have been developed taking into account main following needs:

- To improve comfort and interest from tourist point of view,

- To improve security of tourists,

- To optimise tourist site visit,

- To improve organization and increase benefit from tourist operator point of view.

The LAD2 demonstration is based on local experimentation in Marrakech, during several days: 2 days for private experimentation and EGNOS data assessment (29th and 30th of October 2008) and one day for public experimentation (4th of December 2008).

Enhancing the developed services, based on the feedbacks gathered from the users directly involved in the demonstrations. These feedbacks were evaluated to improve services in terms of new function and also in terms of friendliness, adaptation to the new technology, benefits and costs.

Next figure shows the EGNOS service performance in the area recorded in one day on the 24th of October 2008 during the EGNOS data acquisition campaign. The average availability is higher than 87% over Marrakech.



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Figure 1 EGNOS service availability in Marrakech area in October 2008

LAD2 demonstration area (Marrakech in Morocco)

Morocco (source Google maps)



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3 ASSEMBLY INTEGRATION AND TEST

3.1 BACKGROUND This section is dedicated to the results of the Assembly and integration test, done to verify the correct functioning of the various elements and relevant interfaces.

These have been proven before the demonstration, in order to verify the readiness of the specific functions to be operated for this demonstration use case.

The e.tourism application (used for METIS demonstration) is running on a terminal HTC (with A-GPS location and GPRS communication) on which:

- A dedicated tourism software has been installed,

- Point Of Interest (located in Marrakech) have been put and illustrated on the terminal,

- Dedicated Map (of Marrakech) is accessible from the terminal,

- An emergency call service is also available.

For the emergency call service, a back office has been put at disposal for demonstration. This tool has been used previously for other applications.

3.2 INITIALIZATION OF APPLICATION Required initial configuration Terminal has been installed with the required map (Marrakech for the demonstration needs).

METIS/LAD2 Digital map METIS/LAD2_2 Test objectives :

• To check initialization of terminal

Input/initialization

• Terminal operational

• Terminal available and not activated

• Digital map has been downloaded

Outut :

• Terminal ON and application activated



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METIS/LAD2 Digital map METIS/LAD2_2 • Displaying digital map on terminal.

Time to achieve the test

• ¼ hour

Step by step description of the test

Step Description Expected results

Preparation

Terminal is ON and e.tourism application has not been launched.

Digital map is available on the terminal (from the map server or locally on the terminal).

1. Launch application on the terminal Terminal is launching 2. Location starting

Note the time to start application. A location is given in less than 30 seconds when the terminal is put ON.

3. Check the screen displaying: - Color, - Information level, - Check the look and feel of the

map.

Screen provides expected displaying.

Figure 2 Test the terminal starting



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3.3 DIGITAL MAPS AND TOURIST APPLICATIONS CHECKING Required initial configuration Terminal has been installed with the required map (Marrakech for the demonstration needs).

METIS/LAD2 Digital map METIS/LAD2_2 Test objectives :

• To check digital map availability for Marrakech on the terminal

• To check tools and various information levels, different scales…


• Terminal operational

• Terminal available and activated

• Digital map has been downloaded

Outut :

• Displaying digital map on terminal.

Time to achieve the test

• ½ hour



Preparation

Terminal is connected and e.tourism application has been launched.

Digital map is available on the terminal (from the map server or locally on the terminal).

1. Launch application on the terminal Displaying of Marrakech map on the terminal screen.

2. Location starting A location is given in less than 30 seconds when the terminal is put



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Note the time to start application. ON.

3. Check visually the map aspects: - Color, information level, check the

look and feel of the map,

- Located in Marrakech (comparison with a reference)

(Google earth image) Map from screen has similitude with this image.



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4. Check the available tools dedicated to map and options:

- Initialization parameters: map center, itinerary options…

- Look at the menu. Remark : Check that menu are similar and not exactly the same. It depends on the user location for tests.

- Menu are compliant,

- Tour is proposed for Marrakech.

5. Check that Itinerary is correct and explanation to reach a given point:

- Check at the tourist itinerary on the screen,

- Follow explanation, - Check the compliance of itinerary

and POI

Itinerary is correct, Information are OK



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6. Check the POI function of geofencing : When arriving near a POI look on the screen :

- POI image is displayed, - Check that it is the goods POI, - Information related to the POI are

given, - Given Information is pertinent.

Information is OK

Figure 3 Map geographical reference checking (Example: comparison of coordinates with references)

3.4 TESTS FOR ALARM AT TERMINAL LEVEL Emergency application A terminal has been put in ON position.

Required initialization has been checked: screen displaying, fix GPS, required subscription for communication (GPRS or satellite)….

METIS/LAD2 Emergency Services METIS/LAD2_1 Test objectives :

• When an alarm is released on terminal (using the dedicated function), an alarm is really taken into account and managed by the system.

• Checking: alarm displaying on back office side, real time warning, and coherency of information related to alarm characteristics.


• Terminal put in ON position by the tourist and applications have been activated

Outut :

• Outputs for this test are checked on the back office and on the terminal



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METIS/LAD2 Emergency Services METIS/LAD2_1 Time to achieve the test

• ½ hour



Preparation

Terminal is connected and operational (a fix has been done)

Back Office screen is installed and connected

Call the user to know his location

1. A user is equipped with a dedicated terminal. Checking the user location on the screen.

Checking on the screen, User location is correct

2. The user is released an alarm by clicking on the dedicated button.

A symbol is displayed on the PDA to confirm alarm release.

3. Checking on back office side : An alarm is displayed on the screen

An alarm symbol is displayed

4. Checking location on the map The location is correct. 5. Checking of the call back

A controller is calling the user The user terminal is ringing Speaking with the user

6. Updating of the alarm on the back office Alarm status is compliant with the scenario (TBD : confirm, cancel…)

Figure 4 Tests the emergency services



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3.5 EGNOS DATA ACQUISITION VALIDATION EGNOS data acquisition operation has been checked during all the acquisition campaign by controlling the recorded file (size, date, content, graphic display).

Values have been checked with data from reference sites: location data (longitude and latitude) and time.

Data related to local EGNOS performances (protection level) have also been analyzed during all the acquisition campaign and during the post-processing. Results and analysis are included in paragraph 5.2.



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4 DEMONSTRATION CAMPAIGN

4.1 PLANNING OF THE DEMONSTRATION Main steps of demonstration execution were:

- Adequate terminal equipment: software, map and POI to be installed,

- Emergency service back office to be installed,

- Preliminary tests of functions (see chapter 3),

- First demonstration phase in Marrakech with two days of acquisition and experience return collection,

- Final demonstration for two days including a public event in Marrakech.

Figure 5 Planning of system installation and demonstration



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4.2 INSTALLATION PHASE Integration at terminal level provides the following sub-system :

Figure 6 Functional architecture at terminal level

A-GPS server

GPRS

GPS EGNOS

GPS

Emergency servicesGPRS

POINavigable

Map

Data Server

Internet via GPRS

Servers and back office are hosted and operated by CADTECH in Rabat

Emergency Call

User Graphic Interface

Map initialization

Itinerary calculation

Goefencing POI

Management Sofware

A-GPS A-GPS server

GPRS

GPS EGNOS

GPS


POINavigable

Map

Data Server

Internet via GPRS


A-GPS server

GPRS

GPS EGNOS

GPS


POINavigable

Map

Data Server

POIPOINavigable

MapNavigable

Map

Data Server

Internet via GPRS


Emergency Call


Map initialization


Goefencing POI

Management Sofware

A-GPS

Emergency Call


Map initialization


Goefencing POI

Management Sofware

A-GPS



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4.3 DEMONSTRATION EXECUTION

4.3.1 Overview Demonstration is relevant in Marrakech with local partner CADTECH. For demonstration, this partner provides the local specific relationship, knowledge and organization.

Terminals, communication subscriptions and the server have been put in operation by CADTECH and are staying at disposal until end of January 2009. It allows demonstrating the e.tourism services in dedicated events.

In practice, tourist services, alarms events from these dedicated terminal could be followed according to 2 different ways:

- Tourist services: only on terminal, by using the terminal in real environment,

- Alarms events: on the back office screen.

Final demonstration review has been organized in several steps :

- General presentation in a show room,

- Tourist services demonstration in real environment (with a tourist visit tour in Marrakech),

- Alarm event presentation in the show room

- Conclusions and questions in the she show room.

4.3.2 Running phase During running phase, 3 terminals have been put in operation.

4.3.2.1 Nominal case

Only tourist services are used in the nominal case. The scenario is based on navigation functions and tourist information, according to the following graphic.



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Figure 7 Nominal scenario : successive steps for tourist services.

1 2

34

Tourist Tour starting

Menara gardens : Visit

Djemaa el Fna

Navigation to restaurant and hotel

Marrakech Museum

Marrakech guide



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4.3.2.2 Alarm event: emergency case

The e.tourist terminal is also dedicated to alarm events for tourist who can be isolated in an unknown area.

For demonstration need, the alarm button is activated, an alarm event is immediately displayed on the back office screen.

The successive steps in case of urgency case, are presented in the following scheme.



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Figure 8 Emergency scenario : Possible successive steps.

1 2

3

Tourist Tour starting

Menara gardens : Visit

Marrakech guide

Emergency case



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4.3.3 Data collection EGNOS data collection has been organized on tourist sites in Marrakech (Morocco) during several days on typical paths. Data are collected on a dedicated laptop.

EGNOS corrections are acquired in real time using a dedicated terminal connected to an onboard laptop. So EGNOS corrections processing have been performed on board, in real time for all sites in Marrakech.

4.3.4 Data analysis Acquired EGNOS location and corrections data are post-processed in order to:

- Display graphically results,

- Analyze thinly data (in particular the protection level values),

- Compare versus GPS only,

In order to answer all these points, specific tools have been developed or customized for this EGNOS post-processing phase.

Results are numerical and graphical:

- Checking of data file (data completed): EGNOS and GPS only data,

- Graphical representation for visual comparison and preliminary analysis,

- Extraction, graphical representation and statistical processing of the protection level values, of connection lost…



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5 MAIN RESULTS

5.1 TOURIST SERVICES AND ALARM MANAGEMENT

Two scenarios have been played as described previously.

Results will be presented according to these 2 scenarios.

5.2 EGNOS ASSISTED TECHNOLOGY

EGNOS data have been collected on these sites in specific conditions in order to analyze EGNOS added value in the application context.

Since only terrestrial transport services are considered, only HPL (Horizontal values) are analyzed. Indeed, they have the major impact on terrestrial positions.

In order, to materialize added values of HPL, they are presented throughout this chapter acquired on the demonstration site in various contexts.

The acquisition campaign has taken place in 1 step of 3 days (another one is planned for the final review in December).

Data presented in this paragraph has been acquired during these 3 days.

5.2.1 EGNOS acquisition campaign in Marrakech: site presentation

Two main visit tours have been chosen for analysis:

- A short tour based on pedestrian transport mode (the red track on the next figure),

- A long tour in a horse-drawn carriage (the green track on the next figure).



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Figure 9 EGNOS acquisition campaign in Marrakech: 2 visit tours



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5.2.2 EGNOS acquisition campaign in Marrakech: HPL analysis In this paragraph, analysis are concentrated on HPL data from the tracks acquired with the horse-drawn carriage.

Figure 10 EGNOS acquisition campaign in Marrakech: Track and HPL circles

(HPL near 25 meters = half a circle diameter).

Figure 11 HPL value (in meters) versus time (in seconds) analysis.

HPL: EGNOS acquisition (Marrakech - October 2008)

20

22

24

26

28

30

32

34

36

1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 2100 2200 2300 2400 2500

HPL values in meters on trajectory

20

22

24

26

28

30

32

34

36

1150 1200 1250 1300 1350 1400 1450



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For emergency services :

§ EGNOS or GPS data used in urban area (like in Marrakech where streets are narrow and buildings have several floors) provides, in particular conditions, some performances lower than performances expected for an emergency service. These environment conditions provide multi-paths and lost of connection.

§ Acquisition campaign shows that the HPL could be higher than 25 meters.

5.2.3 EGNOS acquisition campaign in Marrakech: EGNOS versus GPS EGNOS and GPS navigation data have been acquired in urban environment in Marrakech.

Figure 12 EGNOS (green) and GPS (Blue) navigation data in Marrakech.

This data have been acquired from a horse-drawn carriage currently used in Marrakech by tourists.

Following example aims at presenting the principles of results obtained during EGNOS acquisition campaign:

- Rough assessment of the gap with the real track,

- Comparison of the average distance between GPS and EGNOS.



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Figure 13 Acquisition in Urban environment: comparison of tracks.

Total of acquisition 1206Frequency 1 second

EGNOS Data 2,90 GPS only 4,30

Distance to the real track

Average (meters)



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5.2.4 Pedestrian tour in urban environment: Signal availability assessment In the heart of tourist interest areas from Marrakech, navigation data have been acquired during a pedestrian tour, presented in the next figure.

Figure 14 Pedestrian tours: in the heart of tourist interest area.



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Figure 15 Analysis of lost connections on a given track.

5.2.5 Comparison between Urban and semi-urban environment From the same acquisition conditions (horse drawn carriage tour), connection lost have been compared in percent.

On next figure, we can see the trajectory split in 2 different parts :

- Red area for the urban environment (with narrow streets and buildings on both sides),

- Blue area for the semi-urban environment (streets are larger and buildings on only one side of the street).

HPL acquisition in Marrakech

222324252627282930

285 305 325 345 365 385 405

Time (seconds)

HPL

(met

ers)

Total of acquisition 799

Frequency 1 second

Connection lost (%) 21%

HPL data availability analysis



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Figure 16 Horse drawn carriage tour : comparison between urban and semi-urban environment.



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Urban Environment

Semi-urban environment

Total

Total points 1326 1143 2469

Frequency 1 second 1 second 1 second

Percent of connection lost

11,4 % 6,2 % 8,6 %

Results from this table present significant differences between urban and semi-urban environment with respectively : 11,4 % and 6,2 % of connection lost.

When comparing with previous results from paragraph 5.2.4, one notes that percent of connection lost (21%) was higher in the previous case. A combination of conditions can explain these results :

- Speed in horse drawn carriage is higher than with pedestrian transport,

- Multi-paths have less impact on navigation performances when the speed is higher (cancellation of multi-path with high speed versus gathering of multi-path in case of static position),

- During acquisition from the horse drawn carriage, antenna position would be more suitable.



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5.3 PROMOTION CAMPAIGN

5.3.1 Principles and objectives Since, METIS/LAD2 aims at developing and promoting dedicated application to tourist services in Marrakech using EGNOS corrections, the realization has to be naturally presented to all communities interested by this application. Several approaches have to live together according to audience:

- For a part of community, convince the usefulness of this application by presenting demonstration, concrete services (nominal case for tourist services, Urgency service…),

- For other one, to demonstrate the added value of EGNOS and availability in the area, by presenting results from EGNOS acquisition campaign,

- For other one, explain how to reach an operational status even if a demonstration version has been deployed by suggesting to coordinate actions between different communities,

- For other one (like tourist agent), demonstrate the possibility to extend system to specific applications, to other town and to a larger set of POI.

In these objectives, various supports of presentation have been prepared and updated throughout the METIS LAD2 project. These support are under various forms: slides, web site page, article, photos, demonstration recording…

Using these supports, various actions are carried on to promote e.tourism services developed in the framework of METIS/LAD2:

- Contributions to METIS newsletter including description of the application, progress advanced,

- Presentation of a paper in an event in Istanbul (Turkey) in January 2009 with an article presenting most of the METIS/LAD2 results,

- Organisation of a dedicated demonstration event in Marrakech on the 4th of December 2008.

5.3.2 Demonstration event in Marrakech

A specific dissemination event has been organized by CADTECH to present LAD2. It was held on the 4th of December 2008 in Marrakech.



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This dissemination event included:

- A general presentation of EGNOS and project (LAD2 in METIS),

- A demonstration on site of the e.tourism terminal. Demonstration allowed using 3 terminals near tourist sites in Marrakech according to 2 scenarios (emergency services and tourist application).

This event was successful with various participants from different organization like the CRT (Centre Régional du Tourisme from Marrakech), Tikida Hotel group, high technologic distributor company, local administration….

Demonstration of emergency services : The back office screen for emergency service, has been put at disposal in the conference room:

- An alarm has been realised from terminal,

- Checking on the back office screen, the alarm information is given on the map,

- The alarm is validated from the back office screen.

Sensitization of EGNOS impacts on such application performances has also been introduced.

Then, some participants went on tourist sites to test application in real life.

Demonstration of the tourist application: - Initialization of the mobile phones (start the

application, time to fix display, and application parameters definition), selection of the route and starting point : “Choose route” (some itineraries are predefined and can be chosen in a list), See Step 1, under below,

- 3 mobile phones (HTC) have been available and used by the participants,

- They check the map of Marrakech (digitalized by CATDECH for this application) and the location on the map after the first fix, see Step 2,



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- We went to the place Jamaa El Fna (see step 3). When arriving near the place, information related to the place was displayed on the mobile phone. It’s really a very interesting function: to locate tourist, to inform him on the site proximity and to provide pertinent information related to the site. Then we moved by foot, from the Place Jamaa Fna to the Koutoubia Mosque, information related to the Mosque was displayed. Then, we went by car to the Menara garden, different information related to the interest sites were given on the mobile phone.

Step 1

Step 2 Step3

Experience return from participants: All participants were very interesting by the services offered by e.tourism. Many discussions and questions have been really constructive to complete our experience return on the subject:

- They really appreciated the fact that this services could be integrate on mobile phone.

- They were very sensible of the availability of application mostly for the emergency application. We show them results and benefits using EGNOS or A-GPS in term of availability, service quality and high level of confident.

- Moroccan government foresees to have more than 10 millions of tourists per year in 2010. Lot of investments are oriented to tourist development (infrastructure like roads, airports…, technology, education…). e.tourism services could find a place in these developments.



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- 7 categories of tourists travelling in Morocco have been identified. Amongst them, there is a category (30%) that travel alone in the country without any guide or tour operator. This services are really adapted to this tourist category.

- More and more tourists from Japan, Russia come to visit Marrakech. There is not any guide who speak these languages. Such tool would be a real added value with the dedicated languages.

- Agents from hotel group see in this application, a real added value for hotel, restaurant…in term of advertisements and communications, if these hotels are added in the data base of the e.tourism application.



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5.4 RECOMMENDATIONS

Related to navigation performances and EGNOS

EGNOS improves emergency service performances mainly in term of availability and accuracy : they are two important differentiators for emergency application.

In urban environment, some lost connections have been put in evidence. Theses facts have to be taken into account in the application development : for example by including some corrective algorithms particularly in case of pedestrian transport mode where multi-paths have more impact on navigation performances.

A-GPS guarantees a shorter time to fix and a better availability and continuity in services.

Related to services

Emergency services (connected with tourist application) is essential in the e.tourism offer.

In the application development at operational level, one has to take into account the necessary possible extension of application to other Morocco tourist sites.

These services may have positive impacts on tourist development in Morocco by optimizing tourist visits and improve the travel comfort.

Related to business models

Several business models can be considered :

- Smartphone rental to particular tourists directly in Moroccan sites,

- By payable downloading on their own Smartphones GPS/GPRS from the web,

- Service sale to tour operators or hotel groups. Equipped Smartphones can be lent or rent to tourists directly by their local travel agent,

- ….

A combination of these different business models could be analyzed to optimize:

- The number of tourists who can benefit of these services (to contribute efficiently to tourism development),

- The profit (to interest final service operators to develop the business).



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6 CONCLUSIONS & LESSONS LEARNT

A dedicated System prototype has been tested through a local area: in Marrakech. Such a system improves tourist comfort and security.

EGNOS added value (compared to GPS only) has been mainly put in evidence in term of accuracy aspects and safety area for Emergency services.

Various users and/or customers have provided their constructive feedbacks and feeling: the combination of these 2 services (Tourist and Emergency) using EGNOS provides real opportunities.

Various subject related to opportunity of application, business models, interest have been discussed:

- Increase of tourists in Morocco, tourist categories,

- Several business models can be foreseen,

- Participant required cooperation for next steps, for example CRT members invite CADTECH to present the application at the tourism exhibition in Marrakech in January 2009 on the CRT stand,

This tourist guide system is now available to be put in operation in Marrakech and other Moroccan sites. Main technological aspects have been solved. Next steps would be rather turned to organization (national operator, equipment installation network, and tourist agency), improvement of map digitalization and tourist information availability.



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