merrill lynch consumer focus day november 2003

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Merrill Lynch Consumer Focus Day November 2003

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Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa. Strategy UPD Clicks Clicks Pharmacy. “The realisation of a dream”. Multibrand Strategy – South Africa. Health. Beauty. Lifestyle. Consolidated Retail. Pharmacy. Specialist. Wholesale. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Merrill Lynch Consumer Focus Day November 2003

Merrill LynchConsumer Focus Day

November 2003

Page 2: Merrill Lynch Consumer Focus Day November 2003

Healthcare Strategy in South Africa

• Strategy

• UPD

• Clicks

• Clicks Pharmacy

“The realisation of a dream”

Page 3: Merrill Lynch Consumer Focus Day November 2003

Multibrand Strategy – South Africa

LifestyleBeautyHealth

Consolidated Retail

Pharmacy

Specialist

Wholesale

Page 4: Merrill Lynch Consumer Focus Day November 2003

Healthcare Strategy

• Leverage benefits of integrated channel to market• Extend retail presence & expertise into pharmacy• Establish efficient, compliant & profitable low-cost drugstores • Promote co-ownership model• Improve front to back shop ratio• Synergies from combining pharmacy with current offering -

lower overheads & increased footfall• Franchise model retained – using compliant format• Explore black empowerment opportunities

Page 5: Merrill Lynch Consumer Focus Day November 2003

Manufac-turers11%

Distributors49%All Other

Wholesales40%

R988m

R3.788bn

R4.626bn

Wholesale & distribution - UPD model

• Profitable well run business• Efficient working capital

management • Largest national wholesaler

in SA• Expertise in fine distribution

UPD provides distributionfor integrated channel to market

UPD 43%of other

wholesalebusiness

Page 6: Merrill Lynch Consumer Focus Day November 2003

Integrated channel to market

• Pharmacies carry less stock• Act as warehouse for pharmacies • Distribution & service levels key

Page 7: Merrill Lynch Consumer Focus Day November 2003

UPD – in short

• Growth in turnover from PM&A & independent pharmacies

• Retained most independent pharmacy customers

• Standardised terms on FMCG suppliers

• Clicks pricing on top FMCG lines available to customer base

• Two franchise models in the group – Link + Multicare

• Develop Link offering as premium banner

• Develop programmes to enhance Link pharmacy loyalty to

UPD – new franchise agreement

Page 8: Merrill Lynch Consumer Focus Day November 2003

Impact of legislation on UPD

Original source procurement • Levelling of the playing field – ethical standards + transparency• Small impact on current wholesale customers• Service levels will be the differentiator

Generic substitution• Single channel distribution - lower market share

of branded ethicals - better placed to benefit• Currently, margins better

Single exit pricing• Timing – early 2004• Lack of clarity

“Generally positive for UPD”

Page 9: Merrill Lynch Consumer Focus Day November 2003

“The realisation of a dream”

Page 10: Merrill Lynch Consumer Focus Day November 2003

Clicks - The Vision

• To create an experience of pharmacy that has never been seen before in SA

• To combine the best of what Clicks offers with the best of the pharmacy experience

• To enhance the Clicks brand qualities of value with convenience & service

Page 11: Merrill Lynch Consumer Focus Day November 2003

Pharmacy in Clicks

• Regulatory approval for PM&A deal

• Application for licences– PM&A

– Additional licences in selected stores

– Underserviced areas – discuss with government

• All New Clicks wholly-owned/JV pharmacies to be rebranded Clicks

Page 12: Merrill Lynch Consumer Focus Day November 2003

Format 1

Clicks Health, Home & Beauty with Dispensary• Health & dispensary as additional components to our

current understanding of Clicks

• Value for money

• Servicing woman’s world “For me, my home, my life”

• Heavy promotional drive

Page 13: Merrill Lynch Consumer Focus Day November 2003

Format 2

Clicks Health and Beauty with Dispensary

• Health & Beauty focus supported by gifting & convenience

statement

• Personal connection to pharmacist

• Strong promotional offering

• Strong value statement

• Convenience & longer

trading hours

Page 14: Merrill Lynch Consumer Focus Day November 2003

What the customers had to say...

• Customers expected Glengariff to be like a Clicks with an added pharmaceutical department

• The relationship with the pharmacist & customer service are key

• Clicks Pharmacies would be more price competitive than other pharmacies

• Can I use my ClubCard?

“Glengariff opens shortlySystems ready

ClubCard ready”

Page 15: Merrill Lynch Consumer Focus Day November 2003

Learning from AustraliaConversions:• Converting existing Priceline store (Prahran)

– Sales growing in excess of 40%– Back & middle shop sales already at 18% - should double

• Converting existing pharmacy (Bentleigh) – Script sales grown by 20%– Front shop sales up from 10% to 75%

New site:• Mornington

– Turnover A$45k per week from 300m²– Front shop sales 50%

Page 16: Merrill Lynch Consumer Focus Day November 2003

Legal - Competitions Commission, pharmacy licenses,de-link, lease, JV, finance structure

Finance - Integrating 2 systems, debtors, feasibilities(new pharmacies, new partners), budgets

Store development - look and feel, low cost model,property issues

Operations - Operational structures, SOP’s, storeconversion procedures, training

OD/HR - Conditions of service, induction, performancedevelopment program, organizational development

Change Management - Leadership, interfacing,communication

Category - Ranging ‘new formats’, understanding ‘newproducts’

Marketing - Market offering around service, value,convenience and ClubCard. Signage, uniforms

IT - Development store systems, development hostsystems, testing. Ideal to follow

September October November December

Glengariff

13 3

BalfourPark

Rosebank

Atterbury

West CoastVillage

To follow next year: 75 other PM&A’s, Approximately 50 pharmacist enquiries,17 New Clicks Stores, 40 Clicks refurbs

Edgemead

20

27

4

9

9

Preparation/Ground Work Pharmacy Opening Schedule

Page 17: Merrill Lynch Consumer Focus Day November 2003

Questions ?

Page 18: Merrill Lynch Consumer Focus Day November 2003

Thank You