M E N S F R A G R A N C E / / / P E R S O N A L C A R E

An extraordinary gentleman understands the importance of using only the highest quality grooming products. While it can, indeed, be a battle to keep your skin and hair looking their best, we offer the best weapons for gaining the upper hand in the fight: the products in our exclusive Duel line.

I can remember as far back as when I was a child being obsessed with fragrance. I used to go into the bathroom and rummage through my dad’s colognes on his side of the closet. I would douse myself in all the ones I liked the most until my brother and sister would get a headache from all the fumes and tell mom on me.

I think it’s safe to say I’ve come a long way since then. It wasn’t until my late twenties that I was discovered in Sydney, Australia by my now friend and mentor at Sydney Fashion Week. I had had quite a few of the complimentary champagnes and was walking around dissecting fragrance notes from a local home fragrance range. Shortly thereafter I was hired by that woman for my talent.

I remember thinking, “What talent? am I really gonna get paid to smell things?” I didn’t even know

such a job existed. For me, it was no different from teenagers who get paid to play video games professionally. I had no idea this was a real job—let alone that people actually got paid to do things they loved.

Over the next few years I privately contracted, designing for other major retail brands. I cannot stress how much I learned, how much fun I had, and how many great people I met along the way. But always, in the back of my mind, all I wanted to do was my own brand. I wanted to create a men’s range that was a throwback to an old school gentleman’s brand mixed in with some modern flare. A range that would remind men that high quality fragrance and high quality skin care were necessary, but don’t have to be overdone and froufrou and don’t have to put a dent in their wallets. I worked hard all day at my

9-to-5 job and then all night on my private label. It was exhausting.

I’m a firm believer in sense memory. Every fragrance that I ever created was meant to take people back to a certain time and place that would be as special to them as it was to me. But with Blöke, I wanted each fragrance to represent the men in my life that truly made an impact for one reason or another.

We all know these men. They represent milestones and turning points in the story of life. They’re the ones you count on, or the ones you love, the ones that you hate, the ones that made you laugh and even the ones that made you cry. I needed every single one of these men and emotions—no matter how amazing or unpleasant some of them may have been—to truly be able to pour my heart and soul into this collection. And I believe I have.

—CHRISTOPHER VALIANTE

Rise to the Challenge

with Duel!

The Battlefıeld

The inspiration for our Duel line

comes from the invigorating breezes on the Uruguay

coast—smooth yet strong, fragrant and potent. Created with base notes of Pear, Basil,

Cypress, and Musk, every Duel product incorporates

additional extracts, herbs, and botanicals that are beneficial

to skin and hair, keeping them healthy and looking their best.

These 100% natural blends are then infused with a top-secret signature fragrance.

this was new territory, and it started to pour so I docked the boat. I was not ready for what would happen next. * I laid my weapons down even thoug h my pistol was fully loaded. * ] was interrogated, “was I willing to go, where others, before have failed?” *• I surrendered. That’s when the real battle began. * water flowed all around me. / couldn’t figure out where land ends or begins in a sin, so I jumped in! * and as the mist rose, I stopped and walked back. I wasn’t gonna leave this world, I was gonna change it.

Infused with Field Horsetail and Nettle extracts.

Infused with Coconut Oil and Sage extract.

Infused with Shea Butter and Grapeseed extract.

Infused with Coconut Husk and Sandalwood extract.

Infused with Coconut Husk and Shea Butter.

Infused with Peppermint Oil and Manukah Honey.

Shampoo + Conditioner A “Duel” performance conditioning shampoo that deeply cleans and

leaves hair smooth and manageable, providing nourishing elements that

help restore body and vitality.

PC101-DU / 8 oz (237 ml)

Pre-Shave Oil + Shave Cream

Achieve an ultra-close shave with this combination of softening coconut oil and skin conditioners that allow the razor to

smoothly glide over even the toughest beard.

PC102-DU / 8 oz (237 ml)

Aftershave + MoisturizerProtect your freshly shaved skin with this all-in-one aftershave balm and soothing

moisturizer. Our special formula alleviates irritation and boosts hydration, leaving

your skin looking refreshed and healthy.

PC103-DU / 6.7 oz (198 ml)

Facial Cleanser + Daily ScrubThis “Duel”-tasking cleanser effectively washes away surface impurities, while

coconut husk help remove dead skin cells. Refreshing aromatics are added to enhance this balancing and purifying cleansing scrub.

PC104-DU / 6.7 oz (198 ml)

Body Bar + Daily ExfoliantDitch your body wash and get back to basics! Our

modern-day version of vintage bar soap is paraben- and sulfate-free and moisturizes the skin naturally.

We mill the soap with coconut husk so you can gently exfoliate daily to keep your skin looking its best.

PC105-DU / 8.8 oz (250 gm)

Lip Balm + MoisturizerMeet the best weapon against dry,

chapped lips! We combine healing peppermint, powerful moisturizers, and protective

antioxidants to ensure that your lips are as well cared for as the rest of your face.

PC106-DU / 0.39 fl oz (11 ml)

The BattlefieldPERSONAL CARE

The Archives

“... it was a chapter I knew was gonna be important somewhere down the road…”

D O S S I E R :

MichaelHailing from L.A., the land of glitz and glamour, Michael is a true tastemaker and trendsetter /// A masculine combination of Leather, Black Currant, and Oak Moss

Which Blöke Are You?The Archives were created using the dossiers of six extraordinary gentlemen as our starting point. Each of these men exhibits unique and unforgettable characteristics and each scent was carefully crafted with their—and your—personalities in mind.

Now it is your turn to decide: Which Blöke are you?

"…as I sat there and waited for a few hours I looked up and realized the nig ht was over"

... even thoug h I had barely taken a step | realized } was running ƒrom something

and the signs said stop but I went on whole heartedly

D O S S I E R :

BlakeSmart, rich, yet down to earth, Texas-born Blake can be found in the stables by day and the nightclubs by night /// A woody fragrance with notes of Cypress, Juniper, and Sandalwood

D O S S I E R :

Athletic and full of energy, Adrian is an aspiring soccer player kicking it in South

Africa /// An aquatic fragrance with notes of Grapefruit, Pear and Seaweed

D O S S I E R :

Creative and brooding, Bruno was raised along the stunning, windswept cliffs of the Amalfi Coast /// A citrus fragrance with notes of Bergamot, Sea Salt and Amber Wood

TheArchivesFR AGR ANCES

these would be the best

nig hts of our lives

... until the sun set and morning came

D O S S I E R :

OferOutgoing and carefree, Ofer was born in Tel Aviv but calls the world his playground /// An exotic fragrance with notes of Raspberry, Chocolate, and Patchouli

3.4oz EDC / Benji E101-BE

3.4oz EDC / Blake E101-BL

3.4oz EDC / Adrian E101-AD

3.4oz EDC / Michael E101-MI

3.4oz EDC / Ofer E101-OF

3.4oz EDC / Bruno E101-BR

ColognesEach of our colognes is an exclusive blend of the world’s most sought-after scents, botanical essences, and synthetic pheromones—creating irresistible combinations that are worn uniquely by every man. Collected in a distinctive charcoal-tinted glass flask, our cologne is as memorable to the eye as the nose.

D O S S I E R :

BenjiThe idealist and humanitarian

from Sydney, Benji embodies the honesty and freedom of nature

itself /// A tropical fragrance with notes of Osmanthus,

Cardamom, and Tobacco Flower

TheArchivesFR AGR ANCES

C101-BE Benji

C101-BL Blake

C101-AD Adrian

C101-MI Michael

C101-OF Ofer

C101-BR Bruno

CandlesOur all-natural, soy-blended candles are infused with pheromones and the finest fragrances, creating a truly addictive experience. Double-wicked to ensure a long-lasting and even burn, the candles are housed in a charcoal-tinted glass with a chromed metal lid that acts as a snuffer.

Candles are 18 oz (510 gm) with up to 80

hour burn time

TheArchivesFR AGR ANCES

This catalog and all its contents ©2014 Bloke, NYC • Catalog design, photography, and styling by Wayne M. DeSelle Design / deselle.com • Model photograph on introduction page by Adam Bouska / bouska.net

BLÖKE N YC1425 37th Street / Brooklyn / New York / 11218

tel 718.686.8486 / fax 718.686.1008 / e-mail info@blokenyc.com / blokenyc.com