fragrance trends 2019/20 - jaco · these are based on intensive market research,customer feedback,...
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Inspiration for Personal Care Products
FRAGRANCE TRENDS 2019/20
Bell Flavors & Fragrances | 2
The New France
Join Bell for an exciting 2019/20 fragrance season.
At the beginning of each year, Bell Flavors & Fragrances' marketing and fragrance experts traditionally provideinsights into the fragrance trends for the coming season. These are based on intensive market research, customerfeedback, as well as extensive product screenings of personal and household care products as well as finefragrances in various markets and segments worldwide. Also looking at other areas of everyday life indicates thefollowing fragrance trends for the next two years:
Me TimeHemp Colour of the Year
"Living Coral"
Bell Fragrance Trends 2019/20
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The French Fragrance Renaissance
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Really French?!
France – breathtakingly beautiful lavender fields, unique Michelin-starred cuisine, cosy cafés and last but not least, of course, the world metropolis Paris with the Eiffel Tower, Louvre and the like. That's how we know and love France.
But isn't there so much more to France?
French cuisine leads the way. Currently french cuisine is undergoing a renaissance. The inspiration for this comes primarily from young French citizens who, after a stay abroad, have returned to France with many new experiences and ideas.
Young, wild and cosmopolitan – France is proudly presenting itself in a new light. A breath of fresh air is sweeping through France's classic and traditional fragrances. Reinterpreted or newly revitalised:But most importantly different!
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France in a different light!
Spectacular natural landscapes
Diverse terrain with different climates Rich in vegetation Plants and fruits not primarily associated with France
France is also...
Sea Fennel – grows particularly well in the Atlantic and Mediterranean climate, which is enriched with salt and high humidity
Oleander – is at home in France's mild climate
Lavender – is the symbol of French Provence and can be combined in many ways
Champagne – creates a new fragrance experience when combined with other components
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Brand: Natural BASICS
Application: Liquid Soap
Highlight: Sweet Chai & Lavender
Brand: Bath & Body Works
Application: Body Cream
Highlight: French Lavender & Honey
// Market Samples
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// Market Samples
Brand: Alverde Naturkosmetik
Application: Liquid Soap
Highlight: Organic Lavender &
Organic Malve
Brand: Langhaarmädchen
Application: Shampoo Silver Blond
Highlight: Lavender Oil & Peony
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// Market Samples
Application: Liquid Soap
Brand: Velta Cosmetics
Application: Shower Gel
Highlight: Champagne
Brand: Cognescenti MORGAN & GRACE
Highlight: White Peach & Champagne
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// Market Samples
Application: Scented Candle
Brand: Bath & Body Works
Application: Body Lotion
Highlight: Rose & Champagne
Brand: White Barn
Highlight: Champagne Toast
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// Market Samples
Application: Bath Oil
Brand: Hanorah Acque di Italia
Application: Hand Cream
Highlight: Oleander
Brand: Poetry
Highlight: Sea Fennel
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// Market Samples
Application: Shower Gel
Brand: Le Petit Marseillais
Application: Shower Gel
Highlight: Pine & Sea Fennel
Brand: Pierre Cattier
Highlight: Lemon & Rock Sea Fennel
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Design Inspiration
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// 8000840 Criste-marine
Top: fresh, green, watery, fennel
Heart: herbal, floral, fennel, white hibiscus, violet
Base: ambery, woody, cedar
Botanical recommendation:2340066 Botanical Rock Fennel Gly
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// 6101126 Champagne & Oleander PC
Top: sparkling, radiant, fruity, champagne
Heart: fruity, floral, grape, oleander, heliotrop
Base: sweet, creamy, vanilla, musk
Botanical recommendation:0486426 Botanical Grape (white) A
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Hemp in Bloom
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Cannabis belongs to the Cannabaceae genus
Hemp and cannabis are frequently used as synonyms
Cannabis is the Latin word for hemp
The term cannabis is used for both hemp plants and the plant products that contain THC
Marijuana or weed refers to the dried flowers of the female hemp plant
Hemp? Cannabis? Marijuana?A matter of definition
Source: hanfverband.de
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Natural Care with Cannabis
Source: cosmeticsbusiness.com/news/article_page/Cannabis_extracts_make_way_into_beauty/106336
Worldwide legalisation of cannabis progresses
New possibilities in variety of product categories
Cannabis Sativa plant hemp seed oil and fragrant hemp as product highlights
Cannabis and its components are said to have beneficial properties:
- boost the immune system- positive effects on cell regeneration- anti-inflammatory / antibacterial
Helps with skin problems such as eczema, scars, stretch marks and especially with dry skin
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// Market Samples
Brand: The Body Shop
Application: Body Care Set
Highlight: Natural Hemp Oil
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// Market Samples
Brand: Ho Karan
Application: Body Care
Highlight: Cannabis Sativa
Hemp Seed Oil
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// Market Samples
Brand: Kneipp
Application: Shower Gel
Brand: The Library of Fragrance
Application: Perfume
Highlight:
Cannabis Fragrane
Highlight: Cannabis Sativa
Hemp Seed Oil
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// Market Samples
Brand: Votary
Application: Cleansing Oil
Highlight: Cannabis Sativa
Hemp Seed Oil
Brand: Origins
Application: Face Mask
Highlight: Cannabis
Sativa Hemp Seed Oil
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// Market Samples
Brand: Tetesept
Application: Relaxation Bath
Highlight:
Hemp & Passion Flower
Brand: Photogenics + Co
Application: Scented Candle
Highlight: Black currant,
cinnamon, hemp
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// Market Samples
Brand: Hessnatur
Application: Organic Detergent
Highlight: suitable for
cotton, linen & hemp
Brand: Dr. Bronner’s
Application: Liquid Soap
Highlight: Hemp & Mint
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// Market Samples
Brand: Recess
Brand: Recess
Application: Soft Drink
Highlight: Cannabis Extract
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// Market Samples
Brand: Heineken
Brand: Recess
Application: non-alcoholic beer
Highlight: Hop & Cannabis
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Design Inspiration
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Top: green and fruity notes
Heart: cannabis, herbal notes
Base: musk
// 6101101 Sweet Cannabis
Botanical recommendation:2340252 Botanical Hemp A
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// 6101094 Hemp Leaves
Top: fresh, green, slighly mint
Heart: herbal, aromatic, hemp leaves
Base: balsamic, spicy, patchouli
Botanical recommendation:2340252 Botanical Hemp A
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Me Time
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A Conscious Break
Source: beziehungsweise-magazin.de
An ever more complex life, particularly due to digitalisation and always-on-mentality Leads to being overworked and more stressed
Regular conscious breaks from everyday life for personal well-being Slowing down, stress reduction
It is very important to spend time alone every once in a while, to find balance againWho am I apart from my roles in a
partnership/family/friendship?
The following activities are ideal for short breaks:
- Having a bath/going to a spa/getting a massage- Yoga/meditation/autogenous training- Going outside, e.g. walking or hiking- Reading a book/listening to music
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In Balance with Myself
Source: dfme-achtsamkeit.de; gesundheit-blog.at/mindfulness.html
"Me Time" creates more calmness
Body and mind in harmony as a goal Life in balance
Mindfulness as a special form of attention that focuses on the here and now Increases happiness
Products, that fit the trend: personal care products, scented candles, tea, air fresheners, laundry care products, etc.
Fragrance notes: can be interpreted in different ways, e.g. relaxing fragrances from aromatherapy, but also soft, fresh or warm and spicy fragrances
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// Market Samples
Source: rituals.com; *tiger grass (centella asiatica)
Brand: RITUALS
Application:
Natural Skin Care Set
Highlight: Gotu Kola* & Holy Lotus
Ritual of Namasté„Mindfulness for our nature, mindfulness for your skin“
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// Market Samples
Brand: Lancôme
Application: Face Mask
Brand: Kneipp
Application: Caring Bath Additive
Highlight: Acacia + AmyrisHighlight:
Natural Plant Extracts
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// Market Samples
Brand: ISANA
Applications:: Shower Gel
+ Liquid Soap
Highlight: White Tea
Brand: Sainsbury‘s
Application: Bath Additive
Highlight: Rosemary and
Eucalyptus Extract
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// Market Samples
Brand: Yankee Candle
Application:
Scented Candle
Brand: ipuro
Application: Air Freshener
Product Name:
Mental BalanceProduct Name:
A Calm & Quiet Place
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// Market Samples
Brand: Tom Tailor
Application: Perfume
Product Name:
Be Mindful Women
Brand: Tom Tailor
Application: Perfume
Product Name:
Be Mindful Men
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// Market Samples
Brand: Yogi Tea
Application: Tea
Product Name:
Inner Harmony
Brand: Cupper
Application: Tea
Product Name:
My Time
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Design Inspiration
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Top: fresh, spicy, mint, ginger
Heart: fruity, floral, creamy, orange, tiaré, heliotrope
Base: amber, powdery, sweet, musk, vanilla
6101109 Ginger Time
Botanical recommendation:0488064 Ginger Root Extract A
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6101114 In Harmony
Botanical recommendation:0487899 Botanical Eucalyptus Gly
Top: fresh, fruity, Manuka honey
Heart: herbal, floral, eucalyptus, lily of the valley
Base: sweet, warm, woody, musk, vanilla
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Living Coral – Colour of the Year 2019
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Living Coral
Source: pantone.com/Colour-intelligence/Colour-of-the-year/Colour-of-the-year-2019
For 2019, the Pantone Institute selected "Living Coral" as the colour of the year, a cheerful, life-affirming coral red with golden undertones.
The trend colour can be summarised as follows:
- radiating yet mild- represents the spirit of the times, by combining
the natural with social media- encouraging, invigorating and energising
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Radiant Diversity
Living Coral does not only offer the fashion world a great variety of combinations, but is also an inspiration for new fragrance interpretations.
Two areas are especially appropriate when it comes to this energetic colour.
- maritime and sparkling notes- summer, sun and the beach in connection with fruits
- elegant-floral nuances- light and powdery compositions
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// Market Samples
Brand: Bulgari
Application: Perfume
Product Name:
Omnia coral
Brand: Michael Kors
Product Name: Coral
Application: Perfume
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// Market Samples
Brand: Victoria Secret
Application: Perfume
Product Name: Coral Sky
Brand: Perry Ellis
Product Name: 360° Coral
Application: Perfume
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// Market Samples
Brand: Elastine
Application: Hair Care
Product Name:
Kiss The Rose Shampoo de Perfume
Brand: Exact
Application: Hair Care
Product Name:
Crank up the Volume
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// Market Samples
Brand: Fancy Hand
Application: Body Care
Product Name: Coral Body Milk
Brand: Bango Doccia
Application: Body Wash
Product Name: Blustone by
Liabel Ducha Coral
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Design Inspiration
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// 6101118 Marine Algae & Coral
Botanical recommendation:0487793 Botanical 3 Algae A
Top: cool, watery, fresh, bergamot, lemon, sea salt
Heart: sweet-spicy, floral, clove, cardamom, orchid, heliotrop
Base: warm, woody, balsamic, sandalwood, patchouli, musk, amber
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Top: sparkling, fruity, orange, green leaves
Heart: floral, exotic-fruity, papaya
Base: sweet, vanilla, musk
// 6101122 Coral Dream
Botanical recommendation:0487567 Botanical Orange Blossom Gly
Bell Flavors & Fragrances Schimmelstrasse 104205 Leipzig, Germanywww.bell-europe.com in
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