merchandising management
TRANSCRIPT
Youth’s Mission Statement
Youth boutique provides a unique shopping experience
with each visit. When shoppers visit Youth they will find
that each boutique is a treasure chest overflowing with
jewelry and accessories that reflects the youthfulness that
is inside each person. We are driven to be the best that we
can possible be. That is what drives us and makes our
jobs fun and not seem like work at all. We don’t waste time
comparing ourselves to others, but we never stop trying to
be the best we can possibly be. Youth is proud to have
partnered with Tree House Humane Society and donate
fifteen percent to the charity.
Youth’s Psychographics
Sex: Female
Job: High School Student and Part-
time Babysitter
Babysits: (Ages) Five and Seven
School: Latin School of Chicago
G.P.A: 3.8/4.0
Age: Seventeen
Family: Parents are still happily
married and she has two little brothers
Family Ages: Mother: 43 Father: 45
Brothers: 15 and 14
Lives: Chicago, IL
Neighborhood: Roscoe Village
Parents own three-story house
Goal: Wants to get into University of
California for Veterinary Medicine
Spending: She saves most of the money
she makes from babysitting for college.
Parents usually buy her what she
wants
Style: She likes to dress in more basics
and neutral clothes while adding a
statement of color with a piece of jewelry
Youth’s Psychographics
Favorite Foods: Vegetarian
Guacamole and Chips
Quesadillas
Spaghetti
Greek Salad
Eggplant Parmesan
Broccoli
Spinach
Most Vegetables and Fruits
Favorite Magazines:
National Geographic
Teen Vogue
Pets: Two Family Dogs
Beagle: Broc
French Bulldog: Lola
Favorite Stores:
Free People
Francesca’s
Nordstrom (BP Department)
Target
Urban Outfitters
Youth’s Psychographics
Week Activities:
School: Monday-Friday 8:20A.M-3:20P.M
Babysitting: Monday, Wednesday, Thursday 3:45P.M- 7:00P.m
School Volleyball: Tuesday and Friday- Practice, Saturday-
Meets
Friends/ Boyfriend: In spare time on Friday, Saturday and Sunday goes to movies, Café’s, friends and boyfriend house to hang out or has them over at her house.
Social Networks:
Facebook, Instagram, Twitter,
Favorite Brands:
Mixology
Keepsake
Free People
BB Dakota
Transportation:
Parent’s car when available
Bike with a front basket
Youth’s Psychographics
Likes:
• Learning new things
• Riding her bike
• Hanging with her boyfriend
• Taking her dogs to the park
• Giving advice to friends
• Spring and Summer
• Cool summer nights
• Finding new café’s around the city
Dislikes:
• Missing school
• Rainy days
• People that are late
• Messy rooms
• Disorganization
• Not getting into University
of California
Style Numbering System
1- Year
1 -2014
2- Season
A-Spring
3- Class
1- Rings
2- Bracelets
3- Necklaces
4- Head Jewelry
5- Earrings
6- Watches
4- Sub Class
1- Rings
1- Thin Ring Band
2- Large Ring
3- Natural Stone Ring
2- Bracelets
1- Chain Linked
2- Beaded Friendship
3- Thin Bangles
3- Necklaces
1- Thin Chain with Stone Charm
2- Statement Stone
3- Statement Acrylic
Style Numbering System
4- Sub Class Continued
4- Head Jewelry
1- Chain Draping
5- Earrings
1- Studs
2- Large Natural Stone
3- Tree Ear Cuff
6- Watches
1- Large Face Chain Linked
2- Large Face Rubber Band
5- Color
1- Gold
2- Gold/ Black
3- Nude Coral/ Gold
4- Emerald/ Gold
5- Lilac/ Gold
6- Silver/ Gold
7- Crystal Clear/ Gold
8- Yellow Jade/ Gold
9- Green Aventurine/ Gold
Style Numbering System
6- Fabrication
1- Metal
2- Metal/ Natural Stone
3- Metal/ Acrylic
4- Rubber/ Metal/ Glass
5- Metal Beads/ Yarn
6- Metal/ Glass
7- Size
1- One Size
2- 5
3- 6
4- 7
5- 8
6- 9
7- 10
EXAMPLE: 1A33131
1- 2014
2- Spring
3- Necklace
4- Statement Acrylic
5- Gold
6- Metal/ Acrylic
7- One Size
Unit Distribution
Unit Distribution
1A32421 Statement stone necklace with natural stones that decorate three medallions Emerald/ Gold
1A32821 Statement stone necklace with natural stones that decorate three medallions Yellow Jade/ Gold
1A32921 Statement stone necklace with natural stones that decorate three medallions Green Aventurine/ Gold
31
18
9
31 $19.00 $38.00 $589.00 $1,178.00
18 $19.00 $38.00 $342.00 $684.00
9 $19.00 $38.00 $171.00 $342.00
Unit Distribution
Unit Distribution
Unit DistributionGRAND TOTAL:
Total Units: 923
Total Wholesale: $9,318.00
Total Retail: $18,636.00
Key Code Sheet
FIXTURE STYLE # DESCRIPTION # OF UNITS
Key Code Sheet
FIXTURE STYLE # DESCRIPTION # OF UNITS
S 1A32421 Statement stone necklace with natural stones that decorate three medallions 18
T 1A32421 Statement stone necklace with natural stones that decorate three medallions 12
T 1A32821 Statement stone necklace with natural stones that decorate three medallions 17
T 1A32921 Statement stone necklace with natural stones that decorate three medallions 9
X 1A32421 Statement stone necklace with natural stones that decorate three medallions 1
Y 1A32821 Statement stone necklace with natural stones that decorate three medallions 1
Key Code Sheet
FIXTURE STYLE # DESCRIPTION # OF UNITSAH 1A51231 Textured metal framing acrylic stone stud earrings 15
AH 1A51331 Textured metal framing acrylic stone stud earrings 26
AH 1A51431 Textured metal framing acrylic stone stud earrings 7
AI 1A51431 Textured metal framing acrylic stone stud earrings 17
AI 1A51531 Textured metal framing acrylic stone stud earrings 16
AI 1A51731 Textured metal framing acrylic stone stud earrings 15
AJ 1A51731 Textured metal framing acrylic stone stud earrings 4
AJ 1A51831 Textured metal framing acrylic stone stud earrings 12
AJ 1A51931 Textured metal framing acrylic stone stud earrings 12
Key Code Sheet
FIXTURE STYLE # DESCRIPTION # OF UNITS
L 1A62941 Large Face Rubber Band Watch with glass and metal round face 5
L 1A62841 Large Face Rubber Band Watch with glass and metal round face 4
L 1A62741 Large Face Rubber Band Watch with glass and metal round face 4
L 1A62241 Large Face Rubber Band Watch with glass and metal round face 3
N 1A62341 Large Face Rubber Band Watch with glass and metal round face 8
N 1A62441 Large Face Rubber Band Watch with glass and metal round face 6
N 1A62541 Large Face Rubber Band Watch with glass and metal round face 4
Other Fixtures
News ReleaseContact:
Hannah Prince
Youth Public Relations TEL: 312.393.0618
[email protected] FAX: 312.393.1806
Brooke White
[email protected] TEL: 312.464.1515
FOR IMMEDIATE RELEASE
Monday, January 13th, 2014
Youth Jewelry
LAUNCH PARTY AT NORDSTROM
CHICAGO (January 13, 2014)- Youth is proud to announce that we have partnered with
Nordstrom and will launch our exciting and colorful Spring 2014 collection the week of
February 3rd 2014. The bright spring collection includes all of the must-have accessories
for the season. The general public is invited to attend the launch event for a first time
look at Youth’s spring collection and to meet the designer at 11 A.M. February 3rd 2014.
The event will be held at 55 E Grand Ave, in the BP department on the third floor.
-More-
ABOUTH YOUTH- Designer Morgan Bush started the brand in the beginning of 2013
just before graduating from Columbia College Chicago. Since then, she has designed
her first jewelry collection that is full of this springs must-have colors. Her pieces aren’t
just accessories, they are statement pieces that have been beautifully crafted. Morgan
Bush is bringing out her youthful style and is showing Chicago the newest trends of
accessories with her collection.
ABOUT NORDSTROM- Nordstrom, Inc. is one of the nation’s leading fashion specialty
retailers. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 231
stores in 31 states, including 117 full-line stores, 110 Nordstrom Racks, two Jeffrey
boutiques, one treasure&bond store and one clearance store. Nordstrom also serves
customers through Nordstrom.com and through its catalogs. Additionally, the Company
operates in the online private sale marketplace through its subsidiary HauteLook.
Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.
-End-
Morgan BushYouth Founder and Designer
630.807.9927
www.YOUTHJEWELRY.com
YouthJewelry
YouthJewels
