menswear - emapyoung fashion trade slipped among men’s young fashion indies, partially due to...

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YOUNG FASHION Trade slipped among men’s young fashion indies, partially due to stock delays. Nearly two thirds said they were still waiting for autumn 10 stock, with outerwear and heavy knitwear listed as the worst-affected categories. Fred Perry was the best-selling brand, and was also a favourite for self-purchases by staff TOP 10 Best-selling brands of the week 1 Fred Perry 2 Luke 3 G-Star 4 Firetrap 5 Duck And Cover 6 Voi Jeans 7 Lyle & Scott 8 Superdry 9 Diesel 10 Barbour TOP 5 Best-selling categories of the week 1 Knitwear 2 Polo shirts 3 Jeans 4 Outerwear 5 Shirts TOP 5 Best-selling knitwear brands of the week 1 Luke 2 Firetrap 3 Fred Perry 4 Duck And Cover 5 G-Star Quickfire questions What is your average hourly rate for non-management staff? Average £6.38 Which categories have been worst hit by delivery delays? 1 Outerwear 2 Heavy knitwear 3 Footwear From which brand did you buy most for yourself last season? 1 Diesel 2 G-Star 3 Fred Perry How long do you give your staff for a lunch break? Average 41 minutes When did you last give your staff a pay rise? Within the last six months 25% Within the last year 50% Within the last two years 21% Within the last three years 4% Which is your best-selling knitwear style? 1 V-neck jumper 2 Knitted hoodie 3 Chunky cardigan I’ve cut back on outerwear as I’m spending less overall Steve Sherrington, manager of Boardmans in Ashton-in- Makerfield, Wigan Red hot: Luke was a top performer Warming up: Lyle & Scott knitwear of indies polled have upped their outerwear buy for autumn 10 29 % Younger brands are selling. Maybe younger shoppers have more disposable income Mark Regan, manager of Heroes in Kettering, Northamptonshire Three lines of text here please three lines few words here please 00% Better 00% Same 00% Worse Fashion in figures 43% Better 14% Same 43% Worse Total week’s takings Average spend DATE:week ending october 8 2010 -1.3% Year-on-year change £7,100 TOTAL: What were the total sales in your store this week? What was the average spend per customer in your store this week? Date:week ending OCTOBER 8 2010 Average: £ 83.68 How does your week’s business compare with this time last year? October 22 2010 Drapers 13 Drapers spoke to 50 independents about their contemporary menswear business business for the week ending October 8. Brands and styles mentioned, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers INDICATOR MENSWEAR THE LATEST NEWS For all the essential menswear news, go to www.drapersonline.com/ news/menswear of indies polled are still waiting for forward- order autumn 10 stock 62 %

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Page 1: menswear - EMAPyoung fashion Trade slipped among men’s young fashion indies, partially due to stock delays. Nearly two thirds said they were still waiting for autumn 10 stock, with

young fashionTrade slipped among men’s young fashion indies, partially due to stock delays. Nearly two thirds said they were still waiting for autumn 10 stock, with outerwear and heavy knitwear listed as the worst-affected categories. Fred Perry was the best-selling brand, and was also a favourite for self-purchases by staff

Top 10 Best-selling brands of the week

1 Fred perry2 Luke3 G-Star4 Firetrap5 Duck And Cover6 Voi Jeans7 Lyle & Scott8 Superdry9 Diesel10 Barbour

Top 5Best-selling categories of the week

1 Knitwear2 polo shirts3 Jeans4 outerwear5 Shirts

Top 5Best-selling knitwear brands of the week

1 Luke2 Firetrap3 Fred perry4 Duck And Cover5 G-Star

Quickfire questions

What is your average hourly rate for non-management staff?

Average £6.38

Which categories have been worst hit by delivery delays?

1 outerwear2 Heavy knitwear3 Footwear

From which brand did you buy most for yourself last season?

1 Diesel2 G-Star3 Fred perry

How long do you give your staff for a lunch break?

Average 41 minutes

When did you last give your staff a pay rise?

Withinthelastsixmonths 25%Withinthelastyear 50%Withinthelasttwoyears 21%Withinthelastthreeyears 4%

Which is your best-selling knitwear style?

1 V-neck jumper2 Knitted hoodie3 Chunky cardigan

I’ve cut back on outerwear as I’m spending less overallSteve Sherrington, manager of Boardmans in Ashton-in-Makerfield, Wigan

Red hot: Luke was a top performer

Warming up: Lyle & Scott knitwear

of indies polled have upped their outerwear buy for autumn 10

29%

Younger brands are selling. Maybe younger shoppers have more disposable incomeMark Regan, manager of Heroes in Kettering, Northamptonshire

Three lines of text here please three lines few words here please

00%Better

00% Same

00%Worse

Fashion in figures

43%Better

14% Same

43%Worse

Total week’s takings

Average spend

DATE:week ending october 8 2010

-1.3% Year-on-year change

£7,100TOTAL:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending OCTOBER 8 2010

Average:

£ 83.68

How does your week’s business compare with this time last year?

October 22 2010 Drapers 13

Drapers spoke to 50 independents about their contemporary menswear business business for the week ending October 8. Brands and styles mentioned, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

indicator

mensweartHe lAteSt NeWS For all the essential menswear news, go to www.drapersonline.com/news/menswear

of indies polled are still waiting for forward-order autumn 10 stock

62%