mericar presentation at iim udaipur
TRANSCRIPT
ECommerce
Online Customer Acquisition Program
Grading Garages
CRM Tools
Distributed BPO
Search Engine
Rakesh SidanaFounder, CEO MeriCAR.com
Disclaimer: These slides are prepared for education purpose only and used for presentation at IIM Udaipur. Pictures used are representation and sourced from google search, their copyrights are intact.
#mission in 20 words
“Inconvenience and hassles at car workshops, MeriCAR.com is, providing personalized support to car owners to find the right car workshop.”
Pic source: firstpost.com
Personalized Support
24x7 On-Road Car Breakdown Assistance
Doorstep Car Servicing
Pick & Drop facilities for Car Servicing
Garages Car Owners- Non Techy - Tech savvy- Offline Business - Online Access- Unorganized - Don’t Trust - Referral & mechanic easily
- Word-of-mouth business
ECommerce
Online Customer Acquisition Program
Grading Garages
CRM Tools
Distributed BPO
Search Engine
Why We Do it?• Unorganized Sector.• No grading of car workshops.• Car owners don’t trust mechanic.• Cost Estimation
problems.• 60% customers visit
multi brand workshops.• No support to small
workshops.
Global Vision#platform• A large public platform of car garages.#brand• Building trusted brand globally.#technology• Technology to users.
History
• 1st Year “We don’t need it”• 2nd Year “We may need it”• 3rd Year “Yes, India need it”• 4th Year “Wow!”• 5th Year “Scaling”
About Me• A small town guy from Punjab shifted to New Delhi for management
course, realized potential in “internet” in 1995 while working on summer project.
• Contributed articles on web technologies and visualize web potential when few knew about it in early days of Internet in India. Worked for companies before starting own international consultancy firm in 2004.
• Founded MeriCAR.com in 2008 and recognized in the media/events for launching unique business model in India.
• My degree is #passion and I live in #innovative zone ;)