meru cabs - strategic presentation
TRANSCRIPT
DRIVERS
Karan Zaveri Akshay Tambe Mrunal Salvi Tejashree Salian Tanmay Rajpurkar
544 532 518 517 511
LET’S BEGIN THE JOURNEY
One of the first companies to launch metered "Radio cabs" in India under its brand "Meru”.
First launched in Mumbai in April 2007 & changed the way metered taxis operate in India.
Headquartered in Mumbai, Meru Cab provides a radio taxi service in key cities of India - Mumbai, Delhi, Hyderabad, Bengaluru, Kolkata, Chennai, Ahmedabad, Jaipur, Vadodara, Surat & Pune.
Customers benefit from a relaxed commute in a well equipped, modern, air-conditioned luxury cab, which is readily available 24/7.
Advance Booking available 24*7 by calling our customer care number 4422 4422 / through
SMS service / Online Booking
Round the clock availability of cabs backed by a location tracking GPS - based dispatch technology. This means a quicker pickup and faster response time to your call for a cab.
Operated by environment friendly fuel, i.e. CNG
An e-bill receipt at the end of the ride assures the customer of tamper proof billing.
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
REAR-VIEW OF OUR COMPANY
The name "Meru" is derived from the symbolic mountain of the gods, an icon of
unshakeable reliability and character - a core value which lies at the heart of Meru's promise to its customers.
OUR VISION is to give urban commuters in India a world-class travelling experience, by using a technology that has evolved in developed countries over the past twenty years
OUR MISSION is to be considered the first choice for land transport solutions in India.
We believe & want to provide
Consistent customer service Standardization of business practices High standards of ethics Innovation and continuous improvement Powering our people and helping them become the best in their chosen field Having a humane approach towards all our internal stakeholders and treat each
individual with respect and dignity
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
OUR CORE ENGINE
Mr Dinesh Jain CFO
Mr Rathin Lahiri CMO
Mr. Siddhartha Pahwa CEO
Mr Prem Kalliath COO
Mr. Neeraj Gupta Managing Director
A first generation entrepreneur, teamed up with India Value Fund to create the finest radio taxi service in India. Under his guidance, now, Meru has become a synonym to radio taxi and is a single
largest radio cab service in India with fleet size more than 10,000 cabs.
Mr. Nilesh Sangoi Senior VP & CTO
Mr. Harish Iyer VP – HR
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
TRAVEL DIARIES
April, 2007 – Launched in Mumbai with India Value fund advertising with 30 cabs.
October, 2007 – Started pick up and drop from Mumbai Chatrapati Airport Terminals.
June, 2007 – Increased cabs from 30 to 200.
March, 2008 – Launched in Delhi with 250 cabs.
April, 2008 - Launched in Bangalore with 500 cabs.
May, 2008 - Launched in Hyderabad with 400 cabs.
September, 2008 - Launched, Meru for women: Safe, secure & convenient transport option.
December, 2009 - Launched credit / debit card payment options for Bangalore.
February, 2010 – Launched credit / debit card payment options for Delhi.
June, 2013 - Launched in Jaipur with 250 cabs.
September, 2013 – Launched in Ahmedabad with 250 cabs.
March, 2014 – Launched in Chennai.
September, 2014 – Launched in Kolkata
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
MILEAGE
NATIONAL
1. NASSCOM - CNBC IT User Award in Travel & Logistics – 2008, 2009, 2010
2. CIO Awards
a. Enterprise Awards 2010
b. Bloomberg UTV CXO 2010
3. Express Intelligent Enterprise Awards 2010 – Retail & consumer product.
4. MIS IT Excellence Awards 2010 – Finalist best business enabler.
5. Outdoor Advertising Award 2010 – Winners of in-transit media category.
6. Best & Largest Taxi Company in the country by All India Passengers Association IN 2009
INTERNATIONAL
1. Feature program on BBC on the Meru Cabs business model.
2. The Wall Street Journal - Front page article in WSJ for successful business.
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
OUR INVESTING PARTNER
In 2006 India Value Fund (IVF) a premier private equity fund, managing a
corpus of over US $ 650 MM took an equity stake in the Company, with a
view to creating one of the finest passenger transportation businesses in the
country.
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
Fares
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
Mumbai Bengaluru Delhi Hyderabad
WITHIN CITY
Day
Base Fare Rs 27 / km Rs 80 / 4 kms Rs 69 / 3 kms Rs 40 / 2 kms
Rate after Initial Rs 20 / km Rs 19.5 / km Rs 23 / km Rs 21 / km
Waiting Charges Rs 2 / min Rs 10 / 15 mins (after initial 20
mins)
Rs 30 / hr (after initial 15
mins)
Rs 1 / min (after initial 10
mins)
Night
Base Fare Rs 33.75 / km Rs 88 / 4 kms Rs 86.25 / 3 kms Rs 50 / 2 kms
Rate after Initial Rs 25 / km Rs 21.5 / km Rs 37.50 / km Rs 26.25 / km
Waiting Charges Rs 2.5 / min Rs 11 / 15 mins (after initial 20
mins)
Rs 11 / 15 mins (after initial 20
mins)
Rs 1.25 / min (after initial 10
mins)
INTER STATE
One Way Trips
Base Fare 200 / 8 kms 200 / 8 kms 200 / 8 kms 200 / 8 kms
Rate after Initial Rs 23.00 / km Rs 19.50 / km Rs 23.00 / km Rs 21.00 / km
Waiting Charges Rs 2.50 / min Rs 2 / min Rs 2.50 / min Rs 2.50 / min
Round Trips
Rate per Km 11 12 11 11
Minimum Km per day
250 Kms (Average per
day)
251 Kms (Average per
day)
250 Kms (Average per
day)
250 Kms (Average per
day)
Waiting Charges Nil Nil Nil Nil
Consumer Touch Points
Television Commercial
App Guide
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
More the 1.2 Lac likes on Meru Page - Facebook
3,350 Twitter followers
#Trendy & #Active on social media on every occasions
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
That Extra Mile
Meru Eve
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
Meru Plus
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
Meru Genie
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
COMPETITION
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites
UBER OLA EASY CABS TAXI FOR SURE TAB CAB MEGA CABS
Established 2013 2010 2000 2011 2012 2001
Presence 250+ Cities, 50 Countries
90 Cities in India 4 Cities in India 40 Cities in India Mumbai 6 Cities
Fleet Fleet of more
than 5000 cars per city
Managing a fleet of 20,000 + cars
More than 7,000 cars
More than 7,000 cars
Fleet of 4,000 cars running in
Mumbai Over 3500 cars
Details
Initiatives to integrate its application
with booking option in
Google Map
Tied with Mahindra, Tata, Ford, Maruti to
enable car ownership at lower
costs. Also started low cost
autos
India's # 1 personal ground transportation
service provider
Taxiforsure.com is run by
Serendipity Infolabs.
Started by two IIM-A, Aprameya Radhakrishna /
Raghunandhan G
Launched for a faster,
comfortable, infotainment service at an
affordable cost for Mumbaikars
Plays majorly on Reliability,
Responsibility, Convenience
Travel Type Intra City Intra & Inter City
Inter State
Intra & Inter City Inter State – CarzOnRent
Intra & Inter City N / A Intra City & Inter
City
Pricing
Base fare Rs 50-75 +
Min fare ₨ 100-150 +
Cancellation fee ₨ 100-200
Min Fare Rs 100-200 + After 1st km Rs
15-17 per km
Different costs as per Inter City &
Inter State Travel
6kms, Rs 150 / Rate After initial
Rs 15 / km
1st Kilometre Rs 27-33
Rate After 1st Kilometre Rs 20-
25 per km
1st 3 kms – Rs 69 Rate after initial
Rs – 23 / km Waiting time – Rs
30 / hr
Cars
UberX & UberBlack Variety of
Luxury Sedan, Sedan
Variety of Luxury Sedan, Sedan,
Hatchback,
Variety of SUV, Luxury Sedan,
Sedan, Hatchback
Variety of Sedan & Hatchback
Variety of Sedan Variety of Sedan
STRENGTHS WEAKNESS
OPPORTUNITIES THREAT
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTHS India’s largest radio taxi operator having a strong brand equity. One Touch Booking Fleet of around 10,000 radio taxis across India. Location tracking through GPS & 24*7 customer service centre. Tie-up with banks for payments, Meru wallet also now available Meru has become a synonym to radio taxi.
WEAKNESS
Financial help, funding Old cars still running on roads Complaints of booking cancellations by the drivers. Bad reviews on social media. Often strikes by drivers damaging the reputation. In comparison to competitors, our coverage is not widespread across India.
SWOT ANALYSIS
OPPORTUNITIES Expanding into more cities across India Car rental services Infotainment services Safety & Protection measures for travellers
THREATS
Stiff competition from many players Politicization – Drivers-unions management disputes may rise Unexpected Government regulations
A GLANCE – FOR A ROAD AHEAD
Source: Google, inc42.com
Cities Fleet Booking
Through Call Booking
Through Site
Booking Through
App
Credit Card & e-wallet Payments
Meru Cabs 12 9,000+ 35% 30% 35% 15%
Mega Cabs 07 3,500+ 90% 10% - -
Tab 01 3,000+ 65% 35% - -
Easy Cabs 10 3,500+ 80% 10% 10% -
Ola Cabs 90 20,000+ 40% 10% 50% 25%
Uber 11 5000+ - - 100% 100%
TaxiForSure 15 7,000+ 50% 25% 25% 25%
Because of mobile technology, online booking
has suddenly picked up. Which has given a boost to
cashless travel
Scope for improvement after national appearance
Wide spread
Need to expand because of the competition
ACCELERATE – A WAY FORWARD
Weakness Strength
Financial help, funding
Old cars still running on
roads
Cancellation cost.
Booking cancellations & often strikes by
drivers
A financial institution that
will provide financial
services as an aid to boost their funding
Once funding in place
replace the old cars with New models from
Sedan class as it will give a sense luxury travel to the passenger
To be tackled by having a
min cancellation
fee associated with every
booking
Drivers to be well trained,
training period to include
several new things such as
language training, behavior
management etc.
Geographic base
Wide coverage
Expand the business in
several cities Phase wise,
Demographically
Bad reviews on social media
Strategic partnerships
with specialized
Digital agency & online
portals for social media
coverage
Opportunities Strengths
Car rental services Infotainment services Safety & Protection measures for travellers
• Cars on rent with chauffer service – Inter State
• Cars on lease for Intra state
• Train Schedule
• Flight Schedule
• Mumbai Guide
• Night Life
• Food Guide
• Free Wifi Services
• Various amenities
such as Mineral
Water, Umbrellas
during rains etc.
• Meru-on-the-Net
• GPS Messenger
• Signals sent via
device for both the
passenger & the
driver
• Drivers to be well
trained, with a
complete
background check
Additional Expansion Suggestions
To make Meru a preferred taxi service at the airport
With every domestic flight booking online A discount Meru voucher for the travellers at destination location
Different Meru Class
Meru – Genie already for lower segment Meru Class - Mid segment Meru luxury – Higher segment Meru Family – Family based travelling arrangements Meru 2 U- Two wheelers
Meru for a day trip
Hourly based travel packages Inter-City Travel Plans along with a travel guide
Special Services
Special Occasion Packages Mother’s Day Women’s Day Valentines Day Birthday Wedding Festive Seasons
Hospitality Associations
Hospitals – Pregnant Ladies Hotels Clubs Corporates
THANK YOU FOR TRAVELLING WITH US !!