Changing the way the world works

“Tradition is the illusion of permanence”

Woody Allen

A business exists not to

amass money but to

create value Richard Cantillon

“Do what true entrepreneurs do: Figure out the best conceivable

option and then make it available.”

Jon Burgstone

Geography Is

HistoryLiam Casey

The winners won’t just be those with more I.Q.

It will also be those with more Passion and

CuriosityThomas Friedman

The Irish – Cultural Middleware

The Irish - Intellect and imagination“The Irish mind remained

free of the linear centralised logic of the Greco Roman culture which dominated

Western Europe”Kearney

“two thinks at a time” James Joyce

EmpathyEmpathy is the experience of

understanding another person's condition from

their perspective.

Frans de Waal, The Age of Empathy: Nature's Lessons For A Kinder Society

PlayThe craic is an essentially Irish form of enjoyment. It embraces friendliness and hospitality, good conversation, music, dancing, the lively telling of jokes and stories, and the recitation of poetry. Above all, it is about people coming together. – National Museum of AustraliaBusinesses are social organisations and not solely built around economic output.

Story tellingHuman brain receives 14m bits of information per second, but can process consciously only 16 bits per second – John Gray, Straw DogsMost of our thinking is done unconsciously or emotionally – we create narratives to shape our worlds Two native tonguesIrish - a story telling, wild, graphic old languageEnglish the other a structured object orientated trading language - the world’s No. 1

The Irish – Cultural MiddlewareChanging the way the world works