meredith health lead gen deck 0083116
TRANSCRIPT
Content for Better LivingPowered by America’s most recognized and trusted media brands,
Meredith Content Licensing delivers content experiences that
build lasting relationships.
72%OF MILLENNIAL WOMEN
2 3HISPANIC WOMEN
OUT OF
AUDIENCEQUALITY SCALE DATA
REACHING
102MWOMEN
ACQUISITIONS
RETAIL LICENSING
100MCONSUMERS
800DATA POINTS PER PERSON
PROGRAMMATIC
SHOPPER MARKETING
TRUSTED BRANDS: DATABASE OF
VIDEO PRODUCTION
82MMONTHLY UVS
17MAGAZINES
21SITES
100+SIPs
17 LOCAL MEDIA STATIONSREACHING NEARLY 12 MILLION TV
HOUSEHOLDS
A Media PowerhouseWe continue to invest in our brands, and acquire vibrant publishers & technology platforms to best leverage our valued audience at scale
2
HEALTH & WELLNESS
PARTNERS FY16
PLANS / PROVIDERSPHARMACEUTICAL DEVICE / RETAIL / MEDIA
MCL SERVICES
HEALTH PRACTICE
BEHAVIORAL MODIFICATION EXPERTISEFrom clinically based 12-week programs to lighter-touch, mobile-first wellness campaigns, our
b-mod experts architect content experiences that drive positive lifestyle change.
HEALTH-SECTOR EXPERTISEOur health team combines extensive backgrounds in disease state management with insights
from patients and caregivers to curate engaging content that helps create healthy habits.
CONTENT REVIEW AND SCIENTIFIC ANNOTATIONOur health editors review all content for each delivery for accuracy and ensure it’s up-to-date.
REGULATORY SUPPORTOur health team is well-versed in medical and legal reviews; our content team edits and
annotates content for swift regulatory approvals.
NUTRITION PARAMETER CONSULTINGOur dietitians, nutritionists—and when appropriate, other medical advisors—can define and
provide appropriate scientific references for custom recipes parameters.
Meredith Health Content Benefits
Content licensing provides customized solutions that offer:
• Cost savings and efficiency
• Multi-platform usage rights
• Highest editorial integrity and scientific rigor
• Association with Meredith’s trusted, award-winning brands
• Patient engagement solutions that drive healthy lifestyle changes
CASE STUDIES
JANSSEN PHARMACEUTICALS
PATIENT SUPPORT PROGRAM
THE CHALLENGECreate a branded patient-support program to enhance
experience with a newly launched diabetes drug; drive
adherence with treatment.
THE SOLUTION“Fresh Start for Diabetes,” a 12-week lifestyle
engagement program.
• Content strategy
• UX consulting and technical integration
• Custom nutrition parameters, regulatory support
• 12-week b-mod–based CRM program
• Branded EatingWell and Diabetic Living content
• Diabetes-appropriate meal plans and cookbooks
• Patient support materials
• Hosted recipe search tool
AstraZeneca
CUSTOM RECIPE CURATION
THE CHALLENGEDeliver custom nutrition parameters and expert-tested
recipes to power AstraZeneca’s highly-personalized
Fit2Me lifestyle plan.
THE SOLUTIONIn a multi-year, phased partnership, MCL delivered the
following:
• Nutrition consulting + custom nutrition parameters
• 14,000 condition-appropriate recipes from
Meredith’s trusted brands
• 10,000 diabetes-appropriate recipes (2014)
• 4,000 recipes for an expansion into heart-
focused conditions: high-blood pressure, high
cholesterol, high triglycerides, ACS (2016)
• Extensive tagging to enable personalized in-
app search and meal planning
• Regulatory support
INMAR
WELLNESS CRM PROGRAM
THE CHALLENGEDevelop a highly targeted, health-focused content
strategy to support an e-newsletter program, responsive
website and social channels for Inmar, a tech-driven
coupon processing company.
THE SOLUTION
• MCL developed 4 health-focused directional
personas.
• Created an editorial calendar to power 6 months of
newsletters for the four distinct segments.
• Customized and tagged articles, tips and recipes
for each segment.
• Worked closely with Inmar’s AOR to ensure a
seamless technical delivery.
THANK YOU!
Cell: 412.445.8736
Office: 802.985.4543
David Gray
Cell:
Office: